ESTEBAN, CHESKA MARIE FRANCE J.

4AD-1

TOPIC: Dunkin Donuts: Repackaging Redesigning of Take-out Coffee and Donut

ARTICLE NO.1
From Simple Meals and Coffee Delivery Beginning
It was in 1946 that Mr. William Rosenberg founded what was known as the Industrial Luncheon
Services (ILS). Originally set up to deliver meals and coffee to factory workers in the outskirts of
Boston, Massachusetts, ILS became successful and led Mr. Rosenberg to open his first Coffee
and Donut Shop in 1948, which he named, Open Kettle.
The Birth of Dunkin Donuts Brand
Mr. Rosenberg changed the name to Dunkin Donuts in 1950. From a total of five shops,
Dunkin Donuts has tremendously jacked up its growth and awareness, which served as the
foundation for its brand leadership and popularity.
The tremendous growth, marked by increasing sales every year, can be attributed to its quality
products and the conscientious implementation of standards.
Sustaining Brand Leadership and Popularity
In 1960, Mr. Rosenberg founded an International Franchising Association, which gave Birth to
the Business Franchising Model of the brand. This facilitated the rigorous and intensive
preparation of any new Dunkin Donuts Franchise aspiring to carry the brand.
DUNKIN
In 1963, Mr. Robert Bob Rosenberg became the President and the Chief Executive Officer
(CEO), which ensured continuity of the success the company had been experiencing. The
establishment of the Dunkin Donuts University in 1966 paved the way for the four-week
program, which aimed to equip participants with the knowledge and the discipline to sustain
brand leadership.
Source: http://dunkindonuts.ph/about-dunkin/
ARTICLE NO. 2
Dunkin' Donuts is Going Green
Dunkin Donuts is throwing out its foam coffee cups. Dunkin Brands Group, parent company of
Dunkin Donuts and Baskin-Robins, announced in its corporate social responsibility (CSR)
report that it will phase out foam cups in the next two to three years and start testing a more
eco-friendly paper cup with recycled content. During the transition, it will recycle the foam cups
at restaurants it owns.
As You Sow, a nonprofit organization that promotes corporate responsibility through
shareholder advocacy, has been pushing the company to improve the recyclability of its
beverage packaging since initiating a shareholder dialogue with the company last year. As You
Sow advocated many of the actions announced by Dunkin, in particular the phase-out of foam
cups.

"We are pleased that Dunkin Donuts is beginning to take responsibility for reducing the health
and environmental impacts of its foam cups," says Conrad MacKerron, senior vice president at
As You Sow. "Promoting on-site recycling and improved recyclability are steps in the right
direction."
MacKerron leads As You Sows Waste program, which is encouraging quick-service food
brands including Dunkin Donuts, McDonalds, and YUM! Brands to recycle their post-consumer
food and beverage packaging on-site. Dunkins actions represent the most recent success from
these dialogues, following the 2012 move by McDonalds to test a non-foam coffee cup.
MacKerron pressed Dunkin and McDonalds to phase out polystyrene foam because of its
negative impact on the environment.
Polystyrene foam is difficult to recycle and is pervasive in the marine environment, carried
through storm drains to the ocean. There, it breaks down into indigestible pellets which poison
birds and marine animals. It is also one of the most common types of debris found on beaches.
Styrene, used in the production of polystyrene, also carries occupational safety risks. The
International Agency for Research on Cancer classified it as a possible human carcinogen and
several epidemiologic studies suggest an association between occupational styrene exposure
and increased risk of leukemia and lymphoma.
Although the move away from polystyrene-based cups is a positive step, Dunkin has much
more to do. "Dunkin will provide cup recycling only at the 26 stores it owns nationwide, leaving
thousands of franchise locations with unrecycled cups," says MacKerron, adding that he hopes
"the company can incentivize its customers and franchisees to participate in recycling not only
cups but also food packaging."
Currently, Pret A Manger is the only quick-service food chain to recycle a range of postconsumer food and drink packaging on-site. Starbucks has committed to recycle all its paper
and plastic cups in company-owned stores by 2015. McDonalds has not yet announced the
results of its pilot project that tested replacing foam cups with paper ones.
As You Sows Waste program encourages major consumer brands to take responsibility for
their post-consumer packaging. Previously, it obtained commitments from Coca-Cola Co.,
PepsiCo, and Nestl Waters N.A. to increase recycling of their beverage bottles and cans.
Source: http://www.qsrmagazine.com/news/dunkin-donuts-going-green

TOPIC: Philips Quality Foods: Repackaging Redesigning of Label

ARTICLE NO. 1
Philips is one of the leading, pioneer food brands in the Philippines. Its line of canned food
products includes green peas, frankfurters, meat loaf and its highly popular vienna sausage.
Known for its quality and consumer friendly pricing, Philips has been a Filipino family favorite for
over 50 years.

Source: http://federated.info/?page_id=346
ARTICLE NO. 2
Philips Meat Loaf
Manufacturer/Distributor? TRIDEM Makati City, Metro Manila

Net Weight on label: 150g

Actual Net Weight:142g
Gross Weight:182g
--------------------------With Best Before Date: Yes
NOTE: **The label of the can says that the: "Best Before Date is Embossed on can ID" but as I
checked the bottom of the can, the best before date is PRINTED on a blurry dot-matrix-type ink
NOT EMBOSSED***
With Expiration Date: None
With Date Manufactured: None
With Nutritional Labels: None
-------------------------Bought at: Welcome Supermart, Quezon City
Price: P16.00
------------------------INGREDIENTS

Beef
Pork Trimmings-parts from
pig, also used in sausage.
Iodized Salt
Spices-not clearly specified
Cereal-a binder to create a doughy effect on the meat loaf
Sugar
Sodium Erythrobate-a sodium salt of erythorbic acid. Reduces Nitric Oxide for faster curing of
the meat. Improves flavor and reduces carcinogens
Sodium Nitrite-meat preserver and prevents growth of bacteria.
----------------------REVIEW
The color of the meat loaf is quite pink.
It's not oily and it has a milder taste compared to other meat loaf in the supermarket. A price of
P16.00 per can is quite a deal if your after something that's not as strong tasting and affordable.
Source: http://uncannystories.blogspot.com/2011/08/philips-meat-loaf.html

TOPIC: Maxs Corner Bakery: Repackaging Redesigning of Pastry Products

ARTICLE NO.1
Max's expands overseas operations, pushes 'Corner Bakery' business
By Armin A. Amio, BusinessMirror
MANILA, Philippines - It looks like the house that fried chicken built is set to open more
homes outside the Philippines, particularly in the Middle East.
Marc H. San Juan, international marketing manager, and Edgar Allan Caper, corporate
marketing manager, revealed that a partnership with Dubai-based Landmark Group owned by
Indian billionaire businessman Micky Jagtiani, is expected to open more doors for the foodservice company to set up shop in that part of the world.
Landmark is a retail stores group, with over 600 stores in the Gulf, India, Pakistan, China and
Spain.
Two Maxs outlets have opened in Dubai and one in Abu Dhabi is scheduled to start operations
in August. The restaurants can seat between 150 and 200 customers with function rooms for
events.
When one of the Dubai outlets was opened, homesick Pinoys lined up and weathered the 40degree Centigrade weather just to get a chance to eat Maxs crispy fried chicken. We had a
waiting list of over 100-plus, said the company executive.
San Juan pointed out that the company wants to be the showcase for Filipino cuisine abroad.
Although the bulk of our customers are overseas-based Pinoys, San Juan said, more and
more foreign nationalities are getting to know and enjoy Maxs offerings.
The same well-known Filipino favorites are on offer, including lumpiang ubod, lumpiang
shanghai, sinigang and pancit canton, although the restaurant try to incorporate specific
customs and in the region. We offer lamb adobo and sweet and spicy chicken in our Dubai
restaurants, said San Juan. But the best-selling product remains Maxs fried chicken.
When we asked locals and foreign guests why they are dining in our restaurant, they keep
telling us that they liked how we cooked the fried chicken, without any breading or extra
flavoring, he added.
Although the chefs in the Dubai outlets are Indians, the staffers are all Filipinos.
Maxs also has eight outlets in the US and two in Canada. San Juan said the company is also
looking at Europe to set up new stores. We continue to consider markets where there are large
Filipino communities. We continue looking for new franchise opportunities in these areas.
Here in the Philippines, the company is already 50-percent complete with its renovation program
for all 130 branches which it started in 2008. Maxs has employed renowned Budji Layug +

Royal Pineda design architects to update the restaurant interiors. We want Maxs to be a fast
casual dining venue with cool interiors, said Caper. The company is targeting to open at least
10 new stores in the Philippines every year, with focus on emerging areas outside Metro Manila
like in Mindanao and northern Luzon.
At present, the group has a commissary in Paraaque and in Dau, Pampanga, but we may
have to put up a new one to address increasing demand, particularly when new restaurants
come online, said Caper.
The company also continues to be on the lookout for new brands to acquire in an effort to
further expand its portfolio. Included in the Maxs Group are Philippine licenses for Krispy Kreme
and Jamba Juice.
The Corner Bakery businesswhich used to be known as Bakeshop by Maxswill also be
relaunched next week. We want to push this unit as a standalone brand and not just a bunch of
sweet products occupying a corner of the restaurant, said Caper.
Popular offerings are the caramel bars, cake rolls, ensaymada, cakes, mamon and cupcakes.
We want to emphasize the fact that our Corner Bakery products are high-quality yet reasonably
priced pastries and sweet offerings, said Caper.
On the drawing board are new products and possibly Corner Bakery cafs.
In its 65th year, Maxs launched the very popular chicken-all you-can for P165 and then
brought it back the next year, due to very high public demand. This has pushed other food
outlets to offer similar promotions, such as steak-all-you-can and crispy pata-all you can. Maxs
will not offer the same promotion this year, but the company executives said they are cooking
up new gimmicks for their clients, said Caper.
Two years from now, the company will celebrate its 70th year in the business. Were very
excited about it, noted San Juan, adding that the company this early is lining up various
promotions for that milestone year.
Source: http://www.abs-cbnnews.com/business/07/12/12/maxs-expands-overseas-operationspushes-corner-bakery-business
ARTICLE NO. 2
Maxs Corner Bakery is formerly known as Maxs Bakeshop, the then bakery brand of Maxs
Restaurant. Maxs Corner Bakery has always found its origins together with Maxs Restaurant
since it started operations in the 1960s. Ruby Trota, the niece of Maximo Gimenez, put up the
very first bakery at Redemptorist Road in Baclaran. Using pugon (wood-fired oven), they started
producing dinner rolls and loaf breads to supply the demand of the restaurant. Later on the
bakery started making cakes to supply wedding functions and other baked goodies (Hopia
Mongo, Hopia Pork, Eggpie, Pork Empanada and Chicken Pie).
Maxs Corner Bakery also started diversifying its product lines a few years after its inception.

The famous Maxs Ensaymada, chocolate chiffon cake with chocolate fudge icing, banana
cakes, chocolate cakes, food for the gods, caramel cream cakes and different flavored-rolls
were then introduced and were even sold at the takeout counters inside the restaurant.
Maxs Corner Bakery even expanded its distribution network to off-premise accounts that
includes schools, canteens & several dealerships. Then in the 1980s the much-loved Maxs
Caramel bar was born. Initially this was baked using 9X13 pans and was served at party events
before it became the perennial dessert favorite of loyal Maxs patrons.
Now Maxs Corner Bakery has opened its doors to potential franchisees willing to promote and
further the brand into the highly competitive bakeshop industry. Be part of the ever growing
family of Maxs Corner Bakery stores and booths around the Philippines. Own and operate your
very own Maxs Corner Bakery today!
Source: http://www.foodtrip.info/2011/02/maxs-corner-bakery.html

TOPIC: Aficionado Germany Perfume: Repackaging Redesigning of Bottled Perfumes

ARTICLE NO. 1
Aficionado-Germany perfume opens for franchising
Updated August 7, 2006 - 12:00am
Central Affirmative Co. Inc. (CACI), the newest player in the perfumery industry has intensified
its franchising campaign as part of its expansion program.
Aficionado-Germany perfume, the flagship brand of CACI has become one of the most
preferred brands of perfume in the market today.
Established in 2001, Aficionado-Germany perfume is a proudly made Filipino product that
contains 100 percent imported materials from Germany and France. Other local brands contain
two to seven percent of fragrance content while Aficionado-Germany perfume generously has
12 to 20 percent on its eau de toilette (EDT). The scent lasts up to eight to 24 hours and does
not leave stain on clothes or skin.
Aficionado-Germany perfume has a total of 96 outlets and six boutiques in 70 stores nationwide.
Soon, the company will open additional 20 kiosks and carts and eight franchised outlets in the
Philippines this year. Very soon, CACI will open its first foreign store in Jinjiang, China upon the
invitation of SM Management. In China, the brand will carry the Chinese name Fa Lan Duo
Xiang Shuei while locally it is simply known as Aficionado-Germany.
The word aficionado is a Spanish term that means a follower, loyal fanatic or devotee.
Joel S. Cruz, president and CEO of CACI announced that the firm continues to accept
franchisee to speed up its growth. To date, it has a total of 26 existing fully operational
franchised Aficionado stores and still counting.
A franchise package cost of P325,000 (all-in) includes an Aficionado-Germany kiosk or cart,
backlit aficionado stickers, tarpaulin standee, a three-day management and personnel training,
staff uniforms, EDT/cologne testers holder, marketing collateral and P100,000 worth of assorted
aficionado bottled perfumes and colognes. Franchise holders are assured of approximately 15
months payback period due to the popularity of the products.
This October, a huge event will be unveiled by CACI as it launches the new packaging of all
Aficionado-Germany perfumes. The eye-catching and sophisticated modules will be introduced
as well. The old, silver and red-colored kiosks will be replaced by brightly-colored and trendy
carts designed by talented CACI in-house artists.
Source: http://www.philstar.com/business-usual/351443/aficionado-germany-perfume-opensfranchising

ARTICLE NO. 2
Local perfume firm forays in ASEAN
Perfume company Aficionado Germany of Joel Cruz Enterprises Inc. is expanding its reach
overseas after its success in the local mass market for scents and personal care products.
Business is doing very well for Aficionado and Joel Cruz Signatures. Somehow, we captured
the Philippine market already because we have so many stores nationwide, entrepreneur Cruz
said.
He added that, currently, we are focusing on the international market. We want Aficionado and
Joel Cruz Signatures personal care products to be recognized also in other countries.
Cruz said they have already registered their brand names in the Middle East, USA, United Arab
Emirates, and in ASEAN countries.
One thing with ASEAN is we have this harmonization wherein we can bring all our products into
these ASEAN countries. Were quite aggressive now in exporting our products to other
countries, he said.
Cruz said they have recently received a lot of orders from Thailand while there are stores
carrying Cruzs products in Abu Dhabi, UAE and the Netherlands. There are also Filipino
workers who bring Cruzs products to sell there.
However, Cruz said they have to change the formula for the scents in the middle east because
of different consumer preferences.
Thats my dream now, for Aficionado and Signatures by Joel Cruz to be known not just in the
Philippines but also in other countries. Not just being patronized by the Filipinos abroad but also
by the international market, Cruz said.
He noted that its a good thing we have good products, We focus on the concoction of the
products. We usually get the raw materials from Europe, Germany,
France and UK. We dont get fragrances from China, Korea and Taiwan. Its quite less
expensive but the quality in Europe is very good thats why from the very start were getting from
Europe until now even if its expensive.
Source: https://ph.news.yahoo.com/local-perfume-firm-forays-asean-160513789.html