Market Development

*Partnership with universities to offer courses oriented with fulfilment of degree courses
*Wide range of subjects on which courses are offered
*Keeping up to the technology with huge traffic support, high resolution graphics, animations in studies
and mobile applications
*New ways to generate revenue from education (certification, course for jobs, tutoring)
*Certification has drawn the maximum revenue which gives the student a value added proof of skills
*Keeping the revenue providers happy (the school and universities that streams students for courses gets
20% of the profit)
*Efforts to get license from the American Council on Education to get courses with college credit.
*Maximum usage of computer based marketing, reducing cost of human efforts and door to door
marketing.
*Introducing interactive and statistical analysis of grades (increasing student involvement scientifically)
*Use of high end technologies (Keystroke dynamics, Face identification) in computers to reduce cost of
renting places for exams, reducing human cost for invigilators, etc.
*They used as much technology as possible which is a one time investment reducing the long term
costs.
*Multi language platform to reach world wide
Customer Service
*Toll Free helpline for student queries
*Counselling for students to target person based issues and services
*Provide certificates with a value
*Web forums and web meetings to increase transparency
*Free discussion among students and teachers over the internet
*Job support after course completion

Related to IT
*As courses are online, so almost all data are in digital format stored in disk drives. This demands a high
end IT Infrastructure to support millions of customers all over the world with million gigabytes of data.
*Coursera have chooses their system design and methods very carefully, so that they don't break with
respect to technology, as the computer systems are the backbone of their business.
*These high end Infrastructures are costly, so they outsourced the technology support to a specialist
company.
*They took support from Amazon Web Services from Amazon Inc. which provides one of the largest
remote computing services with state of the art web servers, cloud computing and reliability.
*They used the Nginx Web server that runs on multiple protocols and able to handle huge traffic with one
of the best load balancing topology. This web server has added advantages like high performance at low
memory usage, and is a open source technology that comes for free.
*They choose Linux as the operating system, which gives better reliability with very less processor and

memory consumption with added security features.

*They put their data super protected and safe with the Play Framework, that provides simplicity, high
production, managed error handling, interactive browser support for users and hot code reloading which
is a technique used for user satisfaction with less error on the browser.
*The main data servers for storing all course information are rented from Amazon Inc. in the Amazon S3,
which is the best online file storage web service that provides great security at high trafiic without fail.
*They bought the Cloud search, which is one of the best indexed search engine for online contents, to
produce the best and most optimized results to the users on search requests.
*The Database server is running on Amazon RDS from Amazon Inc. which is one of the most reliable
distributed relational database running as a web service, providing a huge support to the cloud computing
technologies.
*Use of OAuth 2.0 protocol provides promising security and authentication of users, and LTI 1.1 supports
best human machine interaction. These technologies have pumped the trust on the company from both
universities and students perspective.
*Coursera provides a great reliability of service availability serving more than 10 billion SQl queries and
500 TB web traffic per month on an average.