TABLE OF CONTENTS

1. Introduction
2. Company profile
3. Segmentation, targeting and positioning
4. Objective of project
5. Product Profile
6. Research Methodology
Primary Data
Secondary Data
7. Analysis and Interpretation
8.

Findings

9.

Conclusion

10.

Recommendations
o Questioners
o Bibliograph
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PREFACE
During the 80s, Hero Moto Corp (previously Hero Honda) became the first
company in India to prove that it was possible to drive a vehicle without polluting
the roads. The company introduced new generation motorcycles that set industry
benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut it - Forget
it' campaign captured the imagination of commuters across India, and Hero Moto
Corp (previously Hero Honda) sold millions of bikes purely on the commitment of
increased mileage. In today world customer is the king irrespective of whatever the
business may be ,wherever the operations may be .A good business organization
is known by its strong customer loyalty, which turns to become a unified family.
The project assigned to me by the company was a market study on 100cc bikes
among the dealers and customers with special reference to Hero Moto Corp
(previously Hero Honda) dealer and loyalty of customers towards the bike. The
objective of the study was to find out the dealers and customers opinion about the
100cc bikes with special reference to Hero Moto Corp (previously Hero Honda)
dealer to understand how market fluctuations affect their strategic decision. The
research methodology was descriptive in nature encompassing a sample of
200customers for in-depth analysis It was observed that 80%of the respondents are
interested to purchase Hero Moto Corp (previously Hero Honda) motor vehicle
.are in the age group of 18-35. A large part of respondents with majority of 60%
are satisfied with the availability of spare part and remaining 40% says no. It was
observed that the 92% resplendence are either highly satisfied are just satisfied and
remaining 8% are dissatisfied. Different models Hero Moto Corp (previously Hero
Honda) vehicles can be introduced for ladies, with better comfort, speed and
power, so that it can cater to the changing tastes of women.
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More service station should be established in every part of the city, so those
customers have an easy accessibility. With a strong sales and service network of
650 Authorized dealership, 1500 authorized service centers and over 1000 certified
service points, Hero Moto Corp (previously Hero Honda) is growing from strength
to strength. Hero Moto Corp (previously Hero Honda) motor should also start
producing other models and should add a different style and variety to their
product line. This will surely attract more customers. This will help to increase the
existing goodwill and position in the market. The experience gained during the
analysis and drawing inferences was an exiting and informative exercise under the
guidance of unit head.

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INTRODUCTION TO TOPIC

HISTORYABOUT THE CHAIRMAN

Brijmohan Lall Munjal Seeding a Dream
"Don't dream if you can't fulfill your dreams'' Brijmohan Lall Munjal is often fond
of saying. The founder and patriarch of the $ 2.8 billion Hero Group is your classic
first generation entrepreneur. He is a man who started small, dreamt big and used a
combination of grit and perseverance to create one of the country's largest
corporate groups and the World's No.1 Two Wheeler Company. Instinctive from a
young age, Brijmohan Lall made a rather unusual start in life. Around the time
when the freedom movement in India was taking shape in the late 1920s, he
walked into a newly opened Gurukul (Indian heritage school) near his home in
Kamalia (now in Pakistan). He was only six years old then. Thus began an
extraordinary tale of courage and perseverance. Brijmohan began his business
story after partition in 1947, when he and his brothers relocated to Ludhiana. The
family set up a company that provided poor people with basic transport (cycles).
Three decades later, as India evolved, he added a second crucial chapter which
visualized affordable and technologically superior transport to millions of middle
class Indians. The rest is history.
Building Relationships When Brijmohan and his brothers started out, there was no
concept of organized dealer networks. Companies just produced, and most dealers
functioned like traders. Brijmohan changed the rules of the business by trusting his
gut instincts; introducing business norms that were ahead of their time, and by
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investing in strategic relationships. Brijmohan built a series of bonds and networks

with hundreds of family members, vendors, dealers and employees. Much like the
Japanese keiretsu system, these networks are now the glue that holds the Hero
Group together. "Thanks to the relationships that we have nurtured so passionately
in the Hero Family, the younger generations of some of our bicycle dealers have
become dealers of Hero Moto Corp (previously Hero Honda). These relationships
have survived through generations - through bad times and good times'' the
patriarch now reminiscences. Besides bonding with his vendors and dealers,
Brijmohan has been personally responsible for kindling a spirit of entrepreneurship
amongst his employees, and today, 40 of his former employees are successful
entrepreneurs.
Staying Ahead Though not technically qualified in the conventional sense, few of
his contemporaries have understood the dynamics of technology better than
Brijmohan Lall has. He could always visualize the applicability of technology
before others could. For example, in the 1980s, when all two-wheeler companies in
India opted for two-stroke engine technology, Brijmohan preferred a four-stoke
engine - a technology that dramatically increased fuel efficiency and reduced
maintenance costs. This technology was one of the biggest reasons for Hero Moto
Corp (previously Hero Honda)'s stupendous success. Time and again, Brijmohan
managed to steal a march over his industry peers. For example, when Honda
Motors of Japan was looking for a collaborator in the 1980s, the Hero Group was
not high up the pecking order initially as there were other more eligible and
established suitors. Yet it didn't take long for the astute Japanese to realize that the
Hero Group and Honda had much more in common than earlier perceived; there a
sharp focus on financial and raw material management, and employee turnover
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was low. Honda officials were also amazed to find that the Munjals were already
practicing "Just-in-time-inventory" at the time (JIT). It turned out that Brijmohan
Lall's aspiration to provide cheap transportation to India's poor by default ensured
lean and costeffective operations. This in turn increased vendor efficiency and led
to near-zero inventories.
A Corporate Citizen A frugal upbringing and a value system modeled on the
famous Gurukul system - which stresses the sanctity of the teacher-pupil
relationship - imbibed in Brijmohan a strong sense of social commitment and
responsibility. There is a special place in his heart for Ludhiana, the city where he
took roots. Today, Ludhiana is a modern, bustling city, but Brijmohan has played
no mean role in its evolution. Several schools and educational institutions in
Ludhiana owe their existence to the Munjal family. The Ludhiana Stock Exchange
owes its existence to Brijmohan's vision as does the Ludhiana Flying Club. He's
also set up the not-forprofit Dayanand Medical College and Hospital-an institute
now rated as one of the best medical colleges in India, in terms of infrastructure,
quality of staff and alumni profile. In and around Dharuhera, near the first Hero
Moto Corp (previously Hero Honda) plant, Brijmohan and his family have left
their stamp of philanthropy. The Raman Kant Munjal Foundation - which
Brijmohan set up in memory of his eldest son, today runs a higher secondary
school and a very modern and well-equipped 100-bed hospital at Dharuhera. The
group has also adopted numerous villages and provides education, vocational
training, drinking water, roads, streetlights and sewerage.

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The Board of Directors of The Hero Moto Corp (previously Hero Honda)
Group Comprises of : -

Mr. Brijmohan Lall Munjal

Chairman

Mr. Pawan Munjal

Managing Director

Mr. Akio Kazausa

Joint Managing Director

Mr. Kazumi Yanagida

Director

Mr. Satyanand Munjal

Director

Mr. Om Prakash Munjal

Director

Mr. M P Wadhawan

Director

Mr. S P Virmani

Director

Mr. O P Gupta

Director

Mr. M. Sudo

Director

Mr. S Toshida

Director

Mr. N N Vohara

Director

Mr. Pradeep Dinodia

Director

Gen. ( Retd.) V P Malik

Director

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HERO MOTO CORP (PREVIOUSLY HERO

HONDA) MISSION
Hero Moto Corp (previously Hero Honda)s mission is to strive for synergy
between technology, systems and human resources, to produce products and
services that meet the quality, performance and price aspirations of its customers.
At the same time maintain the highest standards of ethics and social
responsibilities. This mission is what drives Hero Moto Corp (previously Hero
Honda) to new heights in excellence and helps the organization forge a unique and
mutually beneficial relationship with all its stakeholders.

VISION
Hero Moto Corp (previously Hero Honda) now the leader in the two wheeler
industry. Leaders are not born, they evolve over time. It all started on the
auspicious. Baisakhi Day the 13th of April 1984, when the Hero Moto Corp
(previously Hero Honda) Motor Company joined hands. On its journey to take on
the No. 1 morale, Hero Moto Corp (previously Hero Honda) created some
prominent milestones.. This leadership has been achieved only because of its
philosophy to excel in all areas. In fact, passion to excel is a credo of the entire
Hero Moto Corp (previously Hero Honda) family and is a way of life in Hero Moto
Corp (previously Hero Honda). The changing Scenario of increasing competition
and the entry of new brands has made the credo even more relevant. It serves as a
constant reminder to ensure excellence in providing service to the customer. They
are providing outstanding customer service. It is in keeping with Hero Moto Corp
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(previously Hero Honda)s own passionate commitment to provide ultimate

customer satisfaction. Today, they consistently meet and exceed all requirement on
quality, cost and delivery.

OBJECTIVES
Hero Moto Corp (previously Hero Honda)s mission is to strive for synergy
between technology, systems and human resources, to produce products and
services that meet the quality, performance and price aspirations of its customers.
At the same time maintain the highest standards of ethics and social
responsibilities. This mission is what drives Hero Moto Corp (previously Hero
Honda) to new heights in excellence and helps the organization forge a unique and
mutually beneficial relationship with all its stake holders

ACHIEVEMENTS AWARDS AND

ACCOLADES
Year Awards & Recognitions 2009
ET Awards for Corporate Excellence - Hero Moto Corp (previously Hero Honda)
is the winner of the Company of the Year" award for 2008 - 09. NDTV Profit
Business Leadership Award 2008 - Hero Moto Corp (previously Hero Honda)
Wins the Coveted "NDTV Profit Business Leadership Award 2008" Top Gear
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Design Awards 2008 - Hunk Bike of the Year Award NDTV Profit Car India &
Bike India Awards - NDTV Viewers Choice Award to Hunk in Bike category
India Times Mindscape and Savile Row ( A Forbes Group Venture ) Loyalty
Awards - Customer and Brand Loyalty Award in Automobile (two-wheeler)
sector Asian Retail Congress Award for Retail Excellence (Strategies and
Solutions of business innovation and transformation) - Best Customer Loyalty
Program in Automobile category NDTV Profit Car India & Bike India Awards Bike Manufacturer of the year Overdrive Magazine - Bike Manufacturer of the
year TNS Voice of the Customer Awards:

2008
No.1 executive motorcycle Splendor NXG No.1 standard motorcycle CD Deluxe
No. premium motorcycle CBZ Xtreme

2007
The NDTV Profit Car India & Bike India Awards 2007 in the following category:
Overall "Bike of the Year" - CBZ X-treme "Bike of the Year" - CBZ X-treme (up
to 150 cc category) "Bike Technology of the Year" - Glamour PGM FI
"Auto Tech of the Year" - Glamour PGM FI by Overdrive Magazine. "Bike of the
Year" - CBZ X-treme by Overdrive Magazine.
Ranked CBZ X-treme "Bike of the Year" - by B S Motoring Magazine Most
Trusted Company , by TNS Voice of the Customer Awards 2006. CD Deluxe
rated as "No 1 standard motorcycle" by TNS Voice of the Customer Awards 2006.
2006 Adjudged 7th Top Indian Company by Wallstreet Journal Asia (Top Indian
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Two Wheeler Company). One of the 8 Indian companies to enter the Forbes top
200 list of worlds most reputed companies. No. 1 in automobile industry by TNS
Corporate Social Responsibility Award.
Best in its class awards for each category by TNS Total Customer Satisfaction
Awards 2006:
Splendor Plus (Executive) CD Deluxe (Entry) Pleasure (Gearless Scooters)
Splendor & Passion - Top two models in two wheeler category by ET Brand
Equity Survey 2006. Adjudged 7th Top Indian Company by Wallstreet Journal
Asia (Top Indian Two Wheeler Company). Top Indian company in the Automobile
- Two Wheeler sector by Dun & Bradstreet - American Express Corporate Awards
2006. Hero Moto Corp (previously Hero Honda) Splendor rated as India's most
preferred two-wheeler brand at the Awaaz Consumer Awards 2006. Certificate of
Export Excellence for outstanding export performance during 2003-04 for twowheeler & three- wheelers - Complete (Non SSI) by Engineering Export
Promotion Council.The NDTV Profit Car India & Bike India Awards 2006 in the
following category:
Bike Maker of the Year Bike of the Year - Achiever Bike of the Year - Achiever
(up to 150 cc category) Bike of the Year - Glamour (up to 125 cc category) NDTV
Viewers' Choice Award to Glamour in the bike category

2005
Awaaz Consumer Awards 2005 - India's most preferred two-wheeler brand by
CNBC in the 'Automobiles' category. Bike Maker of the Year Award by Overdrive
Magazine. ICWAI National Award for Excellence (Second) in Cost Management
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2004 in the private sector category by ICWAI. 10th Motilal Oswal Wealth Creator
Award for as the most consistent wealth creator for the period 1991-2005.

2004
Winner of the Review 200 - Asia's Leading Companies Award (3rd Rank amongst
the top 10 Indian companies). GVC Level 1 (Highest Rating) by CRISIL for
corporate Governance. Adjudged as the Best Value Creator - Large Size
Companies 2003-04 by The Outlook Money. Corporate Excellence Award 2004 by
Indian Institute of Materials Management. Adjudged as the Organization with
Innovative HR Practices by HT Power Jobs for HR Excellence. ICSI National
Award for Excellence in Corporate Governance 2004 by The Institute of Company
Secretaries of India.

2003
Winner of the Review 200 - Asia 's Leading Companies Award (3rd Rank amongst
the top 10 Indian companies). Most Respected Company in Automobile Sector by
Business World. Bike Maker of the Year by Overdrive Magazine.

2002
Bike Maker of the Year by Overdrive Magazine. Winner of the Review 200 - Asia
's Leading Companies Award (4th Rank amongst the top 10 Indian companies).
Company of the Year of ET Awards for Corporate Excellence. Ranked 4th in
'Overall Best Managed Company' category, ranked 3rd in 'Best Financial
Management' and 'Best Operational Efficiency' category, ranked 6th in 'Overall
Best Investor Relations' category, by Asiamoney. Highest Wealth Creating
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Company of the Year Award by the Money. GVC Level 1 (Highest Rating) by
CRISIL for Corporate Governance.

2001
Bike Maker of the Year by Overdrive Magazine. Winner of the Review 200 - Asia
's Leading Companies Award (9th Rank amongst the top 10 Indian Companies).
Winner of Three Leaves Award for showing

Corporate Environment

Responsibility in the Automobile Sector by Centre for Science & Environment.

1999 National Productivity Award for the Best Productivity Award in the category
of Automobile & Tractor presented by Vice President of India. 1995 The Analyst
Award 1995 presented to Hero Moto Corp (previously Hero Honda) Motors Ltd.
on being ranked 9th amongst the most investor rewarding companies in India. 1995
National Award for outstanding contribution to the Development of Indian Small
Scale Industry (NSIC Award - Presented by President of India). 1991 Economic
Times-Harvard Business School Award for Corporate Performance to Hero Moto
Corp (previously Hero Honda) Motors Ltd.

AUTO INDUSTRY- A REVIEW

INTRODUCTION
The Rs. 5500 crore Indian two wheeler segment is the second largest market fin the
world after China. Indias two wheeler production is the third largest in the world
after Japan and China. India has a welldeveloped two wheeler market with around
25 million households owning two-wheeler. The Indian two wheeler industry made
a modest beginning in the early 1950 when Automobile Product of India ( API )
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started manufacturing scooter in India. Until 1958. API and Enfield( motorcycle)
were the only two in production. In 1948, Bajaj auto began trading in imported
Vespa scooter and the three wheeler- finally, in 1960s. it set up shop to
manufacturer them in technical collaboration with piggaio of Italy. The agreement
expired in 1971. In the initial stages, the scooters segment was regulated regime,
foreign company was not allowed to operate in India, and waiting time for getting
Bajaj scooters was as high as 12 years. Java, and escort. While the Enfield bullet
was a four strokes bike, the Java and Rajdoot were two-strokes bikes. The
motorcycles industry was originally dominated by Enfield with 350 cc bikes. The
motorcycles industry was cc segment. The two wheelers segment was opened up to
foreign competition in the mid 1980s which saw the entry of the Japanese
manufactures into the count

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15 | P a g e

COMPANY PROFILE
The Hero Moto Corp (previously Hero Honda) story began with a simple vision
the vision of a mobile and an empowered India, powered by Hero Moto Corp
(previously Hero Honda). This vision was driven by Hero Moto Corp (previously
Hero Honda)'s commitment to customer, quality and excellence, and while doing
so, maintain the highest standards of ethics and societal responsibilities. Twenty
five years and 25 million two wheelers later, Hero Moto Corp (previously Hero
Honda) is closer to fulfilling this dream. This vision is the driving force behind
everything that we do at Hero Moto Corp (previously Hero Honda). We
understood that the fastest way to turn that dream into a reality is by remaining
focused on that vision. There were many unknowns but we kept faith, and today,
Hero Moto Corp (previously Hero Honda) has been the largest two wheeler
company in the world for eight consecutive years. Our growth has kept
compounding. The company crossed the ten million unit milestone over a 19-year
span. In the new millennium, Hero Moto Corp (previously Hero Honda) has scaled
this to 15 million units in just five years! In fact, during the year in review, Hero
Moto Corp (previously Hero Honda) sold more two wheelers than the second, third
and fourth placed two wheeler company put together. With Hero Moto Corp
(previously Hero Honda), the domestic two wheeler market was able to show
positive growth during the year in review. Without Hero Moto Corp (previously
Hero Honda), the domestic market would have actually shrunk. Over the course of
two and a half decades, and three successive joint venture agreements later, both
partners have fine-tuned and perfected their roles as joint venture partners. What
the two partners did was something quite basic. They simply stuck to their
respective strengths. As one of the world's technology leaders in the automotive
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sector, Honda has been able to consistently provide technical knowhow, design
specifications and R&D innovations. This has led to the development of world
class, value - for- money motorcycles and scooters for the Indian market. On its
part, the Hero Group has taken on the singular and onerous responsibility of
creating world-class manufacturing facilities with robust processes, building the
supply chain, setting up an extensive distribution networks and providing insights
into the mind of the Indian customer. Since both partners continue to focus on their
respective strengths, they have been able to complement each other. In the process,
Hero Moto Corp (previously Hero Honda) is recognized today as one of the most
successful joint ventures in the world. It is therefore no surprise that there are more
Hero Moto Corp (previously Hero Honda) bikes on this country's roads than the
total population of some European countries put together! The company's meteoric
growth in the two-wheeler market in India stems from an intrinsic ability to reach
out and come closer to its customers, with every passing year. Hero Moto Corp
(previously Hero Honda)'s bikes are sold and serviced through a network of over
3500 customer touch points, comprising a mix of dealers, service centres and
stockists located across rural and urban India. Hero Moto Corp (previously Hero
Honda) has built two world-class manufacturing facilities at Dharuhera and
Gurgaon in Haryana, and its third and most sophisticated plant at Haridwar has just
completed a full year of operations. It is difficult to imagine that all this has
happened in the span of just two and a half decades! The best is yet to come.
During the year in review, Hero Moto Corp (previously Hero Honda) powered its
way in a market that, for all practical purposes, was feeling the full effects of the
economic slowdown in India. With an economic recovery now clearly on the
cards, Hero Moto Corp (previously Hero Honda) is all set to ride into another
summit. As Brijmohan Lall Munjal, the Chairman, Hero Moto Corp (previously
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Hero Honda) Motors succinctly puts it, "We pioneered India's two wheeler
industry, we've steered it through difficult times; now it is our responsibility to set
the pace again.''
New Models The company has a large portfolio of brands, with the moneyspinners
being mainly Splendor Plus (the world's largest selling bike) and Passion.
However, the company claims it was the launch of the 150cc CBZ and 225cc
KARIZMA which established Hero Moto Corp (previously Hero Honda) as an
inspirational brand. "The launch of CBZ and KARIZMA got us into a different
league altogether. Although the sales are just about 3,000 a month, it made us an
overall bike company, Hero Moto Corp (previously Hero Honda) would launch a
new model of the KARIZMA by the end of current year, the Managing Director,
Mr. Brijmohanlal Munjal, said. Meanwhile, the company is yet to decide on the
location of its proposed Fourth manufacturing unit. The feasibility study is on'', he
said, adding that the new plant was likely to come up in the next 18 months. New
launches are likely to help Hero Moto Corp (previously Hero Honda) gain a market
share in the coming quarters. Hero Moto Corp (previously Hero Honda) Motors
Ltd, has launched a new 100-cc four-stroke bike, CD deluxe and Dawn is likely to
be phased out of the market once the new model sells ``10,000 plus'' units per
month. Sales Performance Hero Moto Corp (previously Hero Honda) went against
the grain and created a growth trajectory all of its own. Sales of the company grew
by over 11 per cent in volume terms and in value terms; they grew by over 19 per
cent. Effectively, this helped the company end the year with a market share of
around 60 per cent. This robust performance helped the company increase earnings
margin 120 basis pointsa remarkable feat, considering that elsewhere in the
world, the automobile industry went through its worst year in recent history.
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Hero Moto Corp (previously Hero Honda)s performance in its silver jubilee year
helped it retain its position as the worlds largest two wheeler company for the
eighth year in a row. It also helped the company cross the 25 million unit mark
becoming the first company in India to reach this milestone. Last year, two new
models were launched, namely CBZ XTREME and HUNK to address super-style
and economy segments. Passion pro has found its position firm amongst Indian
models, only next to Splendor, the largest selling bike in the world in terms of sales
performance. CBZ was re-launched as CBZ XTREME, in April 2007, with
changes and value additions to cater to specific needs of the customers. Reportedly
CBZ XTREME is doing well in its segments and has sold over 10,000 units in the
initial months itself. Hero Moto Corp (previously Hero Honda) has targeted a sale
of over 3 million bikes for the year 2009-10. This effort is supplemented by a
major launch this year, in October end; this bike will have some exclusive features
and will be in the 200cc plus range. There are some ambitious programmes of
launching a new range of bikes with technical support from Honda in the coming
years. With a slew of such measures the capacity available at present locations can
at best support two-million production target at the existing plants. The company,
therefore, is looking at the possibility of setting up a third plant to meet the future
demand and for which techno-economic study is in progress.
New Initiatives Customer and customer satisfaction is the purpose of our being an
entity. To increasingly understand him and make him part of our ongoing business.
Customer related initiative has been the increase of warranty period to three years
since July 2008. This has attracted a great deal of customer attention. During the
year the company has added nearly a hundred dealerships and SSPs. In terms of
sheer numbers, the network has grown by 16% during the year 2008-09. We would
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endeavor to increase our reach to every corner of this country. Plans for the future
In the previous year, the domestic two-wheeler industry entered a period of degrowth. However, this was arrested in 2008-09, largely on the back of Hero Moto
Corp (previously Hero Honda)'s performance. After the blip of last year, the twowheeler industry went back to a growth phase, largely driven by Hero Moto Corp
(previously Hero Honda) and exports. The industry clocked total volumes of 8.5
million during the year in review, a growth of 5 per cent compared to a fall of 5 per
cent in the previous year. The pace of growth was lower in the domestic market,
where the industry clocked sales of 7.43 million, a rise of only 2.60 per cent. This,
however, was a significant improvement over previous year when the industry had
shrunk by 8 per cent. Motorcycles continue to constitute the largest chunk of the
two wheeler industry, and during the year in review, accounted for four fifth of
sales. Interestingly, for the second year in succession, scooters increased their
share in the two-wheeler pie from 14 per cent to 16 per cent. This is clearly a trend
reversal from the last 10 years, where the share of scooters in the two-wheeler pie
had been shrinking. Changing lifestyles among women, and the introduction of
feature-rich, high-quality scooters possibly has much to do with the revival in
demand
The entry segment made up of basic 100 cc bikes -Had started slowing two years
ago, and during the year in review, sales in this segment were down by more than
15 per cent. This could be attributed to the fact that deluxe segment bikes have
become affordable on account of a 4 per cent excise cut, 1 per cent reduction in
CST and the special package of reduction in excise duty in December, which most
manufacturers passed on to the consumers. The deluxe segment-made up of value
for money and feature-rich bikes in the 100-125 cc category-grew by 15.2 per cent.
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The 125-250 cc category-grew at 8.8 per cent. The pace of growth has fallen from
last year's levels. There is no doubt that the higher interest rates have brought down
growth. Nevertheless, this segment was still able to clock a growth rate in high
single digits mainly because of the excitement caused by a slew of new models that
came into this segment during the year. The bigger story, of course, is that buyers
in small-town India and rural India, as well as employees of the state and Central
government, were relatively less affected by the slowdown, and this benefitted the
two wheeler industry.

The legend of Hero Moto Corp (previously Hero Honda)

What started out as a Joint Venture between Hero Group, the world's largest
bicycle manufacturers and the Honda Motor Company of Japan, has today become
the World's single largest two wheeler Company. Coming into existence on
January 19, 1984, Hero Moto Corp (previously Hero Honda) Motors Limited gave
India nothing less than a revolution on two-wheels, made even more famous by the
'Fill it - Shut it - Forget it ' campaign. Driven by the trust of over 5 million
customers, the Hero Moto Corp (previously Hero Honda) product range today
commands a market share of 48% making it a veritable giant in the industry. Add
to that technological excellence, an expansive dealer network, and reliable after
sales service, and you have one of the most customer- friendly companies.

Customer satisfaction, a high quality product, the strength of Honda technology

and the Hero group's dynamism have helped HHML scale new frontiers and
exceed limits. In the words of Mr. Brijmohan Lall Munjal, the Chairman and
Managing Director, "We will continue to make every effort required for the
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development of the motorcycle industry, through new product development,

technological innovation, and investment in equipment and facilities and through
and through efficient management."

History Of Company
1984
The Company was Incorporated on 19th January, at New Delhi. The Company
Manufacture motor cycles up to 100 cc capacity. The Company was promoted by
Hero Cycles (P) Ltd. (HCPL).

The Company entered into a technical-cum-financial collaboration agreement with

Honda Motor Co. Ltd., Japan (HML). As per this collaboration agreement, HML
was to furnish complete technical information and know-how and trade secrets and
other relevant data.
Hero Moto Corp (previously Hero Honda) CD-100 is the first four stroke
motorcycle to be introduced in India in 100cc range. Its most attractive features are
fuel efficiency and its light weight. CD-100 will be equipped with electronic
ignition system, illuminated speedometer, 4 speed gear box, neutral and flasher
indicators, etc. 15 No. of equity shares subscribed for by the promoters, etc. In
November, 119,99,985 No. of equity shares issued at par of which 71,99,985
shares reserved for allotment as under:
(i)

31,19,998 shares to Hero Cycles (P) Ltd., Hero Investments (P) Ltd., and
Bahadur

Chand Investments (P) Ltd.

(ii)

31,20,000 shares to Honda Motor Co. Ltd., Japan and

(iii)

9,59,987 shares to friends and association of promoters. Out of the

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balance 48,00,000 shares, 2,40,000 shares were reserved for subscription

by the

employees of the Company and 96,000 shares by business

associates. The remaining 44,64,000 shares were offered at par for public
subscription during November.

1985
The Company embarked on its 2nd phase of expansion of increasing its installed
capacity from 1,20,000 to 1,50,000 vehicles per annum by the addition of several
critical aliminium and steel components.

1986
36,00,000 rights equity shares issued at par in prop. 3:10.

1987
The Company offered 6,00,000 - 15% secured redeemable non-convertible
debentures of Rs 100 each for cash at par on rights basis in the proportion 1
debenture: 18 equity shares. Another 3,00,000 - 15% debentures were allotted to
retain oversubscription. Thedebentures were to be redeemed at a premium of Rs 5
per debenture on the expiry of the 7th year from the date of allotment of the
debentures
3,75,000 rights equity shares issued at par in prop.3:10

1989.
The Company introduced a new model "Sleek" during July.850 No. of equity
shares forfeited.

1990
The Company was planning to launch a new model motor cycle-CD 100 SS
23 | P a g e

sutiable to

semi-rural conditions. In the domestic market the Company was

reported to have a market share of 46%.- 850 forfeited shares reissued.

1994
The Company proposed to expand the capacity of existing plant at Dharuhera to
2,40,000 nos. per annum. Another plant with an installed capacity of 1,50,000 nos.
per annum at Gurgaon Industrial Estate was being set up.
The Company issued 39,79,500 bonus shares to the existing shareholders in the
ratio of 1:4. The Company also issued 28,557 number of fractional coupons
representing 14,250 shares against which shares shall be allotted to presenting the
same for consolidation and allotment. The Company's production and turnover
increased to 1,83,490 motorcycles and Rs.483.85 crores respectively due to growth
in demand for two wheelers and declining inflation.

1995
14,420 bonus shares issued by way of consolidation of fractional coupons. - A new
Technical Collaboration Agreement has been signed with Honda Motor Co. Ltd.,
Japan for the period up to the year 2004 which includes technology related to
models of higher Engine displacement. The Company allotted 39,79,500 No. of
Equity Shares of Rs. 10/- each as Bonus shares on 7th February, by way of
capitalization of General Reserves.
The Company had issued 28557 No. of Fractional Coupons representing 14.250
shares against which the Shares shall be alloted on presenting the same for
consolidation and allotment.

1997
Hero Moto Corp (previously Hero Honda) Motors has launched its newest
motorcycle, the Street, a 100 cc bike designed for use in congested urban traffic
24 | P a g e

conditions. Hero Moto Corp (previously Hero Honda) Motors Ltd (HHML) has set
up a new motorcycle plant in Gurgaon, near Delhi for the manufacture of the
Honda Super Cub 100 cc step thro bike. Hero Moto Corp (previously Hero Honda)
has set up a new state-of-the-art plant, heralding a new phase of development of
motorcycle industry in India, to provide the most modern and technologically
advanced production facilities.
Hero Motors of the Rs.1,600 crore Hero group, as part of its globalisation plan, has
set up a plant in Brazil for manufacturing hero winner scooters.
A new step thru model `Street-100' with unique feature was launched on 24th
January.

1998
The company proposes to increase the share capital to 5 crore equity shares of Rs.
10 each, 4 lakh cumulative redeemable preference shares of Rs. 100 each and 4
lakh cumulative convertible preference shares of Rs. 100 each with power to
increase or reduce it from time to time. The company further proposes to capitalise
Rs. 19,96,87,500 from general reserve to share capital through issue and allotment
of bonus shares. Altogether, 1,99,68,750 fully paid bonus shares will be allotted
and distributed to members of the company holding equity shares of the company
in the proportion of one bonus share for every fully paid equity shares of Rs.10
each. Motorcycles major Hero Moto Corp (previously Hero Honda) is considering
entry into scooters in collaboration with partners, Honda Motors, after the Japanese
company decided to walk out of Kinetic Honda, their scooter venture with the
Firodias of Pune. Honda Motors recently pulled out of its joint venture with the
Firodias in which it held a 51 per cent equity stake.
Honda Motor Company Ltd of Japan (Honda) and Kinetic Honda Motor Ltd
25 | P a g e

(KHML) have signed a five-year licence and technical assistance agreement under
which KHML will continue to receive the technical knowhow, critical vehicle
parts and access to Honda's markets even after the sale of Honda stake in KHML to
Kinetic Engineering Ltd (KEL).
- The Company changed the paradigm in two-wheelers by launching the most
powerful
and fast bike- CBZ with a unique feature of Transient Power Fuel Control
(TPEC) system.
23,962,500 bonus shares issued in prop. 1:1.

1999
Hero Moto Corp (previously Hero Honda) Motors Ltd (HHML) and 20th Century
Finance Corporation Ltd have signed a Memorandum of Understanding (MoU) for
financing of Hero Moto Corp (previously Hero Honda) motorcycles.
The company, a joint venture between Honda Motor Company of Japan and Hero
group of India to produce four-stroke motorcycles, also aims to increase its share
by 1 per cent to 38.6 per cent during the current fiscal. Leading two-wheelers
manufacturer Hero Motors has formed a joint venture with Briggs Stratton of US
to develop and manufacture four-stroke engines for mopeds and scooters in India, a
top company. Honda Motor Company of Japan has decided to re-enter the scooter
market in India as also foray into three-wheelers in a joint initiative with its
existing joint venture company Hero Moto Corp (previously Hero Honda) Motors
Ltd.

2000
Hero Moto Corp (previously Hero Honda) Motors Ltd. and Tata Finance Ltd. have
signed a national tie-up agreement. The Company is the largest manufacturer of
26 | P a g e

motorcycles in the country. The Company will relaunch its stepthru Stree Smart on
Baisakhi 13th April. Hero Moto Corp (previously Hero Honda) Motors Ltd
(HHML), has launched an upgraded version of the existing step-through
motorcycle - the Hero Moto Corp (previously Hero Honda) Street. The Company
was ranked as the 9th Highest Value Creator among 12 industry groups within the
Bombay Stock Exchange top 100 companies over a five year period (1994-99).

2001
Hero Moto Corp (previously Hero Honda) Motors Ltd. has launched a new 100cc
motorcycle named `Passion'. The Company has secured shareholders' approval for
splitting one equity share of Rs 10 each into five equity shares of Rs 2 each in the
ratio of 1:5.
Hero Moto Corp (previously Hero Honda) Motors Ltd. has become the largest
seller of motorcycles amongst all Honda companies and ventures in the world by
selling one million motorcycles during the current financial year. Credit rating
Agency Crisil has reaffirmed outstanding `AAA' rating assigned to the proposed
Rs 15 crore non-convertible debenture issue, Rs 16 crore commercial paper
programme and fixed deposit programme of Hero Moto Corp (previously Hero
Honda) Motors.
Promoter-Chairman of the country's largest motorcycle manufacturing company,
Hero Moto Corp (previously Hero Honda) Ltd, Brijmohan Lall Munjal has bagged
the prestigious Ernst & Young Entrepreneur of the Year (EOY) award here on
September 27.

27 | P a g e

CLASSIFICATION OF THE INDUSTRY

The two-wheeler segment can be categorized into the scooter, mopeds, and
motorcycles. Motorcycles: this segment has shown the best performance in the
recent years. The market leaders in this section are Bajaj Auto. TVS, Mahindra,
Hero Moto Corp (previously Hero Honda). [The splendor is the most popular
segment among motorcycles.]

Two Wheeler Industry

It wasnt an easy year for the two wheeler industry. Rising interest rates and the
economic slowdown resulted in delayed consumer decision making and a rise in
loan defaults. Over the course of the year, banks withdrew financing facilities from
satellite towns. The share of financing, which had increased rapidly to 50-60 per
cent of the total retail sales by early 2007, has now come down to below 30 per
This came as a major setback for the two-wheeler industry. Ongoing government
investments

very clearly emphasis

inclusive growth

through improved

connectivity, job-creation and improving quality of life. The rural road outlay has
been upped by close to 60 per cent, the budget for the Urban Renewal Mission has
been hiked by 87 per cent, and fund allocation to the ongoing National Highways
program has been upped by 23 per cent. Importantly, India has added fresh impetus
to its flagship job creation program for rural India: the National Rural Employment
Guarantee Scheme. During 2008-09, this scheme, which provides 100 guaranteed
days of work a day for the countrys rural poor, provided employment
opportunities to more than 44 million households last year; a year ago, 33 million
households were covered. During the year, there have been important
28 | P a g e

developments in two wheeler industry. The competition has strengthened though

there are hardly any new entrants into the industry. There is an increasing emphasis
on price and this has led to cost cutting efforts all across cent. the industry, thereby,
making the customer an ultimate beneficiary. The trend also saw introduction of
new motorcycles with capacity ranging from 100 to 250cc bikes. We anticipate
that many more new models will be launched during the year and provide
customers plenty of choice at competitive prices. Businesses cannot consistently
grow at 25-30 per cent. Each business has a tendency to taper and plateau after
attaining a particular size. An annual growth rate of 10-12 per cent over a period of
time is extremely healthy. The TCS study rankings are conducted at the motorcycle
segment level to provide comparisons among similar groups of motorcycles.
Motorcycles ranking highest in their respective segments for TCS are: Hero Moto
Corp (previously Hero Honda) splendor plus (best standard motorcycle segment);
Bajaj pulser (best executive motorcycle segment); Hero Moto Corp (previously
Hero Honda) karizma (best premium motorcycle segment); and Royal Enfield
Bullet Electra (best cruiser motorcycle segment). "The relatively low score for the
executive segment indicates that most manufacturers have fallen short of meeting
the high expectations of these buyers,".

Production, sales growth of the industry

The two-wheeler companies have been operating at high capacities due to high
growth rates between 2009 and 2008. The growth is expected to lead to increase in
the capacities from present 52 lakh units to 65 lakhs per annum in the year 200910, whereas the actual production estimates by that period at an estimated growth

29 | P a g e

rate of 18% is only 60 lakhs. Charts showing two-wheeler industry growth rates
Demand
In India the two-wheeler provide an easy and popular mode of personal transport
for the middle classes. With public transportation system being inadequate and
ineffective the demand for the two wheeler is likely to rise. The two-wheeler sales
are expected to touch the 5 million mark by the end of the decade as against the
annual sales of 35,49,271 in 2008-09. Technology With liberalization and the
increasing competition. The two- wheeler industry has witnessed technological
changes. The four- stroke engine is being introduced in place of the traditional
populations and fuel inefficient two stroke engine. The smaller capacity engine
with the electronic fuel injection is also being used. Bajaj auto is now feeling the
need to increase its technological competence. Wit the competition cashing in on
the technological competence for their collaborators. Emphasizes being laid on
lighter and fuel- efficient vehicles. A class of vehicle having fuel efficiency of a
moped and sleekness and style of the motorcycles called scooter is growing. The
vehicles offer a fuel efficiency of 60-65 km p/h. They enter into new segment,
Bajaj Auto has come out with TVS with Scooty pep and Hero Moto Corp
(previously Hero Honda) has come out with a Pleasure and upgraded version of
sleek. Government policy The excise duty on two-wheeler , which has previous 10
percent to 30 percent according to the engine capacity, was rationalized is only two
categories size. 15 percent for 75 cc engine capacity and 25 percent for above 75 cc
engine capacity the excise duty structure has been left untouched since the 1993-94
budget.
The Indian two-wheeler industry is experiencing a major shift in its shape and
structure. The established players in the industry are taking a hard look at their
30 | P a g e

portfolio of products and are in the process of reshuffling them to meet the
expectations of customers. The beneficiary is of course the consumer, who has an
increased array of products to choose from. The last four-five years have brought
about a great change in the consumer preferences for two-wheelers. The market
leaders of yesteryears are being driven to maintain their leadership position in the
forthcoming years. Those who have had a great going in the last few years are
fighting hard to retain their new supremacy. The two-wheeler industry is perhaps
the most happening place in terms of new models launched, upgraded products and
innovative marketing techniques. Gone are the days of regulation when the
production of scooters and motorcycles was limited to two or three brands and the
number of products produced was decided by the Government; today the Indian
two-wheeler market is highly competitive with numerous players who offer
anything and everything a consumer demands and that too at affordable price.
From a sellers market where one had to wait for a scooter for 12 years to the days
when you can just walk into any showroom and drive out in the vehicle of your
choice, the market of two-wheelers in India has come a long way. But this is only
the beginning of the transformation.

Marketing and The Distribution

Like any other emerging country, India experienced the knock-on effects of the
global crisis during the year in review. The effects were felt through the monetary,
financial and real channels. Drying up of global finance impacted from the middle
of the fiscal impacted domestic capital finance; and corporate earnings came off
peaks. In April 2009, Reserve Bank of India predicted that the Indian economy's
growth for 2008-09 would slow to 6.6 per cent, breaking an excellent five-year
growth sequence. There were two dimensions to the economic slowdown. In the
31 | P a g e

first half, inflation ran into double digits as a result of the global crude shock and
the global food grain shortage. To control inflation, the RBI clamped down on
money supply, and reduced liquidity in the economy. By the time inflation started
coming under control, domestic interest rates started shooting up. Meanwhile, the
global crisis erupted, putting further pressure on liquidity levels. By October 2008,
slowdown was clearly apparent in export-intensive sectors, both in the
manufacturing and service side. By December, the slowdown turned into degrowth. The cutback in demand from Europe and the US was so sharp that even a
competitive rupee, which devalued by around 12 per cent during the year, couldn't
act as a buffer. By December 2008, the growth momentum of the first six months
was lost. Planned investment projects were shelved; live projects faced a shortage
of funds as credit flows dried up. As money became dearer, pay packets became
slimmer and risk aversion grew both from the demand and supply side.
Compulsions of coalition politics at the Centre and the impending Lok Sabha
elections didn't help either, and slowed down reforms and implementation of
projects, particularly in critical sectors like roads, ports and power. The worst hit
was the manufacturing sector. From the second half of the financial year, the index
of industrial production contracted on three occasions, remained close to zero on
two occasions, and was mildly positive only once. Two Wheeler Financing
Though two-wheeler are the most preferred from of transport in India, the fact
remains that it is a lower end market product. Most two-wheeler manufacturer like
Bajaj Auto and kinetic engineering have set up their own finance company since
organized financiers do not think the returns are particularly attractive. The
argument given by some financiers is that the price of a Yamaha or Hero Moto
Corp (previously Hero Honda) is so high that people prefer to buy a second hand
car instead. This is particularly true of small town where people desire to own a car
32 | P a g e

and they have the means the two wheeler is then only a second vehicle for the
family. MARKET MECHANICS: Since 1985, when the first Hero Moto Corp
(previously Hero Honda) it has been and instant hit. A mileage miser with just
about adequate performance further backed by image of Honda and Hero Cycles
brand of aggressive marketing, it climbed up the sales chart outselling every other
motorcycle by ten of thousands every year. Over the years, company has received
its share of accolades, including the National Association of India Award against
200 contenders.

SEGMENTATION, TARGETING & POSITIONING

From the current segmentation, targeting & positioning and consumer surveys we
found that our client has targeted the following segments
Congested areas of urban cities.
Males/Females between the age group of 18-36
Middle class people , mostly officials & executives The client analysis from our
questionnaire it was found that our client has targeted the right segment HHML is
overlooking one feature in bike which is its low maintenance cost and reliability
(i.e. less chances of breakdown) which is absent in its competitors. Therefore, in
order to meet the sales target, two option are available with the client, one is to
redesign the bike and second is to reposition the bike as Bike with one time
investment. Since redesigning of bike may involve a big task and huge investment
therefore we recommended repositioning the bike.

Growth
The business growth of Hero Moto Corp (previously Hero Honda) has been
33 | P a g e

phenomenal throughout its early days. The Munjal family started a modest
business of bicycle components. Hero Group expanded so big that by 2002 they
had sold 86 million bicycles producing 16000 bicycles

Honda

models

has

an

assembly

line

of

different

day.

Today

Hero

of motorcycles

available. It holds the record for most popular bike in the world by sales for Its
Splendor model. Hero Moto Corp (previously Hero Honda) Motors Limited was
established in joint venture with Honda Motors of Japan in 1984, to manufacture
motorcycles. It is currently the largest producer of Two Wheelers in the world. It
sold 3 million bikes in the year 2005-2006. Recently it has also entered in scooter
manufacturing, with its model PLEASURE mainly aimed at girls. The Hero Group
has done business differently right from the start and that is what has helped them
to achieve break-through in the competitive two-wheeler market. The Group's low
key, but focused, style of management has earned the company plaudits amidst
investors, employees, vendors and dealers, as also worldwide recognition. The
growth of the Group through the years has been influenced by a number of factors:

Just-in-Time
The Hero Group through the Hero Cycles Division was the first to introduce the
concept of

just-in-time

inventory.

The

Group

boasts

of

superb

operational

efficiencies.

Every assembly line worker operates two machines

simultaneously to save time and improve productivity. The fact that most of the
machines are either developed or fabricated in- house,

has resulted

in

low

inventory levels. In Hero Cycles Limited, the just-in-time inventory principle

has been working since the beginning of production in the unit and is functional
34 | P a g e

even till date.. This is the Japanese style of production and in India; Hero is
probably the only company to have mastered the art of the just-intime inventory principle

Ancillarisation
An integral part of the Group strategy of doing business differently was providing
support to ancillary units. There are over 300 ancillary units today, whose
production is dedicated to Hero's requirements and also a large number of other
vendors, which include some of the better known companies in the automotive
segment. Employee Policy: Another Striking feature within the Hero Group is the
commitment and dedication of its workers. There is no organized labor union and
family members of employees find ready employment within Hero. The
philosophy with regard to labor management is "Hero is growing, grow with
Hero." When it comes to workers' benefits, the Hero Group is known for providing
facilities, further ahead of the industry norms. Long before other companies did
so, Hero was giving its employees a uniform allowance, as well as
House Rent
Allowance (HRA) and Leave Travel Allowance (LTA). Extra benefits took the
form of medical check-ups, not just for workers, but also for the immediate family
members.

Dealer Network
The relationship of Hero Group with their dealers is unique in its closeness. The
dealers are considered a part of the Hero family. A nation-wide dealer network
comprising of over 5,000 outlets, and have a formidable distribution system in
35 | P a g e

place. Sales agents from Hero travels to all the corners of the country, visiting
dealers and send back daily postcards with information on the stock position that
day, turnover, fresh purchases, anticipated demand and also competitor action
in the region. The manufacturing units have a separate department to
handle dealer complaints and problems and the first response is always given in 24
hours.

Financial Planning
The Hero Group benefits from the Group Chairman's financial acumen and his
grasp on technology, manufacturing and marketing. Group Company, Hero Cycles
Limited has one of the highest labor productivity rates in the world. In Hero Moto
Corp (previously Hero Honda) Motors Limited, the focus is on financial and raw
material management and a low employee turnover.

Quality
Quality at Hero is attained not just by modern plants and equipment and through
latest technology, but by enforcing a strict discipline. At the Group factories,
attaining quality standards is an everyday practice - a strictly pursued
discipline. It comes from an amalgamation of the latest technology with deeprooted experience derived from nearly four decades of hard labor. It is an attitude
that masters the challenge of growth and change - change in consumers'
perceptions about products and new aspirations arising from a new generation of
buyers.
36 | P a g e

Constant technology up gradation ensures that the Group stays in the global
mainstream and maintains its competitive edge. With each of its foreign
collaborations, the Group goes onto strengthen its quality measures as per the
book. The Group also employs the services of independent experts from around the
world to assist in new design and production processes.

Diversification
Throughout the years of enormous growth, the Group Chairman, Mr. Lall has
actively looked

at

diversification.

considerable

level

of

backward

integration in its manufacturing activities has been ample in the Group's

growth and led to the establishment of the Hero Cycles Cold Rolling Division,
Munjal and Sunbeam Castings, Munjal

Auto

Components

and

Munjal

Showa Limited amongst other component-manufacturing units.

Then there were the expansion into the automotive segment with the setting up of
Majestic Auto Limited, where the first indigenously designed moped, Hero
Majestic, went into commercial production in 1978. Then came Hero Motors
which introduced Hero Puch, in collaboration with global technology leader Steyr
Daimler Puch of Austria. Hero Moto Corp (previously Hero Honda) Motors was
established in 1984 to manufacture 100 cc motorcycles. The Hero Group also took
a venture into other segments like exports, financial services, information
technology,

which

includes

customer

response

services

and

software

development. Further expansion is expected in the areas of Insurance

and Telecommunication
The Hero Group's phenomenal growth is the result of constant innovations, a close
watch on costs and the dynamic leadership of the Group Chairman, characterized
37 | P a g e

by a culture of entrepreneurship, of

right

attitudes

and

building

stronger

relationships with investors, partners, vendors and dealers and customer

38 | P a g e

OBJECTIVE OF THE STUDY

To Study The Marketing Strategy Of Hero Moto Corp

To Study and analysis the product mix of Hero Moto Corp
(previously Hero Honda).
To study and analysis the pricing strategy of Hero Moto
Corp (previously Hero Honda).
To study and analysis the distribution policy of Hero Moto
Corp (previously Hero Honda).
To study and analysis the promotional activities of Hero
Moto Corp (previously Hero Honda).

39 | P a g e

PRODUCTS PROFILE
New Launches:

Glamour

Just4her

Glamour PGMFI

CD Deluxe

CBZ X-Treme

Achiever

Next Generation Pleasure

Splendar NXG

of Motorcycling

Hunk

Karizama

40 | P a g e

Campaigns:
We got a Good thing Going!

A Lot less Stops

One Litre Road

It's the Honda

Stretch That Litre. Save Petrol

Chartered Accountant

Over-Time

Best Seller

Economical Honours
Others:

41 | P a g e

World's No.1!

Friends For Life

Nawab

of

Najafgarh

Designed to Excel

Awaaz Consumer Awards '06

42 | P a g e

HEROHONDA BIKE MODELS

Model: Achiver ES

Model:

Achiver Kick Model:

Start
Model:

CBZ Xtreme Model: CD Dawn

CBZ Xtreme

ES
Model: CD Deluxe

Kick Start
Model:

Glamour Model: Glamour FI ES Model:

Electric Start

Kick Start

Model: Glamour Kick Model: Hunk ES

Model:

Start

Start

Model: New Karizma

Model: Passion Plus

Glamour FI

Hunk Kick

Model: Pleasure

Model: Splendor NXG Model: Splendor NXG Model: Splendor Plus

(Alloy)

(Spoke)

Model:

Super Model: Ambition

Model: CBZ

Splendor
Model:

CBZ* Kick Model: CBZ* Electric Model: CD 100 SS

Start

Start

Model: Dawn

Model: Karizma

Model: Passion

Model: Splendor

Model: Street Dlx

Model:

Super

Splendor KS

43 | P a g e

HERO MOTO CORP (PREVIOUSLY HERO HONDA) KARIZMA

Jet Set Go...

Hero Moto Corp (previously Hero Honda)
Karizma was the first real sports bike in India.
The bike addresses to those who have a passion
for speed and styling and head-turning looks. It
has 17 ps power thrust and picks up 0-60 in 3.8 heart-stopping seconds.
The bike is based on power and styling. Disc breaks and Mag wheels
makes

Karizma

Company

the

Stroke

safest

jet

Maximum Power

on

the

road.

Displacement

Hero Moto Corp

(previously Hero
Honda)

Motors

4-Stroke 16.8 bhp @ 7000 rpm

223 cc

Ltd.
Striking Features

Style

Sporty position of the seat.

It stands on its feet even at speeds reaching up to 130 kmph.

44 | P a g e

Fuel Efficiency.

Color Variants

Pearl Composed Red

Myth Gold Metallic

Sparkling Silver

Turquoise Blue

Candy Blazing Red

Black

Moon Yellow

Price Tag - Rs 79,000 Ex-Showroom in Delhi

(The prices are to the close approximation. Please check the latest
prices and variant specifications with your dealer.)
Technical Specifications
Dimension & Weight
Overall height

1160 mm

Overall length

2125 mm

Overall Width

755 mm

45 | P a g e

Wheelbase

1355 mm

Ground Clearance

150 mm

Kerb weight

150 kg

Fuel Tank Capacity

15 litres

Engine
Type

OHC, Air Cooled

Stroke (2/4)

4-stroke

No. of cylinders

Single Cylinder

Displacement

223cc

Electrical

12 V, 7.0 Ah

Transmission
No. of Gears

5 speed

Clutch

Multi-plate wet type

Performance

46 | P a g e

Maximum Power

16.8bhp @ 7000rpm

Max. Torque

Start

Kick / Electric

Suspensions

Front

Rear

Telescopic

Hydraulic

Shock

Absorbers
Swing arm with 5 step adjustable
type hydraulic shock absorber

Brakes
Front

Disc Brakes, 276 mm diameter

Rear

Internal Expanding Shoe, 130 mm

Tyres
Front

2.75 x 18 - 42 P

Rear

100 / 90 x 18 - 56 P

More 150 cc - 500 cc Bikes in India

47 | P a g e

Bajaj Avenger

Bajaj Pulsar

Bajaj PulsarDTSi
Hero

Bullet Electra

Bullet 350

Moto

(previously

Corp
Hero

Honda) Achiever
Hero

Moto

(previously

CorpHero

Moto

Hero(previously

Corp
HeroHonda Unicorn

Honda) Hunk

Honda) CBZ X-treme

Kinetic Comet

Thunderbird

TVS Apache

TVS Apache RTR FI 160 TVS Fiero FX

Yamaha R15

Hero Moto Corp (previously Hero Honda)Hunk

Hunk, the latest launch from Hero Moto Corp
(previously Hero Honda), as the name indicates is a manly bike. Hunk is
the fourth product in the 150cc. Hunk is very sporty in looks and
performance. The look of the bike is definitely a upright one having a
brawny styling. The bike is available in the market in four colors black,
blue, red and silver. The cover of air filter and battery are of black and
silver colors and the tail extension has a dual black color painted on it.
48 | P a g e

The engine is also not the typical black in color but it has got silver and
gray colors on it. The front forks and gas filled rear have copper and
gray colors. The bike has got a big tank and black alloy wheels.
Available Models of Hunk

Price Ex.Showroom(Mumbai)

Model

Engine

Price

149.2 cc

Rs. 59,749

Hero Moto Corp (previously

Hero Honda) Hunk 150

Hero Moto Corp (previously Hero Honda) Hunk 150

Price Rs.59,749
Price Ex. Showroom (Mumbai)

49 | P a g e

Specifications

Colors

Dimensions and Weights

Length

2080 (mm)

Width

765 (mm)

Height

1095 (mm)

Wheelbase

1235 (mm)

Seat Height

Ground Clearance

145 (mm)

Fuel Tank Capacity

12.4 (L)

Reserve Tank Capacity 2.2 (L)

Self Kerb weight

146 (kg)

50 | P a g e

Kick Kerb weight

143 (kg)

Performance
Max Speed

Acceleration(0-200m) Overtaking
Acceleration for 200 m (at 40kmph)
Acceleration

(0-60

kmph)
Mileage

(in

Indian

Mode)

Body and Tyre

Frame

Front Suspension

Telescopic Hydraulic

Rear Suspension

Swing Arm

51 | P a g e

Front Tyre

2.75 X 18 42P

Rear Tyre

100/90 X 18 - 56P (W

Front Brake Drum

Front Brake Disc

240 (mm)

Rear Brake Drum

130 (mm)

Rear Brake Disc

Engine and Transmission

Engine Type

Air Cooled, 4 - Stroke

Single Cylinder O

Engine response

Displacement

149.2 cc (cc)

Net Power

14.4Ps@8500rpm

Torque

12.8Nm@6500rpm

Air Filter

52 | P a g e

Carburetor
ACG

CV
Power

Generating Capacity

Oil Capacity

Transmission

Gear Shift Pattern

Electricals
Ignition

Battery In Kick Start

12V -7 Ah

Battery In Self Start

Headlamp

12V - 35 / 35 W

Tail / Stop lamp

12 V - 5W, 12V - 21W

53 | P a g e

Front Right View

Another

Back View

Metre

Colour

View

Hero Moto Corp (previously Hero Honda)-Achiever

Its new Power Pro 149.1cc 4 stroke air-cooled
engine produces power of 13.4 bhp (10 kW).
Its petrol tank comes with excellent body graphics.
Its masculine and robust structure is really eyecatching to many bikers.

54 | P a g e

Riding here becomes safer due to the presence of multi-reflector

headlight with halogen lamp and a position lamp, multi-reflector tail
light and winkers, protective visor etc
Available Models of Achiever

Price Ex. Showroom(Mumbai)

Model

Engine

Price

149.1

Rs. 53,200

Hero Moto Corp (previously

Hero Honda) Achiever 150

Hero Moto Corp (previously Hero Honda) Achiever 150

Price Rs.53,200
Price Ex. Showroom (Mumbai)

55 | P a g e

Specifications

Colors

Dimensions and Weights

Length

Width

Height

Wheelbase

1290 (mm)

Seat Height

Ground Clearance

Fuel Tank Capacity

12 (L)

Reserve Tank Capacity

Self Kerb weight

Kick Kerb weight

134 (kg)

Performance
Max Speed

101 (kmph)

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Acceleration(0-200m)
Overtaking Acceleration for 200 m (at
40kmph)

Acceleration (0-60 kmph)

5 (Sec)

Mileage (in Indian Mode)

Body and Tyre

Frame

Diamond Cradle

Front Suspension

Telescopic hydraulic

Rear Suspension

Swing Arm

Front Tyre

2.75 X 18 - 42 P / 4

Rear Tyre

3.00 X 18 - 52 P / 6

Front Brake Drum

Front Brake Disc

240 (mm)

Rear Brake Drum

130 (mm)

57 | P a g e

Rear Brake Disc

Engine and Transmission

Engine Type

4 Stroke, Air Cooled

Engine response

Displacement

149.1 (cc)

Net Power

13.4bhp@6500rpm

Torque

12.8nm@5000rpm

Air Filter

Carburettor

ACG Power Generating Capacity

Oil Capacity

Transmission

5-Speed

Gear Shift Pattern

Electricals

58 | P a g e

Ignition

Battery In Kick Start

Battery In Self Start

12V - 2.5 Ah

Headlamp

35/35 W Halogen

Tail / Stop lamp

Herohonda-Glamour
Hero Moto Corp (previously Hero Honda) Glamour is
equipped with all the required market friendly features. Two models of
this bike are based on all the technological advances. It is the bike for
every kind of customers and with different choices. This bike comes
with all the facilities that all finicky bike lovers really look for in his best
possession

59 | P a g e

Available

Models

Glamour
Model

of

Price Ex.Showroom(Mumbai)

Engine

Price

Herohonda Glamour Fi 124.8

Rs. 53,000

Herohonda Glamour Fi
Price Rs.53,000
Price Ex. Showroom (Mumbai)

Specifications

Colors

Dimensions and Weights

Length

2005 (mm)

Width

735 (mm)

Height

1070 (mm)

Wheelbase

1265 (mm)

Seat Height

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Ground Clearance

150 (mm)

Fuel Tank Capacity

12 (L)

Reserve

Tank

Capacity

1.5 (L)

Self Kerb weight

129 (kg)

Kick Kerb weight

125 (kg)

Performance
Max Speed

Acceleration(0-200m) Overtaking
Acceleration for 200 m (at 40kmph)
Acceleration
kmph)
Mileage

(in

(0-60

Indian -

61 | P a g e

Mode)
Body and Tyre
Frame

Front Suspension

Telescopic Hydraulic

Rear Suspension

Swing Arm

Front Tyre

2.75 x 18 - 42 P

Rear Tyre

3.0" x 18 - 52 P

Front Brake Drum

240 (mm)

Front Brake Disc

Rear Brake Drum

130 (mm)

Rear Brake Disc

Engine and Transmission

Engine Type

Air-Cooled, 4-stroke
OHC

62 | P a g e

Engine response

Displacement

124.8 (cc)

Net Power

9.0bhp@7000rpm

Torque

10.3Nm@4000rpm

Air Filter

Carburettor

ACG

Power

Generating Capacity

Oil Capacity

Transmission

4-Speed

Gear Shift Pattern

Electricals
Ignition

Battery In Kick Start

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Battery In Self Start

Headlamp

35W

35W

Halogen
Tail / Stop lamp

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65 | P a g e

Research Methodology
Research methodology is considered as the nerve of the project. Without
a proper well-organized research plan, it is impossible to complete the
project and reach to any conclusion. The project was based on the survey
plan. The main objective of survey was to collect appropriate data,
which work as a base for drawing conclusion and getting result.
Therefore, research methodology is the way to systematically solve the
research problem. Research methodology not only talks of the methods
but also logic behind the methods used in the context of a research study
and it explains why a particular method has been used in the preference
of the other methods

Research design

Research design is important primarily because of the increased

complexity in the market as well as marketing approaches available to
the researchers. In fact, it is the key to the evolution of successful
marketing strategies and programmers. It is an important tool to study
buyers behavior, consumption pattern, brand loyalty, and focus market
changes. A research design specifies the methods and procedures for
conducting a particular study. According to Kerlinger, Research Design

66 | P a g e

is a plan, conceptual structure, and strategy of investigation conceived as

to obtain answers to research questions and to control variance.

Type of research is Descriptive Research

The type of research adopted for study is descriptive. Descriptive studies

are undertaken in many circumstances when the researches is interested
to know the characteristic of certain group such as age, sex, education
level, occupation or income. A descriptive study may be necessary in
cases when a researcher is
interested in knowing the proportion of people in a given population
who have in particular manner, making projections of a certain thing, or
determining the relationship between two or more variables. The
objective of such study is to answer the who, what, when, where and
how of the subject under investigation. There is a general feeling that
descriptive studies are factual and
very simple. This is not necessarily true. Descriptive study can be
complex, demanding a high degree of scientific skill on part of the
researcher.
Descriptive studies are well structured. An exploratory study needs to be
flexible in its approach, but a descriptive study in contrast tends to be
rigid and its approach cannot be changed every now and then. It is
67 | P a g e

therefore necessary, the researcher give sufficient thought to framing

research.
Questions and deciding the types of data to be collected and the
procedure to be used in this purpose. Descriptive studies can be divided
into two broad categories: Cross Sectional and Longitudinal Sectional. A
cross sectional study is concerned with a sample of elements from a
given population. Thus, it may deal with household, dealers, retail
stores, or other entities. Data on a number of characteristics from sample
elements are collected and analyzed. Cross sectional studies are of two
types: Field study and Survey. Although the distinction between them is
not clear- cut , there are some practical differences, which need different
techniques and skills. Field studies are ex-post-factor scientific
inquiries that aim at finding the relations and interrelations among
variables in a real setting. Such studies are done in live situations like
communities, schools, factories, and organizations.
Another type of cross sectional study is survey result, which has been
taken by me. A major strength of survey research is its wide scope.
Detail information can be obtained from a sample of large population
.Besides; it is economical as more information can be collected per unit
of cost. In addition, it is obvious that a sample survey needs less time
than a census inquiry. Descriptive research

68 | P a g e

includes survey and fact finding enquiries of different kinds of the major
purpose. Descriptive research is description of the state of affairs, as it
exists at present. The main characteristic of this method is that the
researcher has no control over the variables; he can only report what has
happened or what is happening. The methods of research utilized in
descriptive research are survey
methods of all kinds including comparative and co relational methods.
The reason for using such needs to be flexile in its approach, but a
descriptive study

BRANCH
1 2 3 in contrast tends to be rigid and its approach cannot be changed
ever now and then.
DEALER MANAGEMENT
Mapping of regional dealers.
They have been divided into three categories on the basis of their
turnover and the selling capacity.

-1
-2
-3

69 | P a g e

-1 Includes the modern trade and they have direct billing from the
branch office. They have high turnover and the company depends
heavily on them
-2 includes the distributors. They have direct billing from the branch
office. Their turnover is also high.
-3 Includes the sub dealers .They have direct billing from distributors or
from the branch office. Their turnover is not so high, but there are few
sub dealers whose potential is quite high. According to sales the branch
has designated as gold and silver sub dealers.

Data collection methods:

After the research problem, we have to identify and select which type of
data is to research. At this stage; we have to organize a field survey to
collect the data.
One of the important tools for conducting market research is the
availability of necessary and useful data.
Primary data: For primary data collection, we have to plan the
following four important aspects.
Sampling
Research Instrument

70 | P a g e

Secondary Data :The Companys profile, journals, product profile

,internet, news paper and various literature studies are important sources
of secondary data.
Data analysis and interpretation
1. Questionnaires
2. Pie chart and Bar chart
Questionnaires:
This is the most popular tool for the data collection. A questionnaire
contains question that the researcher wishes to ask his respondents
which is always guided by the objective of the survey.
Pie chart:
This is very useful diagram to represent data , which are divided into a
number of categories. This diagram consists of a circle of divided into a
number of sectors, which are proportional to the values they represent.
The total value is represented by the full create. The diagram bar chart
can make comparison among the various components or between a part
and a whole of data.

Bar chart:
This is another way of representing data graphically. As the name
implies, it consist of a number of whispered bar, which originate from a

71 | P a g e

common base line and are equal widths. The lengths of the bards are
proportional to the value they represent.

Preparation of report:
The report was based on the analysis and presented with the findings and
suggestions. The sample of the questionnaires is attached with the report
itself.

Sampling Methodology:
Details of the sampling methodology, I have made questionnaire. The
one is made for the Customer.
No. of questions in questionnaires for customer: 12
No. of question related to Hero Moto Corp (previously Hero Honda) :
06
No. of people met during the research: 100
No. of respondents during the research: 90
Sample unit Professionals, Business man,
Employees, Students

72 | P a g e

73 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1) Which bike do you have?
Hero Honda

30

Bajaj

30

Any other

30

INTERPRETATION: - Out of the sample size of 90 customers, 30 customers are

of Hero Moto Corp (previously Hero Honda), 30 are of Bajaj and 30 customers of
TVS bikes are taken into consideration.

74 | P a g e

Q2) Which Model do you Have?

Hero Moto Corp

Bajaj

TVS

Splender

13

CT 100

Flame

Passion

Discover

11

Star City

Karizma

Pulsar

10

Apache

Any other

10

Any other

Any other

10

HERO MOTO CORP (PREVIOUSLY HERO HONDA)

Any other

Karizma
Series1
Passion

Splender

10

15

20

75 | P a g e

INTERPRETATION: - In Hero Moto Corp (previously Hero Honda) mostly the

customers are having splendor while the ratio of the customers using Passion,
Karizma and other bikes are comparatively low.
BAJAJ

INTERPRETATION: - In Bajaj the customers are giving more preference to

Discover and Pulsar models
TVS

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INTERPRETATION:- In TVS Bikes the customers are givig more preference to

the other models rather than Flame,Starcityand Apache.
Q3) In which family Income level do you Fall?

100000-200000

22

200000-300000

45

300000-400000

23

above 400000

10

INTERPRETATION: - The maximum numbers of customers that are using these

bikes fall in the income group of 200000-300000. While this ratio is minimum in
case of customers whose income level fall between 300000-400000.

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Q4) For how long do you own a bike?

0-1 year

34

1-2 year

29

2-3 year

26

above 3 year

11

INTERPRETATION: - It is observed that mostly the customers are having

new bikes.

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Q5) For what purpose do you use your Motor Bike?

Hero Moto
Corp
(previously
Hero Honda)
Bajaj

TVS

38
Office Purpose

13

42

Personal purpose

17

15

27

Joy Purpose

10

18

10

Other

40

15

15

INTERPRETATION:- The customers are using their bikes mostly for official and
personal purpose.

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Q6) How do you come to know about this Motor Bike?

Hero Moto
Corp
(previously
Hero
Honda)

TVS

Bajaj

Newspaper

28

33

22

Television

22

28

18

Magazine

16

28

Friends & Relative

37

13

22

INTERPRETATION: - It is observed that the awareness of Hero Moto Corp

(previously Hero Honda) bikes mostly comes from friends while of Bajaj and TVS
the awareness comes from newspapers and televisions
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Q7) Does Advertisement Influence your decision in choosing a Motor Bike?

Yes

65

No

15

Cant say

20

Cant say
20%

No
15%
Yes
65%

INTERPRETATION: - Out of the sample size of 100 customers, 65 customers

agrees with the fact that advertisements play a very significant role in influencing
their behavior to choose the bike. On the other hand 15 customers do not agree to
this fact. While remaining 20 customers are not sure about it.

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Q8 Are you satisfied with the performance of the bike that you are
currently havin?
Yes

55

No

28

Cant say

17

Cant say
17%

No
28%

Yes
55%

INTERPRETATION:- Out of the sample size of 90 customers, 55 customers says

that they are satisfied with the performance of their bikes. On the other hand 28
customers are not satisfied with the performance of the bikes that they are having.
While the remaining 17 customers are unable to say anything.

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Q9) Do you have full knowledge about Bikes before buying?

Hero Moto Corp
(previously Hero
Honda)
Bajaj

TVS

Yes

42

34

37

No

37

27

22

Cant Say

11

29

31

INTERPRETATION:- It is observed that most of the customers are having

full knowledge of the bike before purchasing.

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Q10) Which Factor below Influence your decision?

Hero Moto Corp
(previously Hero
Honda)
Bajaj

TVS

Price

17

22

28

Mileage

28

15

15

Quality

11

20

16

Resale Value

12

14

17

Status symbol
32
19
14
HERO MOTO CORP (PREVIOUSLY HERO HONDA)

INTERPRETATION:- In Hero Moto Corp (previously Hero Honda) bikes the

mileage of the bike and the value that it adds to the status symbol of the customers
influences the decision criteria of most of the customers.

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BAJAJ

INTERPRETATION:- In Bajaj bikes customers gets more influenced by the price

and quality of the bike and also they think that it adds value to their prestige.
TVS

INTERPRETATION: - In TVS bike the economic price of the bikes influences the
buying behavior of the customers.
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Q11) How would you rate the following factors of Bikes with respect to
different company?
Hero Honda

Bajaj

TVS

Mileage

74%

72%

68%

Price

68%

65%

47%

Pick up

70%

80%

62%

Maintenance
Look &
Shape

58%

62%

74%

85%

80%

72%

Brand Image

53%

55%

69%

INTERPRETATION: - It is observed that in rating of different features of different

bikes people give maximum rating to the look and shape of the bike. At the second
level they give their rating
86 | P a g e

to the pick up. At the third level they rate mileage. And at the fourth level they give
points to maintenance. At last they rate price and brand image.
Q12) If new Bike with good features comes in, then would you like to change
your bike?
Hero Moto
Corp
(previously
Hero Honda)

TVS

Bajaj

Yes

10

16

14

No

16

11

11

Cant say

INTERPRETATION:- It is observed that the customers of Hero Moto Corp

(previously Hero Honda) bikes are not ready to change their bikes even if a new
87 | P a g e

bike comes in with good features. While majority of the customers of Bajaj and
TVS are ready to change their bikes if new bike provides some good features to
them.

88 | P a g e

89 | P a g e

FINDINGS
During this research project I came in to contact with many customers who
are having bikes. It has been found that in Hero Moto Corp (previously Hero
Honda) mostly the customers are having splendor while the ratio of the customers
using Passion, Karizma and other bikes are comparatively low. In Bajaj the
customers are giving more preference to Discover and Pulsar models and in case of
TVS Bikes the customers are givig more preference to the other models rather than
Flame,Starcityand Apache. The maximum numbers of customers that are using
these bikes fall in the income group of 200000-300000.
It has been observed that the customers are using their bikes mostly for
official and personal purpose. It is observed that the awareness of Hero Moto Corp
(previously Hero Honda) bikes mostly comes from friends while of Bajaj and TVS
the awareness comes from newspapers and televisions. Out of the sample size of
100 customers, 65 customers agree with the fact that advertisements play a very
significant role in influencing their behavior to choose the bike. On the other hand
15 customers do not agree to this fact. While remaining 17 customers are not sure
about it.
When the customers are asked that are they satisfied with the performance of
their bikes then most of them agrees to the fact. Out of the sample size of 90
customers, 55 customers says that they are satisfied with the performance of their
bikes. On the other hand 28 customers are not satisfied with the performance of the
bikes that they are having. While the remaining 10 customers are unable to say
anything. It is observed that most of the customers are having full knowledge of
the bike before purchasing
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It has been seen that In Hero Moto Corp (previously Hero Honda) bikes the
mileage of the bike and the value that it adds to the status symbol of the customers
influences the decision criteria of most of the customers. In Bajaj bikes customers
gets more influenced by the price and quality of the bike and also they think that it
adds value to their prestige. While in case of TVS bike the economic price of the
bikes influences the buying behavior of the customers.
It is observed that in rating of different features of different bikes people
give maximum rating to the look and shape of the bike. At the second level they
give their rating to the pick up. At the third level they rate mileage. And at the
fourth level they give points to maintenance. At last they rate price and brand
image.
It is observed that the customers of Hero Moto Corp (previously Hero
Honda) bikes are not ready to change their bikes even if a new bike comes in with
good features. While majority of the customers of Bajaj and TVS are ready to
change their bikes if new bike provides some good features to them.

91 | P a g e

92 | P a g e

CONCLUSION
1. Most of the Flame, Apache, Pulsar, CBZ & Karizma are purchased by young
generation 18 to 30 years because they prefer stylish looks and rest of the
models of Hero Moto Corp (previously Hero Honda), TVS and Bajaj are
purchased more by daily users who needs more average of bikes than looks.
2. Hero Moto Corp (previously Hero Honda) is considered to be most fuelefficient bike on Indian roads.
3. Service & Spare parts are available throughout India in local markets also.
4. While buying a motorcycle, economy is the main consideration in form of
maintenance cost, fuel efficiency.
5. Majority of the respondent had bought their motorcycle more than 3 years.
6. Number of products is large in comparison to others
7. The distribution policies are more efficient then any other company .
8. Hero Moto Corp (previously Hero Honda) make more stress on advertisement
on television and help there dealers for local advertisement.
9. The pricing policy of Hero Moto Corp (previously Hero Honda) is for better
than the pricing policy of the competitors.

93 | P a g e

10.Now the performance of Hero Moto Corp (previously Hero Honda) product is
also very good regarding to the bike owner of the Hero Moto Corp (previously
Hero Honda).

94 | P a g e

95 | P a g e

RECOMMENDATIONS
1.

Hero Moto Corp (previously Hero Honda) should think about fuel efficiency
in case of upper segment bikes.

2.

More service centers should be opened.

3.

Maintenance cost and the availability of the spare parts should also be given
due importance.

4.

They also introduce some good finance/discount schemes for students.

5.

The price should be economic.

6.

Advertisement policy should be emphasizing on the unique point of the bike.

7.

The company should follow the easy lone facility.

8.

Looks of Hero Moto Corp (previously Hero Honda) bikes should be modified.

9.

The company can affect the market through linking the brand with Indian
tradition and culture.

10. Showroom employees are unable to convince the customer, so appropriate

training programs should be launched to educate the employees.
11. The company should followed some sale promotion strategies like exchange
offer, discount etc.
12. The company should generate more brand loyalty through aggressive
promotional tools and better quality product.
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13. The company should provide the incentive plan to the sales persons of the
showroom.
14. The company should provide a Gift Boucher like key ring, manual bag,
calendar etc. to the bike owner

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BIBLIOGRAPHY
1. www.herohonda.com
2. www.google.com
3. www.bajaj.com
4. www.twowheeler.com
5. www.extrememachines.com
BOOKS:
Marketing Management (Philip Kotler)
Marketing Management ( Rajan Saxena)
Foundation of Advertising Theory & Practice
(S.A.Chunawala /K.C. Sethia.)
Fundamental of Marketing
(Etzel Machel / J.Bruce.Walker)

SOURCE
Advertising and Marketing
Annual Report of Hero Moto Corp (previously Hero Honda)
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QUESTIONNAIRE
NAME: -
CONTACT NO .
AGE:-

15-20
25-30

OCCUPATION:-

Businessman
Student

20-25
Above 30
Employee
Other

Q1) Which Bike do you have?

Hero Moto Corp (previously Hero Honda)

Bajaj

TVS

Q2) Which Model do you have?

Hero Moto Corp (previously Hero Honda): -

Bajaj: -

TVS:-

Splendor

Karizma

Other

CT 100

Discover

Pulsar

Other

Flame

Apache

Star city

Other

Passion

Q3) In which Family Income do you Fall?

100000-200000
300000-400000

200000-300000
Above 400000
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Q4) For how long do you own a Bike?

0-1 year

1-2 year

2-3 year

above 3 years

Q5) For what purpose do you use your Motor Bike?

Office Purpose

Personal Purpose

Joy Purpose

Other

Q6) How do you come to know about this Motor Bike?

Newspaper

Television

Magazines

Friends/Relatives

Q7) Are you satisfied with the performance of the bike that you are currently having?
Yes

No

Cant say

Q8) Does Advertisement Influence your decision in choosing a Motor Bike?

Yes

No

Cant say

Q9) Do you have full knowledge about Bikes before buying?

Yes

No

Cant say

Q10). Which factor below influence your decision?

Price

Mileage

Resale Value

Status Symbol

Quality

102 | P a g e

Q11) How would you rate the following factors of bikes with respect to different companies?
Hero Moto Corp (previously Hero Honda)
Bajaj

TVS

Mileage
Price
Pick up
Maintenance
Look/Shape
Brand Image

Q12) If new bike with good feature comes in, then would you like to change your bikes?
Yes

No

Cant say

Q13) Any Suggestions for Company

Date:

(Signature)

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