For more information, contact:

Ellen Webner
AT&T
908-901-2589
Ellen.webner@att.com

AT&T CELEBRATES NEW STORE IN CROSSGATES MALL WITH

INNOVATIVE DESIGN THAT MIRRORS CUSTOMERS MOBILE LIFESTYLE
Albany-Colonie Regional Chamber of Commerce Ribbon Cutting Ceremony
Friday, December 12 , at 12 noon
New York Yankees Legend Graig Nettles Appearance
Saturday, December 13, 12:30 p.m. 2 p.m.

ALBANY, N.Y., DEC., 12, 2014 AT&Ts new store design focused on the customers mobile lifestyle
is now a reality in the Crossgates Mall in Albany. The new location has been transformed to provide a
more interactive and engaging store experience for customers.

As part of the grand opening, a ribbon-cutting ceremony will be held on Friday, December 12, at 12
noon with officials from the Albany-Colonie Regional Chamber of Commerce.
As Albanys businesses and consumers rely more and more on mobile technology to stay in touch,
announcements like this become even more important to our economic growth. We will continue to
support policies that attract this sort of investment and advancement, said Mark Eagan, President and
CEO, Albany-Colonie Regional Chamber. Weve worked hard to build a business climate in Albany
that works for businesses and creates job opportunities.

Also, on Saturday, December 13, shoppers invited to meet New York Yankees legend, Graig Nettles,
who will be sigining AT&T autograph cards from 12:30 p.m. 2 p.m. while FLY 92.3 FM entertains
customers. Note: No personal memorabilia will be permitted.

AT&T is offering holiday shoppers a free Fitbit Flex with the purchase of a Lumia 830 smartphone at the
Crossgates Mall location.**
Customers visiting our new Crossgates Mall store will discover an interactive shopping experience built
around their mobile lifestyle, said Thomas DeVito, Vice President and General Manager, New
York/New Jersey, AT&T. Our goal is to be Americas premier retailer by providing an exceptional
experience in every interaction, and weve been working hard to exceed customer expectations by
taking our stores and network to a new level here in Albany.
Flexible Design
Everything about the store is designed for ultimate flexibility. It brings to life AT&Ts mission, brand
vision, and personality while encouraging self-discovery and satisfying curiosity.
The store layout will highlight AT&Ts products and services, devices and accessories across three
unique zones the Connected Experience Zone, the Community Zone, and the Explore Zone.
The new Connected Experience Zone features lifestyle vignettes that offer customers a glimpse of
how products can be used in customers everyday lives. These lifestyle pavilions will highlight
categories such as music, home security, entertainment and more.
Next is the Community Zone, featuring community tables that let customers shop and play in an
open and interactive space. This space has apps, accessories and devices on display to show
customers how they can work together.
Finally, customers can check out the Explore Zone with explore walls that showcase AT&Ts diverse
device line-up and accessories complemented by digital monitors with product information.
Enhanced service experience
What you wont see in these new stores is almost as important as what you will see. Customers will no
longer see the traditional retail cash-register counters. Instead, theyll find round caf-style learning

tables that allow for side-by-side interactions with the AT&T retail consultant to ask questions or learn
about a product or service. All retail consultants carry a tablet supported by a new mobile point-of-sale
system that allows them to help customers anywhere in the store.
Customers also wont see the printed product brochures common in many stores. With digital signage,
e-brochures and interactive video monitors, they can have the information literally at their finger tips
while giving AT&T the flexibility of updating messaging faster and more efficiently.

Holiday Offers and Store Information

AT&T is offering holiday shoppers several deals including a free Fitbit Flex with the purchase of a
Lumia 830 smartphone; when customers switch to AT&T andbuy a new smartphone on AT&T Next
plan they will get a $150 bill credit per line and AT&T is offering the the LG G Pad for $0.99 with the
purchase of ANY smartphone on AT&T Next plan.**
Hours for the new Crossgates Mall store are Monday through Saturday, 10 a.m. 9p.m. and Sunday
11a.m. 6p.m. AT&T has more than 180 retail locations in New York. To find the nearest AT&T store
or Device Support Center near you, visit www.att.com/find-a-store or www.att.com/dsc. Dont forget
you can also make an appointment before visiting your local AT&T store https://www.att.com/storeappointment/.
* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
**Free Fitbit Flex offer ends 1/8/15 while supplies last. May require activation of Lumia 830 w/ qual. plans. Includes black Fitbit Flex bundled in
box only. $150 bill credit: Activate an eligible line, port your number to AT&T and remain in good standing to receive credit in 3 months. Other
charges and restrictions apply. See store for credit details.G Pad: Offer ends January 8, 2015. Requires new 2 year wireless agreement with
qualified plans on both devices. May also purchase smartphone via AT&T Next. Early termination fee, and other charges and restrictions
apply. See store for offer details.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its
subsidiaries and affiliates AT&T operating companies are the providers of AT&T services in the United States and
internationally. With a powerful array of network resources that includes the nations most reliable 4G LTE network, AT&T is a
leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T
also offers the best global wireless coverage, based on offering roaming in more countries than any other U.S. based carrier,
and offers the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U
verse brand. The companys suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available
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