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Documenti di Professioni
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SUBMITTED TO
DHARMSINH DESAI UNIVERSITY
FOR THE PARTIAL FULFILLMENT OF
VIVEK VAGHELA
Date: 11-01-2014
Date:11-01-2014
PREFACE
Any serious thinking on contemporary & emerging issue of
the modern business suggested that the basic pillar through which
the student of management can learn & understand the basic
difference between theory & practical is Practical Training.
Through it, the student can know how to apply their mind in the
real business world.
I have visited industries in order to set the practical
knowledge about which I studied in the theory classes, so that as
the student of Management I can know the picture of the industry
& appreciation of industry in the training age.
This report is prepared as per syllabus & guidance given by
my professors.
I have prepared this report so far as my knowledge is
concerned that is to say there is possibility of mistake. This report
is reflection or what I saw and came to know during my
management research project.
Acknowledgements
I would like to thank my department CMS DDU, for giving me this
opportunity of doing a research project to gain practical experience
that enable the students to understand the demands of professional
environment. I am thankful for such a wonderful experience that I
have gained which has given me confidence and has enhanced my
professional skills so as to be competent.
I am grateful to my project coordinator, Prof. Pathik Variya for his
guidance and support with which I have been able to complete my
work. I respect him for his understanding of the problems faced by
me and his ability to solve them with ease. I am also thankful to all
respondent who give me their valuable response.
I am grateful to our Head of Department-Dr. Naresh Patel for his kind
support and guidance.
If I had not received help from different quarters it would not have
been possible to strive and get enriched with knowledge in this field
with organization having commendable technical expertise.
VIVEK VAGHELA
11-01-2014
CONTENT
Certificate
Preface
Acknowledgement
List of tables
List of graphs/charts
I
II
III
IV
V
Chapter 1 Introduction
1.1
1.2
1.3
1.4
1.5
Introduction
FII in developed and developed countries
FII in India
1
3
11
14
16
Introduction
Literature review in global context
Literature review in Indian context
Chapter 3 Research Methodology
Rationale for the study
Objectives of the study
Research methodology
Types of research
Sampling
Sources of data
Primary data
Secondary data
Research instrument
Scale
Variables studies
Period of data collection
Sample size
Inclusion and exclusion criteria
Data analysis and statistical tools used
Scope of the study
Hypothesis
19
19
27
34
34
35
35
35
36
It has been more than a decade since the e-commerce first evolved. Researchers
and practitioners in the electronic commerce constantly strive to obtain a better
insight in consumer behaviour in cyberspace. With the development of the retail
E-commerce, researchers continue to explain E-attitude of consumers of
different perspectives.
E-commerce is the buying and selling of the goods and services online; internet
is the best source to use this tool. Today the amount of trade that is conducted
electronically using e-commerce has increased with a wide spread usage of
internet and technology. E-commerce includes transferring of funds online,
supply chain management, marketing over internet, In India it started as buying
of online services from other countries virtually and it involved a complete trade
in which service was given through internet and money was transferred through
credit cards to other countrys firm The invention of the internet has created a
new pattern of the traditional way people shop. Customers are no longer tied to
the opening hours or specific locations; it may become active virtually at any
time and any place to purchase products and services. The Internet is relatively
new medium for the communication and the exchange of information
This has become present in our daily lives. The number of Internet users is
constantly increasing; today managers are tapping into the power of ecommerce. Observing many feasible solutions to sinking business sector of
India, A large number of firms have acquired e-commerce for their business and
have progressed through this tool. E business has emerged to be the one of the
most important marketing and sales tool. With the help of e-business you can
purchase anything that is available on the internet.
2.2-LITERATURE REVIEW IN GLOBAL CONTEXT2.2.1-Yu-je lee study in 2000 the study of exploring the Influence of Online
Consumers Perception on Purchase Intention as Exemplified with an Online
Bookstore.
Data collection method is used as a primary data collection. Sample size taken
by him is 240 respondents.
And the conclusion is as like quick responding to customers inquiry, reliable
transaction processing, pertinent introduction and online trial reading, offering
costumed service, and offering better assurance service such as convenient
return and replacement policy all could increase customers intention to
purchase online.
2.2.2-Seyed Rajab Nikhashem ,FarzanaYasmin,AhsanulHaque,Ali Khatibi,
Study About To Study On Customer Perception Towards Online-Ticketing In
Malaysia In 2011.
Primary Data Collections Have Been Done. 550 Respondents Taken As A
Questionnaire Filling.
2.3-LITURATURE REVIEW IN INDIAN CONTEXT2.3.1-Zia Ul Haq Is Assistant Professor, Central University Of Kashmir.
Jammu & Kashmir Study of Perception towards Online Shopping: An Empirical
Study of Indian Consumers in 2005.
The Data For The Study Was Gathered Through A Structured Questionnaire
(Primary Data) Sample Size Is Taken As 200 Respondents.
Conclusion- More Specifically, Consumers Perceptions of The Customer
Service, Commitment And Web Security Of Online Purchasing Exhibit
Significant Relationships With Their Online Buying Intention. The Analytical
Results Are Generally Consistent With Previous Findings Of Researchers. Web
Security Has Received The Most Consistent Support As Factors That Influence
Online Buying.
It Was Also Found That, For Online Buyers, The Good Perception On The
Customer Service Is Considered As The Best Predictor When Compared To
Other Constructs.
2.3.2-Kanwal Gurleen Is Assistant Professor At Apeejay Institute Of
Management Technical Campus, Jalandhar. He Done Research in Consumers
Perception towards Online Shopping- The Case of Punjab In 2012.
The Research Is Primarily Descriptive In Nature. The Data Was
Collected In The Form Of Questionnaires. The Survey Was Carried Out On 450
Sample Size.
Conclusion- The Following Four Factors Were Found To Be Significant Price
Consciousness, Convenience And Variety, Easy Payment Options And
Challenges Of Online Shopping. Most Of The Consumers Prefer To Buy Some
Selected Products Online Because They Will Get Heavy Discounts In
Comparison To Store Purchases. Also, The Consumers Perceive That Shopping
Online Gives Them Larger Options To Choose From Shopping Online Is Very
Convenient As One Has To Just Open A Laptop or Pc to Shop Rather Than
Getting Ready and Pass Through Rush Hour Traffics.
2.3.3-Dr. Suresh and Shashikala Both Done Research on Identifying Factors of
Consumer Perceived Risk towards Online Shopping In India in 2011.
The Study Was Conducted In Bangalore And Data Was Collected Through
Survey Method. Sample Size Is Of 90.
Conclusion- The Ability To Measure And Reduce Perceived Risk Would Take
Indian Online Vendors To A Great Height In Maximizing Both Customer
Satisfaction And Profits. Also As Perceived Risk Tends To Decrease With
Internet Experience; It Is A Matter Of Time That E-Tailing Would Be A
Booming Industry In India.
3.2-OBJECTIVE OF STUDY:
1. To Know the Demographic Profile of the Customers and Its Impact If
Any On The Online Buying.
2. To Know The Factors Affecting The Perception Of Gujarat Online
Buyers.
3.3-RESEARCH METHODOLOGY3.3.1-TYPE OF RESEARCHThis is an exploratory cum descriptive Research and the method
used for data collection is Survey.
3.3.2-SAMPLING:
Collecting the required information from the right source is very
important. Sources from which the data are collected differ as per
the required of researcher.
SAMPLING UNIT:The sampling unit primarily consisted the outlet of the survey area.
The sample unit is taken from the Gujarat. I will cover the entire
major city of Gujarat region.
3.4-SOURCES OF DATA:
3.4.1- Primary:
Identified Variables:
Consumer Behaviour in Buying Process
Purchase Idea.
Factors Influencing consumer behaviour in purchase.
3.9-SAMPLE SIZE:
Sample size: 150 Respondents
1.GENDER?
male
female
125 .78%
35 .22%
16 - 20 years
18 .11%
21 - 29 years
133 .83%
30 - 39 years
7 .4%
40 or more.
2 .1%
single
married
142 .89%
18 .11%
Under graduate
23 .14%
Graduate
44 .28%
Post graduation
93 .58%
Student
123 .77%
Faculty
2 .1%
corporate executive
10 .6%
Professional
10 .6%
Other
15 .9%
78 .62%
10,001 - 20,000
23. 18%
20,001 - 30,000
11. 9%
30,001 - 40,000
11. 9%
<= 40,001
2. 2%
Yes
142. 92%
No
13. 8%
1-3 times
73. 49%
4-8 times
39. 26%
9-12 times
16. 11%
22. 15%
yes
65 .42%
no
89 .58%
Delay in delivery
32 .39%
12 .14%
Product damage
10 .12%
Other
29 .35%
48 .34%
48 .34%
19 .14%
13 .9%
12 .9%
24 .17%
30 .21%
32 .23%
30 .21%
24 .17%
Clothes [11. In general, you prefer to do you shopping of product online is?]
1
20 .14%
23 .16%
35 .25%
43 .30%
20 .14%
16 .11%
21 .15%
35 .25%
39 .27%
31 .22%
22 .16%
25 .18%
32 .23%
34 .24%
27 .19%
74 .56%
26 .20%
18 .14%
5 .4%
8 .6%
Apparel [11. In general, you prefer to do you shopping of product online is?]
1
28 .21%
33 .25%
31 .23%
29 .22%
11 .8%
15 .10%
17 .12%
33 .23%
29 .20%
52 .36%
7 .5%
24 .16%
18 .12%
65 .44%
33 .22%
10 .7%
16 .11%
36 .25%
47 .32%
36 .25%
12 .8%
26 .18%
33 .23%
43 .30%
30 .21%
10 .7%
22 .15%
28 .19%
55 .38%
29 .20%
9 .6%
22 .15%
26 .18%
48 .33%
40 .28%
9 .6%
32 .22%
44 .31%
41 .28%
18 .13%
15 .10%
34 .24%
43 .30%
41 .28%
11 .8%
9. There are some shipping delays in getting the product. [12. Please
select your level of important to the following question?]
1
20 .14%
42 .29%
31 .22%
36 .25%
14 .10%
10. I do not use the credit card so I cannot often shop online. [12.
Please select your level of important to the following question?]
1
30 .21%
40 .28%
36 .25%
25 .18%
11 .8%
16 .11%
29 .21%
44 .31%
30 .21%
21 .15%
12. I physically need to check the products before purchasing it. [12.
Please select your level of important to the following question?]
23 .16%
39 .27%
43 .30%
25 .17%
14 .10%
13. I can read the reviews also before purchasing Online which helps
me to select the right. [12. Please select your level of important to the
following question?]
1
10 .7%
18 .13%
30 .21%
51 .36%
34 .24%
11 .8%
12 .8%
30 .21%
35 .24%
55 .38%
11 .7%
8 .5%
27 .18%
59 .40%
42 .29%
5 .3%
13 .9%
38 .26%
53 .36%
37 .25%
6 .4%
16 .11%
35 .24%
44 .31%
43 .30%
8 .6%
9 .6%
27 .19%
53 .37%
45 .32%
4 .3%
20 .14%
39 .27%
45 .31%
38 .26%
7. Product replacement. [13. Which factor do you consider while online purchasing?]
1
10 .7%
14 .10%
44 .30%
43 .30%
34 .23%
7 .5%
17 .12%
35 .25%
54 .39%
27 .19%
7 .5%
13 .9%
39 .27%
45 .32%
38 .27%
10. branded product. [13. Which factor do you consider while on-line
purchasing?]
1
4 .3%
17 .12%
16 .11%
51 .36%
53 .38%
85 .24%
71 .20%
57 .16%
62 .17%
62 .17%
19 .5%
very high
6 .4%
somewhat high
63 .43%
very rare
63 .43%
not at all
16 .11%
customer friendly
109 .26%
website design
80 .19%
94 .22%
75 .18%
64 .15%
APPENDIX
Questionnaire
-QUESTIONNAIRE REGARDING THE PERCEPTION TOWARDS
THE ONLINE SHOPPINGNAMECITY1. Gender?
o Male
o Female
2. What is your age?
o
o
o
o
16 21
22 29
30 39
40 49
student
faculty
corporate executive
professional
other
1-3 times
4-8 times
9-12 times
More than 12 times
10. If yes,
Than what kind of problem?
o
o
o
o
Delay in delivery
Cheap quality of product
Product damage
Other
Item
Groceries
Books/CDs
Clothes
Electronic gadgets
Computer product
Furniture
Apparel
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BIBLIOGRAPHY