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A
Project Report on
A MARKET RESEARCH FOR SOOT PRODUCT
OF SHETKARI SAHAKARI SOOT GIRNI LTD,
SANGOLA
With Reference to

SHETKARI SAHAKARI SOOT GIRNI

Ltd,SANGOLE
Submitted to

BHARATI VIDYAPEETH UNIVERSITY,PUNE

For the award of
Impartial fulfillment of the requirement for award of the degree

BACHLOR OF BUSINESS ADMINISTRATION (IT)

BY

Mr. RAHUL PRABHAKAR DANGE

Under the guidance of

Prof.P.R.DESAI
Through,

The director,

Bharati Vidyapeeth University, Pune.

Institute of Management and Rural Development Administration,
Sangli.
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2008-09

Bharati Vidyapeeth University, Pune.

Institute of Management and Rural Development
Administration, Sangli.

CERTIFICATE
This is to certify that

MR. RAHUL PRABHAKAR DANGE

Bearing the Roll Number 6 is a Bonafied student of this Institute studying

MBA(IT) Trimester VI course during 2008-2009,has completed Trimester
VI Internship Project during 10th Feb. to 30th March.2008. In
SAHAKARI SOOT GIRNI LTD, SANGOLA. On

SHETKARI

the topic A MARKET RESEARCH FOR

SOOT PRODUCT OF SHETKARI SAHAKARI SOOT GIRNI LTD, SANGOLA.

The Student has prepared the Internship Report under the

Guidance of my based on the information and Data collected by him of this
purpose.

Internal Guide
Prof. P.R.Desai

H.O.D
Prof A.R.Ugale

Director
Dr. Arjun P Ghatule

(To be filled in by the office)

Date of submission
External Examiner
Name

Signature

Internal Examiner
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Name
Signature

Declaration
To,
The Director,
Bharati Vidyapeeth University, Pune
Institute of Management and Rural Development Administration,
Sangli.
Respected Sir,
I, undersigned, hereby declare that the project report
entitled
A MARKET RESEARCH FOR SOOT PRODUCT OF
SHETKARI

SAHAKARI

SANGOLA.Developed

SOOT

GIRNI

LTD,

and submitted by me under the guidance

of Prof. P.R. Desai. is my original work. The empirical

findings in this report are based on the data collected by me.
The matter presented in this project is not copied from
any source. I understood that any copy is liable to be punished in
any way the University authorities deem to fit. This work has
been submitted for the award of Bachelor of Business
Administration MBA (IT) Trimester-VI to Bharati Vidyapeeth
University, Pune.
Place- Sangli
Date Signature
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_______________________________________________________________MBA (IT)
MR. RAHUL
PRABHAKAR DANGE
MBA (IT) 6

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Acknowledgement
The project report is obviously not the result of my work
alone. Many personalities having directly or indirectly involved,
without whom this project completion would not have been
possible.
I convey my respectful to Mr. P.R.Desai my guide, who is
immensely contributed towards the successful completion of this
project. It is his perspective guidance from inception to the end
that has been largely responsible for giving me sense of direction
and motivation.
I also express my sincere thanks to our Director Dr. Arjun P.
Ghatule, all teaching and non teaching staff of the institute for
their kind co-operation.
I also thankful to our college staff for making data available during
project work. Without which this project work would not been possible
and all those who were extremely helpful directly or indirectly in
completing this project work.

Place Sangli
Date

RAHUL P. DANGE

Mr.

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INDEX
CHAPTER
1

TITLE
RESEARCH DESIGN
Introduction

Statement of the study

Objective of the study

Research methodology adopted

Limitation of the study

2

Page No.

Company Profile
Introduction to the industry

Brief history of the organization

13

Subsidiaries, Associates of the company.

15

Manufacturing process

20

Important statistical information

Future prospect
3

Organization structure
Theoretical Background
Definition

22

Importance

25

Scope and Role

34

Limitations
Advantages
4

Market Research Process

Data Presentation, Analysis and Interpretation
Data Presentation

42

Analysis and Interpretation.

47

Format of Questionnaire

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5
Finding And Observations
Findings

52

Suggestion

53

Conclusion
6

Bibliography

54

LIST OF TABLES AND GRAPHS

Sr.No

TITLE

1
2
3
4

Customer firm as per Turnover

Awareness of consumers about SOOT Girni
Consumers as per consumption
Reasons of consumption of SOOT by

5
6
7

consumes
Regularity of consumer purchasing
Satisfaction level of customers about product
Sources of information about SOOT product

to consumers
Consumer as per opinion about price of the

9
10
11

product
Consumers feels about the Quality of SOOT
Delivery system of SOOT
Problem faced by the consumers while

12
13

processing SOOT in Powerloom & Handloom

Consumers as per plan of expand
Consumers as per their recommendation about

14

this organizations SOOT to others

Improvement expected by customers

Table
No

Page No.

CHAPTER I
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INTRODUCTION OF THE STUDY

CHAPTER-I

INTRODUCTION OF THE STUDY

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Indian economy is passing through a phase of great change. The nation which
had adapted a closed pattern of economy, after a period of more than forty
years is graduating into open economy where customer in preparation of
customer satisfaction is the key theme. This notable shift is bringing a number
of changes in perception of customers, markets, institutions and government.
The whole approach of marketing pivots around the tenet of meeting
the consumer wants. It is essential to understand what the consumer wants,
how he/she perceives the product(service) , what exactly(ideally) does he/she
wants to derive out of the product(service), how does he/she make the brand
choice decision, what are the sources of information and influence processes.
In order to take decisions any marketer would constantly monitor
such information and obtain a continuous feedback of the trends in the market.
As such, marketing research is an effective tool for measuring the consumers
aspirations, trade channel behavior, competitive actions etc. it provides a
linkage between the corporate environment and the marketing organization.
Marketing research, thus, may be viewed as an important tool used as an aid
for tackling problems in marketing.
Marketing managers are bound to be more and more customer
oriented. Profits rather than sales volume will be given top considerations. But
profits will be earned as a reward for serving the customer wants. Above all,
marketing managers have to work together more with the managers of other
functional departments in order to realize total corporate objectives as depicted
in the company master plan as strategy.

CHAPETR 2
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RESEARCH AND
DESIGN

1.2 STATEMENT OF THE PROBLEM

A market research for soot product of SHETKARI SAHAKARI SOOT
GIRNI LTD,SANGOLE
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1.3

OBJECTIVES OF THE STUDY

1) To study current market situation of the company.
2) To study market area of the organization.
3) To study customer and consumer expectations.
4) To study the opinion of the customers about soot.
5) To study (customer problems) in concern to soot product of
organization.

1.4 RESEARCH METHODOLOGY

In Order to meet the objective of the research study and to solve the research
problem, the particular research methodology is required. Research
methodology means to solve the research problem systematically and
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scientifically. In concern to my research study the following is the information

about sample.
1) Sample size 96
2) Sample unit - individual firm/ organization
3) Sampling method - sample is selected randomly. Any research
requires two types of information.
i)

Primary data

ii)

Secondary data

Primary Data
Primary data is the current and fresh data and is frist time passing
through the analysis. For collection of primary information I was
conducted personal interview, survey and through this survey I was
collected primary information. I also collected some primary
information by observations.
Secondary data
Secondary information is previous information and is already
passing through analysis. The sources for secondary data are as per
below.
a) Annual reports of the organization
b) Previous sale reports of the organization
c) Previous research reports of the organization
d) Published data of the organization
e) Magazines and newspapers

1.5 SCOPE AND IMPORTANCE OF THE STUDY

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This study is focused on consumer expectations in concern to soot of

SHETKARI SAHAKARI SOOT GIRNI LTD, SANGOLE. This
study is also focused on problem faced by the consumers. Through
this study, researchers know about the opinions of customer about
QUALITY, PRICE, and PACKING in concern to soot of Shetkari
sahakari soot girni. This study is important for industry as through
this study know industry about Shetakari sahakari soot girni market
situation and market share. This study is also important to me as this
study gives the information of the behavior of consumers in concern
of shetkari sahakari soot girni.
This is also important to others as study gives the valuable to others
as study gives valuable information about consumers expectations,
needs, wants etc.,
1.6

LIMITATIONS
1) This study is limited to time period.
2) This study is limited to marketing department of the organization.
3) This is limited to purchasing department of the consumers firm
4) This study is limited to the behavior accept of the consumer.
5) This study is limited to soot product of Shetkari Sahakari Soot
Girni Ltd, Sangole.

INTRODUCTION OF TEXTILE INDUSTRY

The cotton textile industry occupies on important place in the Indian
economy. Currently the industry possesses 30 millions spindles and 3 lack
100ms in the mill sector above 1 million 100ms in power 100m sector and a
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large number of process to use with a capacity of 10 million meters of cloth

per annum.
The handloom fully or partly employee about 10 million people. Power 100m
now produce more than 55% of textile in India. Share of composite mill is
around 28% and handloom share is around 21% of total production. The
handlooms survive because of product specialization and massive subsides on
input and output.
Till 1965 India has to import a large quantity of textile machinery.
Today our country produces spinning weaving and processing machinery
mostly with foreign collaboration. Most composite mills have old machinery
in below rooms and carding section, 100m sheds in the finishing departments.
Between 1980-81 and 1986-87, price index of textile machinery grew at 8%
per year. A composite mill requires nearly Rs.60 million for modernization
and spinning mill not less than Rs.15 million.
No doubt the cotton textile industry suffers from demand recession
and spiraling input cost. But its difficulties are deep rooted in structural
difficulties gross management inadequacies in sufficient marketing and
unhealthy market practices. Any problems to place the industry on a sound
take into account these basic definitions.

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CHAPTER 2

ORGANIZATION
PROFILE

BRIEF HISTORY OF ORGANIZATION

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Sangole is a rain shadow and draught prone area of Solapur district.

This town was not having any small or big industry. The land was also not
fertile. There was a problem of water shortage. So agriculture was also
difficult. Due to this situation, the people were unable to earn their live hood
with this kind of background. The people of Sangole thought of string a
spinning mill under the co-operative banner for this purpose a society was
formed.
On 28 th January, the SHETKARI SAHAKARI SOOT GIRNI LTD,
SANGOLE. Government registered under Maharashtra State Co-operative
society Act. Bearing registrations number SUR/PRG (A) 17. The area of
operation of the society included talukas of Sangole, Magalvedha, Pandharpur
and Malshiras of Solapur district and Atpadi taluka of Sangli district.the
society got the permission form government of Maharashtra to install a
spinning mill of 25056 spindles with the Government share capital in the ratio
of 1:9 from that day onwards the activities of shetkari sahakari soot girni ltd,
Sangole started.the share collection was done briskly and there were 7029
shara holders as an that day. The construction of building was started in 1982
and complited in 1984. Actual production from mill started from 14 th
September 1984.

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BACKGROUND
A) DETAILS OF PROJECT
The project report of Shetkari Sahakari Soot Girni Ltd,
Sangole was prepared by All India federation of cooperative spinning mills ltd Mumbai. The term loan was
granted by Industrial Financial Corporation of India New
Delhi. The details of financial statement for the project are
shown below

Sr.no
1
2
3
4
5
6

Detail
Share holder capital
Govt. of Maharashtra share capital
Term Loan
SICOM Subsidy
Interest received
Mill owned resources
TOTAL

Amount(Lakhs)
43.20
388.65
350.00
41.56
23.55
16.80
863.67

B) BUILDING
The mill building is comparatively different from normal mill
building. First time in the history of textile mill, the siporex
prefabricated slabs were used for the roofs. This has given good
result in production and other parameters.

C) PLANTS AND MACHINARY

All the machinery from blow room to ring frame. Purchased
from Laxmi Riter Models Manufactured by M/S Laxmi
Machine Works Coimbator. The machinery selection was also
done judiciously to see that most modern technology is
adapted. For the first time in Maharashtra, Jumber(Long) Ring
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frames with 864 spindles were installed in the mill. The most
spinning machinery consists of most modern auto cones and
R.J.K. winders with electronic yarn cleaners and splices.
D)

MARGINAL EXPNSION
In the month of February 1989 the mill obtained license for

additional 5000 spindles. The marginal expansion program was

completed and put on production in 1991. The cost of expansion of
Rs. 143.00 Lakh was financed by own funds.
E)

GINNING PROJECT
To give scale more remuneration to the cotton growing
members and to grant employment, mill thought of installing
the modern Ginning plant. So mill has taken active step in and
prepared to install modern gins in its premises and more it
integral part of its spinning activity, to get graded the quality of
yarn particularly for export market. In the year 2001-2002 the
ginning machinery was installed and started in the premises in
the mill.

F)

YARN QUALITY
From the beginning the mill has taken interest to produce
quality yarn which will suit for national and international

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consumption. It has made its name for quality in India as well

as in foreign market. As the yarn market is always fluctuating.
The management studies the yarn market judiciously and fixes
the rate on day-to-day basic. The yarn is having market
Solapur, Vita, Malegaon, Bhiwandi, Ichalkarangi, Mumbai,
Tripur, etc. the mill also export its product to the countries like,
Maurities,, South Koria, Japan, Hong Kong etc.

ORGANIZATIOAL SET UP
SHETKARI SAHAKARI SOOT GIRNI LTD, SANGOLE.

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Date of registration

28th January 1980

Production started

14th September 1984

Project cost

Unit I = 863 lakhs

Unit II=2640 lakhs

Spindle capacity

Unit I - 40575
Unit II - 50525

Count range

10s to 40s comb and cared

Average count

40s

Daily production

Unit I 4000kgs
Unit II- 35000kgs

Bankers

Solapur district central cooperative bank ltd

Land area

125 acres

Raw material

cotton purchased from

1) Maharashtra state co-op cotton grower marketing
federation
2) Private business

Financial good
Manufacturing schedule

cones
product manufactured in 3 shifts (24 hours) in

without holidays
No. of employees

2000

Mode of the payment to the workers

Market area
Export

In India

Monthly on 10th date of every

70% production
30% production

SELECTION OF THE EMPLOYEE

The workers are selected on the basis of physical fitness. Majority of
the workers are illiterate and are from the near by villages. Interviews are taken
and general knowledge questions as well as family background is asked and
selection is made on the necessity of worker.
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RECRUTMENT
Employees referrals and according to the management recruitment.
TRAINING
On the job and classroom training for one year. On the basis of work
and improvement in the worker he is recruited.
Labor management relation

- Good

Agents and dealers- 1) VijayKumar Dywarkonda (Solapur)

3)

Chandrashekhar Bugad (Ichalkaranji)

4) Shashikant Taralekar (Vita)

NO. OF SHARE HOLDERS AND SHARE CAPITAL

Particulars
Cotton Growers
Co-operative societies
Govt. of Maharashtra

Shareholders

Capital in Lakhs

1254
142
05

145.22
1.25
42.25

SUBSIDIARIES, ASSOCIATES OF THE ORGNIZATION

The mill is also under taking the development activities for the up- liftman of
the people and village. The activities included
1) The social forestry
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2) Horticulture
3) Sericulture
4) Goat Breeding
THE SOCIAL ACTIVITIES
1) Community Marriage
2) Blood donation camp
3) Free medical check-up
4) Co-coordinating entrepreneurship
5) Prize distribution
6) Monthly eye camp
7) Tree plantation

STAGES OF YARN MANUFACTRING

BLOW ROOM

CARDING
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DRAW FRAMES

RING FRAME

WINDING

PACKEGING

DETAIL OF YARN MANUFACTRING

1) BLOW ROOM
A) To open baled fibers into small be separated from the fibers and
prepare the material for easy carding.
B) To clean the fibers by removing the foreign matters as the wash. The
foreign matter consists of seeds, seed coats, leafy and fused
fibers/chips in the case at man made fibers.
C) To mix thoroughly the different components fibers of mixing so as to
give homogeneous blending.
D) To form a compact and uniform sheet of fibers the lap.

2) CARDING
A) To individualizes the fibers.
B) To clean the fibers by removing the foreign matter as waste.
C) To remove the neaps present in the lap and those formed in the
carding presumably by disentangling them throwing them in
waste.
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D) To form out of the carded fibers a continuous uniform silver of

the required bank.
3) DRAW FRAMES
A) To paralyze the crisp crossed fibers of the cord silver with one
another and align them to the axis of the silver through the process
of drafting.
B) To remove the hooks of the fibers and straining them the fibers by
sliding them over one another during drafting.
C) Improve the regularity in weight per unit length over a
considerable length of the material doubling a no. of silvers a
different card.
D) Thoroughly mix different types of fibers so as to give a
homogeneous blending.
E) Lay the silver in cans with uniform coil forming a clear central
hole.
4) RING FRAME
A) To drift the raving.
B) To twist a drafted strand to form a strand to yarn requied count.
C) Wind the yarn on the bobbins.
5) WINDING
A) To remove the object ionic faults from the yarn. An object ionic
fault is one. This is not removed either causes a break on the next
process or a defect in the fabrics.

6) PACKING
A) Product goods package containg a long continuous length of yarn.
A good package should facilitate smooth operation of the next
process.
IMPORTANT STATISTICAL INFORMATION
YEAR

PRODUCTION IN

SALES IN Rs.

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KGS
1998-99
1999-00
2000-01
2001-02
2002-03
2003-04
2004-05
2005-06
2006-07
2007-08

5612208
5574994
5772214
5645596
6907893
7559586
8022125
8425251
8725152
8925263

5520576
5664708
5720822
5585546
6810138
7152552
7525152
7952525
8125152
8452515

STATE AND NATIONAL LEVEL AWARDS TO THE MILL

1) BEST WORKING PERFORMANCE
2) BEST TECHNICAL PERFORMANCE
3) BEST MILL OF THE YEAR
4) FOR LABOUR PRODUCTIVITY
5) FOR SALE VALUE OF PRODUCTION PER SPINDLE
6) FOR OPERATING NET PROFIT PER INSTALLED
SPINDLE
7) FOR LABOUR PRODUCTIVITY
8) BEST TECHNICAL PERFORMANCE
9) BEST WORKING PERFORMANCE

ORGANIZATION CHART
CHAIRMAN
BOARD OF DIRECTORS
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MANAGING DIRECTOR
FINANCE ADMINISTRATION

PRODUCTION

SECURITY

PRODUCTION ENGINNER

SHIFT OPRATOR
SPINNING MANAGER

SHIFT INCHARGE

SQC Dept.

SQC INCHARGE

MAINTANANCE DEPT. ENGINEERING

MAINTANANCE INCHARGE

SUPERVISER INVESTIGATIOR SUPERVISER

JOBBERS

WRAPPING BOYS

WORKERS

CHIEF ENG

DEPUTY ENG
WORKER MAN

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CHAPTER

THEOROTICAL BACKGROUND

THEOROTICAL BACKGROUND OF THE STUDY

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INTRODUCTION
Marketing is a process that starts with anticipating
customers needs and ends at delivering satisfaction to them. For successful
completion of the process, information is needed at every step. As the
business grows, the marketer becomes more and more separated from the
customer. Consequently, they are to depend upon specific research to remain
current on the changes. This research plays very useful role in providing
information to form basis for decisions in marketing management.
Thus marketing research supplies the much needed
information for arriving at decisions in marketing functions. So it shall be
seen that marketing research and marketing management carry symbolic
relationship as information which is output of one is the input for another.
DEFINATIONS OF MARKETING RESEARCH
Marketing research may be defined as the systematic gathering
,recording, and analyzing of data about problems relating to the marketing of
goods and services under essentially non-recurring conditions
Marketing research may be defined as the objective and formal process
of systematically obtaining analyzing and interpreting data for actionable
decision making in marketing.
IMPORTANCE OF MARKETING RESEARCH
After the change of era from a sellers market to a buyers market the
was felt to get the information on the needs and preferences of the consumer.
The most valuable aspect of the situation was to get the right product to the
right person at the right time at the right place with also the right price.
Besides, it was also necessary to get the feedback from the customers
whether they are getting optimum satisfaction and thus continue to make
changes in marketing mix, so that consumers remain loyal to the product
forever. In turn, the whole task requires entrepreneurial flair and skill which
ultimately calls for marketing research. Thus marketing research is a very
useful tool in enhancing the decision making ability of the marketer in the
dynamic environment of today.
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SCOPE AND ROLE OF MARKETING RESEARCH

SCOPE
1) Diagnosing the current situation or problem based on detailed
information.
2) Clearly identifying competitive strength and weakness.
3) Planning to watch companys strengths with market opportunities by
out lining objectives for product and market development, and
devising strategies and tactics to achieve targets.
4) Watching continuously for threats to the achievement of those plans.
5) Monitoring the progress of strategy implementation.
After getting the feedback from the consumer, it is always possible for all
the companies to exploit market opportunities to the best possible extent.
The basic aim is to formulate a customer oriented long term strategy.
ROLE OF MARKETING RESEARCH
Marketing research provides the right information at the right time
in the right place and to the right person, which is vital in decision making.
It facilitates decision making regarding the various marketing mix elements.
I:e product, price, place and promotion. For any organization whether it is a
larger firm, small and medium firm, non profit institution, or government
organization, systematic study of there market would be very useful in
decision making. For larger firms, market research would facilitate the
laying out of planning and corporate strategies. For small and medium firms,
marketing research can reveal its various weaknesses. In the case of nonprofit institutions like educational institutions and manufacturers
associations, marketing research may come out with automatic information
which presently is very much lacking and hampers their growth.
ADVANTAGES OF MARKETING RESEARCH
1) Marketing research is used to measure market potential,
characteristics of the market and share of markets for a particular
brand or company.
2) It helps in obtaining information that could help to formulate shortrange and long-range forecasts.
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3) Companies can use marketing research to evaluate new product

opportunities and its acceptance. And to test existing product
relative to competitors product.
4) Marketing research helps to make better advertising decisions.
5) It sis also helpful to evaluate effectiveness of marketing activities
and to call attention to the presence of a potential problem.
6) Marketing research is very important in plotting questionnaires to
test comprehension, positioning charts, the memory factors, etc.
LIMITATIONS OF MARKETING RESEARCH
1) Lack of qualified and experienced personnel.
2) Paucity of funds, marketing research being not so popular with
business firms.
3) Insufficient time for conducting marketing research and
procrastination in implementing the marketing research findings.
4) Inadequacy of the information needed.
5) Determining the proper sample size.
6) Analyzing objectively the data collected and drafting the marketing
research report.
7) Pinpointing the problem areas and there possible solutions to
overcome the problem.

MARKETING RESEARCH PROCESS

Marketing research process involves the following seven stepsin
proper sequences
1) Situation analysis
2) Preliminary investigation
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3)
4)
5)
6)
7)
8)

Research design
Sources design
Sources of data
Data analysis
Report preparation
Follow-up recommendation

The following figure depicts the process of marketing research

RESEARCH
PROCESS
SITUATION
ANALYSIS

PRELIMANY
INVESTIGATION

DATA
COLLECTION

DATA
PROCESSING

APPLICATION
INVOLVEMENT

RESEARCH
DESIGN

DATA
ANALYSIS

SOURCES OF
DATA

REPORT
PREPRATION

RECOMMENDATION
FOLLOW-UP

SITUATION ANALYSIS
Define and analysis the marketing problem to be solved. Determine
clearly the purpose of industry. State the immediate as well as ultimate
objectives. Try to secure information about the firm, its products, the
industry, the market, competition, advertising and the general environment
around the firm. You should have familiarity of the situation surrounding the
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problem. Personal interviews, company records, library materials and trade

papers are the sources for situation analysis.
1) PRELIMINARY INVESTIGATION
It is an investigation to secure minimum acquaintances or feel
for the problem. The researcher may meet consumers, dealers,
marketing executives, competitors to get background
information which can throw some light on the most critical
issues for study and investigation. Such and informal
exploration may determine the need and justification of further
formal investigation. The exploratory study or preliminary
investigation may offer the solution to a problem. But if the
solution is not evident or the risks involved are considerable,
we may have to undertake the formal or conclusive research to
secure valid and reliable conclusions. The formal investigation
project. Must be economically feasible.
2) RESEARCH DESIGN
A research design is a master plan or model for the conduct of
formal investigation. Once the formal investigation is decided
the researcher must formulate the formal plan of investigation.
A research design is the specification of methods and
procedures for acquiring the information needed for solving the
problem. The formal investigation plan will concentration the
selection of sources of information and the selection of methods
and procedures for gathering data. Data gathering forms are
prepared. Questionnaires and other forms are tested. Sample for
investigation are planned.

3) SOURCES OF MARKETING DATA

Once the research design or plan is finalized. The researcher
will embark upon the task of collecting the data. A researcher
study may require both primary and secondary data. Primary
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data must be assumed by researcher for the first time.

Secondary data is already available of processing. Primary data
is gathered through a number of methods such as survey.
Experimental method or observation method.
4) INFORMATION ANALYSIS
Collected data must be edited and analyzed. The research team
makes interpretation of the data. Conclusions and
interpretations lead to recommendation for action. Electronic
data processing equipment can be employed for analyzing large
data quickly and at a lower cost.
5) REPORT PREPRATION
Conclusions and recommendations supported by necessary
analysis are submitted in the form of a written report and it is
submitted to marketing executives. The report must clearly and
effectively point out the relationship among the data. The
interpretation and the recommendations.
6) FOLLOW-UP RECOMMENDATIONS
The report presented to the management must be followed up
ensure the implementation of recommendations. An excellent
report may be simply wasted when the recommendations are
put in the melting pot and management takes no steps in the
implementation of research report. The researcher should
actively associate with marketing executives in converting the
recommendations of the report into new marketing strategies
and programmers. Too often the follow-up is omitted. In
absence of the follow-up, the research report may be filed and
forgotten.

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CHAPTER 4

DATA ANALYSIS
&
INTERPRETATION

Table No. 1
Title -Analysis of the customers firm as per turnover.
Sr.No

Particulars in lakhs

No. of customers

Percentage

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1
2
3

Below 50
50-100 lakh
Above 1 corer
Total

50
40
06
96

52.09%
41.66%
6.25%
100%

CUSTOMER AS PER TURNOVER

INTERPRETATION
Above table graph shows analysis of the customers firm as per
turn over 52.09% firms turnover is below 50 lakh 41.66% firms turnover is
in between 50 100 lakhs. Only 6.25% firms turnover above 1 croer.

Table No. 2
Title of table Awareness of consumers about soot of SHETKARI
SAHAKARI SOOT GIRNI LTD, SANGOLE.
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Sr.No
1
2

Particulars
Yes
No
Total

No. of consumers
96
0
96

Percentage
100%
0%
100%

AWARENESS OF CONSUMERS ABOUT SOOT

INTERPRETATION
Above table and pie graph shows awareness about SHETKARI
SAHAKARI SOOT GIRNI LTD, SANGOLE. The awareness of consumers
for soot of soot girni is 100%

Table No. 3
Title of table Analysis of consumers as per consumption.

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Sr.No
1
2

Particulars
Yes
No
Total

No. of consumers
75
21
96

Percentage
78.13%
21.87%
100%

CONSUMERS AS PER CONSUMPTION

INTERPRETATION
Above table and graph shows analysis of consumers as per consumption of
soot of Shetkari Sahakari Soot Girni 78.13% consumers consume this organization
soot. 21.87% consumers consume other brand.

Table No. 4
Title of table Analysis of reasons of consumption of soot by consumers.
Sr.No

Particulars

consumers

Percentage

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1
2
3

Quality
Price
Easy availability
Total

56
26
14
96

58.34%
27.08%
14.58%
100%

REASONS OF CONSUMPTION OF SOOT

INTERPRETATION
Above table and graph shows analysis of reasons of consumption of soot by
consumers 58.34% consumers this organization soot because of Quality, 27.08%
consumers the organization soot because of price factor and only 14.58%
consumer purchase the soot organization soot because of easy availability.

Table No. 5
Title of table Analysis of sources of information about soot product to
consumers..
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Sr.No
1
2
3
4

Particulars
Advertisement
News Paper
Friends and Relations
Employees of the
organization
Total

consumers
15
48
33
00
96

Percentage
16%
50%
34%
00%
100%

SOURCES OF INFORMATION ABOUT SOOT PRODUCT

INTERPRETATION
Above table and graph shows analysis of sources of information about soot
product to consumers 50% consumers know this organization soot product.
Through news papers 34% consumers know the information about soot by their
friends and relatives and only 16% consumers through advertisements know this
organization soot product.

Table No. 6
Title of table Analysis of regularity of consumers purchasing.
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Sr.No
1
2

Particulars
Yes
No
Total

consumers
92
04
96

Percentage
95.84%
4.16%
100%

REGULARITY OF CONSUMERS PURCHASING

INTERPRETATION
Above table and graph shows analysis of regularity of consumer purchasing
95.84% consumers of the regular consumer for this organization soot product and
only 4.16% are irregular consumer.

Table No. 7
Title of table Analysis of satisfaction level of customers about the product.
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Sr.No
1
2

Particulars
Satisfied
dissatisfied
Total

consumers
75
21
96

Percentage
78.13%
21.87%
100%

SATISFACTION LEVEL OF CUSTOMERS ABOUT THE PRODUCT

INTERPRETATION
Above graph shows analysis of satisfaction level of customers about the
product. 78.13%consumers are satisfied with this soot product and 21.87% are
dissatisfied with this soot product.

Table No. 8
Title of table Analysis of consumers as per opinion about price of the
product
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Sr.No
1
2
3

Particulars
High
Affordable
Low
Total

consumers
80
12
04
96

Percentage
85.50%
12.50%
3.00%
100%

CONSUMERS AS PER OPINION ABOUT PRICE

INTERPRETATION
Above table shows ananysis of consumer as per opinion about price
of the product.85.50% consumers opinion are with high price. 12.50% consumers
are with affordable and 4.00% consumers are with low price.

Table No. 9
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Title of table Analysis of consumers feels about the quality of the product
Sr.No
1
2
3

Particulars
High quality
Satisfactory
Low
Total

consumers
2
57
37
96

Percentage
2.08%
59.37%
38.55%
100%

CONSUMERS FEELS ABOUT QUALITY OF THE PRODUCT

INTERPRETATION
Above table and graph shows analysis of the consumers feels about the
quality of soot 59.37% consumers are satisfied with the quality of the soot.
38.55% are feels high quality and 2.08% feels are feels low quality of the soot
product.

Table No. 10
Title of table Delivery system of the soot
Sr.No

Particulars

consumers

Percentage

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1
2
3

Excellent
Good
Poor
Total

1
86
9
96

1.04%
89.58%
9.38%
100%

DELIVERY SYSTEM OF THE SOOT

INTERPRETATION
Above table and graph shows the delivery system of soot 89.58%
customers say that the delivery system of soot product of this organization is
good .and 09.37% customers says that the delivery system is poor . and only
1.04% customers says that the delivery system is poor.

Table No. 11
Title of table s Analysis of problems faced by the consumers while
processing soot in power loom and handloom.
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Sr.No
1
2
3

Particulars
High Knotting
Uneven twist
Cone-weight variation
Total

consumers
86
9
1
96

Percentage
89.50%
9.37%
1.13%
100%

PROBLEMS IN PROCESSING SOOT

INTERPRETATION
Above table and graph shows analysis of problem faced by the consumers
while processing soot in power loom and handloom.89.50% customers faces the
problems of processing soot. Uneven twist while processing soot in power loom
and handloom. 9.37%customers face the problem of high knotting while
processing soot in power loom and handloom. And only 1.13% customers face
problem of cone variation while processing the soot in power loom and handloom.

Table No. 12
Titles of table Analysis of consumers as per plan of expand.

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Sr.No
1
2

Particulars
Yes
No
Total

consumers
91
05
96

Percentage
94.80%
5.20%
100%

ANALYSIS OF CONSUMERS AS PER PLAN OF EXPAND

INTERPRETATION
Above table and graph shows analysis of consumers as per plan of expand
94.80% customers wants business expansion and 5.20% customers do not agree
with business expantion.

Table No. 13
Titles of table Analysis of consumers as per their recommendation about
this organizations soot to others.
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Sr.No
1
2

Particulars
Yes
No
Total

consumers
91
05
96

Percentage
94.80%
5.20%
100%

CONSUMERS RECOMMENDATION TO THIS ORGANIZATIONS SOOT TO

OTHERS

INTERPRETATION
ABOVE TABLE AND GRAPH SHOWS ANALYSIS OF CONSUMERS
AS PER THEIR RECOMMENDATION ABOUT THIS ORGANIZATIONS
SOOT

TO

OTHERS.94.80%CONSUMERS

RECOMMENDATED

THIS

ORGANIZATION SOOT AND ONLY 5.20% CONSUMERS DO NOT

RECOMMENDATED WITH THIS ORANIZATION SOOT.

Table No. 14
Titles of table Analysis of Improvement expected by customers.
Sr.No

Particulars

consumers

Percentage

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1
2

Yes
No
Total

84
12
96

87.50%
12.50%
100%

IMPROVEMENT EXPECTED BY CUSTOMERS

INTERPRETATION
Above table and graph shows analysis of improvement expected by
customers 87.50% customers expected improvement in soot but only 12.50%
customers are opposite to this improvement.

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CHAPTER

FINDINGS, SUGGESTION
&
CONCLUSION

FINDINGS

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1) More the customers firms are below the turnover Rs.50 lakh. That is in
study area more firms are small in size in concern to capital.
2) The awareness of soot product of SHETAKARI SAHAKARI SOOT
GIRNI LTD, SANGOLE is more.
3) Consumption of soot of SHETAKARI SAHAKARI SOOT GIRNI LTD,
SANGOLE is optimum.
4) Quality is main reason for consumption of soot by consumer.
5) News paper (Sakal, Loksatta, Mandoot Express ) is the main source of
information about soot production to consumer.
6) The regularity of consumers in concern to purchasing of soot is more.

SUGGETIONS
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1) IMPROVE THE PROBLEM OF HIGH KNOTTING

2) REDUCTION IN PRICE IS ESSENCIAL.
3) IMPROVE QUALITY OF SOOT.
4) MORE ADVERTISEMENT IS REQURED THROUGH DIFFERENT
MEDIA.
5) IMPROVE DELIVARY SYSTEM.
6) EXPAND OF BUSSINESS PLAN IS REQURED.

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APPENDIX

QUESTIONNAIRE
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1) NAME OF THE FIRM:------------------------------------------------------------2) ADDRESS OF THE FIRM:-------------------------------------------------------3) NAME OF THE MARKETING MANAGER:--------------------------------4) TURNOVER OF THE FIRM:-----------------------------------------------------5) Are you aware about soot of Shetakari Sahakari Soot Girni Ltd,Sangole?
a)

Yes

b) No

6) If yes, why you are consuming soot of this organization?

a) Quality

b) Price

c) Easy availability

7) How do you come to know about the product Shetkari Saakari Soot Girni?
a) Advertisement b) News papers c) Friends & Relatives
d) Employees of the organization
8) Are you regular customer of this soot product?
a) Yes

b) No

9) Is your firm satisfied with this soot product?

a) Satisfied

b) Dissatisfied

10) What is your opinion about price of the soot product?

a) High

b) Favorable

c) Low

11) How do you feel about the Quality of soot Girni product as compared to
other competitors?
a) High satisfactory

b) Satisfactory

c) Less Satisfactory

12) How do you feel about the delivery system of soot Girni?
a) Excellent

b) Good

c) Poor

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13) What problems you face while processing soot in power loom as well as
handloom?
a) High Knotting

b) Uneven twist

c) Cone weight variation

14) Do you think any plan in you mind to expand this cotton business?
a) Yes

b) No
15)

Suggestion

if

any

------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Your Name please-----------------------------------------------------------Designation

------------------------------------------------------------Thank You
Rahul P. Dange

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BIBLIOGRAPHY

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Sr.No.
Name of the Book
1
Marketing Management
2

Author
Published by
S.A. Sherlekar Himalaya
Publication House
Mrs.M.M. Electrotech

Marketing Management
Marketing Research

Kumthekar
Publication
Ramanuj NewAge

Research Methodology

Mujumdar
C.R.Kothri

Fundamental

International
Himalaya

H.Ganguly

Publication House
Tech-Max

Management
Annual Report of organization

-------------------

Publication
-----------------------

Published Data Of Organization

---------------------

-----------------------

Of

Marketing

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