5AM Productions

Pre-Questionnaire Graphs

PRE-QUESTIONNAIRE GRAPHS
We surveyed 30 people in total and asked them a range of questions relating to whether
they would be interested in watching a documentary. The following questions then related
to the issue we want to make our documentary about: autism. We used this prequestionnaire in order to determine the level of knowledge an audience could potentially
have concerning the issue. As a result we can begin to select potential focus areas
surrounding the wider issue of autism and pick one that will lend itself to being
explored in depth and from different angles.

Pre-Questionnaire Graphs

5AM Productions
What gender are you?
QUESTION 1.
0%

Male
50%

Female
50%

Female

WE MADE SURE TO SURVEY AN EQUAL AMOUNT OF FEMALE

AND MALE, AS THEN WE WOULD HAVE AN ACCURATE IDEA HOW
TO BEST MAKE OUR PRODUCT SUIT OUR TARGET AUDIENCE. AS
OUR PRODUCT IS NOT SPECIFICALLY AIMED AT MALES OR
FEMALES IN PARTICULAR IT IS ESSENTIAL THE DOCUMENTARY
SUITS BOTH AS WE WANT IT TO APPEAL TO AS MUCH OF OUR
POTENTIAL VIEWERSHIP AS POSSIBLE.

Male

How old are you?

6
5
4
3
2
1
0
11 - 16 17 - 20 21 - 25 26 - 30 31 - 35 36 - 40 41 - 45 46 - 50 51 - 55 56 - 60
yrs
yrs
yrs
yrs
yrs
yrs
yrs
yrs
yrs
yrs
How old are you?

QUESTION 2.
AS HIGHLIGHTED BY THE GRAPH, WE SURVEYED A WIDE RANGE OF
AGES. THIS WAS DONE TO ENSURE WE GAINED RESPONSES THAT
MAKE OUR PRODUCT APPEAL TO AS MUCH OF OUR POTENTIAL
AUDIENCE AS POSSIBLE. THERE IS SLIGHTLY HIGHER NUMBER IN
THE TWO YOUNGER CATEGORIES AS THE MAJORITY OF OUR PEERS
ARE IN THESE CATEGORIES AND THUS IT WAS EASIER TO ASK THEM
TO COMPLETE THE SURVERY. HOWEVER WE WERE CAREFUL TO
ENSURE A MINIMIM OF 2 PARTICIPANTS WERE INCLUDED FOR
EACH CATEGORY.
- 11-16 YRS [4] - 21-25 [2]

- 31-35 [2] - 41-45 [4]

- 51-55 [2]

- 17-20 YRS [5] - 26-30 [3]

- 36-40 [3] - 46-50 [3]

- 56-60 [2]

Pre-Questionnaire Graphs

5AM Productions
Do you watch documentaries?

QUESTION 3.
HERE THE MAJORITY OF PEOPLE SURVEYED INDICATED THAT
THEY DO WATCH DOCUMENTARIES.
YES [24]
NO [6]

Yes

No

Is a documentary your preferred

choice of programme?

QUESTION 4.
DESPITE THE ANSWERS TO THE PREVIOUS QUESTION, THE
RESPONSES GIVEN HERE INDICATE THAT A DOCUMENTARY IS
NOT THE FIRST CHOICE OF TEXT THAT [OUR TARGET] AUDIENCE
MEMBERS CHOOSE TO CONSUME.
YES [13]
NO [17]

Yes

No

Pre-Questionnaire Graphs

5AM Productions
How often do you watch
documentaries?

QUESTION 5.
THIS REFLECTS THAT OUR AUDIENCE TEND NOT TO WATCH
DOCUMENTARES AS REGULARLY AS OTHER TYPES OF
PROGRAMMES.

12
10
8
6
4
2
0
Never

Rarely

From time to
time

Often

Very frequently

NEVER [6]

FROM TIME TO TIME [7]

RARELY [10]

OFTEN [4]

VERY FREQUENTLY [3]

Number of positive responses

What kind of documentary do

you prefer to watch?

QUESTION 6.
IT IS CLEAR THAT THEY SPECIFIC KINDS OF DOCUMENTARY OUR
POTENTIAL AUDIENCE IS BROAD. SOME OF THE OTHER TYPES
OFERED INCLUDED DOCUMENTARIES ABOUT MUSIC.

6
5
4
3
2

HISTORICAL [4]

SPORTING [4]

NATURE [3]

HEALTH [5]

SOCIAL ISSUE [3]

OTHER [2]

1
0

CURRENT AFFAIRS [4]

What kind of documentary do you prefer to watch?

Pre-Questionnaire Graphs

5AM Productions

Have you ever heard of autism?

30

QUESTION 7.
THE RESPONSES GIVEN TO THIS QUESTION ILLUSTRATE THAT THE
MAJORITY OF A POTENTIAL AUDIENCE ARE LIKELY TO HAVE AT
THE VERY LEAST A BASIC UNDERSTANDING OF AUTISM. THIS IS
GOOD AS IT MEANS THE SUBJECT OF OUR DOCUMENTARY WILL
NOT BE COMPLETELY UNFAMILIAR AND STRANGE FOR THE
AUDIENCE. IT ALSO MEANS THAT ITS LIKELY THE AUDIENCE CAN
RELATE TO THE ISSUE IN SOME WAY.

25
20
15
10
5
0
Yes

No

YES [26]

NO [4]

Have you ever heard of autism?

QUESTION 8. WRITE A DEFINITION OF AUTISM

THIS WAS AN OPEN QUESTION AND DESIGNED TO ASSESS THE DEPTH OF UNDERSTANDING OUR POTENTIAL AUDIENCE MEMBERS
HAVE. SOME EXAMPLES OF THE DEFINITIONS FOR AUTISM GIVEN, INCLUDE ACCURATE DESCRIPTIONS LIKE IT BEING A
DEVELOPMENTAL DISORDER. HOWEVER THERE WERE ALSO A LARGE PROPORTION THAT DIDNT REALLY HAVE A CLEAR IDEA OF
WHAT AUTISM ACTUALY IS, EVEN IF THEY INDICATED THEY HAD HEARD OF IT IN THE PREVIOUS QUESTION. FOR EXAMPLE ONE
RESPONSE DEFINED AUTISM AS SOMETHING THAT AFFECTS BOYS AND MEANS YOU CANT SPEAK PROPERLY.. THIS LINKS TO IDEA
THAT WE MAY EXPLORE IN THE DOCUMENTARY THAT A LACK OF UNDERSTANDING IS WHAT PREVENTS STUDENTS WITH AUTISM
FROM BEING SUPPORTED PROPERLEY. SO WE WILL HAVE TO GIVE A CLEAR AND PRECISE DEFINITION OF AUTISM IN THE OPENING
OF THE DOCUMENTARY.

Pre-Questionnaire Graphs

5AM Productions
Do you know anyone who places on
the autistic spectrum?

QUESTION 9.
THIS RESPONSE ILLUSTRATES THAT THE MAJORITY OF PEOPLE
DO NOT KNOW SOMEBODY WITH AUTISM, HOWEVER A
SIGNIFICANT PROPORTION DO AND THEY MAY BE ABKE TO
RELATE TO OUR PRODUCT.
YES [9]
NO [18]
PREFER NOT TO SAY [3]

Yes

No

Prefer Not to Say

Would you consider watching a

documentary about autism spectrum
disorder (ASD)?

QUESTION 10.
THIS RESPONSE SHOWS THAT OUR POTENTIAL AUDIENCE ARE
WILLING TO WATCH THE KIND OF PRODUCT WE ARE
PROPOSING.
YES [28]
NO [2]

Yes

No

Pre-Questionnaire Graphs

5AM Productions
What specific issue would you
prefer to be focused on?

QUESTION 11.

THIS RESPONSE SHOWS THAT THE MAJORITY OF OUR POTENTIAL

AUDIENCE ARE INTERESTED TO SEE IF STUDENTS WITH AUTISM
ARE BEING HELPED IN SCHOOLS.

EDUCATION & AUTISM [9]

10
8

MEDICAL ISSUES [4]

0
The Education Medical Issues
Myths &
System & Autism
Misconceptions

Societal
Treatment of
those with ASD

Other

MYTHS [6]
SOCIETY & AUTISM [5]

What specific issue would you prefer to be focused on?

Pupils without ASD

QUESTION 10.

Academics
Politicians
Teachers
Social Workers

Least Interested

Autism Charities

Most Interested

Healthcare Proffessionals
Adults With ASD
Parents of those with ASD
Young People with ASD

10

12

THIS RESPONSE SHOWS THAT OUR POTENTIAL AUDIENCE ARE

MOST INTERESTED IN HEARING FROM PEOPLE DIRECTLY
AFFECTED BY AUTISM. THIS WILL INFLUENCE WHOM WE
CHOOSE TO INTERVIEW.

Pre-Questionnaire Graphs

5AM Productions
What do you feel is the
appropritate duration for a
documentary?

QUESTION 10.
THE RESPONSES GIVEN HERE HIGHLIGHT THAT OUR AUDIENCE
PREFER A SHORTER LENGTH OFDOCUMENTARY AS OPPOSSED TO
A REALLY LONG ONE.
30 MINUTES [8]
45 MINUTES [11]
I HOUR [10]
I HOUR 30 [1]
2 HOURS OR MORE [0]

30 Minutes

45 Minutes

1 Hour

1 Hour 30 Minutes

2 Hours or more

Do you prefer there to be breaks

during a documentary?

QUESTION 10.
THE MAJORITY OF PEOPLE SURVEYED WANT THERE TO BE
BREAKS, SO OUR DOCUMENTARY WILL BE SPLIT INTO SECTIONS.
YES [25]
NO [2]
NO PREFERENCE [3]

Yes

No

No Preference

5AM Productions

Pre-Questionnaire Graphs

QUESTION 8. WHAT DO YOU LOOK TO GAIN AFTER WATCHING A DOCUMENTARY?

THIS WAS AN OPEN QUESTION AND DESIGNED TO UNDERSTAND WHY AN AUDIENCE MEMBER MIGHT WATCH A DOCUMENTARY.
SOME OF THE RESPONSES GIVEN INDICATE THAT PEOPLE ARE LOOKING TO LEARN MORE ABOUT AN ISSUE, UNDERSTAND
DIFFERENT VIEWS/ARGUMENTS TO DO WITH AN ISSUE OR TO SIMPLY ENTERTAIN THEM.
WE HAVE TO BE SURE THAT OUR DOCUMENTARY SATISFIES THESE NEEDS.