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I, __________________________ hereby confirm that this assignment is my own work and not
copied or plagiarized from any source. I have referenced the sources from which information is
obtained by me for this assignment.
________________________________
Signature
_________________________
Date
----------------------------------------------------------------------------------------------------------------
Date
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Unit Outcomes
Outcome
Evidence for
the criteria
Assessors
Decision
Feedback
First
attempt
Understand
the
organisational
purposes of
business
LO1
Understand
the nature of
the national
environment in
which
businesses
operates
LO2
Identify the
purposes of
different types
of organisation
1.1
Describe the
extent to which
an organization
meets the
objectives of
different
stakeholders
1.2
Explain the
responsibilities
of an
organization
and strategies
employed to
meet them
1.3
Explain how
economic
systems attempt
to allocate
resources
effectively
2.1
Assess the
impact of fiscal
and monetary
policy on
business
organizations
and their
activities
2.2
Evaluate the
impact of
competition
policy and other
regulatory
mechanisms on
the activities of
a selected
organisation
2.3
M1
M2
M3
D1
D2
D3
Internal
Verification
Rework
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Outcome
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Evidence for
the criteria
Assessors
Decision
Feedback
First
attempt
Internal
Verification
Rework
Assignment
( ) Well-structured; Reference is done properly / should be done (if any)
Overall, youve
Areas for improvement:
ASSESSOR SIGNATURE
DATE
DATE
NAME: ..........................................................................................
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Prepared for:
Jubred A. Peano (Lecturer)
Prepared by:
Nguyen Viet Phong
Registration No.: ITP F05-173 (F05 A)
Submit date: 19th November, 2012
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Executive Summary
Vietnam is developing country and has a huge potential for any company to
penetrate into and implement their business plans. The economic system, resources,
and the policies of Vietnam also can meet the requirements of every international
firm in general and BP in particular to launch their business plan there. In this
assignment, the author has conducted many researches to gather information about
the characteristics of BP and the impact of Vietnam business environment on this
company.
In my reports, I've done some research on the company British Petroleum as
follows:
You are required to identify the legal structure and type of the organization
and state the purposes such as mission, values, aims, profits, market share,
goals, objectives of selected organization
(1.1)
Describe the extent to which selected organization achieves the objectives of
stakeholders. Identify the stakeholders, conflict of expectations and satisfaction
the stakeholders objectives
(1.2)
Explain the legal responsibilities of the selected organization and strategies
employed to meet objectives of stakeholders
(1.3)
Explain how economic systems in your country (Viet Nam) attempt to allocate
and make effective use of resources available within the country
(2.1)
Assess the impact of fiscal policy, monetary policy economy on selected
organization and stakeholders in your country
(2.2)
Evaluate the impact of competition policy and other regulatory mechanisms
on the activities of a selected organization
(2.3)
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Table of contents
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Introductions
In this assignment, my main research subjects are British Petroleum, major oil
and gas companies of the United Kingdom. I also give some information that I have
researched about Vietnam's economy in a number of stages. As well as the policies
and activities of the Vietnamese economy has influenced the company British
Petroleum. Here is some basic information about this company.
BP is an international oil and gas company that operates in more than 80
countries, servicing its customers with fuel for transportation, energy for heat and
lighting , as well retail services and petrochemicals products. The Company is split
into two segments, Exploration and Production, and Refining and Marketing.
Exploration and Productions activities are three key areas. Upstream activities which
include oil and natural gas exploring, field development and production. Another area
is called Midstream and includes pipeline, transportation and processing activities
related to its upstream activities. The third area is marketing and trading activities
which are the marketing and trading of natural gas, including liquefied natural gas,
together with power and natural gas liquids. Refining and Marketings activities
include the supply and trading, refining, manufacturing, marketing and transportation
of crude oil, petroleum and petrochemicals products and related services . BP is a
global group, with interests and activities which cover main business segments of
Exploration and Production, Refining and Marketing and Gas, Power and Renewable
energy (NYtimes.com). As of 2009 BP had total assets of $ 235,968 million and total
revenues of $ 246,138 million with the majority of their revenues coming from its
refining and marketing business and the majority of their profits from Exploration and
Production (BP.com).
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MAIN BODY
1.1 Identify the purposes of different types of organization within British Petroleum.
1.1.a The legal structure of British Petroleum:
The British Petroleum Company (BP) is an international oil and gas company
that operates in more than 80 countries. BP is headquartered in London, and the
workforce is about 92,000 people in 2008. In the same year, BP's worldwide network
consisted of 22,600 locations branded BP, Amoco, ARCO, and Aral. BP stock is
composed of original BP shares as well as shares acquired through mergers with
Amoco in 1998 and the Atlantic Richfield Company (ARCO) in 2000. The company's
shares are primarily traded on the London Stock Exchange, but also listed on the
Frankfurt Stock Exchange in Germany with the name is BP. In the United States
shares are traded in US dollars on the New York Stock Exchange in the form of
American depository shares (BP.com). So, with above information, we can see BP is
Public Limited Companies. And its also a Large and Multinational business.
1.1.b Vision, mission, values, objectives of British Petroleum:
According to Mintzberg, Mission describes the organizations basic function in
society, in terms of the product and services it produces for its clients (Business
Environment, 2010, p.26). So, we can understand the mission statement is the
purpose of existence of the organization, while the vision statement is where the
organization is going in the future.
From what I could find in www.BP.com, although not specifically labeled a
"Mission statement, BP has a published statement of "What We Stand For". And
its: We care deeply about how we deliver energy to the world. I think it really
is BPs mission. That Mission statement is very short and easy to understand, so, the
reader can understand why BP has become one of the world's leading companies of
petroleum. Above everything, that starts with safety and excellence in their
operations. This is fundamental to their success. BP approach is built on respect,
being consistent and having the courage to do the right thing.
As well as Mission statement, BP has a published statement of What We Do
is: We deliver energy to the world. Based on the definition of the vision, so, it is
the Vision statement of BP. Reading it, we can imagine the work that BP will do in
the future. It is to provide energy to the world. They find, develop and produce
essential sources of energy. They turn these sources into products that people need
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With these criteria in value, BP has achieved much success in global business;
get the trust from their customers. Moreover, BP are also much focused about
environment pollution. Employees in the company always try my best and work as a
team to achieve the best results.
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1.2 Describe the extent to which an organization meets the objectives of different
stakeholders.
1.2.a About Stakeholders of BP
All enterprises have stakeholders; they are individuals or groups who have an
interest in how the enterprise performs because it affects them in some way. Simply,
stakeholders are likely to be affected by a proposed intervention (either negatively or
positively), or those which can affect the outcome of the intervention. And there are
eighteen groups of stakeholders divided into three broad types in each organization.
BP is one of the largest companies in the world, so they also have groups of
stakeholders relatively standard. These stakeholders have one very huge influence
to the operation of BP's business. Constructive dialogue with stakeholders helps BP
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Industry
Board of directors
Local communities
Employees
Customers
However, in this paper, we only learn about the main groups have a great
influence on BP. Addition to clarifying groups, objectives and the relevance of each
group and how BP solve problems and achieve their goals will be evaluate.
To identifies and assesses the effect of a different individual or group of
stakeholders on a company, we can use a strategy business tool, its Stakeholder
mapping. Based on it, we can evaluate the power of the parties involved, the likely
impact of the power companies and their lever of interest regarding the company.
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Group A: these stakeholders do not need much effort because they cannot
pose a threat because they have low interest and power.
Group B: These stakeholders have very high interest but have little power,
so, in order to maintain these groups, should provide information about the
company for them to do not miss any event.
Group C: These stakeholders may not see the level of their impact on the
company, so let's keep them satisfied. However, because they have low
interest so they unlikely to cause much disturbance.
According to BP, the following table will show the importance of each
stakeholder group:
Stakeholders mapping
Broad Type
Internal
stakeholders
Stakeholders
Key
Keep
Keep
Minimal
players
satisfied
informed
effort
Board of directors
Employees
Shareholders
Connected
stakeholders
Customers
Local community
Government and regulators
External
stakeholders
Industry
Table 1: Types Stakeholders of BP
Internal stakeholders:
Board of directors: BPs board of directors are highly involved in the crisis
as they are the decision making body of the organization, and have the
power to make managerial decisions and decisions about which initiatives
that should be taken to reduce the damage of the crisis.
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Employees: BPs employees who do all the work of BP, an oil company,
they have the workers on the rig and the office staff. Therefore, they have
enormous influence and interest.
Connected stakeholders:
Shareholders: means who are interested in the business of BP.? They put
their money for BP business and wish to receive more dividends. The
money they spend corresponding to their power in BP. BP is Public
Limited Companies, so the number of their shareholders is extremely
large and the small and medium shareholders, they can only keep
informed about BP.
Customers: Customers are the most important to the business of BP.
They also have relatively high power in BP. They connect with BP in the
business and more interested in the product, price, service, etc.; they
have high interest. So BP should take great care to customers.
External stakeholders:
Local community: Local community simply people, organizing activities
around BP workplace. They do not have much power for BP, but more
interested in BP. Because, with specific job-related BP oil - a product that
affects everyone. So BP need to keep informed for them.
Government and regulators: BP engages with governments on many
and interest for BP. they engage with regional and international nongovernmental organizations (NGOs) in a variety of ways. For example,
new projects often consult with relevant local and international NGOs,
who may contribute valuable insights into our plans and provide
specialized expertise with understanding and managing impacts.
Industry: The challenges the world faces in the energy future are too big
to be addressed by any single organization, so BP are working through
business and industry groups to help establish standards and address
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Connected
stakeholders
External
stakeholder
Stakeholders
Objectives
Achieved
Job security
High salary
Government
Tax
and regulator
Environmental Protection
Employees
Shareholders
Not
achieved
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1.3 Explain the responsibilities of an organization and strategies employed to meet them
Every organization, whether large or small, whether activities and business in
any field, they have responsibilities for many aspects. BP also, their responsibility is
also divided into three basic types and they also have their own strategies to
implement them. Following table will clarify that.
Responsibilities of BP
Responsibilities Specific Responsibilities of BP
Management
Strategies Employed
- BP cooperation in production of
electricity with Petro Vietnam and
EVN.
work environment.
shareholders.
(simplyhired.com,
2012)
- Profit attributable to BP
shareholders for the year ended 31
December 2011 was $25,700
million and included inventory
holding gains. (BP Annual Report
and Form 20-F 2011-p.56)
Social
- Investment in enterprise
development.
Environmental
technology in environmental
260,000.
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protection
Ethic and
- Business ethics
Business
- Ethical practice
Public
Relations and
Corporate
Image
programmes.
- Training the Vietnams
government employees
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Give employees the best work environment: After the customer, to have good
business results, BP regardless of its employees to meet them the best
conditions to work. Ensure safe and worthy salary is what employees would
like. And the average salary of employees in BP very desirable with $ 61,000.
(simplyhired.com,
2012)
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Land and natural resources: Vietnam has natural material plentiful and rich
minerals, agriculture, forestry and fishery such as Coal, crude oil, zinc,
copper, silver, gold, manganese, iron. Agriculture, forestry, and fisheries
(20.58% of GDP, 2010): Principal products--rice, coffee, cashews, maize,
pepper (spice), sweet potato, pork, peanut, cotton, plus extensive aquaculture
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of both fish and shellfish species. Cultivated land-12.2 million hectares. Land
use--21% arable; 28% forest and woodland; 51% other. It is advantage for
economy of Vietnam. Vietnam has used this advantage as well as attracts
foreign organization to invest in the country. The government has been doing
many things to protect natural material while using it to improve economic.
Labour resources: human resources are always the most important factor to
decide the strength of the whole country. As of 1/4/2009, Vietnam's
population: 85,789,573 people, second most populous country 13 in the world
and 3rd in the region. The young generation accounted 55% national
population so that Vietnam has a major advantage of labour resources.
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2.2 Assess the impact of fiscal and monetary policy on business organizations and their
activities.
2.2.1 The impact of macro-economic policy to Vietnam Economy and BP
Macroeconomic policy is known as the government policy aimed at the
aggregate economy, usually to promote the macro goals of full employment, stability,
and growth. Common macroeconomic policies are fiscal and monetary (Economic
Glossary, nd).There are two common macro-economic policies: Fiscal policy and
Monetary policy.
Fiscal policy involves the use of government spending, taxation and
borrowing to influence both the pattern of economic activity and also the level and
growth of aggregate demand, output and employment (tutor2u, nd).
Monetary policy directly affects cash flow and the economy of the country,
monetary policy affects economic activity through the four points that interest rates,
exchange rates and control money supply, control over bank lending and credit (BPP
Professional Education, BE, 2010, p.155).These are two important policies of
macroeconomic policy in Vietnam. They are an effective tool which helps the
government guide the whole economy.
Clearly, that fiscal policy affects every business. Financial policies related to
taxes, government spending, borrowing and debt. There are four types of taxes:
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income tax, profit before tax (corporate tax), value added tax (VAT), import duties
and quotas. These taxes are collected in different ways (directly or indirectly) as on
personal income, savings, profit. Corporate income tax will be reduced by 30%, 50%
VAT on the products made of aluminium fell from 3% to 0% (115/2010/TT-BTC
Circular of the Minister of Finance). 10% VAT applied to consumer goods, 5%
applies to goods and services related to agriculture, education, health care
(Government, 2008). However, the rate is still higher than many countries in the
world.
Fiscal policy impacts BP directly. Annually, BP has to pay corporate income
tax for government. The corporation tax is fixed at 25% profit of the company. BP
has also pay VAT. However, when the Government reduces 30% corporate tax in
2009, BP can keep a lot of money.
Vietnam went through an economic crisis in 2009.Thanks to monetary policy,
the whole Vietnamese economy get rid destruction. At that time, the State Bank of
Vietnam to interest rate subsidies, tax deferred wage disbursement time. In the
second quarter of 2009, GDP increased by 4.5% and 5.8% during the third quarter.
In 2010, the Vietnamese government to change the exchange rate between VND
and USD to 13%, higher than 3% during the same period in 2009. This helps to
maintain the balance of the economy and reduce inflation. Monetary policy also
strongly impacts on BP. While the interest rate stays at high level, stakeholders
would rather keep money in the bank than investing into BP. It could be not good for
the operation of BP.
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less than 28.2% of the accumulation foreign currency decreased significantly from $
23 billion (2008) USD16.5 billion (August, 2009).
BP has also been hit hard by the economic crisis. Due to the severe decline
in the export of Vietnam, BP has faced a major problem; it is the fuel demand of the
domestic production activities will be reduced. Moreover, the Vietnamese
Government has implemented a number of policies to attract foreign investment and
support. Therefore, BP may lose the advantage of the policy support from the
Government of Vietnam before.
2.3 Evaluate the impact of competition policy and other regulatory mechanisms on the
activities of BP.
2.3.1. Impact of industrial policy
Industrial policy allows government to take an active role to support
investment, to encourage a faster rate of economic growth in industry, to halt the
decline of the manufacturing sector (BPP Professional Education, 2010, p.161).
A country wish growth and economic development will require the appropriate
economic policies in each stage of development. Among those policies, industrial
policy is the most important policy for large industrial contribution to GDP and is the
driving force for agri-cultural development as well as services. Because Viet Nam is
developing country, industrial policy is the most important policy is the core of the
industrialization strategy.
However, the fledgling local companies are often unable to compete with
foreign companies. Therefore, the Vietnamese Government has launched a number
of industrial competition policies to protect Vietnamese companies to compete with
foreign companies in some industries. For example, in the oil and gas industry,
accounts Vietnam National Oil and Gas Company for 55% of the energy market,
accounts Vietnam National Oil and Gas Company for 25% of the energy market,
account Saigon Oil and Gas Company 10% of the energy market. That means that
only the remaining 10% for BP in the energy market. Therefore, BP will have to face
many difficulties in doing business in Vietnam with this case.
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Conclusion
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Reference
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[Accessed: 20 Nov 2012].
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[Accessed: 20 Nov 2012].
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