NUML

FMS

NUML2nd INTERNATIONALCONFERENCE

Faculty of

ChallengesinBusiness&Management

Management

10th11thDecember,2014

Sciences

Conference Program [Wednesday 10th December, 2014] DayONE

Timings
08:30am
09:30am
09:35am
09:40am
09:45am
10:00am
10:05am
10:25am
10:30am
10:50am
11:00am
11:30am

InaugurationSession
Registration(Venue:SalamBlock)
ArrivalofChiefGuest
IntroductionwithFacultyMembers
RecitationfromtheHolyQuran
WelcomeAddress:Maj.Gen(R)MasoodHasan,HI(M)[Rector,NUML]
IntroductiontoConference:Dr.NaveedAkhtar[Dean,FacultyofManagementSciences]
KeynoteSpeaker:Li,Jingye,AssistantPresident,BeijingLanguageandCultureUniversityChina
DistributionofSouvenirs
AddressbyChiefGuest
VoteofThanksbyChiefOrganizer,DGNUML,Brig. AzamJamalSI(M)

Refreshment(Venue:1st FloorofCafeteria)
ParallelResearchSessions

SESSION1
TRACK:MARKETING
Chair:Dr.RaufeAzam
CoChair:Dr.AbdulQayyum
Discussant:Mr.NaseerRajpoot
Convener:MissRauza
Venue:VideoConferenceRoom
1. Creating Customer Loyalty
Through Service Customization
RahimUddin
QuaideAzamUniversity,
Islamabad,Pakistan.
2. The Impact of Corporate Social
Responsibility on Customer Loyalty
with Mediation of Customer
Satisfaction in Banking Industry of
Pakistan.
M.Mubushar,Dr.IshfaqKhan
MAJU,Islamabad.
3. The Evolution and Structure of
Value Chain Clusters of Soap
Industry; A diagnostic study of
Faisalabad (Pakistan) soap
manufacturing Clusters
HasnainBashir
IAS,UniversityofthePunjab,Lahore
RizwanSaleem,AsgharAli
NaveedSaif
4. A Study of ATM service Quality
among the customers of HBL and
Askari Banks of Pakistan.
RashidHussain,ManojKumar,
MuhammadHanif
QuaidiAzamUniversityIslamabad.

01:15pm

Hostby:
Mr.AsifRasool
and
MissSeharZulifqar

SESSION3
TRACK:FINANCE

SESSION2
TRACK:HRM
Chair:Prof.Dr.AsifKhan
CoChair:Dr.M.Khalique
Discussant:Dr.AmirRafique
Discussant:Mr.NisbatMalik
Convener:MissAsmaKiran
Venue:NUMLAuditorium
1. Impact of Work-Family Conflict
on Job Satisfaction, Organizational
Commitment and Intentions to
Turnover among Faculty Members:
A Perspective of Public Sector
Universities of Pakistan.

HinaWaheed
AirUniversity,Islamabad.
2. The Role of Performance
Appraisal Awareness and
Knowledge in Creating Employee
Commitment, The Moderating
Effect of Perceived Leaders
Integrity
M.Asad,M.Hasnain
SyedZaheerAbbasKazmi
NUMLIslamabad.
3. The Impact Of Leadership
Competencies On
Organizational Effectiveness In
Evidence From Pakistani
Perspective
M.YousafRaza,TariqRafiq
KhalidLatif,TouqeerSultanShah
MohiudDinIslamaicUniversity
IslamabadPakistan.
4. Investigation of Impediments /
Constraint Faced by Women at
Workplace In Pakistan.
JamilaKhurshid,Dr.M.IshfaqKhan,
MAJUIslamabad.

LunchforConferenceDelegates

Chair:Prof.Dr.LiuKe/Dr.Naveed
CoChair:Dr.AmirShah
Discussant:Dr.FaidGul
Discussant:MrsFoziaMubarik
Convener:MrsIramQazi
Venue:Room#10,JinnahBlock
1. Determinants of Tax Evasion in
Pakistan: 1970-2010
AbdulMansoor,SairaMehmood
IQRANationalUniversity,Peshawar.

2. Capital Structure Decisions in

Islamic Banking: Empirical
Evidence from Pakistan
A.RehmanShah,A.Rashid
M.Khaleequzzaman
UET,Taxila

3. Audit Report Announcement

and Stock Market Returns: an
estimation for Pakistan
SyedUsmanQadri
NUMLMultanCampus
M.BilalSaeed
MAJUIslamabad.

4. Drivers of Equity Market:

Empirical Evidence from Pakistan

M.Husnain
MAJU,Islamabad

ParallelResearchSessions&GroupDiscussion

02:15pm

SESSION4
TRACK:FINANCE

SESSION5
TRACK:GENARALMANAGEMENT

Chair:Dr.ArshadHassan
CoChair:Dr.SajidBashir
Discussant:Mr.HassanRaza
Discussant:MissAfsheenAbrar
Convener:Mr.EjazHashmi
Venue:NUMLAuditorium
1. Achieving Project Success
through Project Spirit and Artifacts
SayedM.FawadSharif
ProjectsOfficerinTameereMillat
Foundation.

Chair:Prof.Dr.Lijingye
CoChair:Dr.ZahidIqbal
Discussant:MissHInaShahab
Discussant:MrsEshaGhani
Convener:MissAmbreenChanai
Venue:VideoConferenceRoom
1.Initial Public Offering (IPOs)
A Financial Investment Scenario
in the emerging market of young
Oman
MunawarHameed
AcademicAdvocateofISACA(USA)for
OmanCollegeofManagementand
Technology,Oman.

2. Individual Investor Behavior in

Pakistan
AsadSaleemMalik
Lecturer,NUMLIslamabad.
3. Behavioural Biases in Young and
Experience Investors (Evidence
from Lahore Stock Exchange)
AnilaAbbas,Dr.TaqadusBashir
MuhammadNouman,AmnaArshad
UniversityofGujrat,Pakistan.

4. Modelling and Evaluating

Forecasting of Market Index
Volatility: Evidence from Pakistani
Stock Market
FauziaMubarik,Rauza
NUML,Islamabad.
Dr.AttiyaY.Javid
PIDE,Islamabad,Pakistan.

2.Strategic change in operating

trends of public listed companies
and its impact on Stock Market
Growth
AbdulWahidSial,NadeemTalib
NUMLIslamabad.
SyedAsgharAbbasNaqvi
IslamabadStockExchange,
Islamabad.
3. Role of Intellectual Capital in
Theme Park; a Case study of
Johor Bauru Malaysia
Dr.MuhammadKhalique
UniversitiMalaysia,Sarawak,
Malaysia.
4. Education Management in
Primary Level Public and Private
Schools: Issues and Challenges

GROUPDISCUSSIONSESSION
Marketing

Topic

Paradigm shift in
Marketing & Innovation in
Asian Market
Timing: 2:15pm 3:00pm
Venue: Room # 10, Jinnah Block
Chair: Dr. Zeenat Jabbar

Convener:
Miss Rauza
Mr. Iqbal Yasin

AdeelaRehman
FatimaJinnahWomenUniversity,
Rawalpindi.

Refreshment(Venue:1stFloorofCafeteria)

03:30pm

EndofDayONE

PartnerOrganizer

Markovation
NUMLMarketingSociety
FacultyofManagementSciences

SponsorPartner

Conference Program [Thursday, 11th December 2014] DayTWO

09:00am
10:00am
10:05am
10:10am
10:35am
10:40am
11:00am

Registration(Venue:SalamBlock)
ArrivalofChiefGuest
RecitationfromtheHolyQuran
KeynoteSpeaker:AtleHETLANDNorway
PresentationofSouvenirs
Refreshment(Venue:1stFloorofCafeteria)
ParallelResearchSessions

SESSION6
TRACK:MARKETING

SESSION7
TRACK:HRM

Chair:Prof.Dr.LiuKe/Dr.Naveed
CoChair:Dr.HassanRasool
Discussant:MissFizzaShahid
Discussant:Mr.IqbalYasin
Convener:MissEshaGhani
Venue:NUMLAuditorium
1. Why Customer Churn takes
place in Telecommunication Sector
of Pakistan
ShabbirAhmed,RashidQayyum
NationalUniversityofModern
Languages,LahoreCampus.

Chair:Dr.AishaAkbar
CoChair:Dr.M.Khalique
Discussant:Dr.HinaRehman
Discussant:Mr.NisbatMalik
Convener:MissAsmaKiran
Venue:VideoConferenceRoom
1. Impact of Learning Organization
on Job Satisfaction: An Empirical
Study of Telecommunication
Companies of Rawalpindi &
Islamabad
Rauza,NUML,Islamabad.

2. Factors Affecting Green Purchase

Behavior; A Study of Pakistani
Youth Segment
MuhammadYounas,UsmanYousaf
ZeeshanRafiq,SidraNayab
AmjadShamim
QuaidiAzamUniversityIslamabad.

2. Effect of Paternalistic Leadership

on Job Satisfaction and
Organizational Citizenship Behavior
with Mediating Role of Leader
Member Exchange
M.FaisalMalik,MAJU,Islamabad.
M.NawazKhan
RiphahInternational,Islamabad.
M.ZeeshanNaeem
PrestonUniversity,Islamabad.
3. Impact of Critical Success Factors
of TQM on Firms Performance An
Empirical Study Conducted on the
Fabric and Made-Up Firms in the
Textile Sector of Punjab
RakhshanUmmar,NUML,Faisalabad.
4. Why students drop out their
education at primary level in
Pakistan?
AbdulWahidSial
SyedWqaasAliKausar
ShahidHabib,SeharZulfiqar
NUML,Islamabad.

3. Determinants for Acceptability

of Personal Hygiene Products.
MuhammadYounas,ZonaibTahir
RashidHussain,WaheedNasir
QuaidiAzamUniversity,Islamabad.
4. Effect of Green Advertisement
on Consumer Buying Intentions
with the Mediating Role of
Consumer Attitudes towards Green
Advertisements
M.BilalGulfrazAbbasi
RiphahInternationalUniversity,
Islamabad.

01:00pm

02:00pm
02:05pm
02:10pm
02:15pm
02:30pm
02:35pm
02:45pm

Hostby:
Mr.AsifRasool
and
MissSeharZulifqar

GROUPDISCUSSIONSESSION

HumanResourceManagement

Topic

Challenges in HRM

Timing: 12:00pm 01:00pm

Venue: Room # 10, Jinnah Block

Chair: Dr M. Zahid Iqbal

Prof. Dr. Lijingye
Convener:
Mrs Hina Shahab
Mrs Zakia Aslam

PartnerOrganizer

SID
NUMLHRSociety
FacultyofManagementSciences

SponsorPartner

Lunch(Venue:1stFloorofCafeteria)
ClosingCeremony(Venue:NUMLAuditoriumSalamBlock)
ArrivalofChiefGuest
RecitationofHolyQuran
AddressbyRectorNUML,Maj.Gen(R)MasoodHasanHI(M)
AddressbyChiefGuest
ClosingRemarksbyChiefOrganizer,DGNUML,Brig.AzamJamalSI(M)
DistributionofSouvenirsandGroupPhoto
Refreshment(Venue:1stFloorofCafeteria)

EndofDayTwo/Conference

Hostby:
Mr.AsifRasool
and
MissSeharZulifqar