Course: Bachelor of Science in Business Administration, major in Marketing Management

Curriculum: SY 1213
List of Textbooks
First Year
First Semester
Subject
1
2
3
4
5
6
7

English Communication Skills 1

Komunikasyon sa Akademikong Filipino
College Algebra
Social Science 1 or 2 (Please see the subjects below.)
Introduction to Information Technology 1
Physical Education 1 (Please see the subjects below.)
National Service Training Program 1

Second Semester
Subject
1
2
3
4
5
6
7

English Communication Skills 2

Pagbasa at Pagsulat Tungo sa Pananaliksik
Business Statistics
Social Science 1 or 2 (Please see the subjects below.)
Introduction to Information Technology 2
Physical Education 2 (Please see the subjects below.)
National Service Training Program 2

Second Year
First Semester
1
2
3
4
5
6
7
8

Subject
English Communication Skills 3
Humanities 1 or 2 (Please see the subjects below.)
Social Science 3 or 4 (Please see the subjects below.)
Social Science 5 or Humanities 3 (Please see the subjects below.)
Principles of Management
Principles of Marketing
Natural Science 1 or 2 (Please see the subjects below.)
Physical Education 3 (Please see the subjects below.)

Second Semester
1
2
3
4
5

Subject
English Communication Skills 4
Humanities 1 or 2 (Please see the subjects below.)
Social Science 3 or 4 (Please see the subjects below.)
Social Science 5 or Humanities 3 (Please see the subjects below.)
Basic Finance

6 Professional Salesmanship
7 Natural Science 1 or 2 (Please see the subjects below.)
8 Physical Education 4 (Please see the subjects below.)
Third Year
First Semester
Subject
1
2
3
4
5
6
7

Fundamentals of Accounting, Part 1

Microeconomic Theory and Practice
Marketing Management
Human Resource Management
Business Communication
Law on Obligations and Contracts for Business Administration
Human Behavior in Organizations

Second Semester
1
2
3
4
5
6
7
8

Subject
Fundamentals of Accounting, Part 2
Strategic Marketing Management
Distribution Management
Advertising and Sales Promotion
Total Quality Management
Good Governance and Corporate/Social Responsibility
Elective 1 (Please see the subjects below.)
Elective 2 (Please see the subjects below.)

Fourth Year
First Semester
Subject
1
2
3
4
5
6
7

Feasibility Study
Income Taxation for Business Administration
Product Management
Retail Management
Marketing Research
Elective 3
Elective 4

Second Semester
Subject
1 Marketing Management Practicum (Local or International)
Social Science Subjects
Subject
1 Social Science 1: General Psychology
2 Social Science 2: Society and Culture (with Family Planning and Population Education

3 Social Science 3: Life and Works of Rizal

4 Social Science 4: Philippine History (with Politics and Governance)
5 Social Science 5: Basic Economics (with Taxation and Land Reform)
Humanities Subjects
Subject
1 Humanities 1: Philippine Literature
2 Humanities 2: Art, Man and Society
3 Humanities 3: Introduction to Philosophy and Logic
Natural Science Subjects
Subject
1 Natural Science 1: Biological Science
2 Natural Science 2: Physical Science
Physical Education Subjects: The school will choose four (4) from the list below.
Subject
1 Physical Fitness
2 Fundamentals of Rhythmic Activities
3 Fundamentals of Games
4 Individual and Dual Sports
5 Social Recreation
6 Team Sports
Electives: The school will choose four (4) subjects from the list below.
Subject
1 Franchising
2 Consumer Behavior
3 Sales Management
4 E-Commerce and Internet Marketing
5 Special Topics in Marketing Management
6 Direct Marketing
7 New Market Development
8 International Marketing
9 Entrepreneurial Management
10 Services Marketing
11 Industrial Agricultural Marketing
12 Cooperative Marketing
13 Environmental Marketing
14 Law on Negotiable Instruments
15 Sales, Agency, Labor, and Other Commercial Laws
16 Business and Transfer Taxes
17 Financial Management

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