MBA

THIRD SEMESTER
Strategic Management and Business Ethics
Subject Code: 3001
Work Load: 4hrs/week
Semester End Exam Marks: 80

Contact Hours: 60
Credit Points: 4
Internal Marks: 20

OBJECTIVES:
1. Introduce the basic concepts of strategic management as they apply to business and provide an
integrating framework within which students can apply the concepts and tools learned.
2. Thus, this paper help students acquire the knowledge, skills and attitudes needed for a managerial
approach to running a business in today's competitive environment.
Module: 1

(12 Hours)

Introduction to Strategic Management

Meaning and Nature of Strategic Management, Its Importance and Relevance, Characteristics of
Strategic Management, The Strategic Management Process Relationship Between a Companys
Strategy and its Business Model.
Strategy Formulation Developing Strategic Vision and Mission for a Company Setting
Objectives Strategic Objectives and Financial Objectives Balanced Score Card, Company
Goals and Company Philosophy. The hierarchy of Strategic Intent Merging the Strategic
Vision Objectives and Strategy into a Strategic Plan.
Module:2

(13 Hours)

Analysis Of Environment: Internal and External:

Analysing a companys External Environment The Strategically Relevant Components of a
Companys External Environment Industry Analysis- Porters Dominant Economic Features
Competitive Environment Analysis Porters Five Force Model - Industry Driving Forces Key
Success Factors Concept and Implementation.
Analysing a Companys Resources and Competitive Position Analysis of The Companys

Present Strategies SWOT Analysis Value chain Analysis Bench Marking.

Module:3

(15 Hours)

MODULE 3 a. (8 Hours)

Business Strategies
Generic Competitive Strategies Low cost, Differentiation, Best cost, Focused Strategies.
Strategic Alliances, Collaborative Partnerships , Mergers and Acquisition, Joint Ventures
Strategies Outsourcing Strategies-International Business Level Strategies.
MODULE 3 b. (7 Hours)

Formulating Long Term and Grand Strategies Tailoring Strategy to Fit Specific Industry
and Company Situation Long Term Objectives For Grand Strategies- Innovation, Integration
and Diversification Conglomerate Diversification, Retrenchment, Restructuring and
Turnaround GE Nine Cell Planning grid and BCG Matrix.
Module: 4

(13 Hours)

Implementation and Evaluation of Strategy

Strategy Implementation (6 hours)
Operationalizing Strategy, Annual Objectives, Developing Functional Strategies, Developing
and Communicating Concise Policies. Institutionalizing the Strategy, Structure,
Strategic Review and Audit (7 Hours)
Strategic Control Guiding and Evaluating Strategies, Establishing Strategic Controls,
Operational Control Systems, Monitoring Performance and Evaluating Deviations, Challenges of
Strategy Implementation.
Module: 5

(07 Hours)

Business Ethics
What is Business Ethics? Ethical Process, Ethics in Business: HR, Finance and Marketing.
Corporate Social Responsibility, Introduction and Indian Cases in CSR. Tata-CII Social Code for
Business, Corporate Governance Introduction and Meaning.

RECOMMENDED BOOKS:
1. Crafting and executing strategy by Arthur A. Thompson Jr., A. J. Strickland III,
John E. Gamble-Tata McGraw Hill, 14/e, 2005
2. Strategic Management An Integrated Approach by Charles W.L. Hill, Gareth R.Jones
Biztantra, 6/e, 2004/05
3. Business Policy and Strategic Management by Kazmi Azar (Tata Mc Graw Hill, 2nd Ed.)
REFERENCE BOOKS:
1. Strategic Management Concepts & Cases by Fred R. David Pearson Education/PHI.
2. Strategic Management Building and Sustaining Competitive Advantage by Robert A.
Pitts, David Lei. Thomson South Western, 3/e, 2002
3. Competitive Advantage by Michael E Porter, Free press, NY
4. Strategic Management by David Hunger
5. Lawrence R.Jauch., Glueck William F. - Business Policy and Strategic Management
(Frank Brothers)
6. Pearce II John A. and Robinson J.R. and Richard B. - Strategic Management (AITBS)
7. Wheelen Thomas L., Hunger J. David and Rangaragjan Krish - Concepts in Strategic
Management and
8. Business Policy (Pearson Education, 1st Ed.)
9. Budhiraja S.B. and Athreya M.B. - Cases in Strategic Management (Tata Mc Graw Hill,
1st Ed.)
10. Thomson - Strategic Management: Concepts and Cases (Tata Mc Graw Hill)
VIDEO BASED CASE STUDIES:
1. THE INFINTE VISION: http://video.google.com/videoplay?docid=-430943131005128104, and
http://www.karmatube.org/videos.php?id=74

as

well

as

several

other

sources.

www.damniwish.com/coca-colas-video-case-study-the-creation-of-ex.

Total Quality Management & Business Process Reengineering

Subject Code: 3002

Work Load: 4hrs/week
Semester End Exam Marks: 80

Contact Hours: 60
Credit Points: 4
Internal Marks: 20

OBJECTIVES:
1 To explain the importance of quality and cost of quality; to discuss the contribution of quality gurus
2. To provide inputs relating to quality improvement tools, TQM awards; to explain BPR and
Benchmarking; to describe QMS and Quality audit
Module:1

(15 Hours)

The Philosophy of TQM:

Quality Concepts: Definitions of Quality, Five Paradigms of Quality, Dimensions of Product
and Service Quality, Cost of Poor Quality, Evolution of TQM, Core Concepts of TQM, Total
Quality Management Excellence Model (TQMEX), Strategic Quality Management, TQM in
Services
Case Study: TQM at Sundaram-Clayton and Quality is King
Quality Gurus: Walter Shewart, Edward Deming, Joseph Juran, Armand Feigenbaum, Philip
Crosby, Kaoru Ishikawa, Genichi Taguchi, Shigeo Shingo, Masaaki Imai
Module:2

(08 Hours)

TQM Awards
Deming Award, Malcolm Baldrige National Quality Award, European Quality Award
Case Study: The Deming Prize and Sona Koyo
Module:3

(15 Hours)

Quality Improvement Tools

Six-Sigma Definition, Six-Sigma Quality Level, Six-Sigma Strategy, Steps in Implementing SixSigma DMAIC, DMADV, DFSS, Six-Sigma Training Programme, Kaizen and 5-S, Quality
Function Deployment and House of Quality, Seven Quality Control tools, New Seven Tools,
Quality Circle, Total Productive Maintenance (TPM) Case Study: Six-sigma at Wipro

Technologies
Module:4

(12 Hours)

Business Process Reengineering and Benchmarking

BPR: Understand BPR and its Development, Identify Principles and Advantages of BPR, Learn
the Methodology of BPR and Implementation Phases, Explain Reengineering in Manufacturing
and Service Industry, Understand Reengineering Structure, Learn Limitations and Issues in BPR,
Understand Relationship Between BPR and TQM, Introduction to Business Process
Management
Benchmarking: To Understand the Essence of Benchmarking, To Identify the Evolution of
Benchmarking, To Explain the Process of Benchmarking, To Identify the Types of
Benchmarking, To Learn the Steps in Benchmarking, To Identify the Advantages and
Limitations of Benchmarking
Module:5

(10 Hours)

Quality Management System and Quality Audit

Quality Management System: Requirements of ISO 9001 QMS, Steps to Certification under ISO
9001:2008 QMS, Benefits of ISO Certification
Quality Audit: Standard for Planning and Performing Quality Audits, Standard for Selecting
Quality Auditors, Standard for Managing Quality Audit Programs, Different Categories of Audit.
Case Study: Supplier Quality audit at Tata Motors
Text Books:
1. Total Quality Management, Organisation and Strategy, 4th edition, James R Evans, Thomson
South Western
2. Total Quality Management-2/e, Charantimath Poornima, Pearson Education
Reference Books:
1. John Bank, The Essence of Total Quality Management, PHI learning, 1996
2. J M Juran and F M Gryna, Quality Planning and analysis New Delhi: Tata McGraw-Hill 1993
3. Dale Besterfield, Total Quality Management, 3/e, Prentice Hall of India, 2002

Open Elective
Open Elective:
a. To be offered by P.G. Department of Business Administration, RCUB to
students of other Departments
Subject Code: 3003

Contact Hours: 60 Hrs

Work load: 4hrs per week

Credit Points: 04

Disaster Management

b. To be selected by the students of P.G. Department of Business Administration,

RCUB from open elective offered by other Departments.

Consumer Behaviour
Subject Code: 3004
Work Load: 4hrs/week
Semester End Exam Marks: 80

Contact Hours: 60
Credit Points: 04
Internal Marks: 20

OBJECTIVE:
1. The objective of the course is to impart the skills in Students for understanding the consumer

behaviour, appreciating the importance it has gained in the recent time, understanding CB as a
process.
Module:1

(12 Hours)

Consumer Research Process: An Overview of Consumer Research Process, Developing

Research Objectives, Collecting Secondary Data (Internal and External)
Designing Primary Research: Designing and Conducting Qualitative Research, Designing and
Conducting Quantitative Research, Qualitative Research Data Collection Instruments,
Combining Qualitative and Quantitative Research Findings
Module:2
(13 Hours)
Introduction Consumer as an Individual: All Fundamental Concepts of CB, Understanding
CB as a Process, Buyer Behaviour Models
Personality:-Characteristics and Nature of Personality , Personality Theories , Stages and
Factors in Personality Development , Personality Influences and Consumer Behaviour
Motivation:- Needs and Goals , Various Need Theories
Attitude:-Components of Attitude Theories and Models of Attitude: Models Related
Multiattribute Attitude Model; Fishein Model; Remand Active Model; Advertising Model & its
Implications. Strategies of Attitude Formation & Change
Module:3

(13 Hours)

Consumer Learning and Perception: Learning:-Types of Learning Processes, Behavioral

Learning Theories, Classical Conditioning, Operant Conditioning , Observational Learning .
Perception:-Meaning of Perception, External and Internal Factors, Factors Responsible for
Perceptual Distortion , Consumer Imagery

Module:4

(11 Hours)

Group Behaviour, Social Class and Culture

Group influence: Definition , Types of Group Reference Groups & Family Influence ,Roles,
FLC and its Application
Social Classes: Social Classes and Status Symbol , Stratification in Society and its Impact on
Consumers .
Culture: Influence of Culture in Consumer Behaviour, Beliefs , Values, Customs and Lifestyle
Module:5
(11 Hours)
Consumer Design Making:
Buying Motives, Buying Roles, Five stage Model of Consumer Decision Making
Opinion Leadership and Personal Influence, Diffusion of Innovation, the Adoption Process

RECOMMENDED BOOKS:
Marketing Research by Tull &Hawkins , 6th Edition PHI)
Consumer Behaviour -Schiffman and Kanuk
Consumer Behaviour Suja Nair

Services Marketing
Subject Code: 3005
Work Load: 4hrs/week
Semester End Exam Marks: 80

Contact Hours: 60
Credit Points: 04
Internal Marks: 20

OBJECTIVE:
1. The objective of this course is to give student a complete exposure to all aspects of service design,
standards, delivering and performing service.
Module: 1

(12 Hours)

Introduction to Services: What are Services? Why Services Marketing? Differences in Marketing of
Tangible Goods Versus Services Marketing. Service Life Cycle, Classification of Services, The
Services Marketing Mix. GAPS Model of Service Quality
Module:2

(14 Hours)

Focus on The Customer-Consumer Behavior in Services, Customer Expectations of Services,

Customer Perceptions of Services. Building Customer Relationships Through Segmentation,
Relationship Strategies, and Services Recovery Strategies.
Module:3

(12 Hours)

Aligning Service Design and Standards, Customer-Defined Service Standards, Services Blueprint,
Physical Evidence & Servicescape
Module:4

(12 Hours)

Delivering and Performing Service - Employees Roles and Customers Role in Service Delivery,
Delivering Service Through Intermediaries and Electronic Channels, Customer's Role in Service
Delivery, Strategies for managing Demand and Capacity
Module:5

(10 Hours)

The role of Advertising, Personal Selling and Other Communication, Services Marketing Triangle,
Pricing of Services Pricing Strategies That Link Four Value Definitions
RECOMMENDED BOOKS:
1. Services Marketing by Valarie A- Zeithaml, MaryJo Bitner, Dwayne Gremler, Ajay Pandit
McGraw Hill 5th Edition.
2. Services Marketing Kenneth E Clow & David L Kurtz, Biztantra
3. Services Marketing Tavi Shanker, Excel Books

10

Advertising Management
Subject Code: 3006
Work Load: 4hrs/week
Semester End Exam Marks: 80

Contact Hours: 60
Credit Points: 04
Internal Marks: 20

OBJECTIVES:
1. To provide evidence-based principles for developing and evaluating persuasive advertising
campaigns.
2. T o understand various tools and techniques for improved decision-making in advertising
Module:1

(8 Hours)

Introduction to Advertising : Advertising Legends: David Ogilvy, Leo Burnett, Bill Brenbach,
Mary Wells, George Gallup, Albert D. Lasker, Rosser Reeves, J. Walter Thompson, 1 R. K. Swamy,
Frank Simoes, S R Mani Ayer, Alyque Padamsee, Parsoon Joshi2 Definition of Advertising,
Advertising as a Tool of Communication, Product and Brands, Brand Image, and Brand Personality 3
the Communication Process, the Process of Marketing Communication, Advertising and Sales
Promotion, Advertising and Personal Selling, Advertising and Publicity, Advertising and Public
Relations, AIDA Model, Positive and Negative Aspects of Advertising 4
1. http://advertisinghall.org/members/member_list.php?uyear=&uflag=all
2. http://en.wikipedia.org/wiki
3. Chunawalla S. A. and Sethia K. C. Foundations of Advertising Theory and Practice,
Himalaya Publishing House, Edition 6th pp 73-78
4. Chunawalla S. A. and Sethia K. C. Foundations of Advertising Theory and Practice,
Himalaya Publishing House, Edition 6th pp 1-23
Module:2

(20 Hours)

Advertising Planning And Decision Making: Planning Framework, Strategy and Situation
Analysis, Consumer Analysis, Competitive Analysis the Marketing Plan, the Communication and
Persuasion Process, Advertising Exposure Model, 5 the Advertising Plan 6 DAGMAR Approach,
Types of Campaigns, Advertising Planning
5. Batra Rajeev Myers John G. Aaker David A. Advertising Management 5th Edition, Pearson
Education, pp 53-70
6. ibid chapters 4 , 5, and 6

11

Module: 3

(16 Hours)

Media Strategy: Media Characteristics, Components of Media Plan, Differentiate Between

Marketing and Media Goals, Organizing the Media Function.
Using Television: The Audience, Television as Advertising Medium, Rating Point System, Share of
the Audience, Cable Television and Type of Syndication.
Using Radio: Features, Advantages and Limitations, Selling Commercial Time, Using Radio Rating
Using Newspapers: Marketing the Newspaper, Categories of Newspaper Advertising, Circulation
Analysis, Newspaper Supplements
Using Magazines: Advantages and Disadvantages of Magazines, Why Choose Magazines, Features
of Magazine Advertisements, how Space is Sold, Placing the Order, Dates, Networks and Circulation,
Planning the Schedule, Planning a Magazine - Media Schedule,
Out of Home Advertising: Outdoor Advertising Plan, Forms of Outdoor Advertising, Criteria for
Selection of Outdoor Locations, Creativity in Outdoor Advertising, Transit Advertising Station and
Shelter Advertising
Direct response and Direct Mail Advertising and Internet Advertising: Definitions, Growth,
Television, Radio, Magazines Newspaper and Direct Response, What is a Good Direct Response
Product, Types of Direct Response Offers, Direct mail Advertising, Advantages of Internet
Advertising, Internet programming for Sites and Web Pages, and Commercial Websites
7. Kleppners Advertising Procedure, Lane Ronald W., Russell Thomas J. and King Karen
Whitehill, Edition 16, Pearson 2008

Module: 4

(12 Hours)

Setting Media Budgets 8 Media Tactics allocating media budgets 9

8. Batra Rajeev Myers John G. Aaker David A. Advertising Management 5th Edition, Pearson
Education, pp 555-590
9. ibid

pp 596-628

Module: 5

(04 Hours)

Global Marketing and Advertising 10

10. Batra Rajeev Myers John G. Aaker David A. Advertising Management 5th Edition, Pearson
Education, pp 725-744

12

Reference books:
1. Advertising and promotion - An IMC approach - Shimp - Cengage Learning (India Edition)
2. Advertising and promotion - An IMC perspective George E. Belch Michael A. Belch, and
Keyoor Purani, Edition 7 , Tata McGraw Hill

Web Reference
www.magindia.com
www.ogilvyindia.com
www.agencyfaqs.com
www.adage.com
http://en.wikipedia.org/wiki
www.aaaindia.org

13

Sales & Distribution Management

Subject Code: 3007
Work Load: 4hrs/week
Semester End Exam Marks: 80

Contact Hours: 60
Credit Points: 04
Internal Marks: 20

OBJECTIVES:
1. Introduce the basic concepts of Sales and Distribution Management as they apply to business and
provide an integrating framework within which students can apply the concepts and tools learned.
2. To help students acquire the knowledge, skills and attitudes needed for a managerial approach to
running a business in today's competitive environment.
Module: 1

(16 Hours)

Introduction to Sales Management

Evolution of Sales Department, Evolution of Personal Selling, Meaning and Objective of Sales
Management, Nature and Role of Sales Management Selling (Industrial, Retail and services), Types
of Selling (Order takers, Order creators, Order getters)
Theories of Selling AIDA Difference between Selling & Marketing Management

Module: 2

(12 Hours)

Selling Process & Managing Sales Information or Setting Personal Selling Objectives:
Personal Selling Process Stages Prospecting (Process & Methods) Handling Customer ObjectionsMethods of Closing Sale, (This Module Includes Role Play by Students Regarding Handling
Customers & Sales Close), Types of Personal Selling Mediums, Current Issues in Different Types of Selling
Methods, Objectives Qualitative & Quantitative Important Terms: Market Potential, Sales Potential, Sales
Forecast Forecasting Market Demand Market Demand Function Market Demand Forecasting Marketing
Decision Support System Forecasting Process Methods of Forecasting.

14

Module: 3

(10 Hours)

Organizing Sales Efforts Management of Sales Territory & Management of Sales Quota
Functions & Qualities of Sales Executives Sales Territory- Meaning of Sales Quota Objectives and
Principles of setting Sales Quota, Quota Setting Procedure / Methods Types Problems in Setting
Sales Quota

Module: 4

(10 Hours)

Sales Budget Control & Cost Analysis

Purpose of Sales Budget Sales Budget Form and Procedure Sales Audit, Career Opportunities in
Sales

(12 Hours)

Module: 5
Distribution Management:

Distribution Management - Marketing Channels, Structure Functions and Relationship, Retailing and
Wholesaling, Logistics and Physical Distribution, Structure and Strategy, Design of Channel System
and Distribution Systems.
Channel Management Policies, Information Systems, Assessing Performance of Marketing
Channels, Managing Channel Member Relations.
RECOMMENDED BOOKS:
1. Sales Management- Decisions, Strategies and cases by Richard R. Still,

Edward

W. Cundiff; and Norman A.P. Govani- 5/e. Prentice Hall Publications, New Delhi.
2. Sales and Distribution Management by Tapan Panda and Sunil Sahadev Oxford publication
REFERENCE BOOKS:
1. Professional Sales Management by R- E. Anderson, Joseph F. Har,Alan J. Bash - McGraw Hill
Inc. International Student Edition
2. Marketing Channels- Louis W. Stern, Adel L ER-Ansary, Anne T. Coughlan. 5\e. PHL, New
Delhi
3. Cases in Marketing Channel strategy, by Robert J.Foster Arch G.Woodride and J.Taylor Sims,
Harper and Row Publsihers.

15

Security Analysis and Portfolio Management

Subject Code: 3008
Work Load: 4hrs/week
Semester End Exam Marks: 80

Contact Hours: 60
Credit Points: 04
Internal Marks: 20

OBJECTIVE:
1. The purpose of this course is to equip the students with the knowledge of basic tools to be used
for the purpose of designing an analysis framework for the purpose of trading and create
awareness about investment products.
Module:1

(10 Hours)

Investment and Stock Market Indices

Nature and Significance, Types of Investment; BSE Sensitive & National Indices, BSE 200,
RBI Index, NSE Index, Dollex and Foreign Market Indices, Construction of Securities Market
Indices, Bond Market Indices.
Module:2

(10 Hours)

Analyzing Risk and Return

Types, Risk Aversion, Return Analysis, Tools of Measuring Risk and Return.
Module:3

(25 Hours)

Fundamental and Technical Analysis

FUNDAMENTAL ANALYSIS: Economic analysis, Industry and Company Analysis;
TECHNICAL ANALYSIS : Behavior of Stock Market Prices - Efficient Market Hypothesis,
Random Walk Hypothesis and Other Theories; QT Tools - Market Breadth, Stock Price Moving
Average, Exponential Moving Average Method, MACD, Oscillators, Resistance and Support
Level, Chart Analysis Basic Charts, Candlestick Charts, Double Tops And Bottoms Chart,
Triple Tops and Bottoms Chart, Head and Shoulder Chart, Inverted Head and Shoulder Chart,
Rounding top And Bottom, Triangle Charts, Cup and Handle Chart, Flag Chart, Pennant, Gaps,
Wedge.

16

(12 Hours)

Module: 4
Portfolio Management

Markowitz Portfolio Theory, Asset Pricing Theories, Effects of Combining Securities, Efficient
Frontier, Portfolio Analysis, Portfolio Selection, Models on Selection, Portfolio Construction
Tools; Portfolio Performance Evaluation Tools of Evaluation, Strategies, Portfolio Revision
Module:5

(03 Hours)

Overview Of Legal Infrastructure

The Securities Contracts (Regulation) Act 1956, (Rules, Bylaws & Regulations), Companies
Act, Rules for FII & NRI Investments, MRTP Act, Consumer Protection Act, FERA FEMA &
Money Laundering Act, Corporate Governance.

Recommend Book :
1. Donald E. Fisher & Ronald J. Jordan Securities Analysis and Portfolio Management
Reference Books:
1. Punithvathy Pandian Securities Analysis and Portfolio Management (Vikas 2002)
2. ZVI Bodie, Alex Kane & Alan J. Marcus Investments (TMH, 5th Edition 2002)
3. Prasanna Chandra Investment analysis and portfolio management (TMH, 2002)
4. Prasanna Chandra Managing Investments (TMH)
5. Mayo Investments and Indtroduction (Dryden Press, 6th Edition 2002)
6. Frank K. Reily & Keith C. Brown Investment Analysis and Portfolio Management

17

Financial Institutions and Markets

Subject Code: 3009
Work Load: 4hrs/week
Semester End Exam Marks: 80

Contact Hours: 60
Credit Points: 04
Internal Marks: 20

OBJECTIVE:
1. The purpose of this course is to create awareness about various products available in financial
markets and to provide exposure to all financial institution and markets and their working.
Module:1

(05 Hours)

Financial Markets
Basic Concepts, Types of Financial Markets, Role and Need of Financial Markets
Module:2

(15 Hours)

Primary Market
Basic Concepts, Role of Primary Market, Methods of raising money from Primary Market,
Players in Primary Market, SEBI guidelines regarding market players, IPOs Through Book
Building Process - Eligibility to Issue IPO, Pricing of IPO, Valuation of IPO, Allotment of
Shares, Listing of Shares; FPO, Private Placement, QIB Placement, Rights Issue, Reforms in
Primary Market.
Module:3

(18 Hours)

Secondary Market
Basic Concepts, Role of SM, why SM, Membership, Dematerialization, Rematerialisation,
Rolling Settlement, Market Players, Trading, Clearing and Settlement Mechanism, BOLT,
Trading rules, Market Capitalization, Role and functions of Securities and Exchange Board of
India (SEBI), Investor protection fund (IPF), Do's and Don'ts for Investors, Insider Trading,
Unfair Trade Practices.

18

Module:4

(12 Hours)

Debt Market and Money Market

DEBT MARKET : Concept, Different Types of Products and Participants, Central Government
Bonds, State Government Bonds, Corporate Bonds, Primary & Secondary Market for Debt
Instruments, Wholesale Debt Market (WDM) Segment of NSE, Trading, Clearing and
Settlement Mechanism.
MONEY MARKET: Concept, Different Types of Products, Recent Issues in Repo in India;
Secondary Market Transactions in Repos.
Module:5

(10 Hours)

Financial Institutions and Banks

Mutual Funds : Concept, Structure of Mutual Funds in India, Participants- Custodian, Registrar
and Transfer Agent, AMC, New Fund Offer's & Procedure for Investing in NFO; Investors
Rights and Obligations, Mutual Fund Products and Features- Mutual Fund Valuation,
Accounting & Taxation.
Insurance: Concept of Insurance, How Insurance Works, Definition of Risk, Classification of
Risks, Insurance Contract, Terminology, Elements and Principles; Types of Insurance insurance
Products and Services, Insurance Intermediaries.
Commercial Banks - Functions of Commercial Banks, Role of RBI , Types of Deposit
Accounts, Banking Services, Non Performing Assets; Bank Investments- Investment Policy,
Statutory Reserve Requirements, Non-SLR Requirements, Banks Investments Classifications on
Valuation Norms, Technoloigy, Financial Inclusion.
Other Financial Institutions SFCs, SIDBI, EXIM, etc
Recommended Book:
1) Bhole, L. M., Financial Institutions and Markets, Tata McGraw Hills, New Delhi.
Reference Books:
1) Pathak, Indian Financial System, Pearson Education.
2) Khan, M.Y., Indian Financial System, Tata McGraw Hill, New Delhi.
3) Machiraju, H.R., Indian Financial System, Vikas Publishing House.
4) Machiraju, H.R., Working of Stock Exchange in India, New Age Publication.
5) Shekhar, K.C. and Shekhar, Lekshmy, Banking Theories and practices, Vikas Publication.

19

Derivatives Market
Subject Code: 3010
Work Load: 4hrs/week
Semester End Exam Marks: 80

Contact Hours: 60
Credit Points: 04
Internal Marks: 20

OBJECTIVE:
1. To provide students exposure to derivatives market, its working and inputs on strategies used in
derivatives market
Module: 1

(05 Hours)

Introduction: Meaning of Derivatives, Derivatives Products, Derivative Market in India,

Participants, Regulatory Guidelines.
Module: 2

(18 Hours)

Futures and Forward Contracts: Meaning, Participants, Parties, Trading, Clearing and Settlement
Procedure, Hedging Strategies, Future Price, Valuation, SEBI Guidelines.
Module: 3

(25 Hours)

Option Contract : Meaning, Parties, Option Valuation Black and Scholes Model, Binomial Model,
Option Greeks, Trading and Hedging Strategies, Clearing and Settlement, Procedure, SEBI
Guidelines.
Module: 4

(10 Hours)

Swap Contracts: Concept, Types, Valuation, Regulatory Mechanism.

Module: 5

(02 Hours)

Commodity Market: Products, Trading Process, Clearing and Settlement Procedure, Commodity
Exchanges, SEBI Guidelines.

20

Recommended Book:
1 Options and Futures by John C Hull 6th edition.
Reference Books:
1. Futures and Options by Vohra and Bagri.
2 Security Analysis and Portfolio Management by Fisher & Jordon
3 Financial Derivatives by Keith Redhead
4 Gardener Series on Options, Futures and Swaps
5 Downloaded study material for NCFM Cash and Derivatives market, commodities.
6 Derivatives by strong.
7 Derivatives by David and Thomas.

21

International Financial Management

Subject Code: 3011
Work Load: 4hrs/week
Semester End Exam Marks: 80

Contact Hours: 60
Credit Points: 04
Internal Marks: 20

OBJECTIVE:
1.

To give exposure to all aspects of International financial management.

Module:1

(09 Hours)

Balance of Payments: International Monetary System (IMF & World Bank). Capital Flows and
Flight-External Debt & Equity Financing. Analysis and Preparation of BOP
Module:2

(16 Hours)

Indian Forex Market- Forex Markets, Cash and spot Exchange Markets, Convertibility of
Rupee - Exchange Control -Determination and Forecasting of Forex rates - Law of One Price Purchasing Power Parity - Interest Rate Parity. Problems on Basic Exchange Rate Mechanism
Module:3

(10 Hours)

International Financial Markets & Instruments-, Overview of International Financial

Markets ( US, UK, Japan & Europe) Euro Currency Market. Capital and Money Markets
GDRs, ADRs, ADS - Bonds, FRNs -Cross Currency Rates and Interest Rate Arbitrage
Module:4

(15 Hours)

Financing of Foreign Trade:-Interest and Currency Risk - Compensation for risk -Risk
Management and Products -Swaps, Options, Futures in Forex Markets - Hedging Instruments International Investment Strategies- Currency Exposure Management. Documents Project
Commercial Banks and Foreign Payments: International Payments Mode and Costs
Module:5

(10 Hours)

International Capital Budgeting: Multilateral Netting; MNC Capital Budgeting Techniques

22

Case Studies:
1. Turkeys Kriz : Deteriorating BOP (MBF Eiteman Ch. No. 1)
2. The Venezulan Bolivar Black Market (MBF Eiteman Ch. No. 6)
3. Currency Pass through at Porshe (MBF Eiteman Ch. No. 7)
4. Toyotas European Operating Exposure (MBF Eiteman Ch. No. 12)
5. Honeywell & Pakistan International Airways (MBF Eiteman Ch. No. 21)
Recommended Book:
1. International Financial Management by Jain, Yadav & Peyrard, Macmillan
Reference Books:
1. International Financial Management by Thummuluri Siddaiah, Pearson
2. International Financial Management by Jeff Madura, Cengage Learning
3. International Financial Management by Madhu Vij, Excel Books
4. Multinational Business Finance by Eiteman, Stonehill & Moffett, Pearson, 12th Ed.
5. International Financial Management by Vyuptakesh Sharan, PHI
6. International Financial Management by P.G. Apte, Tata MacGraw Hill

23

Organizational Development & Change Management

Subject Code: 3012
Work Load: 4hrs/week
Semester End Exam Marks: 80

Contact Hours: 60
Credit Points: 04
Internal Marks: 20

OBJECTIVES:
1. As objective of organizational development are framed keeping in view specific situations, they
vary from one situation to another.
(10 Hours)

Module: 1

Introduction to Organizational Development, Field of Organizational Development: Values,

Assumptions & Beliefs in OD: Foundations of OD: Managing the OD Process. Meaning, Nature,
Types: Theories of Planned Change: Organizational Development- Nature & Characteristics.
Module: 2

(10 Hours)

OD Interventions: Overview of OD Interventions: Team Interventions Diagnostic Meeting Gestalt

Approach: Process Consultation: Comprehensive OD Interventions Sensitization, T- Groups,
Structural Interventions Restructuring Organizational Strategic Interventions Organizational &
Environmental Relationship, Organization Transformation.
Module: 3

(10 Hours)

Contemporary Issues & Applications Organizational Development Global Context, Organizational

Development in Service Sector, OD Practices- Role, Competencies Requirements Professional Ethics
& Values & Experience : Future Trends in OD
Module: 4

(20 Hours)

Organizational Change: Nature of Changes: Types of Changes-Reactive Changes: Anticipatory

Change,

Planned

Change,

Incremental Change,

Operational Change:

Strategic

Change:

Transformational Change and Revolutionary Change. Speed of Change Institutional and Human
Ability to Cope With Change: Forces of Change: External Political, Economic, Technological and
Governmental Forces: Internal System Dynamics, Individual/Group Expectations, Structure- Force
Field Analysis.

24

Organizational Change Management: Transformational Planning :Assessing an Organizations

Propensity to Change Structural Considerations of Change ; Impact Analysis, Resistance to Change
& Managing

Resistance :Human Response to Change Dealing

with Individuals ; Cognitive

Dimensions Change Mechanisms: Explaining the Nature & Direction of Change ;Communication
Creating a Common Value Orientations ; Employee Training ; Affective Dimensions of Managing
Change ; Employee Empowerment ; Employees as Partners ; Compensation Systems; Dealing With
Negative Emotions.
Module: 5

(10 Hours)

Managing Change Through Cultural Transformation: Role of Organizational Culture in the

Transformation Process; Identifying & Diagnosing Organizational Culture ; Developing New Culture
; Employee Culture Compatibility Structural ,Cultural & Strategic Changes in Global Companies.
Recommended Book:
1. Organization Development by French and Bell, PHI Publication
2. Harigopal K Management of Organizational Changes Leveraging Transformation Response
Book New Delhi
3. Organization development: Behavioral Science Interventions for organization Improvement.
By Pearson Education
References Book:
1) Organization Development and Change by Cummings and Worley, Thomson (S-W)
Publication
2) Kavita Singh Organization Change and Development, Excel Books, New Delhi

25

Course Title: Human Resource Development

Contact Hours: 60
Credit Points: 04
Internal Marks: 20

Subject Code: 3013

Work Load: 4hrs/week
Semester End Exam Marks: 80
OBJECTIVE:

1. The statement which identify the specific knowledge, skill, or Attitude the learner should gain and
display as a result of the training or instructional activity.

Part-I Performance Management

Module: 1
Introduction:

(10 Hours)
Definition

of Performance

Management,

Philosophy

Behind

Performance

Management, Concept of Performance Management, Role and Characteristics of PM System, System

Model of Performance Management, Performance Process and Strategic Planning Linkages.
(18 Hours)

Module: 2

Performance Appraisal System: Defining Performance Appraisal, Performance Dimensions, and

Methods of Performance Appraisal (Traditional and Modern). Planning Performance for Role Clarity,
Accountability and Effectiveness, Job Analysis in PA System, Raters Errors, Data Collection
Conducting an Appraisal Interview. Recent Developments and Legal Issues in Performance
Appraisal.
Performance Counseling and Mentoring: Meaning and Definition, Principles of Counseling, Process,
what is Counseling is Not; Directive and Non Directive Types of Counseling; Characteristics of Good
Counselor; Post Appraisal Interview; Potential Appraisal Performance Improvement Strategies

Part-2 Training and Development

Module: 3

(12 Hours)

Introduction to Training and Development: a. Definition and Meaning of Training and

Development, TNA- Training Need Analysis, Relationship Between Performance Management and
Training. Objectives and Need for Training, Development: Management/ Executive Development,
Difference Between Training and Development

26

b. Characteristics/Skills of an Effective Trainer. Developing a Training Schedule, Training Calendar.

Designing the training Process, Evaluation of Training Feedback, Measuring Training
Effectiveness, ROI of Training. Donald Kirk Patricks Model

Module: 4

(12 Hours)

Types of Training - On the Job, Off The Job, Out Ward Bound Training, Experiential Learning,
Training and Development Tools /Techniques: Lecture, Case Studies, Role Plays, In Baskets, Use of
Audio Visual Aids in Training .Sensitivity Training, Assessment Centers , Conferences ,Seminars ,
Advantages and Disadvantages of each of the Mentioned Techniques. Training and Development for
a) Leadership b) Team Building
PART III- Competency Mapping
Module: 5

(08 Hours)

Competency Mapping: History and Origin of Competency, KSA v/s Competency, Reasons for
Popularity of Competency, Components of Competency: Skill, Knowledge and Motive, Iceberg
Model of Competency, Operant and Respondent Traits of Competency.
Recommended book

Total performance score card, Herbert k and ramprasad- Elsevier publications

Performance appraisal and management- tapomay deb excel books
Human Resource Management by Gary Desler pearson/ PHI education
Appraising and Developing Managerial Performance by T.V.Rao Excel Books
Organization Behaviour Human Behavior at work by John.W.Newstrom and Keith Davis
Tata McGraw Hill
Goldstein, I.L. & Ford, J.K. (2009) Training in Organisation, Cengage Learning.

Reference Book
1. Performance Appraisal Methods and Personnel and Human Resource Management By David
Decenze and Stephen P Robbins-PHI Publications
2. Performance appraisal by Bob Havard-kogan page publication
3. HRM by Ivanchevich PHI EEE edition
4. Managing employee performance by Richard S Williams Thomson Publications
5. Competency and assessment centers by Nitin Savrekar
6. Personnel & HRM by P Subba Roa Himalaya publishing
7. Human Relation in organization Robert N Lussier Mc Graw Hill

27

Legal Environment & Industrial Relations

Subject Code: 3014
Work Load: 4hrs/week
Semester End Exam Marks: 80

Contact Hours: 60
Credit Points: 04
Internal Marks: 20

OBJECTIVES:
1. To understand the legal systems that is essential in an organization.
2. To enhance the knowledge about Industrial Relations.

(10 Hours))

Module: 1

Introduction: Importance of Industrial Relations :- 3 Acts of IR, Role of Each of The Three in IR,
Employee, Employer, Govt. Change in the Legal Environment in 21st

Century in India. The

Constitution of India-all Articles Related Labour Legislation of India

Module: 2

(15 Hours))

Trade Unions & Collective Bargaining

Trade Unions:-What are Unions, Federations? Registered Unions, Recognized Union. Problems of
Trade Unions in India, Trade Union Act-1926
Collective Bargaining: Introduction, Definition, the Nature of Collective Bargaining. Essential
Condition for The Success of Collective Bargaining, the Legal Frame Work of Collective Bargaining.
Functions of Collective Bargaining. Collective Bargaining Process. Perquisites for Collective
Bargaining, Negotiating Techniques and Skills. Workers Participation in Management.
Cases Code of Discipline in Industry - Criteria for Recognition of Unions

Module: 3

(15 Hours))

Industrial Unrest & Conflicts: Industrial Unrest & Conflicts: - What are industrial Conflicts?
Prevention, Causes & Manifestation of Industrial Conflicts- Strikes (Types of Strikes) & Lockouts
What are Industrial Disputes: - Preventive Measures & Machinery for Dispute Settlement, Industrial
Dispute Act-1947, Grievance-What are Grievance, Causes & Prevention. Model Grievance
Procedure.

28

Module: 4

(10 Hours))

Labour Welfare: What is Labour Welfare Types, Internal & Extra Mural, Acts Related to
Labour. Welfare-Factories Act-1948, Maternity Benefit Act
Social Security in India- Objectives of Social Security,- Employee Provident Fund & Miscellaneous
Provisions act-1952, Payment of Gratuity Act-1972.

Module: 5

(10 Hours))

Wages & Wage Policy:- Introduction to Wage, Wage System in India, Components of Pay Structure,
Salient Features of:-Minimum Wages Act-1948,Payment of Wages Act-1936,Payment of Bonus Act1965
Recommended Books: 1. B.D. Singh Industrial Relations Emerging Paradigm Excels Books
2. Arun Monappa Industrial Relations -Tata McGrew Hill Publishing Company ltd. (latest
edition 2002).
Reference Books: (1) P.R.N. Simha et al Industrial Relations, Trade Unions and Labour Legislations, Pearson
Education.
(2) R.S. Davar Personnel Management and Industrial Relations, Vikas Publishing House,
Mumbai. (Latest edition 2005).
(3) Myers A Charles and Karnnappan .S-Industrial Relations in India, Asian Publication
House, Mumbai.
(4) Venkata Ratnam Industrial Relations, Oxford University Press.

29

Human Resource Acquisition and Maintenance

Subject Code: 3015
Work Load: 4hrs/week
Semester End Exam Marks: 80

Contact Hours: 60
Credit Points: 04
Internal Marks: 20

OBJECTIVES:
1. To make the students familiar with the process of acquiring human resources.
2. To introduce the students of HRM with the fundamentals of Compensation, benefits and
Incentives.
3. To provide and insight into the current practices in the corporate world with regard to Recruitment,
Selection, Compensation, Benefits and Incentives.

Module: 1

(10 Hours)

Human Resource Acquisition: Recruitment and Selection- Concept & Background

Job Analysis- Meaning, Definition, Purpose and Process, Methods of Job analysis: Job Analysis
Interviews, job Analysis Questionnaire, Task Analysis Inventory, Position Analysis Questionnaire,
Subject Expert Workshops, Critical Incident Technique, Job Analysis Survey, Functional Job
Analysis, Job Element Method, Repertory Grid, Critical Incident Technique.

Module: 2

(10 Hours)

Recruitment, Selection and Placement

Hiring Process:
Hiring Decision: Nature of Hiring: Regular, Temporary, Full Time, Part Time, Apprentice,
Contractual, and Outsourcing. Need Analysis, Cost Analysis And Job Analysis.
Hiring Internally- Meaning and Definition of Internal Recruitment, Advantages and Disadvantages
in Terms of Cost, Time, Quality and Suitability,
Sources of internal recruitment: Circulars, Intranet Advertisements, Employee Referrals. When and
How to Use Internal Recruitment, Policy Guidelines and Union Settlements.
External Hiring-Meaning and Definition of External Recruitment. Sources of External Recruitment:Advertisement, in News Paper, TV/Radio, Internet, Search on the Internet, Wanted Signboards,

30

Consultants, Employment Exchange, Campus Recruitment, Employee Referrals and Unsolicited

Applications. Advantages and Disadvantages of the Above Sources in Terms of Cost, Time,
Convenience, Reach of the Targeted Population, and Quality of Applicant Pool. Job Advertisement:
Drafting, Size and Contents.
Screening The Candidates: Application Forms: Bio-Data /Resume/Curriculum Vitae and Weighted
Application Blanks: Meaning, Definition, Purpose, Advantages and Disadvantages Taking
Behavioral Approach to Recruitment: Spotting Personality Patterns, Making Basic Assumptions,
Predicting the Future Strategy Vs Technique, Identifying the Ingredients of Success: the Winning
Candidates Profile, Challenges in the Interview, the Starting Point, Day to Day Execution, Dealing
With People, the Inner Person, Additional Characteristics, Studying the CV
Testing-Meaning, Definition, Purpose, Advantages and Disadvantages, Ability Tests Clerical Ability
Test, Mechanical Ability Test, Mental Ability Test, Physical Ability Test, Personality Assessment
Test, Typing Test, Shorthand Test, Computer Proficiency Test

(10 Hours)

Module: 3

Interviewing: Planning the Interview, Interview Process - Getting Started, Examining the 5 Interview
Areas, Examining the Strengths & Weaknesses,
Reference Checking: Meaning, Definition and Purpose, Verification of Character, Criminal
Antecedents, Previous Work Behavior and Education Qualifications.
Appointment Orders- Meaning, Definition, and Purpose, Contents of Appointment Letter, Hard
Copy (or soft copy), Method of Delivery and Retrieving the Acknowledgement Copy

HUMAN RESOURCE MAINTENANCE

(20 Hours)

Module: 4
Employee Compensation
Introduction-Compensation

Meaning,

Objectives,

Nature

of

Compensation,

Types

of

Compensations, Compensation Responsibilities, Compensation System Design Issues:

31

Variable Pay and Executive Compensation: Strategic Reasons for Incentive Plans, Administering
Incentive Plans, Individual Incentive Plans-Piecework, Standard Hour Plan, Bonuses, Merit Pay,
Group Incentive Plans- Team Compensation

Module: 5

(10 Hours)

EMPLOYEE BENEFITS: Meaning, Strategic Perspectives on Benefits-Goals for Benefits, Benefits

Need Analysis, Funding Benefits, Benchmarking Benefit Schemes, Nature and Types of Benefits,
Employee Benefits Programs
RECOMMENDED BOOKS:
1. Human Resource Selection by Robert D. Gatewood and Hubert S.Feild, South western
Cengage Learning, Mason, Ohio 2001
2. Staffing Organization, Herbert G. Heneman III, Timothy A. Judge,5th Edition, M
Compensation & Reward Management, BD Singh, Excel Books
3. Compensation, Milkovich & Newman, Tata McGraw Hill International
REFERENCE BOOKS:
1. Employee Selection, Lilly M Berry, Thomson Publications
2. Hiring & keeping the best people, HBS Press
3. Human Resource Planning, Dipak Kumar Bhattacharyya, 2ndedition, Excel Books.
4. High performance hiring by Robert w. Wendover, Crisp Publication California, 1991.
5. Strategic Compensation, Joseph J. Martocchio, 3rd Edition, Pearson Education
6. Compensation Management in a Knowledge based world, Richard I.Anderson, 10th edition,
Pearson Education
7. Compensation Management, ErSoniShyam Singh, Excel Books.

32

Production Planning and Control

Subject Code: 3016
Work Load: 4hrs/week
Semester End Exam Marks: 80

Contact Hours: 60
Credit Points: 04
Internal Marks: 20

OBJECTIVES:
1. To teach the students the basics elements of production management
Module: 1

(12 Hours)

Production and Operations Management: Role of Production and Operations Manager, Purpose
and Objectives of Production Management, Definition of Productions Management, Historical
Development, Handicraft Era, Industrial Revolution, Scientific Management Era, Operations and
Computerized Era
Module: 2

(12 Hours)

Location And Layout: Plant Location and Factors Affecting Location, Types of Layouts, Product
Layouts, Process, Mixed & Fixed Position Layout, Behavioral Aspects of Layout. Quantitative
Problems on Layouts to be Solved, Advantages and Disadvantages of Layouts
Module: 3

(12 Hours)

Work Study: Nature History and Applications; Factors Affecting Working Conditions (Occupations
Safety and Health, Fire Prevention, Lighting, Climatic Conditions, Noise and Vibrations etc,
Ergonomics Factors). Flow Process Chart (Only Man Type) Symbols and Two Handed Chart for
Simple Operations
Module: 4

(12 Hours)

Production, Planning and Control: Productivity; Introduction and Indices, Capacity Planning,
Production Planning, Production Planning and Control. Objectives and Function, Process
Sequencing, Scheduling and Loading, Principles, Considerations and Purposes, Problems on
Sequencing to be Solved for n Jobs and 2 Machines and n Jobs and Three Machines

33

Module: 4

(12 Hours)

Inventory Management and Quality Control: Inventory Control; Needs and Functions, ABC
Analysis, Quality Control, Introduction and Definitions, Control Charts;- X, R, P, C, N P ( Problems
on Control Charts to be Solved)

RECOMMENDED BOOKS:
1. Operations management theory and problems- Joseph Monks; Mc Graw Hills
2. Production and Operations Management: Everette and Elbert, PHI publication
3. Introduction to work study, ILO publications
4. Advanced accountancy; Jain and Narang; Kalyani publications

34

Materials Management
Subject Code: 3017
Work Load: 4hrs/week
Semester End Exam Marks: 80

Contact Hours: 60
Credit Points: 04
Internal Marks: 20

OBJECTIVES:
1. The Management of employees, both individually and collectively, remains a central feature of
organizational life.
2. This course is an attempt to understand the conceptual and practical aspects of employee relations
at the macro and micro levels.
Module: 1

(14 Hours)

Introduction- Scope of Materials Management- Primary and Secondary Objectives- Integrated

Materials Management, - Relation with Functional Areas of Organization Organizing for Materials
Management- Basis for Forming Organizations- Conventional and Modern Approaches to Organizing
Materials Management
Module: 2

(10 Hours)

Materials Identification- Classifying of Materials- Codification of Materials- StandardizationSimplification and Variety Reduction of Materials
Module: 3
(10 Hours)
Inventory Control- Techniques- FSN, VED, ABC Working Capital Management with Reference to
Inventory
Module: 4

(12 Hours)

Management of Stores- Location- Different Types of Stores- Safety and Security of Materials-Stores
Equipment- Materials Handling Equipment- Factors Affecting Materials Handling-Stores Issues and
Receipts- Procedures- Forms and Policies in Stores Transactions- Stores Accounting- Stores
Organization Materials Safety and Security
Module: 5

(14Hours)

Purchasing- Planning Purchasing Materials- Norms of Vendor Rating- CEI Methodology, Japanese
Industry-Selection & Development- Purchasing Procedures and Methods- Legal Aspects- Insurance
of Materials- Supply Management- Sources of Supply- Outsourcing- Sub Contracting- Reasons for
Sub Contracting- Criteria for Selecting Subcontractors- Rating- Factors Affecting Subcontract Rate
Fixing- Internal and External Subcontract

35

RECOMMENDED BOOKS:
1. Integrated materials management- A. K. Datta-PHI
2. Purchasing and Supply Management- Dobbler, Burt D. N.-TMI, 7/e, 2004

REFERENCE BOOKS:
1. Materials Management- P Gopalkrishnan- PHI, 2002
2. Purchasing And Materials Management- Leendors Fearson- Universal Book Stall
3. Purchasing And Inventory Control- K S Menon- wheelers Publishers
4. Materials Management: Varma M, M- SultanChand and sons

36

Enterprises Resource Planning

Subject Code: 3018
Work Load: 4hrs/week
Semester End Exam Marks: 80

Contact Hours: 60
Credit Points: 04
Internal Marks: 20

OBJECTIVES:
1. To get students acquainted with fundamentals of object oriented programming
2. To use JAVA language as a tool for effective technical upgradation of the systems and the
organizations as a whole.
Module: 1

(12 Hours)

ERP as Integrated Management Information System, Evolution of ERP, Benefits, ERP Vs Traditional
Information Systems
Module: 2

(16 Hours)

Business Process Reengineering: Need and Challenges, Management Concerns About BPR, BPR to
Build Business Model for ERP, ERP & Competitive Advantage, Basic Constituents of ERP,
Selection Criteria of ERP Packages, Procurement Process of ERP Packages
Module: 3

(12 Hours)

Overview of ERP Packages: PEOPLE SOFT, SAP- R/3, BAAN IV, MFG/PRO, IFS/AVALON,
ORACLE- FINANCIAL, Survey of Indian ERP, Packages, Regarding Their Coverage, Performance
and Cost
(12 Hours)
Module: 4
ERP Implementation: Issuers, Role of Consultants, Vendors, Users, Need for Training,
Customization, ERP Implementation Methodology and Post Implementation Issues and Options
Module: 5

(08 Hours)

ERP Case Studies in HRM, Finance, Production, Product Database, Materials, Sales & Distribution

RECOMMENDED BOOKS:
1. Enterprises Resource Planning- Concepts and Practices by Vinod Kumar Garg & N. K.
Venkatakrishna, PHI
2. Enterprise Resource Planning by S Sadfagopan, PHI
3. Enterprise Resource Planning- Alex Leon, THM, I/e, 2003

37

World Class Manufacturing

Subject Code: 3019
Work Load: 4hrs/week
Semester End Exam Marks: 80

Contact Hours: 60
Credit Points: 04
Internal Marks: 20

OBJECTIVES:
1. The management of employees, both individually and collectively, remains a central feature of
organizational life.
2. This course is an attempt to understand the conceptual and practical aspects of employee relations
at the macro and micro levels
Module: 1

(15 Hours)

World- Class Manufacturing: Basic Principles of Manufacturing Strategy. Manufacturing Strategy

Concepts and Domains, Relations of Manufacturing Strategy with Marketing and Corporate Strategies,
Trade- offs in Manufacturing Objectives, Creating Competitive Advantages Through Manufacturing.
Competitiveness Models, Formulation and Implementation of Manufacturing Strategy, Six Sigma
Philosophy
Module: 2

(10 Hours)

Manufacturing Decisions: Production System Design, Market Led Versus Technology- Led
Approaches, Product Differentiation Process Positioning, Mass Customization, Focused Manufacturing,
Economics of Integration, Continuous Improvement- Kaizen, Deming Methods, Taguchi Methods,
Toyota Manufacturing and SMED Manufacturing
Module: 3

(10 Hours)

Product and Process Designing:

Improving Product and Process Design- Lean Production- Flexible Manufacturing Systems, Rapid
Prototyping, Poka Yoke, 5-S, 3 M, Use of Information Technology in Manufacturing, Just In Time,
Product Mix, Optimizing, Procurement & stores practices, Total Productive Maintenance, Visual Control
Module: 4

(15 Hours)

Performance Measurement Framework for Analysing Manufacturing Effectiveness:

Measurement Tools and Techniques, Cost- Accounting Based Measurement and Non Financial
Performance, World- Class Manufacturing and Bench Marking, Concepts of Benchmarking, Bottleneck
and Practices, Best Performers- Gaining Competitive edge Through World Class Manufacturing- Value
Added Manufacturing- Eliminating waste- Toyota Production System- Example

38

Module: 5

(10 Hours)

Manufacturing Strategy in the Global Context: Global Management Paradigm and The Extended
Enterprise, Internationalization Strategies and Core Competencies of Cooperation, Alliance Advantages
and Technology Transfer

RECOMMENDED BOOKS:
5. Strategic Management Concepts and cases by Kachru Upendra
6. World class manufacturing-strategic perspective- B. S. Sahay, KBC Saxena
7. Ashish Kumar(Mac Milan)
8. Making Common sense common practice- modes for manufacturing excellence
9. Ron Moore( Butter worth Heinmann)
10. The Toyota Way- Jegffrey K.Liker(Tata Mac Graw Hill

REFERENCES:
1. Water D. 2006, Operations Strategy, London; Thomson Learning
2. Hitt, M A, R D & Hoskisson, R E. 2009, Strategic Management: Competitiveness and
Globalization: Concepts & cases, Mason, Ohio: South Western Cengage Learning
3. Van Mieghem, J. A. 2008, Operations Strategy: Principles and practice, Belmont, Mass:
Dynamic Ideas
4. Miltenburg, J. 2005, Manufacturing Strategy: How to Formulate and Implement a Winning
Plan, New York: Productivity Press
5. Hussey, D E. 1998, Strategic Management: From Theory to Implementation, 4th Edition,
Oxford: Butterworth- Heinemann
6. Hill T. 1993, Manufacturing Strategy, 2nd Edition, The Macmillan Press
7. Hill T. 2000, Manufacturing Strategy: Text and case, Boston: Irwin
8. Hayes, R H & Wheelwright, S C. 1984, Restoring Competitive Edge, Competing through
manufacturing, John Wiley & Son
9. International Journal of Operations and Production Management
10. Journal of Business Strategy
11. Harvard Business Review

39

Object Oriented Programming using JAVA

Subject Code: 3020
Work Load: 4hrs/week
Semester End Exam Marks: 80

Contact Hours: 60
Credit Points:04
Internal Marks: 20

OBJECTIVES:
1. To get students acquainted with the fundamentals of object oriented programming
2. Use JAVA language as a tool for effective technical up gradation of the systems and the
organizations as a whole.
(15 Hours)
Module: 1
Fundamentals of LOOP: Introduction, Basic Concepts, Benefits & Application of OOP
Evolution of JAVA: History, How JAVA Differs From C & C++, JAVA & World Wide Web,
Support Systems, JAVA Environment
JAVA Language: Overview, Simple JAVA Program, Application With Two Classes, Program
Structure, JAVA Tokens, JAVA Statements, Implementation, Virtual Machines & Command Line
Arguments, Programming
Module: 2

(15 Hours)

Constants, Variables, & Data Types: Scope of variables, Type Casting, Standard Default Values
Operators & Expressions: Types of Operators, Arithmetic Expressions, Evaluation, Precedence of
AE, Type Conversions in Expressions, Operator Precedence and Associativity, Mathematical
Functions
Decision Making and Branching: Types of Statements
(10 Hours)
Module: 3
Decision Making & Looping: Introduction, Types, Jumps in Loops, Labeled Loops
Classes, Objects and Methods: Definitions, Fields Declarations, Methods Declarations, Creating
Objects, Accessing Class Members, Constructors, Methods Overloading, Static Members, Nesting of
Methods, Inheritance, Overriding Methods, Final Variables and Methods, Final Classes, Finalizer
Methods, Abstract Methods and Classes, Methods With Averages, Visibility Control
Arrays, Strings & Vectors: One-Dimensional, Two Dimensional Array, Creating an Array, Strings,
Wrapper Classes
Module: 4
(10 Hours)
Interfaces: Multiple Inheritance, Definition, Extending Interfaces, Implementation, Accessing
Interface Variables
Packages: Putting Classes Together, Java API Packages, System Packages, Naming Conventions,
Creating & Accessing Packages, Using and Adding Class to a Package, Hiding Classes, Static Import

40

Mutilthread Programming: Introduction, Creating Threads, Extending Thread Class, Stopping and
Blocking Thread, Life Cycle of a Thread, Using Thread Methods, Thread Exceptions, Priority and
Synchronization, Implementing a Runnable Interface
Module: 5
(10 Hours)
Managing Errors & Exceptions: Types of Errors, Exceptions, Syntax of Exception Handling Code,
Multiple Catch Statements, Using Finally Statements, Throwing Our Own Exceptions, Using
Exceptions for Debugging
Applet Programming: Applets vs. Applications ,Building Applet Code, Applet Life Cycle, Creating
An executable Applet, Designing a Web Page, Applet Tag, Adding Applet to HTML, Running the
Applet, Passing Parameters to Applets, Aligning the Display.
Graphics Programming: The Graphics Class, Liesand Rectangles, Circles and Ellipses, Drawing
Arcs, Polygons, Line Graphs, Using Control Loops in Applets, Drawing Bar Charts.

Reference Books:
Programming with Java, 3rd Edition, Tata McGraw Hill, E. Balaguruswamy

41

Applications with Database Management Systems

Subject Code: 3021
Work Load: 4hrs/week
Semester End Exam Marks: 80

Contact Hours: 60
Credit Points: 04
Internal Marks: 20

OBJECTIVES:
1. To get students acquainted with the fundamentals of object oriented programming
2. To use JAVA language as a tool for effective technical upgradation of the systems and the
organizations as a whole.

Module: 1
(12 Hours)
Database & Database Users-Introduction, Characteristics of the Database Approach, Actors on the
Scene, Advantages of Using DBMS, Workers Behind the Scene, and Implications of the Database
Approaches.
Module: 2
(12 Hours)
Database System Concepts &Architecture- Data Models, Schemas & Instances DBMS
Architecture & Data Independence, Database language &interfaces, the Database system
Environments, Classification of Database Management Systems
Module: 3
(10 Hours)
Data Modeling Using the Entity Relationship- Model: High-Level Conceptual Data Models for
Data Base Design, Entity Types, Sets Attributes & Keys, Relationship Types, Roles & Structure
Constraints, Weak Entity Types
Module: 4
(12 Hours)
Record Storage and Primary File Organizations- Introduction, Secondary Storage Device,
Parallelizing, Disk Access Using RAID Technology, Buffering of Block Splacingfile Records on
Disk, Operations on Files, Files of un Ordered Records(Heap Files),Files of Ordered Records(Sorted
Files),Hashing Techniques.
(14 Hours)
Module: 5
Functional Dependence and Normalization for Relation Database- Design Guidelines for
Relational Schemes, Functional Dependencies, Normal Forms Based on Primary Keys, General
Definitions of Second & Third Normal Forms, Boyce Codd, Normal Forms SQL- the Relational
Database Standard: Data Definitions, Constaints & Schemes Changes, In SQL, Basic Queries of SQL
Join Multiple Table Queries Insert Update Delete Statements in SQL Views
References
1) Fundamental of database system- third edition Ramex Elmasri Shamkant.B Navthe
2) Introduction to database systems Bipin C Desai

42

Enterprise Resource Planning

Subject Code: 3022
Work Load: 4hrs/week
Semester End Exam Marks: 80

Contact Hours: 60
Credit Points: 04
Internal Marks: 20

OBJECTIVES:
1. To get students acquainted with the fundamentals of object oriented programming
2. To use JAVA language as a tool for effective technical upgradation of the systems and the
organizations as a whole.
Module: 1
(12 Hours)
ERP as integrated Management InformationSystem, Evolution of ERP, Benefits, ERP vs.Traditional
Information System
Module: 2
(12 Hours)
Business Process Reengineering: Needand Challenges, Management Concerns About BPR, BPR to
Build Business Model for ERP & Competitive Advantage, Basic Constituents of ERP, Selection
Criteria of ERP Packages, Procurement Process of ERP Packages
Module: 3
(12 Hours)
Overview of ERP Packages: PEOPLESOFT, SAP-R/3, BAAN IV, MFG/PRO, IFS/AVALON,
ORACLE-FINANCIAL, And Survey of Indian ERP, Packages, Regarding Their Coverage,
Performance and Cost
Module: 4
(12 Hours)
ERP Implementation: Issues, Role of Consultants, Vendors, Users, Need for Training,
Customization, ERP Implementation Methodology and Post Implementation Issues and Options
Module: 5
(12 Hours)
ERP Case Studies in HRM, Finance,Production, Product Database, Materials, sales & Distribution

Text Books
Enterprise Resource Planning Concepts and Practices by Vinod Kumar Garg & N K.
Venkatakrishna, PHI
Enterprise Resource Planning by S Sadagopan, PHI
Enterprise Resource Planning Alexis Leon, THM, I/e, 2003

43

E & M Commerce
Subject Code: 3023
Work Load: 4hrs/week
Semester End Exam Marks: 80

Contact Hours: 60
Credit Points: 04
Internal Marks: 20

OBJECTIVE:
1. To get students acquainted with the fundamentals of object oriented programming
2. To use JAVA language as a tool for effective technical upgradation of the systems and the
organizations as a whole.

(12 Hours)
Module: 1
Managing Electronic Commerce
Module: 2
(12 Hours)
Overview of E-Commerce: Introduction, Definition, Goals, Meaning, Evolution, E-Commerce
Goals vs.Business Goals, E-Commerce vs. Traditional Commerce,
Major segments of E-Commerce, Economic Model for Ecommerce
Driving the E-Commerce Revolution: E-Commerce activities, STP, Business Model & Product
Suitability, Maintaining Metadata, Cookies, FTP, SNMP, Aliases
Module: 3
(12 Hours)
Supply Chain Management: Definition, Goals, Benefits, Functions, Value Chain Management
(VCM)
Electronic Data Interchange (EDI): Benefits, Applications, Advantages & Limitations, Cost,
Concept, Protocols, Encryption & Data Standard
Module: 4
Electronic Payment System (EPS): Introduction, Types, Methods, Net Banking

(12 Hours)

E-Security: Introduction, Introducers, Cryptography, Hacker, Secure Electronic Transaction (SET),

Secure Socket Layer (SSL), E-Commerce Act, VPN
Module: 5
(12 Hours)
M-Commerce Technologies: Network Technologies, Mobile Devices, Service Development
Technologies, M. Commerce Enabling Standards

Text Books
1. E-Commerce, C S V. Murthy, Himalaya Publishing House
2. Mobile Commerce, Paul May, Cambridge University Press.

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