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MDA Misses The Mark At UnConference 2009 MORE IN 'EVENTS & HAPPENINGS'

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Posted by Daniel on 5/18/09 • Categorized as Events & Happenings
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eJamming presenting during Unconference 2009


startup 10-minute pitching sessions

How it has grown.

UnConference Singapore, organized by e 2 7, is literally growing from strength to strength. Last year’s
UnConference featured just 17 startups, but Saturday’s event saw over 31 startups from 10 countries
participating in what must be Singapore’s biggest and most highly-anticipated annual event for the local STARTUP JOBS
tech and web startup community.

Not only has the event grown in size – over 400 delegates compared to almost 300 in 2008 – but the
YOUR SAY
quality of startups that participated and pitched on Saturday has also risen. Bangkok-based online
collaborative music platform eJamming and Singapore-based RF location-based technology provider
Human Network Labs, for example, were startups that were extremely well-received by a judging panel l khai on Renting a Pushcart in Singapore

and the audience. l DK on Angels Den Sets Up In Singapore

l Twitted by danielgoh on ELOHIM: God-


The event was kicked off by a keynote from Scott Rafer, CEO of Lookery, and followed by a panel discussion
Inspired Fashion
on “Innovation in Asia: Where is it heading?” with Rafer, co-founder of OpenWeb Asia Gang Lu, co-founder
l eric on The Startups That Rocked
and CEO of Buzzcity Lai Kok Fung and Wong Hoong Ann, founder of HungryGoWhere.com. Despite it going
UnConference 2009
off in a tangent due to some of the questions posed by a generally excellent moderator in Benjamin Joffe of
+ 8 *, the session went well and provided some insight into some the panelists’ experiences in the web, tech l Stan Williams on Angels Den Sets Up In
Singapore
and mobile spaces.
l Why Entrepreneurs should not pay
The biggest letdown of the entire UnConference, in my opinion, took place during the session after the panel Investors to Pitch : SGEntrepreneurs –
Singapore Entrepreneurs (Asia) on
discussion, presented by the Media Development Authority of Singapore.
Angels Den Sets Up In Singapore

First, it didn’t help that many in the audience had seen that chest-beating presentation – the role and l Jeff on Local Startup Communities
supposed successes of the agency’s Interactive Digital Media (IDM) Research & Development (R&D) Launch Jobs Listing

Programme Office’s in helping to fund and guide Singapore-based startups – many times before in previous l Jeff on Angels Den Sets Up In Singapore
events. So perhaps it wasn’t surprising that members of the audience started leaving just five minutes into
the session (it is an UnConference after all, and people have the right to). The speaker, a relatively junior
OLDER POSTS
MDA executive, knew she was losing the crowd, and began to fumble.

If she had managed to get any attention from the crowd, it was of the wrong kind. Select Month

[ Picture removed by request.]
ACCOLADES

Yes, the crowd was distracted by her legs that were just covered by a very short skirt. Not just pulses and
heartbeats; even Twitter was aflutter. What would you have expected from a mainly-male geek audience
in the consumer tech and web space? The lady seated next to me remarked that the speaker would have
done better if she had “dressed a little more appropriately”. I trust my fellow delegate’s judgment - she was
there at the UnConference to seek funding for her online fashion content publishing startup.

http://www.youngupstarts.com/2009/05/18/mda-misses-the-mark-at-unconference-2009/ Page 1 / 18
Long legs aside, the key gripe would have been the fact that MDA seemed wholly incapable of defending its
own programmes. It was obvious that she was clearly outmatched and overwhelmed by a knowledgeable
audience. At one point, co-founder and CEO of Buzzcity Lai Kok Fung stood up and challenged her about
their role as a facilitator in connecting Singapore startups to  larger, established companies such as 
Singtel as she claimed in her presentation. He argued, some will say rightly, that if a startup had a great 
product, Singtel would listen whether or not MDA was in the picture to facilitate any exchange. After some 
half-hearted defence by the MDA representative, Lai finally relented and remarked “I apologize for doing
this to you, I should be taking this up with (MDA deputy CEO) Michael Yap instead”. I couldn’t but help
notice some members of another government agency present (seated in the same row as me) rolling their TOP BLOGS
eyeballs.

UnConference 2009 is a once-a-year event when many of the best startups from Singapore and the region
AFFILIATIONS
gather to share knowledge. It is also attended by those who finance startups – business angels, private
equity fund managers, venture capitalists and the like – that the startup scene is eager to pursue, as well
as educators, regulators, technology and web professionals and yes, aspiring entrepreneurs. In what must
be considered a poorly-delivered presentation by a junior executive who isn’t empowered to answer and
defend the agency’s role in the scheme of things, could MDA have erred by badly underestimating the
nature and importance of UnConference, and the quality of its delegates, in the Singapore startup scene? qvisory.org

Another question that begs asking: Is the agency fast enough to adapt and keep pace with the extremely
fluid startup scene in Singapore? It has been almost three years since the IDM R&D Programme Office was
set up in October 2006. Despite the many tweaks to its programmes over the past three years, some 
industry observers have privately commented that it may be losing its plot. Take for example, iJAM is a  POLLS
joke – I can’t put it any better than this poster.
Which section of Young| Upstarts do you
There is already talk that some local startups, attracted by better terms and cheaper costs, are strongly
find most useful? (Pick up to 3.)
considering moving their operations to Malaysia. MDA’s IDM R&D Programme Office needs to seriously
relook into its programmes, otherwise we may soon start to see a deluge of startups (and we don’t have
c The Feature Story
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many of these to start with in the first place) leaving our shores. Bear no misconceptions about this –
members of Malaysia’s MDEC were present at the UnConference actively courting the startups. c Rumor Mill
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UnConference 2009 presented a perfect opportunity for MDA IDM R&D Programme Office to stand up and  c Advice for the Young at Heart


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be a thought leader in the local startup community. It didn’t. All the more’s the pity.
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Tagged as: E 2 7, MDA, Singapore, startup, Unconference 2009 c In the News


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c Professionalisms
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50 COMMENTS
c Resources
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c Thinking Aloud
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Yuhui Vote
M a y 1 8 , 2 0 0 9 • 1 : 4 7 p m

View Results
From the way this article is written, I get the feeling that MDA reeks of a “heck care” attitude towards
the ground, i.e. the poor preparation of the presenter, its seeming lack of consideration for
unConference, etc. Of course, my viewpoint is based on 2nd-hand reports like this one, since I wasn’t TWITTER
at unConference myself.

(Note: I’m not blaming the presenter herself for the lacklustre performance, since I’ve a feeling that
STATS
she’s capable of doing much better.)

Reply

Daniel
M a y 1 8 , 2 0 0 9 • 3 : 4 2 p m

Hi Yuhui,

Thank you for your comments.

In fact, your observation is a correct one. It’s not about the presenter, she did what she could given the
circumstances. Of course, the audience could’ve done better and given her the benefit of the doubt,
but that’s another story.

It’s just that MDA’s IDM R&D PO seems to be merely going through the motions. In my opinion, they
misjudged the potential of Unconference 2009 and could have used this platform to truly articulate
their role and cement their place within the startup community.

Reply

http://www.youngupstarts.com/2009/05/18/mda-misses-the-mark-at-unconference-2009/ Page 2 / 18
J
M a y 1 8 , 2 0 0 9 • 3 : 5 6 p m

thanks for the great overview of unconference. it was a pity i wasn’t there to experience it or “check
out” the skirt/s.

it seems that the overall vibe and presence is getting larger which is a good thing since it is A platform
where entrepreneurs can mingle, meet, and perhaps do something together in the future. sounds like
it will get better as years go by.

regarding mda – i tend to agree with you regarding their approach to things, perhaps not very well
prepped for such publicity activities, probably time to issue a “note best memo” around the IDM office.

Reply

Bill Claxton
M a y 1 8 , 2 0 0 9 • 4 : 1 5 p m

I was there, and was one of those who left after 5 minutes. Not that I didn’t want to give this presenter
a chance, and I did anticipate some tough Q&A, but I had seen the presentation before with none other
than Michael Yap delivering it.

You can view approximately the same presentation on Slideshare


(http://www.slideshare.net/shahib/shaping-the-future-of-media-interactive-media-games). Slide
#16 is the one that got Lai Kok Fung animated.

I think there are problems in the original presentation that have to do with Michael Yap’s “reality
distortion field” (http://en.wikipedia.org/wiki/Reality_distortion_field). Mike is charismatic and
extremely likeable, some say visionary. But he projects things in a way that doesn’t invite questions,
and it’s often hard to get a word in edgewise. This slide presentation is his typical shock and awe
approach, heavy on infographics and light on real insights about the emerging ecosystem of digital
media. How will MDA bridge the IT and media production worlds, for example?

At Unconference, I was sitting with Nick Palevsky an angel investor, filmmaker and critic
(http://www.theauteurs.com/notebook/posts?author_id=34) who is usually in Bangkok, USA or
Europe. He is brimming with insights, so naturally I wanted to take the time to catch up with him.

Unfortunately, I missed the fireworks during Q&A. But I heard from others that the young lady
fielded her questions quite well. Upskirt shots aside, I felt a bit bad that she got the feedback that
should have been reserved for Michael. I suppose most of the MDA crew is at Cannes pitching SG films
this weekend (http://www.festival-cannes.com). Go team!

Low point of the Unconference for me was the fact that keynote Scott Rafer couldn’t “get it up” or get
some Mac-helper to show him how to get his slides to appear. Where is Peter Du when you need him?

High points for me were the pitching sessions by eJamming (http://www.ejamming.com), HNL
(http://www.humannetworklabs.com) and OrSiSo (http://www.orsiso.com).

Reply

Daniel
M a y 1 8 , 2 0 0 9 • 4 : 2 7 p m

Hi Bill,

Thank you very much for the links, it is very useful.

Actually it was Slide 17 in that document that got Lai Kok Fung’s goat.

I believe it would have been a lot more interesting if MDA had shared case studies on how they
managed to help startups achieve their goals – Buuuk as No. 1 local iPhone app etc. Those slides may
be good to present to their management, but rather unsuited for Unconference’s audience.

And I agree with you – HNL, OrSiSo and eJamming have excellent potential and I’m most keen to
track their progress!

http://www.youngupstarts.com/2009/05/18/mda-misses-the-mark-at-unconference-2009/ Page 3 / 18
Reply

Sean Seah
M a y 1 8 , 2 0 0 9 • 5 : 0 6 p m

Sorry to say this, but I seriously think that their pitches should be much much better given the fine
technologies some of them have.

ITwin gave the most convincing pitch IMHO. However, I think the pricing strategy for their product
can be improve.

I left to speak to the other startups right after the scott rafer’s talk ( abit disappointed though for the
projector problem ). Am glad i did that as the rest are just things that has been repeated time and
time again. Talk about the market in asia, how it is changing, where are the money, the mobile is
growing…blah blah blah. Duh….plenty of that on the web to read ya?

I believe SG government has done alot to help local startups and perhaps doing too much. Maybe the
startups also needs to start thinking whether they have been dependent on the government too much
and learn to run a real business out of taxpayer’s money?

Reply

Priscilla
M a y 1 8 , 2 0 0 9 • 6 : 3 7 p m

Hi Daniel,

Got here through Bjorn, thanks for the observations.

I find it strange that the photos floating around are all coming from THAT angle and is actually quite
surprised and disappointed that there weren’t more feedback on the programme itself.

And I wouldn’t say the event is a loss cause, because I think I’m much more approachable when it
comes to engaging the individuals/startups. That was the main motive and I felt that the event has
been fairly helpful.

These are my personal opinions, there are some points you made about MDA which are inaccurate.
But I’m gonna have to refrain from speaking for MDA.

Reply

Wong Meng Weng


M a y 1 8 , 2 0 0 9 • 9 : 1 5 p m

Michael Yap was not there, and we can’t blame Priscilla for not giving his talk as well as he would;
furthermore, when fielding policy questions, a junior executive has message constraints that a senior
executive does not, and beating her up for decisions that she did not make is like shooting fish in a
barrel.

Also, people can wear what they want. If she had showed up in something very formal, people would
gripe “how come MDA comes to an unconference dressed as though it is a conference? Inappropriate.”
Can’t win. And so what if she has nice legs? Third-wave feminism sensibly points out that you
shouldn’t scorn women for being homely and you shouldn’t scorn women for being attractive. There’s
altogether too much free-floating criticism out there doing harm to the body image of sensitive young
women.

That camera angle, btw, is what you should expect for any subject, male or female, young or old: any
experienced photojournalist knows that there are only three camera positions that can connect a
speaker with the material onscreen, and the one that you keep seeing is the only logical choice given
the setup.

Reply

http://www.youngupstarts.com/2009/05/18/mda-misses-the-mark-at-unconference-2009/ Page 4 / 18
Daniel
M a y 1 8 , 2 0 0 9 • 1 0 : 5 9 p m

@Priscilla: I appreciate your discretion and perfectly understand that you cannot comment on behalf
of MDA. I’ve hoped that this post would’ve sparked more comments about MDA IDM R&D PO’s
programmes as well. This post is less a condemnation of its programmes than a genuine call for MDA
to drive its leadership within the local startup community.

@WMW: I hardly scorn women for their good looks, after all, I married one. There was, however,
feedback from the women in the audience regarding her choice of dressing. Maybe they were just
jealous. In any case, it would have been ideal for a more senior member of the agency who would be
able to field some of the questions that poor Priscilla had to field.

Reply

Wong Meng Weng


M a y 1 9 , 2 0 0 9 • 1 2 : 2 2 a m

I like the hacker/geek/entrepreneurship subculture because it tends to reject the usual small-minded,
backbiting meanness that one sees in the mainstream. I pity the delegate who was sitting next to you,
whoever she was; it is easy to say things from the safety of the audience, and I have to sympathize
with Priscilla: it is hard enough to stand up on stage in a male-dominated industry without taking
friendly fire from your own team about, of all things, what you’re wearing.

It is particularly ironic that your colleague was starting an online fashion content publishing
company. Perhaps it’s not too late to start an online fashion criticism community instead?

Are we interested in what people are wearing or what people are inventing? Are we trying for Silicon
Valley or Hollywood? One of the other presenters wore a baseball hat for his pitch. Would he have done
better if he had worn a suit? Let’s ask Andy Bechtolsheim if he remembers what Larry Page and Sergei
Brin were wearing when they pitched him.

“Be who you are and say what you feel because those who mind don’t matter and those who matter
don’t mind.” I personally was delighted that Lai Kok Fung didn’t censor himself one bit.

Yes, maybe MDA could have come in with a different angle, or skipped that presentation altogether,
and given some other, more updated presentation that the audience hadn’t seen before, but they paid,
so they spoke, and it was Michael Yap’s deck, but he wasn’t there, and Priscilla was, so she gave it, and
if you’re not getting anything out of the session, do what Bill did and follow the law of two feet and go
out in the hallway and find someone else to talk to.

In addition to co-sponsoring the entire event and possibly seed-funding some of the startups there,
what else do you want MDA to do? I do think that if MDA gets some serious constructive criticism they
will listen to it. I’m sure Priscilla will pass on the comments from the audience to her boss, and
eventually something will come of it. At least, I hope so.

To address the two substantive points in your post, I agree the iJam website looks abandoned. Whoever
runs it should fix it ASAP – i t’s the broken window theory.

And on the Malaysia note, I was pleasantly surprised to see the MDeC people at the unconference. I
cannot recall seeing any representatives from MDA/IDA at any of the similar events I have attended
in Malaysia. But maybe the two countries have an understanding that I am not privy to.

The funding schemes available in Malaysia are similar to Singapore’s, with the added benefit of being
nondilutive. (SITF is unusual among iJam incubators in that it does not take equity but awards the
grant without dilution.)

And there are more hackers in Malaysia than Singapore, partly due to sheer population size and
partly to a superior – by that I mean less structured and less conformist – educational system.

But then, Cyberjaya hasn’t turned into Silicon Valley either.

Reply

Daniel
M a y 1 9 , 2 0 0 9 • 1 2 : 5 4 a m

http://www.youngupstarts.com/2009/05/18/mda-misses-the-mark-at-unconference-2009/ Page 5 / 18
Hi Meng,

Thanks for this – you bring up many points I was hoping my blog post would spark.

What do I want MDA to do? Perhaps I’m aiming a bit high, but I’d love to see a version of Founder
Institute in Singapore (http://www.youngupstarts.com/2009/05/02/thefundedcom-launches-new-
breed-incubator-founder-institute/).

Not sure where you got the inference that the lady seated next to me was a colleague – she wasn’t. In
any case, she’s from the world of fashion and not of the geek/hacker subculture. From my extremely
limited understanding of that world (mainly from Project Runway and America’s Next Top Model),
things can get very catty indeed.

Reply

Wong Meng Weng


M a y 1 9 , 2 0 0 9 • 1 : 1 3 a m

Yeah, I completely agree we need an incubator that’s not just cheap real estate; we need incubators
with mentoring, etc, as described in the panelists’ session.

For several months now I’ve been trying to find a way to do a YC-style incubator in SG, and if the stars
align, I could see it happening. For the last few weeks I have been working to help bring iqube.se to
Singapore but funding remains a problem. Anybody have $3M handy?

Otherwise, folks are welcome to join http://groups.google.com/group/mengcubator/about

Reply

J
M a y 1 9 , 2 0 0 9 • 3 : 3 3 a m

I personally like SITF’s angle of not taking equity.

Reply

AaronChua
M a y 1 9 , 2 0 0 9 • 8 : 0 7 a m

Hi Daniel

This is Aaron from IDMPO, Pris’s colleague. Thanks for bothering to write about how you feel about
MDA. We are definitely open to listening. After all, listening beats talking.

http://blogs.harvardbusiness.org/haque/2008/04/listening_beats_talking.html

Just want to clarify a bit about i.JAM. I fully agreed that i.JAM, the website, is a failure and we are
now revising it to be more like CrunchBase, rather than a Digg for ideas because we are not good at
building communities. However, i.JAM, the entire programme for startups, has been well received.
On average, we got about 120-150 applications per quarter. In terms of funded projects, some of the
companies like Time Voyager, Fresbo, Tyler Projects etc have also been doing well. Of course, there
will also be a lot of failures but that is what we are expecting anyway.

On your idea of a Founder Institute, I wonder if you are aware that we have appointed 10 incubators
to help us with the adminisration of the i.JAM grant as well as to provide mentorship to the startups.

http://www.idm.sg/partners/incubators/

SiTF is one of our appointed incubators.

The reason we used incubators, rather than administering the grant ourselves, is to build up the
incubation capacity for the country so that even when the IDMPO is gone, some of the incubators will
continue because they have found a sustainable model. We intentionally funded different types of

http://www.youngupstarts.com/2009/05/18/mda-misses-the-mark-at-unconference-2009/ Page 6 / 18
incubators because we are not sure what is the right model and the best way to learn is to experiment.

Anyway, I think this comment is already too long. Always glad to have conversations with people who
cared about the startup community. If you want to chat, my blog is always open and there is a small
community building there as well.

Cheers

Reply

Daniel
M a y 1 9 , 2 0 0 9 • 9 : 0 1 a m

Hi Aaron,

Thanks for your comments.

I’m aware of IDMPO’s efforts in driving the sector since 2007 when it was first announced
(http://www.youngupstarts.com/2007/01/10/media-development-authority-announces-rd-
initiatives-to-spur-growth-of-interactive-digital-media-sector/), as well as the appointment of 10
incubators to administer your grants (http://www.youngupstarts.com/2008/10/30/idmpo-makes-
i t-ten-with-sitf/).

I understand the reasons behind using incubators, but I do urge you to check out Founder Institute
(www.founderinstitute.com) as it operates very differently from our incubators.

I agree that building a community is extremely difficult, and an even tougher for a small and
specialized niche like web and technology entrepreneurs. As for the iJAM website, I’m sure there are
works in the pipeline to overhaul or replace it.

Also, thanks for appreciating that we’re all in this to drive the startup community.

Reply

AaronChua
M a y 1 9 , 2 0 0 9 • 9 : 5 9 a m

Hi Daniel

Thanks for responding. How about a coffee session to talk more about this Founder Institute concept
and see if we can make this a reality?

You got me email.

Reply

Sean Seah
M a y 1 9 , 2 0 0 9 • 1 0 : 4 2 a m

I believe besides SITF, there are other incubators who does not dilute the startup as well. I applause for
SITF for taking a clear stand on their purpose of facilitating the grant.

Honestly speaking, the point is not whether there is long term benefit to the incubatees when the
incubator take stake in the company. If there is a incubator who can open doors to me from day one, I
dun mind giving stakes. In fact, if needed to be, i will ask him to take, right?

@Aaron, IMHO, whether it is DIGG style or CrunchBase style, i felt it boils down to “Why do I spend
my time there?” 

@meng, I am in for your “Mengcubator” group. Wait to see its growth. Sorry, no 3 mil on hand, but
can give other form of supports if you need.

Reply

http://www.youngupstarts.com/2009/05/18/mda-misses-the-mark-at-unconference-2009/ Page 7 / 18
J
M a y 1 9 , 2 0 0 9 • 4 : 4 5 p m

@mengwong iqube looks interesting with the right premise and an interesting list of portfolios,
although its hard to figure out whether they have notable successes but the list is indeed encouraging
and great for the nordic region. why is there a need for $3m? maybe we can explore more about this if
you are keen.

@aaron like i told you a while ago, mda’s premise is the right one to take, the idm program is initiated
in the right spirit and has created an impact, a good one if i may say so. the issue lies not with mda,
nor the amount of money, it is the range of mentors and their breadth and depth. it is a relatively
simple fix to get ijam portfolios back up from the ground and running and making sure the tax payer’s
money is well spent and entrepreneurial passions are well directed. i have seen great passion and
talent in singapore and am entirely encouraged by the dedication of our folks. i know for a fact we can
achieve something.

Reply

aileen sim
M a y 1 9 , 2 0 0 9 • 1 1 : 2 7 p m

Hi Daniel,

This is Aileen from First Meta.

Disclaimer: We are an IDMPO supported company and Priscilla happens to be a very good long-time
friend of mine.

I unfortunately wasn’t able to attend her session so I shall refrain from commenting on her
presentation or material.

Generally, I play nice and try not to be critical on blogs but I honestly think this post in itself “misses
the mark”.

Firstly, ENOUGH WITH THE SKIRT ALREADY!

She’s from MEDIA Development Authority and it UNconference for god’s sake! If guys are allowed to
wear torn jeans and slippers, how can you fault Pris for wearing a short skirt, and even more
ludicrous, for having gorgeous to-die-for legs? I think you noted too that scorn came from other
women. It wasn’t as if she was dressed like a hoe. Quite the contrary, I happen to think that Pris looked
great – stylish and chic (judge my fashion sense if you like) and not at all inappropriate. If we want all
our women to wear power suits or look boring maybe we should call the next one Reconference or
something.

Unconference was a great event. (Kudos to the e27 team!) There was a lotta good content – excellent,
excellent keynote by Scott Rafer, exciting presentations and demos by the start-ups. But, despite your
supposed acknowledgment of the importance of Unconference, somehow all of that deserved only 3
short paragraphs. Instead, you decided to devote 1/4 the post to legs and “inappropriate dressing”,
another 1/2 AND the title to whiny ramblings on how the agency failed with no constructive
comments or suggestions whatsoever.

I’m not saying that we shouldn’t ever criticize government programs (heck, i’m all for challenging
decisions and authority), nor am I making a judgment on the success/failure of the program. Neither
am I saying that one should have all the answers before commenting. It’s just that there are
naysayers out there who are openly critical yet contribute nothing themselves, and I really can’t see
how such negativity would be good for anyone.

Next time anyone wishes to criticize, I hope they can ask themselves “what am I doing/what can I do
for the industry?” Or at the very least, consider the impact of your criticisms – is it gonna get people
to focus on the REAL, important issues (not mini-skirts!)

Lastly, I hope you can do the industry a favor and give the real people and content at Unconference
the attention and coverage it deserves, so people who weren’t able to attend can benefit from the event
too.

Aileen

Reply

http://www.youngupstarts.com/2009/05/18/mda-misses-the-mark-at-unconference-2009/ Page 8 / 18
Mobile industry observer
M a y 1 9 , 2 0 0 9 • 1 1 : 3 0 p m

@Bill – thanks for sharing the slides. I am one of those who walked out an missed the controversial
presentation…

MDA got help mobile startup go-to-market with SingTel meh??

A quick look at SingTel’s site – http://www.ideas.singtel.com/appmanager/ideas/web?


_nfpb=true&_pageLabel=web_genre_access

Looks like the only stuff that is launched and promoted by SingTel that is developed locally,
PhoneSafe/PhoneBackup (TenCube) and Locator (V3 Teletech) – both have no affliations with MDA.
(most other VAS are developed in house by SingTel, or by global provider such as Acision, or with local
big partner such as SBS – love IRIS!!)

What exactly has MDA done to bring mobile companies to market with SingTel?
(Not that getting lauched with Singtel means success to begin with, far from it)

Dr. Lai is right – the good stuff will get places anyways, whether they are MDA supported or not. In
fact, it seems MDA’s artificial (and seemingly abitrary) funding hasn’t made a dent so far – they can’t
be better than free market in picking the winners, their getting involved might actually biased the
equation to favour funded players and destroy the free market efficiency. Seems like capitalism 101
here…

Slide 9 says 100M funding committed in 09 – can we find out exactly where this money is spent?
(Anyone from MDA?) That’s a serious amount of money, i’m from a rather large player and we dont
have anywhere near that kind of budget to push things. If we had that kind of money, 100M will be
enough for us to rewire the whole mobile industry in singapore. The slide kind of wears it like a badge
proudly about spending that kind of money – i t’s really odd to me, shouldn’t we be proud of $ created
instead of $ spent? How much revenue has the 100M generated??

Sorry have to remain anonymous due to my employment with one of the big brand mobile platforms,
but my heart is very much with startups.

Anyways, MDA isnt the most interesting subject, unot sure why all the discussion is focused on that,
must be the legs. Unconference was Excellent – lots of exciting stuff, way to go!

I was also rather shocked at the rather strong malaysian presence.. Paul Graham wrote about paying
startup to move – this is what should have been done with the huge MDA budget: buy up a piece of
SV/beijing/bangalore/isreal, seems like the malaysians are doing it first – and to us no less, they are
shopping at the neighbourhood store!

http://www.paulgraham.com/revolution.html
http://www.paulgraham.com/maybe.html

2 cents.

Reply

Daniel
M a y 2 0 , 2 0 0 9 • 7 : 0 1 a m

Hi Eileen,

Coverage on the startups present at the UnConference are coming in a later post – I didn’t want to
mix the two. In any case, I’ve previously written about some of them e.g. Countspin, OrSiSo,
including those who were present but didn’t pitch, such Foldees.com and Elevyn.com.

And as for your comment:


“Next time anyone wishes to criticize, I hope they can ask themselves “what am I doing/what can I do
for the industry?” Or at the very least, consider the impact of your criticisms – is it gonna get people
to focus on the REAL, important issues (not mini-skirts!)”

I agree that criticisms should get people to focus on the right issues. If you have read the comments
that have followed the blog post since, you would have realized not much of it was about legs. The
conversations about funding schemes that followed? THAT was my intention.

I apologize if I offended any female sensibilities, but I do not apologize for throwing up what I believe

http://www.youngupstarts.com/2009/05/18/mda-misses-the-mark-at-unconference-2009/ Page 9 / 18
could be soul-searching questions for our local startup funding schemes.

Reply

D
M a y 2 0 , 2 0 0 9 • 1 0 : 4 4 a m

@Mobile Industry Observer – (hey that’s MIO, u work for singtel!?) thanks for mentioning us – erm
we happen to be applying for IDM grant so we can take the business to the next level, i think we really
would put it to good use. We have sent in proposal for a new product and are still tweaking our plans
based on IDMPO feedback.

Not that i think the most efficient way of developing a startup nation is to pick company to give
money to – while i agree that that’s probably not the best use of taxpayer money, it’s really much
much better than nothing. We been in our start-up mode for almost 4 years now – and we are seeing
more startups then ever – and some early successes! There will always be debate abt what is the best
way, but at least they are doing something.

(absolutely agree with the “c a n’t pick winners” – i posted a similar comment here –
http://www.motochan.com/2009/05/15/sg-uncoordinated-initiatives-for-entrepreneurs/
i say – 1. build super fast and free wireless network, 2. incentivize telcos to charge 5% for billing, 3.
subsidize smartphones. Dun need to fund any company, they will happen by themselves, just look at
Japan and Korea)

@Pris – i think ppl are just generally drooling over you lar.. celebrity always generate gossip one lar..
dun mind so much, who ask u got legs up to ur neck.. hehe.

@Daniel – haha smart choice of post title, look at the controversy (and traffic) it has generated!

Reply

Davis
M a y 2 0 , 2 0 0 9 • 1 0 : 2 4 p m

Daniel,
I don’t think you even need apology to the leg reference.
What you trying to bring across is that there should be proper wear when one is presenter and all eyes
are on him, and that at least of professionalism in presenter’s attire because there may be
conservative MDA , government, serious investors around watching she present. If she doesn’t want to
attract unneeded attention over her leg then simply stop revealing her SEXY leg or whatever fresh,
booies she want to reveal. She can go to whatever party and even be naked for everyone care, but
when in this occasion, she should not wear something revealing to attract attention.

Stop mocking Daniel and all the males to say that they shouldn’t be distracted by appearance but
content matter. There’s must a reason why male get excited over flesh and that is why she wear sexy
as attraction, as who in the right frame of mind will wear this way under cold-air con. She show her
leg as a distraction and could have prevented it if she wear proper. Why Daniel and others never focus
on other females’ leg but only hers. Something must be telling. Just wear proper as though having
formal meeting with boss, it is not as though one ask her to wear eskimo’s clothing.

If her appearance doesn’t matter but her content do, why not even wear bikini then after all she is not
that conservative and is very open-minded, and want to show off her “asset” and slim figure.

If she want to be taken seriously , wear to the occasion and avoid been the target of indecent wear
unless she want to bring attention and negative remark.

For information, if she wear this way to meet potential investors in China , please don’t cry wolf ….

If she can’t even wear something right for the occasion and for her role, maybe she shouldn’t present.

Reply

Shuqin
M a y 2 1 , 2 0 0 9 • 1 0 : 2 6 a m

http://www.youngupstarts.com/2009/05/18/mda-misses-the-mark-at-unconference-2009/ Page 10 / 18
Davis,

Were you there in the first place? I was among the audience (front few rows) and I would think at all
angle, her legs cannot be seen because she was behind the podium.

The audience chose to focus on their so-call distraction. Why chose? Because it is impossible to be
distracted unless you go online and check out the images floating around twitter, very much alike
perverts taking cheap upskirt shots of unknowing victims. With those camera angles, it doesn’t take
much to know that a proper length skirt will appear short too.

Similarly, this post chose to focus on a problem that wasn’t even present at the presentation itself.
Daniel, getting website hits or wanting to “generate discussions” at Priscilla’s expense is despicable.

“underestimating the nature and importance of UnConference, and the quality of its delegates, in the
Singapore startup scene”

Quality of participants is definitely not consistent. As shown by this post and a percentage of
participants so intrigued by a flash of legs.

Surf around and you will see posts that are positive about the presentation and MDA’s efforts. I guess
those writers have more integrity than attempting cheap tactics to gain publicity.

Reply

Daniel
M a y 2 1 , 2 0 0 9 • 1 1 : 1 4 a m

Hi Shuqin,

You can accuse me of generating hits or traffic at Priscilla’s expense and lacking integrity.
That is your discretion.

However, anyone who knows me, or who actually follow my blog, knows otherwise. I do not
have to defend myself to you, or anyone else for that matter.

Reply

albert
M a y 2 1 , 2 0 0 9 • 3 : 4 7 p m

i don’t understand the point that you’re trying to make, if any at all. In the first place, what was the
mark they missed? Idmpo was set up to encourage r&d and to encourage startups. It was never meant
to give individuals, startups, companies big or small, money for free. O come’on, look at their grants. I
must comment that the process easy to applicants, exactly the pt to help startups! I don’t see spring
being slammed for that tough process companies have to go through to get a meagre sum of money.
Any startup which is wholly dependent on government for survival is fundamentally flawed. So why
the sentiment that not much is done? If these efforts aren’t deemed enough, then what is? Any effort
on their part, no matter how small is still a attempt. We won’t know until we reach the end if it indeed
had been helpful.
The fact that dr lai kept blasting questions on her, which he himself said were meant for the boss,
didn’t go down well with me either. Was that not too mean to a clearly innocent soul?
Has anyone given feedback to the office? I think those who hasn’t, but took the opportunity to
condemn the officers who tried their best, shame on you.

Reply

Eric Teo
M a y 2 1 , 2 0 0 9 • 4 : 0 1 p m

Hi all

I must say that the article is an interesting read. UnConference is certainly going from strength to
strength…

http://www.youngupstarts.com/2009/05/18/mda-misses-the-mark-at-unconference-2009/ Page 11 / 18
I feel that this “skirt” incident and Pris’s presentation has been blown out of proportion and I do hope
that this will not take away the fact that MDA / IDMPO has been very supportive of our local startup
scene.

My company is one of the startups funded by MDA and MDA has greatly helped my company by
providing ideas, networking opportunities and giving us a platform to excel. There is tremendous
support network at MDA and i felt that they have been in general excellent facilitators of our startup
community. In fact, we have met our current investors via the i.Match programme.

Reply

Daniel
M a y 2 1 , 2 0 0 9 • 4 : 1 9 p m

@albert: Since some readers have a tendency towards selective reading and interpretation, let me
spell it out. I am challenging MDA to rethink some of its existing schemes.

I’m not sure but where was it that I wrote MDA should give startups more “free” money? No, in fact
I’ve previously argued that startups here require support in areas other than financing
(http://www.youngupstarts.com/2009/03/09/singapore-needs-a-support-ecosystem-for-its-
startups/). Areas they could look at:

1. Fix the i.JAM website. As in one of the comments, MDA already admitted it’s “a failure”.
2. Seeing how to improve the mentorship program – we need better mentors to guide our startups for
better chance of survival.
3. Keeping our startups within our shores.

@Eric Teo: I am very glad that the MDA scheme has helped your company. In fact, do share with us
your experience as I am sure many aspiring startups seeking advice from MDA would like to know.

Reply

Daniel
M a y 2 1 , 2 0 0 9 • 4 : 4 2 p m

I’m removing the picture by request.

Reply

Nedved
M a y 2 1 , 2 0 0 9 • 5 : 4 2 p m

Well, this article would be more interesting if the picture was not removed. (why removed ). Ok,
back to the point, Daniel, agree, I do think the website should be fixed. However, for your views on
IJAM, I have different opinions.

1) you are talking about the mentorship program. For my project, mentor provides great assistances.
I believe MDA has certain standards selecting qualified mentors. My mentor has business degree from
Harward and has years of experience in providing seed fund to start up companies in US. He did give
us a lot of good suggestions all along the way.

2) Though we are currently also facing survival problem in our marketing phase, i will not throw all
this to MDA. After all, they are not baby-sitter. MDA provides us the start up fund and also arrange
three times of meet up session with some big companies, like SPH etc. I appreciate that.

Well, my case may be different from yours, however, i would feel appreciated to the guys who gives
me the money, provide me a good tutor, and help me do networking.

Reply

http://www.youngupstarts.com/2009/05/18/mda-misses-the-mark-at-unconference-2009/ Page 12 / 18
Mobile industry observer
M a y 2 1 , 2 0 0 9 • 6 : 5 4 p m

Eh. Seriously. 100M go where? Anyone care to comment?

I dont get it. Take 100M throw into singapore river will also make a splash….

Reply

Observer
M a y 2 1 , 2 0 0 9 • 1 0 : 4 1 p m

I currently hold a job at a bank and is thinking of starting my own business. I’m new in the sector and
I find the presentation by the young lady helpful to my needs. I’m also looking into SPRING for similar
grants but I am more impressed by MDA’s offerings.

just my 2 cents.

Reply

Davis
M a y 2 1 , 2 0 0 9 • 1 1 : 1 2 p m

yeah.. I think the leg issue is blown out of proportion just because people say something about leg. The
thing is it doesn’t matter whether her sexy “leggy” or booies can be seen in certain angle , the whole
point of what Daniel driving is that presenter has to wear something appropiate for the occasion and
especially as representative of government body. That is the main point that Daniel driving although
Daniel put some humourous touch to it rather than express it directly, much to the offence of some
females. If this is UnParty2009, perhaps I might just join in ,haha.

Aside, I wonder too if MDA is doing target support (just like target search in Mas Selamat’s case), that
is to focus more attention and resource on particular potential startup, hence some startups might
receive more support than the rest. Needless to say, this approach means that only a few startups will
benefit from it. There is nothing wrong with this approach as many private companies/VC use this
approach too (eg Intel) , and beside MDA and assigned mentors might just have their KPI to meet. So it
may be a matter of quality over quantity. Now the question is what MDA is driving to achieve ?
Invest in “some” baskets in hope of getting success story, or Invest in most baskets to simulate
innovation ecosystem hopefully to build a innovative culture. What I see is that MDA try to do both
despite having limited constraint and resource, and endup compromising their “support and role”. It
is very challenging for MDA to do both, so to speak, perhaps it is better for MDA to focus to hedge on a
few potential technological startups (etc gothere.sg, comiqs etc) and market them well and giving
them support and using them as a base to build innovative ecosystems, and hopefully more
innovative startup will appear that attract investors. Another main important thing is to build role
model not of company and businessman but also of individual rockstar
“technologist/developer/programmer” and recognise them publicly in mainstream headline rather
in “small newspaper” (but whether that will result in complacency is another thing, …) .

Reply

Steven
M a y 2 2 , 2 0 0 9 • 1 2 : 4 5 a m

Hi Daniel,

After reading this discussion, i feel that your subject is unfair to MDA. Comparing the subject and
your content, it will be good if you can provide more relevent contents for us readers.

My project is granted by them and i would say they provide good advice and follow up on our projects.
IDM which you highlighted seems to be going in a good direction. Think again, what OTHER
industries should Singapore go into to catch up with the leading countries? Green, Gaming, Media,
Gaming, High Tech, Health care? From my point of view, looking at startups, most suitable choices
are gaming and media.

http://www.youngupstarts.com/2009/05/18/mda-misses-the-mark-at-unconference-2009/ Page 13 / 18
Few good points to take note.

1) Slides – I have read through the slides and feels the direction of helping Singaporeans to go into
media is getting us in pace with the world. The world is getting smaller due to media and it has
proven to be a scalable business ie facebook which generates alot of revenue.

2) Grants – MDA is one of the very few companies (til now the only one i found) that is willing to
provide generous grants (to be approved by strict panel). Capital is often a major obstacle in business.
In Singapore context, living standard is quite high and few can afford to startup with no capital. By
the time one has saved up sufficient capital, it could be ages.

3) Creativity – Major obstacle. Government is trying hard to boost creativity in Singapore mindset.
Over the past years, we have been “workers” for good big companies that government has helped alot
to bring them in and created many jobs. On the other side of this “worker”, Singaporeans’ general
thought after studies is to find a job instead of going into startup. MDA on this side of the picture is
giving Singaporean a good jump start and with good guidance which i appreciate alot by my mentor
from IDM. My mentor has provided me great insight and scalability.

I will like to conclude that MDA is doing a great yet tough job in helping us to do startup. To change
our old mindset from just pushcarts/shops and to reach the mass global market. To help us overcome
monetary obstacle with good scheme. To provide good guidance and foresight of our business with
their exposure and knowledge. We should give MDA credits for been one of the most supportive
singapore bodies.

Reply

Renkei
M a y 2 2 , 2 0 0 9 • 1 : 0 9 a m

My team is one of the beneficiaries from the MDA IDM’s programme. I read your post this morning
and honestly giving details and a photo on what a presenter is wearing do not seem at all necessary or
an important topic. Is this even related to the real intention of this conference and I do urge all of us to
think back, haven’t we all been juniors when we first started working and it is from opportunities
given to us where we learn from mistakes and grow up?

Coming back to the MDA IDM’s programmes. To do some justice, my team have really benefitted from
the mentorship programme and honestly as a startup, who will ever know what works and what
don’t. However, it is through the MDA IDM R&D programme where we are given the chance to express
our ideas and given the opportunities to begin our startup journey.

If ideas are good, without some form of facilitators, do you think you can simply just knock on
companies’ doors and just ask for a time slot to present your idea within a short period of time? That is
not how a corporate world works in real life. In fact, MDA adds alot of value by helping companies
select the potential and relevant projects to be presented and this is time saving for these corporates.

There is never a sure way to success and from the efforts put in by MDA IDM office where they have
continously review their process and progress is already showing their committment to the start up
space in Singapore.

Reply

Daniel
M a y 2 2 , 2 0 0 9 • 6 : 3 3 a m

@Nedved, Renkei, Steven and Eric Teo: I’m delighted that MDA-funded, Singapore startups like
yourselves are now beginning to speak up on their behalf on this matter. If you believe strongly on
this, do drop me an email and I’d love to interview you for my blog and we can also talk about how
MDA funding has helped your company.

This is the same for other startups who have benefited from iJAM’s Microfunding scheme.

Reply

Shaun Markus

http://www.youngupstarts.com/2009/05/18/mda-misses-the-mark-at-unconference-2009/ Page 14 / 18
M a y 2 2 , 2 0 0 9 • 8 : 2 5 p m

There seems to be a witch hunt againt MDA here – “biggest letdown of the entire UnConference” is
quite a harsh comment from a pretty influential blog.

First of all, kudos to Priscilla for managing her comments with a neutral and professional reply.

Pertaining to the remark of ’missing the plot’ and of i.Jam being a joke, are we being a tad impatient
here?

There needs to be a healthy number of startups (of quality), in order for MDA to better craft
something appropriate for subsequent growths.

Its heartening to see few companies leapfrog this process, but its only prudent that the institution
starts ground up, to be inclusive and mindful of the entire vertical. Would skipping this risk
alienating aspiring Startups? On the other hand, if given that scenario of the Valley now, would it
really propel us to international standards or make a mockery of our startups, and taint the rest of the
community? As it is, finding sound web companies here are getting tougher as technology is evolving
at breakneck speed.

Learning is not a product, it’s a process. There must be loads of planning, a starting point, a learning
curve, and tonnes of experimentation along the way, to finally the end result – and no matter how
successful, its usually not what we set out to achieve initially. Its through this process, we find
something that works for us and not yet another copy of the Valley – its about finding our niche, and
crafting something that works for us here.

The Valley took decades before it reached today’s matured innovation culture that subsequently
naturally attracted investment money and the best minds. I would say we need to give Singapore’s
authorities and the environment here time, understanding and support – to test and develop what
will actually work for us here.

Reply

Daniel
M a y 2 2 , 2 0 0 9 • 9 : 3 4 p m

Hi Shaun,

Considering that the rest of the UnConference was a smashing success (other than the long
registration queues at the start and the technical problems with Scott Rafer’s presentation), MDA’s
presentation was the one that was left in the dust. But this is not a witchhunt – I rather look at it as a
way to identify areas that can be improved.

iJAM – the website, not its microfunding schemes – is a joke lah. Come on, even Aaron admits it.

As for the rest – y o u’d be surprised, but I actually do agree with some of your points:

1. Kudos to Priscilla, she has reacted very well to this despite the potential embarrassment this post
may have caused her. She has contacted me, and with the most professional manner, requested for
the image to be taken down (which I have) – because she didn’t want the conversation to be detracted
from the true issues on hand. She now has my utmost respect.

2. Entrepreneurship is a learning process. There are many paths to an end goal. What I am doing
here is not to put down the work that MDA has done, but to challenge them to continuously access,
and improve, their schemes to make sure that they give our startups the best chance of success.
Impatience? Perhaps. The question is do we really have time to muck around?

Oh, thanks for calling this an influential blog. Nowhere near as yet, but am working towards it.

Keep the conversations coming, guys. This is all excellent feedback that needs to be heard.

Reply

Nicholas Chan
M a y 2 3 , 2 0 0 9 • 5 : 1 6 p m

Nicholas from Azione Capital here.

http://www.youngupstarts.com/2009/05/18/mda-misses-the-mark-at-unconference-2009/ Page 15 / 18
As one of the first 3 incubators approved under the MDA iJAM programme, I would like to speak in my
working capacity on how we have worked together with the MDA IDM Programme Office since its
inception over the past 2+ years in reshaping the various initiatives and seeing how the agency has
tuned its “large company” focus into one that (in my view) quite successfully addresses a number of
chronic issues faced by startups in Singapore, namely the easy access of a comfortable amount of
initial seed capital to actually get things started, market access via startup consortium-type
arrangements and constantly creating publicity opportunities for startups.

In my personal experience, the iJAM programme is one of the first programmes (in my 14 years as an
entrepreneur) that makes available to the general public a relatively substantial amount of seed
capital with a minimal amount of hassle to a budding ground-zero entrepreneur to undertake a
potentially high-risk, lose-all project; not even in the dot-com days of the late 1990s was there a
similar programme that specifically provides such a facility to any company which is not already 2
years old and have demonstrated a relatively stable monthly cashflow.

Additionally, via the iJAM programme, a startup can now choose from a diverse set of mentors he/she
feels would be best able to assist in their startup (be it academics or experienced entrepreneurs) thus
addressing an often neglected portion of government assistance of expert advise on-tap.

Contrary to popular belief, just because the mentors are not famous or vocal does not mean they are
incapable of adding substantial value to startups; one cannot disregard their achievements in their
own respective fields of which some startups would benefit greatly from, and not forgetting that each
incubator has its own unique capabilities (For example, Azione Capital co-invests anything from
$9,000 – 40,000 into each startup funded by the iJAM microfunding scheme, conducts regular
market expansion exercises around the South East Asia region every 2 months for any portfolio
startup that is ready, hands-on involvement and direct support to the startup from the directors,
senior associates, associates and advisers), with other incubators choosing to focus on zero-equity
arrangements or adopting a focus on specific sector focus.

Other follow-on programmes like the iMATCH programme came along shortly after iJAM reached its
limits (of early stage financing) and from my understanding, other new programmes are soon to
follow to address other gaps within the startup life cycle.

Without a doubt, every programme has its shortcomings and the various programmes under the IDM
Programme office is no exception; MDA as a government agency has demonstrated by its actions that
it is willing to listen and to change to better address the needs of startups by making incremental
adjustments after obtaining feedback from industry, incubators and the startups and evolving every
few months. That in itself is quite an achievement considering the fact that most other government
agencies works on “set in stone” annual plans. One cannot claim in the same breath that the iJAM
programme (and the other supporting programmes from the MDA positioned for startups) has not
provided a much needed boost in encouraging many budding technopreneurs to come out of the
woodwork without at the same time rejecting the vast numbers of new startups that we have seen
forming in the past 2 years, some with relative success too.

From my experience and the experience of various startups within my portfolio, MDA has also did
what it could in connecting the iJAM to the big boys, the ones that typically wouldn’t even consider
giving you the time of day if your revenue numbers does not match theirs. It would be absurd to
expect more (ie. Forcing the big boys into deals), particularly as I certainly would not want my
startups to grow to be soft and be spoonfed with free money and, worse still, to become uselessly vocal
and concerning themselves with noisemaking rather than on value creation.

Just sharing my 2 cents as an incubator, I do hope this provides an alternate view from “the other
side”.

Nicholas Chan (in Kuala Lumpur)


Executive Director, Azione Capital Pte Ltd

Reply

J
M a y 2 6 , 2 0 0 9 • 2 : 2 2 a m

@daniel as like you I would love to hear and read about the experiences of the iJam companies since
IDM’s iJam inception, do pursue that angle, would love to read it on your blog at some point. In my
view, yes the Valley takes a few generations to build but I do believe Singaporean based talent and
companies have the chops to compete on a global level. If we think we as an ecosystem is new and
needs years to catch up, I am afraid we are not doing enough.

I am encouraged to see iJam companies coming here to defend their Mentors, but I am sure there are
others who are not so fond of theirs as well. MDA definitely has done a lot for the community and I
share the view with Daniel, we are here to improve the culture, system and hopefully processes to

http://www.youngupstarts.com/2009/05/18/mda-misses-the-mark-at-unconference-2009/ Page 16 / 18
guide and direct the talent to shine at the highest level and believe me some of you are ready. What is
left is a little more spark.

Reply

Jack Speare
M a y 2 8 , 2 0 0 9 • 1 1 : 4 7 a m

Wow, the link font is WAY too bright.


Also, no youtube clips of the event? Check minus

Reply

Daniel
M a y 3 0 , 2 0 0 9 • 3 : 5 1 p m

Hi Jack Speare,

Thanks for the feedback, I’ve darkened the url links. You’re right, it was too bright before.

As for videos, I don’t usually take videos at events – I can’t multitask enough between taking notes,
Twittering and taking pictures. But I’m sure if you Google around, you should be able to find some.

Reply

PEY
D e c e m b e r 1 , 2 0 0 9 • 1 2 : 0 1 a m

Hi Daniel
Is it possible for me to get in touch with Nedved, Renkei, Steven and Eric Teo – the people who are in
the i-Jam prog? I’m interested to find out more about their experiences with their incubators.

Thanks

PEY

Reply

TRACKBACKS

1. Harish Pillay 9v1hp: MDA losing it’s focus? | Techie News

2. The Singapore Daily » Blog Archive » Daily SG: 19 May 2009

3. unBrief Lessons from unConference 2009 | Armchair Theorist

4. After unConference Singapore 2009 : Singapore Entrepreneurs

5. The Singapore Daily » Blog Archive » Weekly Roundup: Week 21

6. The Startups That Rocked UnConference 2009 | Young Upstarts

7. MDA Working on a Crunchbase For iJam Startups? » e27 – Discovering Web Innovation in Asia

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