1

A
Project Report
On Company Profile of

for the Partial fulfillment the

Degree of

BACHELOR OF BUSINESS
ADMINISTRATION FROM DEPARTMENT
OF BUSINESS MANAGEMENT

SESSION -2012

UNDER GUIDANCE

SUBMITTED BY

DR. SHREE BHAGWAT

ARPIT SINGHI

B.B.A. II SEM.
ROLL NO. Y1118020037

CERTIFICATE
This is to certify that Arpit Singhi, Student of B.B.A.(Hons)1st year
16th Batch of Faculty of Management studies, Dr. Hari Singh Gour University,
Sagar(M.P.)has diligently worked on the report:

On Designing of Advertising copy on Reynolds

He has completed this report under my guidance and supervision during this
study he made meticulous efforts for the completion of this report. I wish him
all the best for his bright and successful future.

Project Guide
Dr. Shree Bhagwat

Acknowledgment
It is great for me in taking this opportunity to express my sincere Thanks
and ineptness to Dr.Y.S.Thakur, Head of the deptt. F.M.S. Dr. Hari gour
university, Sagar(M.p.)
I am cordially thankful to Dr. Shree Bhagwat (Lecturer)in F.M.S. Sagar
for her kind help and guidance thourgh the project.
I am very thankful to , Mr. Girval Singh Lodhi ,Miss Sakuntla Yadav ,Mrs.
Joyti pandy .Miss Prigya Bhargav Priynka jhakaria,Miss Mayuri jain and all the
teachers who support me in the preparation of my project.
Finally, I whould like to thank my parents, my friends and whole staff of
F.M.S. Department , without whom, completion of project would not have been
possible.
Arpit Singhi
B.B.A.(Hons.) 1st year
Batch 16th

DECLARATION BY THE CANDIDATE

Dated ..
I declare that the project report titled sTarining and Placement
opportunities in Reynolds Ltd. Is my own work conducted under the
supervision of Dr. Shree Bhagwat Department of business Management,F.M.S.
Dr. Hari Singh Gour University, Sagar to the best of my Knowledge the report
does

not contain any work which has been submitted for the award of any

degree,any where.

Singnature of Candidate
Arpit Singhi
B.B.A.(Hons.) 1st year
16th batch

PREFACE
I am extremely happy to before the esteemed Teachers, the project
report on advertisement of Reynolds This report include not only market share
of Reynolds but also aspect of quality & pricing is the marketing of Them. The
focus lay on following topics
Comparative analysis of company profile
Simplicity & quality
Target customers
Customers response(survey beseds)
Regarding brand awareness preference (feature,
Quality, price, etc)
I tied my best to explore the truth in my project & reality Regarding The survey
& understanding practical way of working

TABLE OF CONTENT
COVER PAGE
CERTIFICATE
DECLARATION BY THE CANDIDATE
PREFACE
ACKNOWLEDGEMENT
CHAPTER-1- INTRODUCTION
INTRODUCTION OF REYNOLDS

8-9

HISTORY

10

MISSION AND GOALS

11-14

OVER VIEW

15-16

ABOUT FATHER OF REYNOLDS

17

PRODUCTS

18-19

INTRODUCTION OF PEN

20

REYNOLDS OF AVIATOR

21

CHAPTER-2- RESEARCH METHODOLOGY

OBJECTIVE OF DATA

22-23

RESEARCH DECISSION

24-25

SCOPE OF STUDY

26-29

CHAPTER-3-COMPANY DETAILS
DETAILS OF ALL DEPARTMENTS

30-33

CORPORATE

34

TERMS AND CONDITION

35

DIVERSITY

36-37

HR

38

MARKETING

39

FINANCIAL

40

CHAPTER-4 DATA ANALYLIS AND INTERPITATION

41-47

CHAPTER-5
SWOT ANALYSIS

48-49
CHAPTER-6

FINDINGS

50-51

CONCLUSION

52-53

LIMITATIONS

54

SUGGESTION

55

BIBLIOGRAPHY

CHAPTER-1

INTRODUCTION OF REYNOLDS
Reynolds pens have supported generations of students through their
studies. A global brand, Reynolds is part of a $7 billion, Fortune 500 group
called Newell Rubbermaid. The Reynolds range extends from writing
instruments to gift sets and art material today. Available at arms length in
India through a wide distribution network, Reynolds is also present in high
footfall shopping areas through it's retail ventureWriteSite.
Truly a brand that the world prefers to write with!
A unique retail venture in India by Reynolds. Write Site is present across
the country in malls and as shop in shops. Write Site carries the entire
Reynolds range of products as well as a few carefully selected
complimentary brands. The shopping experience is unique. It allows the
visitor to touch, feel and use the pens in an uncluttered environment with
attentive, knowledgeable yet unobtrusive service.
Although Eversharp had plans to introduce a pen modeled after Biros,
Reynolds beat all his potential competitors to market. Before and during
the war, when he sold signmaking equipment to retailers, Reynolds had
cultivated personal relationships with the heads of all the department
stores. Among these was Fred Gimbel, whose family owned Gimbels in
Manhattan, the arch-rival of Macys. Through an exclusive deal with
Gimbel, the Reynolds pen debuted at the 32nd Street store on the
morning of October 29, 1945. The war had just ended (V-J day was on
August 14), so public exuberance was high. The pen sold for the thenluxurious price, approved under wartime price controls, of $12.50, which
in those days would have bought an overnight stay at a luxury hotel. But
people who had the money were looking for the perfect Christmas gift for
the returning soldier they expected would soon be a white-collar
executive. The day the pen went on sale, an estimated 5,000 shoppers
stormed Gimbels, and approximately 50 NYPD officers had to be
dispatched for crowd control.

The Reynolds Company was founded in 1978 by Hays Reynolds, Jr, a

man of great character, wisdom and vision. He was a member of the Class of
1944 at Clemson College (now Clemson University) and after service in the
armed forces in Europe, came home to graduate and seek employment. He
began his career selling starch into the textile mills in the Southeast and in the
early 1960's started up an adhesive manufacturing company called Tanco
Adhesives.
In 1978, with three sons, and a business plan in mind, he resigned from Tanco
Adhesives to start The Reynolds Company.
The Company first opened it's doors in 1978 in a leased 30,000 square foot
facility with eight employees on the payroll. Our marketing plan was focused on
water based and dry adhesives, as well as textile backcoatings, as at the time,
the textile industry was going strong in the Southeastern United States. Shortly
after opening we changed our focus somewhat by choosing to move away from
the textile industry, a move that proved to be providential to say the least.
Today, we operate out of a 180,000 square foot campus with six different
buildings which allows us to segregate our product lines, and vital rail access,
which allows us to receive bulk shipments of critical raw materials. Our payroll
has grown to around 100 employees with sales scattered throughout the United
States, Canada, Europe, and Asia. Our customer base is comprised of Fortune
500 customers as well as smaller, more regional customers. We produce water
based adhesives and coatings, dry blended adhesives, and hot melt adhesives
and coatings

10

HISTORY
The Reynolds Company was founded in 1978 by Hays Reynolds, Jr, a man of
great character, wisdom and vision. He was a member of the Class of 1944 at
Clemson College (now Clemson University) and after service in the armed
forces in Europe, came home to graduate and seek employment. He began his
career selling starch into the textile mills in the Southeast and in the early 1960's
started up an adhesive manufacturing company called Tanco Adhesives.
In 1978, with three sons, and a business plan in mind, he resigned from Tanco
Adhesives to start The Reynolds Company.
The Company first opened it's doors in 1978 in a leased 30,000 square foot
facility with eight employees on the payroll. Our marketing plan was focused on
water based and dry adhesives, as well as textile backcoatings, as at the time, the
textile industry was going strong in the Southeastern United States. Shortly after
opening we changed our focus somewhat by choosing to move away from the
textile industry, a move that proved to be providential to say the least.
Today, we operate out of a 180,000 square foot campus with six different
buildings which allows us to segregate our product lines, and vital rail access,
which allows us to receive bulk shipments of critical raw materials. Our payroll
has grown to around 100 employees with sales scattered throughout the United
States, Canada, Europe, and Asia. Our customer base is comprised of Fortune
500 customers as well as smaller, more regional customers. We produce water
based adhesives and coatings, dry blended adhesives, and hot melt adhesives and
coatings.
In April of 2006, The Reynolds Company decided to merge it's business with
Itochu Chemicals, a holding company based out of Tokyo, Japan, with U.S.
offices in New York. Most of our managing officers have chosen to stay on with
the Company going forward, including Lex Reynolds our President, and our
philosophy of maintaining and growing our business remains the same. We will
continue to provide Quality products coupled with Service that our larger
competitors will not give, and our smaller competitors can't give. Our employees
are Family and everyone understands why we treat our Customers with the
utmost courtesy, respect and appreciation.
It's a commitment that starts at the top and permeates to all areas of our
business...and it is a commitment that we 'stick to'.

11

MISSION, GOALS, VISION

OUR MISSION

The Reynolds National Center for the Courts and Media dedicates itself to
strengthening an independent judiciary and a free press, the safeguards without
which there would be no American democracy.
Through its educational work the center ensures that judges and journalists
develop insight into their respective roles.
Critical as they are to our system of government, neither institution can fully
flourish without the other. The courts breathe life into the constitutional
guarantee of a free press. And the free press validates the power of an
independent judiciary. Together they give voice to the mute, strength to the
weak.
Absent a strong mutual understanding between the courts and media, public
confidence in the entire system erodes, and democracy, as we understand it, is
imperiled. The Center's sole purpose is to promote that understanding. No other
institution in America has that charge.

OUR GOALS
The Donald W. Reynolds National Center for the Courts and Media aspires to
the following goals:
To provide quality instruction to judges about the media and their needs and
interests regarding in reporting on legal activities.
To provide quality instruction to journalists about America's courts and their
interests and processes of operation to better ensure accuracy in reporting and
facilitation of access to court information.
To provide quality training to court personnel in the duties of the court public
information officer in cooperation with the National Conference of Court Public
Information Officers.
To work with judges and journalists to help improve the media's access to public
information in the court system.

12

To serve as the comprehensive informational resource on issues involving the

relationship between the courts and the media.
To promote the model courtroom to judges and journalists as an effective means
of creating a media-friendly courtroom environment for covering court cases.
To conduct original research on issues involving the relationship between the
courts and the media that will help lead to resolution of areas of conflict.
To help coordinate and facilitate programs and activities of those judicial and
journalistic organizations that also are designing programs relating to the
relationship between the courts and media.
To provide assistance to court personnel and journalists in other nations,
particularly the newly emerging democracies, as they also struggle with finding
the appropriate balance between their courts and their media.
To promote and enhance the prestige of the Reynolds Center's co-creators, The
National Judicial College and the Donald W. Reynolds School of Journalism.

STATEMENT OF VALUES
In conducting its work, The Donald W. Reynolds National Center for the Courts
and Media will be guided by the following values:
Allegiance to the American system of self-government, particularly regarding
emphasis
on
liberty
and
justice
for
all.
Appreciation and support for a free and independent press.
Appreciation and support for an independent judiciary.
Emphasis on accuracy in reporting on court developments.
Emphasis on fair and impartial trials to all parties in court proceedings.
Support for improved media access to appropriate court information.
Promotion of courtesy and civility in discourse about the issues involving the
relationship between the courts and media.
Emphasis on respect for our legal and journalistic institutions and the processes
by which they operate.
Honesty and integrity in all matters relating to operating the Reynolds Center.

13

Frugality and prudence in the management of the Reynolds Center funds.

Appreciation and support for the continuing progress of the Reynolds Center's
parent institutions, The National Judicial College, the Donald W. Reynolds
School of Journalism and the Donald W. Reynolds Foundation.

STATEMENT OF VISION

The vision of The Donald W. Reynolds National Center for the Courts and
Media is rooted in the observation the late great television newsman Edward R.
Murrow: "What distinguishes a truly free society from all others is an
independent judiciary and a free press."
The unfortunate reality is that these two institutions, so critical to America's
democratic system, historically have been wary of each other at best and, at
worst, even hostile. That remains the case today.
The Reynolds Center will be judged a success if its programs and operation can
reduce the tensions between the judiciary and the journalists. If the goals of the
Reynolds Center are fulfilled, the judiciary will come to have a better
understanding of and an appreciation for the vital role played by the media in
establishing an informed citizenry.
Likewise, the Reynolds Center will have succeeded if, through its work,
journalists better understand the inherent ethical limitations on the judiciary
obligated to ensure the fundamental fairness of the trials over which they have
jurisdiction.
The Reynolds Center also will have succeeded if more legal affairs journalists
gain knowledge of court procedures and the law itself so as to increase the

14

degree of accuracy of the coverage of the courts.

The vision of the Reynolds Center, therefore, can be summed up as creating a
new atmosphere whereby judges and journalists understand the fact that they
need each other. More journalists need to realize their First Amendment
Freedoms exist solely because judges interpret the Constitution in ways to
protect freedom of the press. And more judges need to realize that their
independence exists solely because of the public's confidence in the fundamental
fairness and integrity of the judicial system, and that that confidence is directly
dependent on the information the public receives from the media.
The Reynolds Center then must contribute to the ongoing improvement of the
American way of life through achieving greater harmony between the courts and
the media through its programs, information and dialogue. The vision of the
Reynolds Center is to take the lead in promoting both the independent judiciary
and the free press through a reduction in the conflict between both.

15

OVERVIEW
Early years
Gardner & Reynolds was founded in 1866 in Dayton, Ohio, by Lucius D.
Reynolds and his brother-in-law, James R. Gardner. Their small manufacturing
company was one of the first to print standardized business forms. The firm
became Reynolds & Reynolds in 1866 when Gardner sold out to Ira Reynolds,
Lucius Reynolds's father. Eventually, the firm was incorporated as The Reynolds
and Reynolds Company in 1889. Subsequently in 1927, Reynolds created the
first standardized accounting forms and a paper-based accounting system for
Chevrolet and its retailers. From that early work with Chevrolet, Reynolds
evolved to become a major business forms and systems provider to the
automobile retailer market in North America.
Modernizing
Recognizing the opportunity to advance the growth of the forms business, in
1960 Reynolds entered the electronic data processing (EDP) field when it
purchased Controlomat. Throughout the 1960s, Reynolds became the first form
company to offer computer services to automotive retailers throughout the
nation a key step in transforming the way individual retailers and car
companies managed their businesses. The software offerings and products
eventually evolved into the Reynolds "ERA dealer management system", which
integrated all business office functions. The company expanded further in April
2000 with the acquisition of Cyber Car and Automark under the holding group
named HAC Group, two companies valued at US$200 million; later in 2003,
Reynolds moved into the global automotive retailing marketplace when it
acquired German software provider Incadea AG.
Merger issues
Five months after the merger was completed, the new ownership of the company
began to make broad changes to the daily operations of the business. As the
Houston Business Journal reported, "the blending of the two firms has created a
culture clash that's led to the departure of Reynolds employees, from executives
to field technicians, both through lay-offs and of their own volition, since last
August [2006]. Reynolds' local employee base has shrunk at least 10 percent
since January 2006. In October 2007, pre-merger CEO Fin O'Neill left the
company.
Newly implemented workplace policies, such as a tobacco-free campus and a
four-month waiting period for insurance benefits created concern and discord
among existing Reynolds employees. About 45 employees left the company
after refusing to sign a new employee agreement which contained a three years

16

non-compete clause. Canadian employees were required to sign a 12 month noncompete agreement.
In January 2008, vice president of finance Carolyn Wall filed a lawsuit against
Reynolds claiming that "it breached two contracts with her and engaged in
fraudulent misrepresentations and concealment of facts meant to deceive
her."Wall claimed that as a result of the merger the organization is struggling
with low employee morale, low pay and an exodus of employees; the lawsuit
also alleges that Wall was demoted as a result of her complaints.
Corporate giving
The Reynolds and Reynolds Company Foundation offers support primarily to
institutions of higher learning, which includes academic scholarships. The
scholarships include the Texas A&M Scholarship to all full-time undergraduate
students at Texas , the Reynolds and Reynolds Leadership Scholars Program for
computer science and engineering students at Wright State and Reynolds
College Scholarships for children of the companys employees.

Modernizing
Recognizing the opportunity to advance the growth of the forms business, in
1960 Reynolds entered the electronic data processing (EDP) field when it
purchased Controlomat. Throughout the 1960s, Reynolds became the first form
company to offer computer services to automotive retailers throughout the
nation a key step in transforming the way individual retailers and car
companies managed their businesses. The software offerings and products
eventually evolved into the Reynolds "ERA dealer management system", which
integrated all business office functions. The company expanded further in April
2000 with the acquisition of Cyber Car and Automark under the holding group
named HAC Group, two companies valued at US$200 million; later in 2003,
Reynolds moved into the global automotive retailing marketplace when it
acquired German software provider Incadea AG.

ABOUT FATHER OF REYNOLDS COMPANY

17

Milton Reynolds (18921976), an American entrepreneur, was born

Milton Reinsberg in Albert Lea, Minnesota. He is most famously known
for the manufacture and introduction of the first ballpoint pen to be sold
in the U.S. market in October 1945. He was also inventor of the talking
sign promotional placard for retail stores, sponsor and crewman on the
twin-engine propeller flight that broke Howard Hughes round-the-world
record, and among the first investors in syntex, which pioneered
the combined

oral

contraceptive

pill,

or

birth-control

pill.

Reynolds business fortunes and personal wealth rose and fell numerous
times during his career. He changed his name because he believed that
his customers, including major U.S. retailers, were reluctant to buy from
Jews. Long before his success with the pen, he had tried several
ventures that made and lost considerable sums, including trying to
corner the market on used automobile tires and investing in
prefabricated houses. A business he built around retail signmaking
equipment, Reynolds Printasign, was owned and operated by two
generations of his heir

18

PRODUCTS
The company\'s products are available in 3,00,000 retail outlets across
India covered through a network of 2500 redistribution stockists and 27
main stockists. This is facilitated by a sales and marketing team of over
300 professionals. A team of experienced professionals lead the
organization in various functional areas of manufacturing, marketing,
sales, commercial, finance, human resources and EDP. An atmosphere
that encourages learning and rewards superior performance has been
the hallmark of the organization. The company has also been
instrumental in establishing the Reynolds

brand name in the

neighbouring markets of Bangladesh, Maldives and Nepal. Various

products of the company are also exported to markets like Australia,
Middle

East

and

even

to

Reynolds,

France

Established in 1927 at la Ferte\'-Milon in France, Reynolds has over the

past eight decades been a leader in writing instruments in Europe and
the rest of the world. In 1946, the headquarters and factory were shifted
to Valence, in the south of France. The company is headquartered at
Valenc till date.With 450 employees, Reynolds, France has a daily
production of 4 million writing instruments. Of this, exports account for
50% of sales. It has a worldwide market presence in 80 countries around
the globe. Reynolds has 12 of its own manufacturing units established in
Africa, Asia and the Middle East.The year 1999 was a landmark year in
the history of Reynolds. Since then it has been a member company of
Sanford Corporation, USA. Sanford is a US $ 1.2 billion company.
Sanford is in turn the writing instruments division of the US $ 7 billion
Newell Rubbermaid group. Sanford has the broadest range of writing,
marking, colouring and drawing products worldwide.

19

Reynolds never claimed to have invented the ballpoint. A rolling-ball

mechanism for marking leather was conceived as early as 1888 by
American inventor John Loud. Then in 1938, newspaper editor Laszlo
Biro, a Hungarian-migr to Argentina, and business partner Henry G.
Martin patented a device for marking printers galleys. The Biro pen used
gelatinous ink combined with capillary action to draw the ink out as it
was deposited on paper by the rolling-ball tip. Because the pen did not
leak at high altitude, the Biro venture was able to sell a limited quantity
of pens to the Royal Air Force for keeping flight logs, under a contract
with Myles Aircraft. Subsequently, Biro's company Eterpen, S.A. licensed
manufacturing

rights

in

the

U.S.

to

joint

venture

between Evarsharp and Eberhard Febar.

While paying a sales call to Goldblatts department store in Chicago,
Reynolds was shown one of the rare Biro pens and apparently
recognized it as a potentially hot
consumer item for the postwar era. Working with engineer William
Huernergardt and machinist Titus Haffa, Reynolds came up with a
design that did not rely on patented capillary action but caused ink to
flow by gravity. However, successful gravity feed required much thinner,
viscous ink and a much larger barrel to avoid constant refilling. The thin
ink made the pens prone to leakage, but, realizing time was of the
essence, Reynolds rushed them to market anyway, touting the high ink
capacity. With roller balls repurposed from the metal beads used in warsurplus bomb sights and barrels machined from aircraft aluminum, the
Reynolds pens had another feature that captured the popular
imagination: In early ads, Reynolds claimed, It writes under water The
claim was essentially truthful because his pen wrote successfully on wet
paper. Consumers had little use for this bizarre practical application, but
a generation of shoppers remembered the slogan long after Reynolds
passed into history.

20

INTRODUCTION OF THE PEN

Although Eversharp had plans to introduce a pen modeled after Biros,
Reynolds beat all his potential competitors to market. Before and during
the war, when he sold signmaking equipment to retailers, Reynolds had
cultivated personal relationships with the heads of all the department
stores. Among these was Fred Gimbel, whose family owned Gimbels in
Manhattan, the arch-rival of Macys. Through an exclusive deal with
Gimbel, the Reynolds pen debuted at the 32nd Street store on the
morning of October 29, 1945. The war had just ended (V-J day was on
August 14), so public exuberance was high. The pen sold for the thenluxurious price, approved under wartime price controls, of $12.50, which
in those days would have bought an overnight stay at a luxury hotel. But
people who had the money were looking for the perfect Christmas gift for
the returning soldier they expected would soon be a white-collar
executive. The day the pen went on sale, an estimated 5,000 shoppers
stormed Gimbels, and approximately 50 NYPD officers had to be
dispatched

21

REYNOLDS THE AVIATOR

Reynolds took his profits and indulged his hobby, a lifelong love of flying.
In the 1930s, hed owned a Stinson Reliant biplane he named the Flying
Printasign after his signmaking company. Even as he was planning to
exit the pen business, he bought a used A-26 bomber. He had the armor
stripped off and retrofitted the plane with new commercial engines,
christening it the Reynolds Bombshell. He hired war-hero Bill Odom as
pilot, Tex Sallee as copilot, and in 1947 the three of them flew around the
world in 78 hours, 55.5 minutes, making four stops for refueling, to set
the world record for twin-engine propeller aircraft. (The previous record,
set by Howard Hughes, was 91 hours, 14 minutes. Both records were
surpassed in 1957.) Reynolds had timed the flight to coincide with the
international introduction of the Reynolds Rocket, a pen that wrote in two
colors.

22

CHAPTER-2

OBJECTIVE OF DATA

These historic types of pens are no longer in common use:

A dip pen (or nib pen) consists of a metal nib with chapillary
channels, like that a fountain pen, mounted on a handle or holder,
often made of wood. A dip pen usually has no ink reservoir and must
be repeatedly recharged with ink while drawing or writing. The dip
pen has certain advantages over a fountain pen. It can use
waterproof pigmented (particle-and-binder-based) inks, such as socalled india ink, drawing ink, or acrylic inks, which would destroy a
fountain pen by clogging, as well as the traditional iron gall ink, which
can cause corosion in a fountain pen. Dip pens are now mainly used
in illustration , calligraphy, and comies.

The ink brush is the traditional writing implement in East Asian

calligraphy. The body of the brush can be made from either bamboo,
or rarer materials such as red sandalwood, glass, ivory, silver, and
gold. The head of the brush can be made from the hair (or feathers)
of a wide variety of animals, including the weasel, rabbit, deer,
chicken, duck, goat, pig, tiger, etc. There is also a tradition in both
China and Japan of making a brush using the hair of a newborn, as a
once-in-a-lifetime souvenir for the child. This practice is associated
with the legend of an ancient Chinese scholar who scored first in the
Imperial examinations by using such a personalized brush.
Calligraphy brushes are widely considered an extension of the
calligrapher's arm. Today, calligraphy may also be done using a pen,
but pen calligraphy does not enjoy the same prestige as traditional
brush calligraphy.

23

A quill is a pen made from a flight fether of a large bird, most often
a goose. Quills were used as instruments for writing with ink before
the metal dip pen, the fountain pen, and eventually the ballpoint pen
came into use. Quill pens were used in medieval times to write on
parchment or paper. The quill eventually replaced the reed pen.

A reed pen is cut from a reed or bamboo, with a slit in a narrow tip. Its
mechanism is essentially similar to that of a quill. The reed pen has
almost disappeared but it is still used by young school students in some
parts of India and Pakistan, who learn to write with them on small timber
boardsknownas"Takhti".

24

RESEARCH DECISSION
The main modern types of pens can be categorized by the kind of writing
tip or point:

A mark made on paper with a rollerball pen, and the tip of that pen

A ballpoint pen dispenses viscous oil-based ink by rolling a small

hard

sphere,

usually

0.71.2 mm

and

made

of brass, steel or tungesten carbideThe ink dries almost immediately

on contact with paper. The ballpoint pen is usually reliable and
inexpensive. It has replaced the fountain pen as the most common
tool for everyday writing.

A crowquill pen is a favorite instrument of artists, sch s David

Stone Martin and Jay Lynch, because its flexible metal point can
create a variety of delicate lines, textures and tones with slight
pressures while drawing.

A fauntion Pen uses water-based liquid ink delivered through

a nib. The ink flows from a reservoir through a "feed" to the nib, then
through the nib, due to Capillaey action and gravity. The nib has no
moving parts and delivers ink through a thin slit to the writing surface.
A fountain pen reservoir can be refillable or disposable, this
disposable type being an ink cartridge. A pen with a refillable
reservoir may have a mechanism, such as a piston, to draw ink from
a bottle through the nib, or it may require refilling with an evetropper.
Refill reservoirs, also known as cartridge converters, are available for
some pens to use disposable cartridges.

25

A fountain pen

A marker, or , has a porous tip of fibrous material. The smallest,

finest-tipped markers are used for writing on paper. Medium-tip
markers are often used by children for coloring. Larger markers are
used

for

writing

on

other

surfaces

such

as

corrugated

boxes, Whiteboards and forchalkbords, often called "liquid chalk" or

"chalkboard markers." Markers with wide tips and bright but
transparent ink, called highlighter, are used to mark existing text.
Markers designed for children or

for temporary writing (as with a whiteboard or overhead projector)

typically use non-permanent inks. Large markers used to label
shipping cases or other packages are usually permanent Markars.

rollerball pen dispenses a water-based liquid or gel ink through a ball

tip similar to that of a ballpoint pen. The less-viscous ink is more easily
absorbed by paper than oil-based ink, and the pen moves more easily
across a writing surface. The rollerball pen was initially designed to
combine the convenience of a ballpoint pen with the smooth "wet ink"
effect of a fountain pen. Gel inks are available in a range of colors,
including metalic paint colors and gliter effects

An Edible Pen and Paper set is being produced by The Willy Wonka
Candy Company (owned by Nestle). The company has stated that the
pen will "...write edible ink onto edible paper, which children can then eat
and enjoy...". The product is slated for release in mid 20

26

SCOPE AND CONTENT

The records of the Reynolds Escutcheon Company are an incomplete collection
of business records, the bulk of which is correspondence between the owner and
company sales representative Walter C. Strickler. These letters tell of Stricklers
experiences introducing and selling the escutcheons to veterans, especially U.S.
Grant and William T. Sherman, and veterans organizations, the display at the
Centennial Exposition, and his, sometimes blunt, advice on business matters.
Small illustrations of various escutcheons and emblems used on them are
occasionally included. Other correspondence includes that of J. P. Reynolds,
letters from other sales representatives, and letters from veterans ordering
escutcheons or inquiring about them. The design for patent used in 1868 is in
this collection as well as a large quantity of order blanks completed by veterans
who purchased escutcheons.
Despite the lack of financial and administrative records or board of directors
minutes, the collection provides some insights into the companys operations
and its struggle to survive as it attempted to sell a unique and highly
personalized memento of military service. The correspondence and sales
material extend from 1868 to 1888.
A much smaller part of the collection is comprised of miscellaneous notes and
records of the Massachusetts Adjutant Generals office, dating from 1885 to
1888. Reynolds may have been actively involved in the operations of this state
office while managing his own business.

27

Limitation of Liability
The K.R. Reynolds Company shall not be liable for any special or consequential
damages that result from the use of, or the inability to use, the materials on this
site or the performance of the products, even if The K.R. Reynolds Company
has been advised of the possibility of such damages. Applicable law may not
allow the limitation of exclusion of liability or incidental or consequential
damages, so the above limitation or exclusion may not apply to you.
Typographical Errors
In the event that a The K.R. Reynolds Company product is mistakenly listed at
an incorrect price, The K.R. Reynolds Company reserves the right to refuse or
cancel any orders placed for product listed at the incorrect price. The K.R.
Reynolds Company reserves the right to refuse or cancel any such orders
whether or not the order has been confirmed and your credit card charged. If
your credit card has already been charged for the purchase and your order is
cancelled, The K.R. Reynolds Company shall issue a credit to your credit card
account in the amount of the incorrect price.
Term; Termination
These terms and conditions are applicable to you upon your accessing the site
and/or completing the registration or shopping process. These terms and
conditions, or any part of them, may be terminated by The K.R. Reynolds
Company without notice at any time, for any reason. The provisions relating to
Copyrights, Trademark, Disclaimer, Limitation of Liability, Indemnification and
Miscellaneous, shall survive any termination.
Notice
The K.R. Reynolds Company may deliver notice to you by means of e-mail, a
general notice on the site, or by other reliable method to the address you have
provided to The K.R. Reynolds Company.

28

Miscellaneous
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or claim you may have with respect to the site (including but not limited to the
purchase of The K.R. Reynolds Company products) must be commenced within
one (1) year after the claim or cause of action arises. The K.R. Reynolds
Company's failure to insist upon or enforce strict performance of any provision
of these terms and conditions shall not be construed as a waiver of any
provision or right. Neither the course of conduct between the parties nor trade
practice shall act to modify any of these terms and conditions. The K.R.
Reynolds Company may assign its rights and duties under this Agreement to
any party at any time without notice to you.
Use of Site
Harassment in any manner or form on the site, including via e-mail, chat, or by
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upload commercial content on the site or use the site to solicit others to join or
become members of any other commercial online service or other organization.

29

Indemnification
You agree to indemnify, defend, and hold harmless The K.R. Reynolds
Company, its officers, directors, employees, agents, licensors and suppliers
(collectively the "Service Providers") from and against all losses, expenses,
damages and costs, including reasonable attorneys' fees, resulting from any
violation of these terms and conditions or any activity related to your account
(including negligent or wrongful conduct) by you or any other person accessing
the site using your Internet account.
Third-Party Links
In an attempt to provide increased value to our visitors, The K.R. Reynolds
Company may link to sites operated by third parties. However, even if the third
party is affiliated with The K.R. Reynolds Company, The K.R. Reynolds
Company has no control over these linked sites, all of which have separate
privacy and data collection practices, independent of The K.R. Reynolds
Company. These linked sites are only for your convenience and therefore you
access them at your own risk. Nonetheless, The K.R. Reynolds Company seeks
to protect the integrity of its web site and the links placed upon it and therefore
requests any feedback on not only its own site, but for sites it links to as well
(including if a specific link does not work).
Prohibition on life support and flight applications. Items not identified for
life support or flight applications are not to be utilized in such critical systems.
Malfunction of products may result in personnel injury or death. Buyers who
disregard this statement shall fully indemnify K.R. Reynolds and its suppliers
for any and all damages resulting from such improper use or sale, including but
not limited to any award of damages and costs of defense including attorney
fees. For such life support and flight items with proper certifications please
contact K.R. Reynolds.

30

CHAPTER-3

DETAILS OF ALL DEPARTMENTS

pens made in India used bird feathers, bamboo sticks, etc. The old literature
of Puranas, Ramayana and Mahabharta used this kind of pen roughly 500 BC.
Anciant Egyptians had developed writing on papyrus scrolls when scribes
used thin reed brushes or reed pens from the Juncus Maritimus or sea
rush. In his book A History of Writing, Steven Roger Fischer suggests that on
the basis of finds at Saqqara, the reed pen might well have been used for
writing on parchment as long ago as the First Dynasty or about 3000 BC.
Reed pens continued to be used unti Middel the Ages although they were
slowly replaced by quills from about the 7th century. The reed pen, generally
made from bamboo, is still used in some parts of Pakistan by young students
and is used to write on small boards made of timber.
The Quill pen was used in Qumran, Judea to write some of the Dead sea
scrolls which date back to around 100 BC. The scrolls were written
in Heverw dialects with bird feathers or quills. After the fall of the Roman
Empire, Europeans had difficulty in obtaining reeds and began to use quills.
There is a specific reference to quills in the writings of St.lisdore of Seville in
the 7th century. Quill pens were still widely used in the 18th century, and were
used to write and sign the Constitution of the United States in 1787.
A copper nib was found in the ruins of Pompie showing that metal nibs were
used in the year 79. There is also a reference in Samual Pepes' diary for
August 1663. A metal pen point was patented in 1803 but the patent was not
commercially exploited. John Mitchell of Birmingham started to mass produce
pens with metal nibs in 1822, and thereafter the quality of steel nibs had
improved enough that dip pens with metal nibs came into generalized use.

31

M. Klein and Henry W. Wynne received US patent #68445 in 1867 for an ink
chamber and delivery system in the handle of the fountain pen.
The earliest historical record of a pen employing a reservoir dates back to the 10th
century. In 953,Maad- al -Muizz, the Fetimid caliph of Egypt , demanded a pen which
would not stain his hands or clothes, and was provided with a pen which held ink in a
reservoir and delivered it to the nib. This pen may have been a fountain pen, but its
mechanism remains unknown, and only one record mentioning it has been found. A
later

reservoir

pen

was

developed

in

1636.

In

his Deliciae

Physico-

Mathematicae (1636), German inventor Deniel Schwenter described a pen made

from two quills. One quill served as a reservoir for ink inside the other quill. The ink
was sealed inside the quill with cork . Ink was squeezed through a small hole to the
writing point. In 1809, Bartholomew Folsch received a patent in England for a pen
with an ink reservoir.
While a student in Paris, Romanien Petrache Poenaru invented the fountain pen,
which the French Government patented in May 1827. Fountain pen patents and
production then increased in the 1850s, especially
steel pens produced by John Mitchell.

Waterman pen and fountain pens made for Air Frances

Concorde
The first patent on a ballpoint pen was issued on October 30, 1888, to John j
loud . In 1938, laszloBiro, a Hungarian newspaper editor, with the help of his brother
George, a chemist, began to work on designing new types of pens including one with
a tiny ball in its tip that was free to turn in a socket. As the pen moved along the
paper, the ball rotated, picking up ink from the ink cartridge and leaving it on the
paper. Br filed a British patent on June 15, 1938. In 1940 the Br brothers and a
friend, Juan Jorge Meyne, moved to Argentina fleeing Nazi Germany and on June
10, filed another patent, and formed Br Pens of Argentina. By the summer of 1943
the first commercial models were available.Erasable ballpoint pens were introduced
by Papermate in 1979 when the Erasermate was put on the market

32

Modern marker pens Slavoljub Eduard penkala, a

naturalized Coratain engineer and inventer of Pollis
-Dutch origin from the Kingdom of croatiaSlavonia in Austria-hungary , became renowned for
further development of the mechanical pencil (1906)
then called an "automatic pencil" and the first solidink fountain pen (1907). Collaborating with an
entrepreneur by the name of Edmund Moster, he started the Penkala-Moster Company
and built a pen-and-pencil factory that was one of the biggest in the world at the time.
This company, now called TOZ-Penkala, still exists today. "TOZ" stands for
"Tvornica olovaka Zagreb", meaning "Zagrep Pencil Factory".
In the 1960s, the fibre or felt-tipped pen was invented by Yukio Horie of the
Tokyo Stationery Company, Japan. Papermate's Flair was among the first felttip pens to hit the U.S. market in the 1960s, and it has been the leader ever
since.Markar pens and highlighters, both similar to felt pens have become
popular in recent times.
Rollerball pens were introduced in the early 1970s. They make use of a
mobile ball and liquid ink to produce a smoother line. Technological advances
achieved during the late 1980s and early 1990s have improved the roller ball's
overall performance. A porous point pen contains a point that is made of some
porous material such as felt or ceramic. A high quality drafting pen will usually
have a ceramic tip, since this wears well and does not broaden when pressure
is applied while writing.
Although

the

invention

of

the

typewriter

and

persona computer with

the keybord input method have changed how users write, the pen has not
been entirely replaced. Higher end pens including types such as fountain pens
are still a Status Symbol
Key developments for The Reynolds and Reynolds Company
The Reynolds and Reynolds Company has announced a new strategic alliance with the
California New Car Dealers Association, or CNCDA, to jointly develop a library of
standardized finance and insurance forms that will be made available to California
motor vehicle dealers in both paper and electronic formats. The purpose in developing
a forms library is two fold: First, create a repository of readily accessible forms that
enable dealerships to meet compliance requirements and to improve productivity in

33

F&I departments. Second, the forms library will provide foundation to help advance
the new age of electronic transactions that lies ahead, the company said. Additionally,
as part of the new alliance, Reynolds will begin supplying to California dealerships all
of the custom and stock dealership forms that previously had been offered through
CNCDA.
The Reynolds and Reynolds Company Presents at Deutsche Bank's 19th Annual
Leveraged Finance Conference, Oct-12-2011 02:50 PM. Venue: The Phoenician, 6000
East Camelback Road, Scottsdale, AZ 85251, United States.
The Reynolds and Reynolds Company announced the availability of the Reynolds
Private Managed (RPM) Network for dealerships using the Reynolds POWER
dealership management system (DMS). The RPM Network is a fully managed, private
Wide Area Network (WAN) developed specifically for automotive retailers. The RPM
Network helps automotive retailers: Keep business applications running at peak
performance through a network designed to prioritize DMS traffic; reduce risk with a
centralized firewall and layered security; eliminate network bottlenecks by monitoring
traffic with an advanced reporting tool; and Increase employee productivity by
monitoring employee Internet usage.

34

CORPORATE
G.M.Pens International Pvt. Ltd. is the exclusive licensee of Reynolds, France
in India and the SAARC countries. Reynolds, France now belongs to Sanford
Corporation

of

USA,

global

leader

in

writing

instruments.

Headquartered in Chennai, G.M.Pens has pioneered the writing instruments

revolution in the Indian market. G M Pens was established in the year 1986 to
manufacture and market the Reynolds brand of writing instruments. In a short
period of 20 years the company has grown from strength to strength and has
changed the very way writing instruments are perceived in India. G.M.Pens
has invested substantially in building up a large manufacturing base with
facilities in Chennai and Pondicherry. A state of the art R&D facility in Chennai,
one of the most sophisticated in the Reynolds family worldwide, ensures that
the latest in writing technology is available to the Indian consumers.
G.M.Pens offers the widest range of writing instruments and accessories in
the Indian market. A variety of writing instruments including ball pens, gel
pens, fountain pens, mechanical pencils, markers, handy boards, childrens\'
colouring pens etc, that cater to consumers from the age group of six to sixty
are marketed under the brand name Reynolds. A continuous focus on
consistent quality and a constant endeavour to provide quality products at
affordable prices have ensured that Reynolds has been the numero uno in the
Indian writing instruments market. A substantial investment has also been
made in establishing the Reynolds brand name through the mass media of TV
and press in an effort to convert the category from a commodity to a brand
dominated

segment.

G M Pens manufactures and markets more than a million pens a day, in

addition to various other instruments such as markers and colouring.

35

TERMS

AND

CONDITIONS

PLEASE READ THE FOLLOWING TERMS AND CONDITIONS OF USE

CAREFULLY BEFORE USING THIS WEBSITE. All users of this site agree
that access to and use of this site are subject to the following terms and
conditions and other applicable law. If you do not agree to these terms and
conditions, please do not use this site.
Copyright
The entire content included in this site, including but not limited to text,
graphics or code is copyrighted as a collective work under the United States and
other copyright laws, and is the property of The K.R. Reynolds Company. The
collective work includes works that are licensed to The K.R. Reynolds
Company. Copyright 2003, The K.R. Reynolds Company ALL RIGHTS
RESERVED. Permission is granted to electronically copy and print hard copy
portions of this site for the sole purpose of placing an order with The K.R.
Reynolds Company or purchasing The K.R. Reynolds Company products. You
may display and, subject to any expressly stated restrictions or limitations
relating to specific material, download or print portions of the material from the
different areas of the site solely for your own non-commercial use, or to place
an order with The K.R. Reynolds Company or to purchase The K.R. Reynolds
Company products. Any other use, including but not limited to the reproduction,
distribution, display or transmission of the content of this site is strictly
prohibited, unless authorized by The K.R. Reynolds Company. You further
agree not to change or delete any proprietary notices from materials
downloaded from the site.
Trademarks
All trademarks, service marks and trade names of The K.R. Reynolds Company
used in the site are trademarks or registered trademarks of The K.R. Reynolds

36

DIVERSITY
Reynolds and Reynolds is firmly committed to growing and fully leveraging
diversity in all aspects of our business for our competitive advantage and our
common good.
We believe in the power of diversity. We've seen what happens when people
from diverse backgrounds and experiences combine their unique talents to
unlock bold new ideas. The results are transforming - both for our people and
our performance.
We are actively engaged in building and nurturing a diversity-friendly, inclusive
environment. One that seeks out, welcomes and values diverse people, diverse
thinking, and diverse solutions for our business.
For more than a decade, Reynolds has worked with car companies to ensure that
minority dealers receive the highest level of training and the most efficient
technology solutions available to improve their businesses. Reynolds was the
first information management company to create a dedicated Automotive
Diversity Department to identify new ways to partner with minority retailers
and car companies, as well as the minority dealer associations.
We are a Preferred Vendor for all minority dealer associations and we are the
market leading information solutions provider among all minority auto retailers.
Core Values
Reynolds' Core Values guide our behavior and our business; they describe our
culture and play a significant role in our success. The test of a companys values
is not what is written or said, but what is accomplished every day and how.
These values help set us apart from competitors and make us an employer-ofchoice for world-class, highly talented people.

We act with passion for the customer. We work with passion to

anticipate and understand our markets and customers. We use our
expertise to deliver innovative and quality solutions and services that help
our customers solve their business challenges.

37

We believe associates are the sustainable competitive advantage.We

believe that associates lead and leaders serve. We respect one another and
diversity of thought and experience collaborating to create a positive
environment that results in high performance and personal success.

We execute with excellence. We deliver products, services and solutions

with excellence by balancing speed, quality and impact on customers,
associates and Reynolds.

We maintain the highest standard of integrity. We are open and honest

with each other and our customers. We do the right things for the right
reasons.

We deliver profitable growth. We execute with a constant focus on

profitability for short term and long term success. We make every
decision with the understanding that Reynolds success depends on the
actions of every Reynolds associate.

38

HR
r 1 J.P. Reynolds Correspondence n.d., 1868-1875
2 J.P. Reynolds Correspondence 1876-1881
3 W.C. Strickler Correspondence n.d. & 1875
4 W.C. Strickler Correspondence Jan.-Aug. 1876
5 W.C. Strickler Correspondence Sept.-Dec. 1876
6 W.C. Strickler Correspondence Jan.-April 1877
7 W.C. Strickler Correspondence May-Dec. 1877
8 W.C. Strickler Correspondence Jan.-May 1878
9 W.C. Strickler Correspondence June-Dec. 1878
10 Albert Welles Correspondence
11 C.H. Wildman Correspondence
12 Correspondence of Sales Representatives
13 Correspondence pf Veterans - Orders/Inquiries 1868-1873
14 Correspondence of Veterans - Orders/Inquiries 1874-1880
15 Service Records for Escutcheons
16 Lists of Orders
17 Order Blanks
18 Order Blanks
19 Order Blanks
20 Matters Relating to Design Patent
21 Miscellaneous
22 Other Escutcheon Makers
23 Newspaper Clippings
24 Massachusetts Adjutant General - Correspondence
25 Massachusetts Adjutant General - Military Accounts
26 Massachusetts Adjutant General - Officers Duty & Pay
27 Massachusetts Adjutant General - Materiel Accounts
28 Lydia Lowe Estate
29 Photocopies of Material Relating to R.B. Hayes Escutcheon
(Separate file) J.P. Reynolds design. Patent, July 14, 1868

39

MARKETING
Reynolds Marketing - The Marketing Resource Source
Reynolds Marketing is a marketing services company offering a full spectrum
of marketing services including: consultation, creative, production, and
logistics.
For over 20 years, Reynolds Marketing has successfully provided these types
of services to all kinds of businesses large, medium and small - locally and
nationally.
By offering a truly full spectrum of marketing services, our clients can pick and
choose the services they need or look to us for a turn-key marketing solution.
Are you a large company with a successful marketing department? Look to us
for boutique solutions, fresh ideas or overflow staffing.
If you are a small to mid-sized company in need of broad based marketing
support, look to us for any or all of the marketing services you might need.
Contact us today, and see why we are:
Reynolds Marketing - The Marketing Resource Source

40

FINANCIAL
From the moment she stepped onto USFs campus, Sarah
Reynolds knew she wanted to be a part of something big. She
has been a member of Delta Delta Delta, a social sorority, since
her freshman year. She has held various leadership positions
in the sorority, such as the vice president of finance, where she
was responsible for managing a $120,000 budget, making sure
that accounts receivable were collected and checks were sent
to local businesses. She now serves as the vice president of
chapter development.

In addition to her involvement in Delta

Delta Delta, Reynolds has served as a panhellenic recruitment

counselor for the USF Greek system.
Always mindful that academics come first, Reynolds was invited
to join Rho Lambda Honorary, a leadership honor society for
panhellenic women, and the Order of Omega, an honor society
for the top three percent of Greek students at USF. Reynolds is
also a member of the National Society of Leadership and
Success and Phi Sigma Theta National Honor Society as well.

41

CHAPTER - 4
DATA ANALYSIS AND INTERPRETATION
Personal Information
1. Respondent Gender Graph USING
Table 1.1
Gender
Male
Female
Total

Student
18
15
33

Businessman
9
7
16

Profession
13
8
21

Service
29
1
30

Total
69
31
100

Figure 1.1

Interpretation of Respondent Gender figure 1.1

When we look the graph of the respondent we can see that 69.69% of
the respondent is Male, and 31.31% of the respondent is Female.

42

2. Respondent Age graph

Age
Below 18
18 to 25
26 to 33
34 to 41
41 above
Other specify
Total

Student
2
13
8
4
0
0
32

Businessman
0
11
12
6
1
0
30

Profession
0
26
7
2
0
0
35

Service
0
2
5
1
0
0
8

Interpretation of Respondent Age Graph 1.2

If we look the respondent Age we find that below 18 are of 2.2%, and 18
to 25 are of 52.52%, and 26 to 32 are of 32.32%, and 34 to 41 are of
13.13%, and 41above are of 1.1% and rest of are 0%.

Total
2
52
32
13
1
0
100

43

3. Respondent Education And Qualification

Education Qualification
Uneducated
Up to primary
Up to higher secondary
Under graduate
Post graduate
Under 10th
Under 12th
Other specify
Total

Student
0
2
3
12
8
2
2
0
29

Businessman
0
0
2
4
10
1
0
0
17

Profession
0
1
4
20
3
1
0
0
29

Service
2
1
5
8
8
1
0
0
25

Total
2
4
14
44
29
5
2
0
100

Interpretation of Respondent Education and Qualification

When we look the respondent graph we find that Uneducated
respondent are of 2%, and Up to Primary respondent are 4%, and Up
to Higher Secondary are of 14%, and Under Graduate Respondent are
44%, and Post graduate respondent

are

of 29%, and Under 10th

44
respondent are 5%, and Under 12th respondent are 2% and Other are of
0%.

4. Respondent Occupation Graph

Occupation
Total

Student
25

Businessman
25

Profession
25

Service
25

Total
100

Table 1.4

Interpretation of Respondent Occupation 1.4

We have taken the 25% of respondent as Student, and 25% of
respondent are of Businessman, and 25% of the respondent are of
Professional, and 25% of the respondent are of Service People and
the rest of 0%.

45

5.Respondent Income Graph

Income
Below 5000
5000 to 10000
10000 to 15000
15000 to 20000
other specify
Total

Student
12
7
6
4
0
29

Businessman
3
9
10
6
0
28

Profession
4
5
11
8
0
28

Service
1
3
1
10
0
15

Total
20
24
28
28
0
100

Figure 1.5

Interpretation of Respondent Income 1.5

When we look the respondent Income we find that 20% of respondent
are Below 5,000, and 24% of respondent are 5,000 to 10,000, and 28%
of respondent are of 10,000 to 15,000, and 28% of the respondent are
15,000 to 20,000, and other are 0%.

46

GENERAL INFORMATION GRAPH

1.

Which pen come in your mind?

Brand of Pen
Todays
Montex
Reynolds
Linc
Reynolds
Rotomac
Flair
Parker
Add Gel
Other Specify
Total

Student
4
3
9
2
6
2
4
2
2
0
34

Businessman
2
4
4
3
4
1
3
4
1
1
27

Profession
1
2
3
2
3
2
4
1
2
0
20

Service
2
2
4
1
1
4
2
2
1
0
19

Total
9
11
20
8
14
9
13
9
6
1
100

Interpretation of Figure 2.1

The four category people has given 9% response in the favour of
todays Pen.
The other response is 11% in the favour of Montex Pen.

47
20% response is in the favour Reynolds pen. While 8% responses in
the favour of Linc pen and 14% response is in the favour of Reynolds
pen.
The other brand response are 9% of Rotomac and 13% in the favour of
Flair pen, Parker response are 9% and 6% response of Add Gel and
other specify are of 1%.

SOURCE OF PURCHASE
SL.NO
1
2
3
4

Source
Stationary shop
Near by Shop
Any Shop
One Particular shop

%
15
5
70
10

When we apprehended the questionnaire, came to the

conclusion that people now tend to purchase pens of their choice in
any shop at majority. And the next turn to others.

48

CHAPTER -5
2. SWOT ANALYSIS
STRENGTH OF THE COMPANY
The following are the strength of the REYNOLDS:-

Designing and Mould Making: The Company is one of its kinds in

the country having its own exclusive designing and mould making
facilities. This enables the company to introduce new products at
cheaper rate than its competitors at high frequency and much lower risk.

Mass Manufacturing: Companies Current production at REYNOLDS

plant is 9.50lakhs pen per day and at other two plants (Ringanwada and
Kachigam) is about 4.50 lakhs pieces per day contributing to Economies
of Scale advantage to company.

High Quality & Low Cost: Due to mass manufacturing and In house

Mould making company is able to produce quality products at less cost

adding to Increased Profit margins.

WEAKNESS OF THE COMPANY

Due to government restriction on maximum Investment limit in Plant

and machinery, it acts as a weakness to increase the plant capacity and

investment in the plant.

The company cannot effectively compete with the unorganized player

of the industry due to delicacy and cheaper rate of theirs.

49

OPPURTUNITIES FOR THE COMPANY

The Gel Pen Segment is growing very Rapidly and company has lot
many gel products. It can have opportunity to capture larger market
share then it existing share.
Company is planning to set up a new units in (Somnath) that will
make the company unique in Instruments Industry as it will Produce
Erasers, Sharpeners., Pencils and other office stationary to achieve it
Vision.
Rising Raw Material Prices of Plastic Granules and other will force
the unorganized and smaller players out of the market.

THREATS FOR THE COMPANY

Per piece realization Increased Number of Domestic Players
Enhancing Competition Leading to probable Price and Advertisement
war.
For the companies in India Anti Dumping laws has helped much to
provide better and effective products.
Duplication of the product and Design made by unorganized players
may lead to the downfall in the profit margin of the company.

50

CHAPTER 6
FINDING
THE STUDY IN NINE FINDINGS

Bonus Pool Predictions Less Pessimistic Than Expected

2011 Bonus Pool Predictions Fairly Consistent Across Functions;
Distribution/Marketing A Notably Positive Exception
Compensation Distributions Holding Firm
Base Pay Gaining Share Broadly, But Modestly
Equity Bonuses Still (Somewhat) Uncommon, But Material When Applied
Cash Bonus Deferrals Now in Place at Fully One-Third of Responding
Firms
Vesting Schedules Remain Static
Clawback Provisions Emerging, But Still Rare
Predictions on 2012 Workforce Growth Uneven and Unexpectedly
Positive

51

52

CONCLUSSIONS

Reynolds pens have supported generations of students through

their studies. A global brand, Reynolds is part of a $7 billion,
Fortune 500 group called Newell Rubbermaid. The Reynolds
range extends from writing instruments to gift sets and art
material today. Available at arms length in India through a wide
distribution network, Reynolds is also present in high footfall
shopping

areas

through

it's

retail

ventureWriteSite.

Truly a brand that the world prefers to write with! Thus we must
use the Reynolds pen .

53

LIMITATION
1. These are rare Products of this Company.
2. Branches are in limited cities.
3. Lack of Advertisement.
4. Lack of Supply.
5. Lack of Branches.
6. Due to its Simplicity in Products Consumer are
attracted towards other options.

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SUGESSION
1. They should increase number of products.
2. They should advertise their products in major area
through various means.
3. They should maintain quality.
4. They should establish their branches in various areas.
5. They should employ salesman.
6. They should launch pen of thin and sharp grip.
7. They should keep appropriate prize.
8. They should use an identified mark so that no other
company can misuse it.
9.

They should manufacture multiple products to meet the

several demands of consumer.

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BIBLIOGRAPHY
www.flairpensworld.com
www.reynolds-india.com/reynolds/view.html