Abhishek Bhattacharjee

Phone: (M) +91- 7488583639, +91-9874896900 Email: abhishek.bhattacharjee29@gmail.com

Flat No 1A, Puja Residency, 1/2D/4 Ramakrishna Naskar Lane, Chringrihata, Kolkata- 10 (WB)
Objective
Looking for a challenging career in Marketing Management with a reputed organization where I can
learn and grow along with the organization and deliver result as expected by the organization utilize
my positive attitude, high initiative, drive & determination to succeed.
Professional profile
Professionally posses 6year + work exp in the field of FMCG Food Marketing. Focusing mostly
into Brand Management, associated with Product basked which include commodity product to Nish
product.
Present Job Profile

Reporting to the VP Marketing & Sales as Regional Marketing Manager for East & North
East and Nepal, for the entire product portfolio of Pickel, RTC, Instant Mix, Cooking Past,
Papad for Brand (Mothers Recipe),
Responsible for entire product development, creative development, packaging development,
and entire Brand Building activity for East , North East India and Nepal.
Managing entire Marketing Activity for entire product portfolio (worth 12 Cr. Plus) in all the
active geographic location viz. Bengal, Orissa, Jharkhand, North East & Nepal.
Effectively develop and manage Agency & Vendors for creative work, printing, publicity and
media planning.
Planning and executing, annual budget of 2Cr +, which include both ATL & BTL activities.
Develop and execute cost effective ways of BTL Activity which are more than 40% cost effective
then the prevailing market rates their by restrict the marketing cost by 64%.
Carried out innovative new means of BTL activity which leads to fast market entry in new
market and increase the depth of distribution, which in turn increases Sales by 32%.
Handling (Advertisement, media, research) agencies for timely execution of task given and
ensure compliances and metrics.
Creating effective marketing programs for overall brand development
Consistently developing new products/ packaging to suite the local markets & consumer needs.
Ultimately improving bottom lines & profitability.
Employment History
Regional
March 2014
Present
Mothers Recipe
East &
Marketing
www.mothersrecipe.com

(Desai Brothers Ltd)

North East
Manager
Present
Brand
Manager
Sr. Executive
Branding
Sales
Executive

JeevanSahara
Commercial (I) Ltd.

www.jeevansahara.in

Kolkata

MPS Food Products Ltd.

www.mpsgroup.in

Kolkata

,,

,,

,,

Mar 2012
Feb 2014
Apr 2010 Feb 2012
Nov 2009 Apr 2010

MBA Specialization in Marketing

Territory Sales

Pfizer India Ltd.

www.pfizerindia.com

Bhagalpure

Apr 2007 -

2 Years
2 Years 10
Months
6 Months then
Promoted
2007- 2009
4 Months

Officer

July 2007

Major Professional Accomplishments

JEEVANSAHARA COMMERCIAL (INDIA) LIMITED. Successfully handles all the Marketing

Activity in all activities business region spread across East and North East
Reporting to the CEO as Brand Manager for East & North East, for the entire product portfolio
of, Tea, Package Drinking Water & Soda (SIP), Ice-Cream and Milk.
Responsible for entire product development, creative development, packaging development,
and entire Brand Building activity.
Managing entire Marketing Activity for entire product portfolio (worth 0.50 Cr. Plus) in all the
active geographic location viz. Bengal, Orissa, Jharkhand, U.P, Delhi and North East.
Effectively develop and manage Agency & Vendors for creative work, printing, publicity and
media planning and PR.
Carried out innovative new means of BTL activity which leads to fast market entry in new
market especially in rural and semi rural areas which in turn increases Sales by 32%.
Handling (Advertisement, media, research) agencies for timely execution of task given and
ensure compliances and metrics.
Monthly & Annual BTL & ATL input Planning & Monitoring.
Creating effective marketing programs for overall brand development
Consistently developing new products/ packaging to suite the local markets & consumer needs.
Ultimately improving bottom lines & profitability.
MPS FOOD PRODUCT LTD. successfully handles all the Branding Activity in all the major
Operational
Market. Including 15 Distributor spread across Bengal, North East, Bihar& Nepal.
Launched MPS Spices Brand (Ahar) and Package Drinking Water (Warterer) in Mumbai,
Bangalore, Kolkata and Nepal.
Initiated various marketing programs for accelerating market growth like Hands-On Activities,
Modern Trade Promotion, Mall Activities, In shop promotion, Brand Activation in existing and
new market.
Initiated and executed Mango Festive for MPS Food Hub which leads to increase in foot fall by
64% and increase overall sales by 17%.
Developing vendors for procurement & distribution of all collateral & novelties i.e. Banners,
Leaflets, Brochures, Etc used for Branding & Consumer offers.
Team Handling of 10-12 Sales Promoters along with the creative working on the In-Store
Program for Modern Trade Outlets (Shopper Marketing) in Kolkata.
Briefing & coordinating with Add. Agencies, P.R. & M.R. organizations.

PFIZER INDIA LTD. Handled sales & marketing activities in the Bhagalpure (Bihar) Region
including 1 C&F Agent and 18 Sub Dealers, and successfully launched new product in the said
territory.

 To generate prescriptions.
To meet doctors, chemists, .stockiest, at scheduled intervals.
Promoting the products to doctors, stockiest and achieved secondary sales target by 118%.
Successfully archived over 100% growth in business targets.
Launching new products to Doctors, chemists and stockiest.
Maintain and update doctor base, chemists, stockiest list in a timely manner and bring new
business.
Organize seminars, health camps and health awareness programs in front of govt. and private
hospitals.
Prepare stock statements every month and present it during the sales review meetings.

Education
ICFAI UNIVERSITY
Master of Business Administration (MBA)

July 2007- June 2009

Completed Two years Full-time MBA from UGC recognized Management Institution.
Dual Specialization in Marketing with first class degree.
Summer internship program as Management Trainee with a leading Tea State Darjeeling.
Class Representative to manage seminars, functions, inter-college competitions.
Calcutta University
Bachelor of Science Honors (B.SC Hons.)
2007

June 2004 May

Completed Three years Full-time honors degree course in MICROBIOLOGY

Achieved Under- Graduate degree from UGC recognized University of Calcutta.
IT Skills
PLATFORM: M.S-DOS, WINDOWS 98/ME/XP/Vista/ Windows 7 Ultimate.
M.S Office (M.S Word, M.S Excel, M.S PowerPoint, M.S Access).
Internet Application.
Workable knowledge of Adob Photoshop, Coral Draw, Illustrator & other designing software.
Skills
Flexible and Good Learner
Good business Acumen
Positive thinker & Bright outgoing personality
Sharp - ample confidence & ability to win
people

Effective communicator
Computer Savvy
Photographer
Achievement oriented

Family Background

Father Mr. A.K.Bhattacharjee

Mother Mrs. M.Bhattacharjee

Retired. Chief Engineer (Civil)

Homemaker

The Indian Army.

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Personal
Date of Birth
Extra-Curricular Activities

Marital Status

29th September 1986

Led my school & college teams in Table Tennis.
Represented school & college levels in debates.
Single.

Reference

Available on request.

Holding valid Indian Passport Passport Number K1194571, expiring in 2022.

Skype Id: abhishek.bhattacharjee299
Present CTC 520,000 INR + 150,000 INR as Medical Insurance. s

(Abhishek Bhattacharjee)