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DDB Dubai Takes Homes MENA Grand Prix at Cristal Festival, Courchevel, France
December 19, 2014 | Dubai, UAE

DDB Dubais campaign for Persil (Henkel) Preserving Pride stood out at the
Cristal Festival in Courchevel. The jury made the campaign its MENA Grand Prix
winner in the Consumer Marketing Category. The work also received three Gold in
Design & Packaging, Point of Sale and in Best use of Promo and Activation
categories, and three Silver in Point of Sale, Best use of Merchandising/in Story
Marketing and in Best use of Ambient in Promotional Campaign.
On these wins, Hubert Boulos, CEO DDB Middle East said: The toughest challenge
for creatives and brands in the UAE is to develop award winning work rooted in local
culture. Preserving Pride has definitely met that challenge and exceeded it as it is
also a business building idea for one of the most demanding marketers in the
world.
Another Gold was awarded to Al Manzil Schools Facebook App in Direct Marketing
led by Digital and Social category. Al Manzil Schools Facebook App also received a
Bronze in the Media category for Best use of Social.
On the overall agency performance at the Cristal Festival, Firas Medrows, ECD DDB
Dubai said: This is the best way to end the year. A year where we faced many
challenges. Nevertheless, we stood still and we came out stronger than ever. Thanks
to the great team we have, without you this wont be possible. Keep it up. 2015 here
we come.
The Cristal Festival is an international event held from 11 to 14 December 2014, in
Courchevel, French Alps. The objective of the Festival is to promote European and
MENA advertising creativity. The Cristal Festival juries are made up of both agencies
and advertisers. This year, Patrick Ehringer, President DDB Middle East & Africa was
part of the Global Leadership Council, and Firas Medrows, ECD DDB Dubai, a
member of the Consumer Marketing jury.

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About DDB
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing
networks. At the prestigious 2014 Cannes International Festival of Creativity, DDB took home 87 Lions as well as
Agency of the Year and Regional Network of the Year honors for adam&eveDDB and DDB EMEA, respectively. In
addition, DDB has been named Agency of the Year numerous times by the industry's leading
advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3 Global Networks for
12 of the last 15 years. The agency's clients include Volkswagen, McDonald's, Unilever, Mars, Johnson & Johnson, and
Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90
countries with its flagship office in New York, NY.
ABOUT OMNICOM
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate communications company.
Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and
buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100 countries.
CONTACT:
Mlanie Vignon, Director Communications
DDB Middle East & Africa
+33 1 53 32 61 33
melanie.vignon@ddb.fr