September 15, 2014

Dr. A. K. M. Saiful Majid

Professor Institute of Business Administration (IBA)
University of Dhaka

Subject: Proposal for Case on an Entrepreneurship

Dear Sir

It is with great honor and privilege that I present to you my proposal for writing a case on an
entrepreneurship assigned to us as part of your wonderfully outlined course, Entrepreneurship
W301.

This proposal points out the specifics of my plan for the case based on an entrepreneurship of
an entrepreneur whom I personally know and hence chosen as the subject of my writing. This
proposal contains all the information required as per instruction in class to the best of my
knowledge.

I hope that you will be kind enough to accept my proposal and let me work on the success story
of a model entrepreneurship and present it in such a fashion so that the readers become
inspired and maybe become more interested in entrepreneurship themselves.

Yours Sincerely

Maruf Hassan
BBA 20, ZR 14

Origin of the Proposal

As a requirement for completing the course K301: Entrepreneurship, this proposal on
developing a case for an entrepreneurship of choice has been prepared. This task was assigned
by the course teacher Mr. A. K. M. Saiful Majid, Professor, Institute of Business Administration
(IBA), University of Dhaka.
Working on this case help the author learn about the stages of initiation, challenges,
development of an entrepreneurs work from a practical view point from which he hopes to gain
valuable knowledge which would profit him not only when he decides to start his own
entrepreneurship venture but also in his regular life and his work life. This work will also act as a
source of immense encouragement for the author and the readers planning to pursue their
dreams of becoming entrepreneurs.
This proposal is a requirement to the abovementioned case and is thus submitted for your
approval.

Objectives
The objectives of the development of the case on an Entrepreneur are as follows:

Get a taste of entrepreneurial spirit

Learn about the basic requirements to start your entrepreneurship

Understand how a successful entrepreneurship differs from a failed one

Get a firsthand experience of the ups and downs of an entrepreneurship venture

Get an idea of how an entrepreneurship faces threats, innovates or improves

To verify the appropriateness of the trait theory of entrepreneurs

Understand the process of implementing ideas commercially

Understand the role of an entrepreneur and also the employees in a successful

entrepreneurship

Comprehending the role that recognizing a market opportunity plays in the startup of an
entrepreneurial venture

The part innovation plays in the development of an entrepreneurship

The importance of financing when it comes to building an entrepreneurship

Proposed Lead
Below is a proposed lead subject to availability and decision
of the course instructor:
Fortuna is a privately held entrepreneurial and innovative
company located in Dhaka, Bangladesh. The Fortuna
management team has over 40 years of entrepreneurial
business experience and has assets operating in different
market sectors internationally.

Methodology
The data required to construct the case will be collected from personal interviews of
entrepreneur. Secondary data sources such as newspaper articles of the entrepreneur will also
be taken into consideration. Theoretical data will be collected from reference books
recommended by course instructor and will be used to connect the case to study materials
thought in the course where appropriate.
The case will be modelled after the cases Clippykit goes from bags to reaches published in the
Telegraph in February 6 2009, Red Bull gave the founders $4 billion wings! How? and
WhatsApp: from a simple idea to a $billion pay day published in EntreHub in May 9 and July
20 2014.
The development of case will entail the following steps:
1. Teaching objective
2. Identify case lead
3. Collect information on case
4. Write case and get permission from case subject
5. Write Learning Objectives and Case Questions
The main focus of the case would be on the initiation or the triggering point and the
development or the growth of the entrepreneurialism of the subject. These two are the most
important aspects of an entrepreneurs journey and therefore will be get the most attention.
Throughout the case, comparison, albeit subtle, will be made between the traits of the
entrepreneur in focus and the 10 Ds of model of an Entrepreneur as proposed by William D.

Graves. Also how related the 10 myths of entrepreneurship actually are to business ventures will
be studied.