Details of IMC Project

Analyze the marketing communication plan of the given business

organization with your own comments on the way the plan is executed.
Your project must include the following:
1.
2.
3.
4.
5.
6.
7.

Brief description of the marketing plan (about 4Ps)

Your own assessment of the Marketing Communications objective
Response hierarchy involved
Tools of communication used
Agencies involved
Message and media tactics
Alternative plan of execution

Names of Group Members:

Aakriti Bhadouria
Aanchal Jaiswal
Ahmad Bilal Sheikh
Ankita Mishra
Anvita Tewari
Arpit Vaishnavi

Organisation: LG Electronics

Group Leader

Details of IMC Project

Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.
2.
3.
4.
5.
6.
7.

Brief description of the marketing plan (about 4Ps)

Your own assessment of the Marketing Communications objective
Response hierarchy involved
Tools of communication used
Agencies involved
Message and media tactics
Alternative plan of execution

Names of Group Members:

Ashar Abrar
Bhagyashree Misra
Deepika Jotwani
Mohd. Ashraf Khan
Paritosh Kumar Singh
Pooja Srivastava
Organisation: Suzuki Motors Ltd

Group Leader

Details of IMC Project

Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.
2.
3.
4.
5.
6.
7.

Brief description of the marketing plan (about 4Ps)

Your own assessment of the Marketing Communications objective
Response hierarchy involved
Tools of communication used
Agencies involved
Message and media tactics
Alternative plan of execution

Names of Group Members:

Prachi Chakravarty
Prakhar Pandey
Pranay Hajela
Priyanshi Saxena
Rajneesh Kumar Sharma
Saumya Tripathi

Organisation: Asian Paints

Group Leader

Details of IMC Project

Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.
2.
3.
4.
5.
6.
7.

Brief description of the marketing plan (about 4Ps)

Your own assessment of the Marketing Communications objective
Response hierarchy involved
Tools of communication used
Agencies involved
Message and media tactics
Alternative plan of execution

Names of Group Members:

Shobhit Tiwari
Vanya Chaturvedi
Vipul Sinha
Romanshu Varshney
Amitanshu Trivedi
Bhavna Agrahari
Organisation: Axis Bank

Group Leader

Details of IMC Project

Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.
2.
3.
4.
5.
6.
7.

Brief description of the marketing plan (about 4Ps)

Your own assessment of the Marketing Communications objective
Response hierarchy involved
Tools of communication used
Agencies involved
Message and media tactics
Alternative plan of execution

Names of Group Members:

Ekta Mishra
Hafsa Taj
Jagriti Raj
Nasar Ashraf
Neelanshi Sachan
Prapti Sharma

Organisation: Airtel

Group Leader

Details of IMC Project

Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.
2.
3.
4.
5.
6.
7.

Brief description of the marketing plan (about 4Ps)

Your own assessment of the Marketing Communications objective
Response hierarchy involved
Tools of communication used
Agencies involved
Message and media tactics
Alternative plan of execution

Names of Group Members:

Saurabh Shukla
Shalvi Shekhar
Shaswat Gupta
Shruti Asthana
Shubhanshi Mishra
Angita Bordoloi
Organisation: Cadburys

Group Leader

Details of IMC Project

Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.
2.
3.
4.
5.
6.
7.

Brief description of the marketing plan (about 4Ps)

Your own assessment of the Marketing Communications objective
Response hierarchy involved
Tools of communication used
Agencies involved
Message and media tactics
Alternative plan of execution

Names of Group Members:

Angshuman Kalita
Anish Kumar Shukla
Anjali Saxena
Ankit Pandey
Anshul Bajpai
Deepti Bansal

Organisation: Nokia

Group Leader

Details of IMC Project

Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.
2.
3.
4.
5.
6.
7.

Brief description of the marketing plan (about 4Ps)

Your own assessment of the Marketing Communications objective
Response hierarchy involved
Tools of communication used
Agencies involved
Message and media tactics
Alternative plan of execution

Names of Group Members:

Gaurav Maheshwari
Nidhee Shree
Priya Mishra
Ramanpal Singh Malhotra
Raveena Ahuja
Reeva Agarwal
Organisation: Pepsico

Group Leader

Details of IMC Project

Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.
2.
3.
4.
5.
6.
7.

Brief description of the marketing plan (about 4Ps)

Your own assessment of the Marketing Communications objective
Response hierarchy involved
Tools of communication used
Agencies involved
Message and media tactics
Alternative plan of execution

Names of Group Members:

Richa
Sabyasachi Bharadwaj
Sankar Jyoti Baruah
Sarthak Jeswani
Shweta Singh
Snehanshu Savaran
Organisation: Johnson & Johnson

Group Leader

Details of IMC Project

Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.
2.
3.
4.
5.
6.
7.

Brief description of the marketing plan (about 4Ps)

Your own assessment of the Marketing Communications objective
Response hierarchy involved
Tools of communication used
Agencies involved
Message and media tactics
Alternative plan of execution

Names of Group Members:

Somnath Chaterjee
Somya Srivastava
Vasvee Gupta
Vidhi Chauhan
Yamini Baghel
Avinash Kolla
Organisation: Dell computers

Group Leader

Details of IMC Project

Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.
2.
3.
4.
5.
6.
7.

Brief description of the marketing plan (about 4Ps)

Your own assessment of the Marketing Communications objective
Response hierarchy involved
Tools of communication used
Agencies involved
Message and media tactics
Alternative plan of execution

Names of Group Members:

Ayushi Agarwal
Nikita Mehra
Nikita Singh Chauhan
Prasenjit Basu
Rishabh Tejpal
Suraj Agrawal
Tushar Srivastava

Organisation: Spencers

Group Leader

Details of IMC Project

Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.
2.
3.
4.
5.
6.
7.

Brief description of the marketing plan (about 4Ps)

Your own assessment of the Marketing Communications objective
Response hierarchy involved
Tools of communication used
Agencies involved
Message and media tactics
Alternative plan of execution

Names of Group Members:

Sanket Agnihotri
Abhishek Kumar
Akanksha Jindal
Anushree Singh
Ayush Srivastava
Garima Tripathi

Organisation: Vodafone

Group Leader

Details of IMC Project

Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.
2.
3.
4.
5.
6.
7.

Brief description of the marketing plan (about 4Ps)

Your own assessment of the Marketing Communications objective
Response hierarchy involved
Tools of communication used
Agencies involved
Message and media tactics
Alternative plan of execution

Names of Group Members:

Markanday Singh
Neha Singh
Neha Shukla
Prateek Dubey
Rishabh Srivastava
Rohit Kishor

Organisation: Samsung Electronics

Group Leader

Details of IMC Project

Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.
2.
3.
4.
5.
6.
7.

Brief description of the marketing plan (about 4Ps)

Your own assessment of the Marketing Communications objective
Response hierarchy involved
Tools of communication used
Agencies involved
Message and media tactics
Alternative plan of execution

Names of Group Members:

Sneha Gautam
Surabhi Bhriguwanshi
Sweety Singh
Tushar Bansal
Vikas Singh
Abhishekdeep Saxena

Organisation: Bajaj Auto

Group Leader

Details of IMC Project

Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.
2.
3.
4.
5.
6.
7.

Brief description of the marketing plan (about 4Ps)

Your own assessment of the Marketing Communications objective
Response hierarchy involved
Tools of communication used
Agencies involved
Message and media tactics
Alternative plan of execution

Names of Group Members:

Akarsh Nath
Akash Saraswat
Anamika Singh
Chandra Mani Dwivedi
Deeksha Singh
Gaganpreet Kaur

Group Leader

Organisation: Hindustan Unilever Ltd.

Details of IMC Project

Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.
2.
3.
4.
5.
6.
7.

Brief description of the marketing plan (about 4Ps)

Your own assessment of the Marketing Communications objective
Response hierarchy involved
Tools of communication used
Agencies involved
Message and media tactics
Alternative plan of execution

Names of Group Members:

Karan Chaturvedy
Mansi Dwivedi
Shashwat Narain
Shiva Shukla
Shubhi Mishra
Ankit Kanojia

Group Leader

Organisation: Mahindra and Mahindra

Details of IMC Project

Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.
2.
3.
4.
5.
6.
7.

Brief description of the marketing plan (about 4Ps)

Your own assessment of the Marketing Communications objective
Response hierarchy involved
Tools of communication used
Agencies involved
Message and media tactics
Alternative plan of execution

Names of Group Members:

Ankita Chandra
Jayendra Patidar
Khalid Ahmed
Khushboo Jagtiani
Komal Tiwari
Pratik Choudhary

Organisation: ICICI Bank

Group Leader

Details of IMC Project

Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.
2.
3.
4.
5.
6.
7.

Brief description of the marketing plan (about 4Ps)

Your own assessment of the Marketing Communications objective
Response hierarchy involved
Tools of communication used
Agencies involved
Message and media tactics
Alternative plan of execution

Names of Group Members:

Saarthak Srivastava
Tasheen Sheikh
Apoorve Mehrotra
Asmita Pandey
Ayush Kumar
Isha Gupta

Organisation: Procter & Gamble

Group Leader

Details of IMC Project

Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.
2.
3.
4.
5.
6.
7.

Brief description of the marketing plan (about 4Ps)

Your own assessment of the Marketing Communications objective
Response hierarchy involved
Tools of communication used
Agencies involved
Message and media tactics
Alternative plan of execution

Names of Group Members:

Kumar Ritambhar
Kunal Singh
Priyamvada Awasthi
Ritu Srivastava
Sarah Kazmi
Sugandh Srivastava

Organisation: Big Bazaar

Group Leader

Details of IMC Project

Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.
2.
3.
4.
5.
6.
7.

Brief description of the marketing plan (about 4Ps)

Your own assessment of the Marketing Communications objective
Response hierarchy involved
Tools of communication used
Agencies involved
Message and media tactics
Alternative plan of execution

Names of Group Members:

Surabhi Gupta
Swati Chachan
Swati Chandra
Vivek Srivastava
Rupa Gorai
Mayank Raj Bajpai

Organisation: VLCC

Group Leader

Details of IMC Project

Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.
2.
3.
4.
5.
6.
7.

Brief description of the marketing plan (about 4Ps)

Your own assessment of the Marketing Communications objective
Response hierarchy involved
Tools of communication used
Agencies involved
Message and media tactics
Alternative plan of execution

Names of Group Members:

Nemisha Singh
Nida Ghauri
Nitya Tiwari
Prince Ajay
Priyanka Bhatia
Rishikesh Gupta

Organisation: Flipkart

Group Leader

Details of IMC Project

Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.
2.
3.
4.
5.
6.
7.

Brief description of the marketing plan (about 4Ps)

Your own assessment of the Marketing Communications objective
Response hierarchy involved
Tools of communication used
Agencies involved
Message and media tactics
Alternative plan of execution

Names of Group Members:

Sarvjeet Kumar Dubey
Shekhar Jaiswal
Shweta Mishra
Siddhartha Gupta
Sunny Manglani
Umair Raza
Vivek Maurya
Organisation: Chappan Bhog Sweets

Group Leader