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INTRODUCTION TO

ENTREPRENEURSHIP
By ymy

Who are they?

WHO ARE THEY?


TAN SRI SYED MOKHTAR AL BUKHARY
YAYASAN AL-BUKHARY

TAN SRI TONY FERNANDES


AIR ASIA

TAN SRI MUHAMMAD ALI HASHIM


JOHOR CORPORATION

DATUK MAZNAH HAMID


SECURIFORCE SDN BHD
TAN SRI MUSTAPHA KAMAL
EMKAY GROUP

TAN SRI ANANDA KRISHNAN


ASTRO
MAXIS

entrepreneur
Entrepreneurs are individuals

who are creative,

dynamic, and innovative


Lead to more choices of products or services being
offered to the society, which would enhance the
societys economic development

entrepreneur
mean to undertake or try
individual who organizes, manages and assumes the risks of a business
who establishes a new entity to offer a new or existing product or service

into a new or existing market


who is able to perceive and opportunity for a business
Driven by intense commitment, determination, perseverance and hard work
An optimist who sees the cup as half-full rather than-empty
Strives for integrity and burns with the competitive desire to excel

entrepreneur
The process of seeking business opportunities under

conditions of risk.
Refers to the process of creating something new of value
by devoting the necessary time and effort, assuming the
accompanying financial, psychic, social risks and
receiving the resulting rewards of monetary, personal
satisfaction and independence.

ATTITUDE

SUCCESSFUL

KNOWLEDGE

SKILLS

entrepreneur
An

entrepreneur should be
motivated, confident,
responsible and diligent.
Should also be an information seeker, risk-taker, takes
personal initiative and possesses mental and physical fitness.
Be knowledgeable in law, management, economics,
accounting, values, business and culture as well as project
management
The major skills are decision-making, problem solving,
negotiation and communication, creativity, team work,
management, and technical skills

DIFFERENCESS BETWEEN AN
ENTREPRENEUR AND A SMALL
BUSINESSMAN
Entrepreneur

Small Businessman

Time

Unlimited

Limited

Nature of job

Flexible

Rigid in adapting to
changes

Decision-making

Make Own Decisions

Follows the decision


made by others

Effort and Commitment

Continuous

Low

Risk-Taker

Moderate

Low

Goal

Maximizes self-potential
by utilizing available
opportunities

Solely for profit


maximization

TYPES OF ENTREPRENEURS
Intrapreneur
Technopreneur(Technology Entrepreneur)
Copreneurs (Corporate Entrepreneurship)
Social Entrepreneurs

COMPETENCIES OF SUCCESSFUL
ENTREPRENEURS
Personal Initiative
Seize Opportunities
Endurance
Information Seeker
High Work Quality
Commitment towards work agreements

COMPETENCIES OF
SUCCESSFUL ENTREPRENEURS
efficient
Systematic planning
Creative problem solving
Self confidence
Assertion
Persuasion
Power and authority

IMPORTANCE OF
ENTREPRENEURSHIP
Fulfill the Unlimited Needs And Wants of

Community.
Creates Choices through Innovative and
Creative Production Techniques.
Produce Product of High Quality
Create More Job Opportunities
Improve the Lifestyle of the Society

ACTIVITY 1
Seek and discuss on Malaysian successful entrepreneur

ACTIVITY 2
Discuss about e-business:
Importance to entrepreneur
Advantaged and disadvantages of e-business
Online marketing communication
Direct email marketing
Online catalogue
Public relations

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