WRITTEN ANALYSIS AND COMMUNICATIONS

COMMUNICATION ENVIRONMENT – I

UNIT 1: Business Communication foundations :

Definition of Business communication, Goals of Business
communication, patterns of Business communication, the
communication process, potential communication barriers.

UNIT 2: Multicultural and Global communication :

Cultural diversity in the workplace, multicultural perspectives,
global communication strategies.

EFFECTIVE COMMUNICATION DEVELOPMENT – II

UNIT 3: Business writing :

Writing process – Prewriting, Writing, Revising.
Prewriting stage – Define the problem, analyze the audience,
adapt, research, layout, format and elements.

Writing stage – Draft the message

Revising – Revise, edit and proof read the draft, evaluate post
writing (in terms of our objective and audience)

Use of words, phrases, developing sentences and paragraphs, use

of unbiased language, composing with style.

UNIT 4: Print and Electronic messages :

Advantages and disadvantages of written messages.
Developing electronic messages.

Message formats – letters, memos and e-mail.

CORRESPONDENCE APPLICATION – III

UNIT 5: Positive, Neutral and Social business messages :
- When and how to use the direct plan for positive and neutral
messages.
- Unsolicited positive and neutral messages.
- Request for information or action.
- Request approvals, claims, claim adjustments
- Social business messages.

UNIT 6: Negative messages:

Choosing direct or indirect plan for negative messages.
Using the direct plan for negative messages.
 Using the indirect plan for negative messages.

UNIT 7: Persuasive messages :

Use of indirect plan for persuasive messages
Persuasive requests
Recommendations
Special claims
Sales messages

WRITTEN REPORT APPLICATIONS – IV

UNIT 8: i) Business research and report writing :

- Report types and characteristics
- Research techniques
- Formal written reports

UNIT 9: ii) Proposals, Business plans and Special reports

ORAL COMMNICATION AND NON VERBAL COMMUNICATION – V

UNIT 10: Interpersonal communication and teamwork :

- Elements of interpersonal communication
- Listening, feed back, conflict and team work
- Non verbal communication

UNIT 11: Oral commutation :

Business presentation – Preparing, delivering presentation
Meeting management – Reasons for meeting, planning and leading
meetings, effective meeting outcomes.
Media management – press release. Press conference, media
interviews
Visual aids - Using visual aids in reports, developing visual aids,
interpreting visual displays.

EMPLOYMENT COMMUNICATION – VI

UNIT 12: Job search and preparing a resume

Application letters, preparing other employment messages
Job interviews

PRESENTATIONS
Text books :1) Basic Business communication by Lesikar, Flatley, Tata Mcgraw Hill
(Edition 10)
Reference books – 1) Business communicate by Mary Ellen Guffey Thompson
2) Business communication for managers by Penrose, Rasberry, Myers. Thomson
(Edition 5)
3) Business communication – Krizan, Merriey Logan, Willams Thomsaon (Edition 7
 COMPUTER APPLICATION

UNIT 1: Definition, Evolution, Recent Trends in Hardware &

Software

UNIT 2: Introduction to MS Office – Word and Powerpoint, page

setup, formats. Tools, tables, print setup, exercise on tables,
object insertions, etc.

UNIT 3: Introduction to MS Office – Excel, worksheet, cell references,

cell formats, tools, data tabulation, charts, functions.
Exercises, MS Access.

UNIT 4: Solving problems in management using Excel spreadsheet:

UNIT 5: Preparing a frequency distribution diagram for large sample

size (around 500), plotting less than and greater than O gives.

UNIT 6: Preparing a table of data on sales for the previous years and
plotting the trends – linear and nonlinear.

UNIT 7: Performing a Correlation and Regression analysis for a given

business problem – of the type : one dependent variable and
one independent variables.

UNIT 8: Performing a Correlation and Regression analysis for a given

business problem – of the type : one dependent variable and
multiple independent variables.

UNIT 9: Testing of hypothesis – Understanding applications by means

of one sample (large sample) tests