REPORT ON PROJECT

OF SUNSHINE CHILDCARE

2013

3/6/2013
3/6/2013

Department of Finance
University of Dhaka
B.B.A 17th Batch

Submitted To
Shehub Bin Hasan
Lecturer
Department of Finance
University of Dhaka

Submitted By,
SL
1
2
3
4
5
6

Name
ShuvoSarker
Md. MonirHossen
Md. Ershad Ali Mondal
Md. Mofezul Islam
Md. Monirul Islam
Md. Mohiuddin

ID
17-148
17-160
17-022
17-150
17-126
17-106

Date of Submission: 06-06-2013

Remarks

Letter of Transmittal

June 06, 2013

Shehub Bin Hasan
Lecturer
Department of Finance
University of Dhaka
Subject: Submission of the report on Project Management of Sunshine Childcare .
Dear Sir,
It is my great pleasure to submit the report on "Project Management of Sunshine Childcare." which is a part of BBA
Program to you for your consideration. We made sincere efforts to study related materials, documents and examine
relevant records for preparation of the report.

Within the time limit, we have tried my best to compile the pertinent information as comprehensively as possible and
if you need any further information, we will be glad to assist you.

Sincerely Yours,
ShuvoSarker
17-148

ACKNOWLEDGEMENT
At first we would like to thank my course teacherShehub Bin Hasan,Lecturerfrom Department of Finance, DU, for
providing me such an opportunity to prepare the Report on Project Managementof Sunshine Daycare". Without his
helpful guidance, the completion of this project was unthinkable. During our preparation of the project work we have
come to very supportive touch of different individuals & friends who lend their ideas, time & caring guidance to
amplify the reports contents. We want to convey my heartiest gratitude to them for their valuable responses.

OBJECTIVES
______________________________________________________________________________

To know how to develop a project

How to implement a project

To gain the knowledge of Project Management that can occur in an organization.

To gather knowledge about implementation of Project Management.
To learn about how to implement project in real life
To know the process of Project Implementation.

Table of Contents

Name of Contents
1. Executive Summary
1.1 Limitation
1.2 Objective
1.3 Introduction
Product Off
2. Strategy Of IDLC
3. Application of Balance Scorecard
4. Balance Scorecard Map
5. Conclusion
6. Bibliography

Page No
5
8
9
10
11
12
13
23
24
25

EXECUTIVE SUMMARY
Sunshine Daycare is home-based daycare is licensed for up to 12 children in our country ,we are to seek expand to
meet the demand for these services in country. We intend to provide the facility that can accommodate 100-150 kids
and allow it to expand the scope of its services.
Sunshine Daycare will become a type of learning subjects such as language, social science, fitness, nutrition, and the
arts. The company will also offer before and after school care, part-time, pick-up and drop-off services, and summer
camps for kids six months through elementary school . In addition to the owner always being onsite , Sunshine
Daycare will have ample teacher's assistants , as well as a staff chef and nurse and other value-added features , such
as a secure webcam for parents to view their children, will further set apart the services at Sunshine Daycare .
To build awareness of its quality childcare services , Sunshine Daycare will operate with a targeted marketing
strategy. This will include print media advertisement ,a website ,an e-mail newsletter, a Yellow Pages ad , and direct
mailing. Above all, the company will see marked growth as a result of positive word of mouth referrals. All
promotional efforts will underscore the company's provision of a nurturing atmosphere and focus on serving children
of varying ages, allowing it to establish its reputation as a leading childcare provider .
To achieve the company's objectives , Sunshine Daycare is seeking tk 6500000 in total funding through bank or small
business administration backed lending .The bank or SBA -backed loan will be repaid from the cash flow of the
business within seven years ,collateralized by the company's assets, and backed by the personal integrity ,experience,
and contractual guarantee of the company's owner

Methodology of the Report

Analysis has been made on the basis of the objectives mentioned before in the context of Project Management . The
paper will be written on the basis of information collected from primary and secondary sources.

(i)

Primary Data; Discussion with the respective personnel in different organizations.

(ii) For the completion of the present study, secondary data has been collected. The main sources of secondary data
are:
Data from published reports of different organizations
Different Books, Journals, Periodicals, News Papers etc.

Limitations
To make a report various aspects and experiences are needed. But I have faced some barriers for making a complete
and perfect report. These barriers or limitations, which hinder my work, are as follows:

Difficulty in accessing data of its internal operations.

Non-Availability of some preceding and latest data.

Difficulty of applying different techniques of project management

Time Constrains

INTRODUCTION:

Child care or day care is the care of a child during the day by a person other than the child's legal guardians, typically
performed by someone outside the child's immediate family. Day care is typically an ongoing service during specific
periods, such as the parents' time at work.
The service is known as child care in the United Kingdom and Australia and child care or day care in North America
(although child care also has a broader meaning).
Child care is provided in nurseries or crches or by a nanny or family child care provider caring for children in their
own homes. It can also take on a more formal structure, with education, child development, discipline and even
preschool education falling into the fold of services.
Some childminders care for children from several families at the same time, either in their own home (commonly
known as "family day care" in Australia) or in a specialized child care facility. Some employers provide nursery
provisions for their employees at or near the place of employment.
Child care in the child's own home is traditionally provided by a nanny or au pair, or by extended family members
including grandparents, aunts and uncles.But as the number of service holder and otherpromotional are increasing we
hope taking a childcare program will be a good decision.

MISSION:
The companys mission statement is as follows:
It is our ultimate goal to provide excellentsupport , care and security for families and their children.

START UP SUMMARY:
The following tables and graphs detail the funding the company needs to bring its vision to reality.

Start -up Expenses (tk)

R&D
Stationary
Brochures
Consultants
Insurance
Legal
Advertising
Total start up expenses

120000
20000
20000
30000
60000
50000
200000
500000
Start-up Assets (tk)

Working capital
Building
Furniture
Total start-up capital

100000
4000000
1000000
51,00,000

Start-up liabilities
Current borrowing
Total liabilities

10,00,000
10,00,000

Start-up Investment(Tk)
Initial Investment
Total funding

6500000
6500000

Total Requirements(Tk)
Total start-up expenses
start-up assets
total requirements

500000
51,00,000
56,00,000

Products and services:

FuntimeDaycar company's quality home-based services has outgrown its facilities, which is licensed for upto 12
childrenandFuntime Daycare is seeking to move to a larger location by the end of 2017, with space of 100-150 kids.
Here the company will be able to greatly expand the scope of its services, which will include:

Daycare services
Before and after care
Summer camps
Full-and part-time services

PRODUCT SERVICE DESCRIPTION:

It is the goal of Funtime Daycare to provide an environment that fosters the development of children mentally,
physically, socially and emotionally. Children will be provided with quality daycare services in classrooms that teach
social and readiness skills. The owner of Funtime Daycare will always be onsite, as will a nurse; further assurances of
a child's wellbeing will include a secure website where parents can monitor their children via webcams.
Fulltime Daycare will take great care to provide a structured environment for the kids. From infants six-weeks old
through school-age children, the company's comprehensive services will include a Montessori-type learning
environment where classes such language, social science, fitness, nutrition, and the arts are taught. In addition to
education, daily activities will encourage physical fitness, with a playground accommodating basketball, Soccer,
Tennis, and Jungle -Gym style equipment. An on-staff chef will prepare nutritious meals. Additional services will
include providing parents with pick-up and drop-off services before and after school.

MARKET AND DEMAND ANALYSIS

The company's location in Dhaka city. The specific location will be selected to maximize the facility's ability to the
Dhaka city. The following table provides the most current Bangladesh Census data with regard the to
thepopulation growth of the two places,Gulshan and Dhanmondi .

The following table provides pertinent figures for the population surrounding Dhaka city . This data is provided by
Bangladesh Bureau of statistics

2013 Total population

Household income Base
<TK 15000
15000-24999
25000-34999
35000-49999
50000-74000
75000-99999
100000-149999
150000-199999
200000+
Average Household Income

Radius: 3 miles
Dhanmondi

Radius : 33miles
Gulshan

52421
16774
2.7%
3.2%
6.7%
15.5%
22.1%
24.5%
10.9%
12.5%
13%
1200000

105669
35962
3.3%
4.2%
8.1%
20.0%
22.5%
23.2%
7.2%
8.9%
9.1%
1

DEMAND FORECASTING
The total market demand for a product or service is the total volume that would be bought by a defined consumer
group in a defined geographic area in a defined time period in a defined marketing environment under a defined level
and mix of industry marketing effort.

CHILDCARE DEMAND

5%
20%
YES
NO

75%

NEUTRAL

MARKET SEGMENTATION:
The company will be open to clients from every demographic; however, the following likely customer characteristics
have been identified:

Mothers of children six months to twelve years

Single parents/families
Typically with an income at or near the area's median income, or with the childcare vouchers
Living or working within a reasonable commuting distance from the company

Market Needs:
Working mothers and families need a reliable, convenient, and dynamic facility available to them to both keep their
children fully engaged in learningthroughout the day and keep them safe. There is also a perpetual need for smaller
class sizes for pre-school and kindergarten readiness that can allow for one-on-one attention and
individualizeinstruction. As funding for public school system decline and class sizes expand, educational day school
activities are the key to providing young children with the tools needed to create successful, fulfilling lives. The
company will meet this market needs head-on.

STRTEGY AND IMPLEMENTATION SUMMARY:

"Education children Beyond Their Imagination."
Before a company can effectively market itself, it must first establish a strong brand and identity. Funtime Daycare has
therefore build a brand that embodies its core value of excellence in its provision of quality childcare services for
residents of the Dhanmondy area. With more and more parents working out of the home, quality daycare services are
in high demand. To reinforce brand awareness among its intended audience the company will define its brand and
produce its logo using either staff within the company, or will contract with a production or design house to do so.
With its brand and guiding principles established, Funtime Daycare will send a clear message about what it stands for,
thereby building loyalty and encouraging potential customers to patronize the business.
Funtime Daycare intends to achieve the following objectives:
Continue to establish itself as a trusted name in the childcare industry and local community
Build loyal base of customers that is large enough to sustain business
Generate enough revenue to expand operation
In order to reach this operational goals , the company will build on its strength and advantage as outlined in the
following section.

10

COMPETITIVE EDGE:
While there are a variety of other Day care providers within the company's target area of operations Funtime Daycare
will stand apart through its provision of nurturing , attentive childcare . The company intends to capitalize on its
competitor's weakness by building upon the following strength:

Already established in the community

More affordably priced
Offers hot and nutritious meals daily
Play equipment will include basketball, soccer, tennis, and other structured to encourage physical activity
Structured learning programs
Online webcam security system provided for parents to view their children online throughout the day
Comfortable, home-like atmosphere
Fitness, socializing, and eating area provided for staff and parents
Talented experienced, and highly trained teachers and staff
Extensive marketing tactics will reach a large segment of customers

Marketing Strategy:
The company will generate interest in its child care services by utilizing a variety of advertising channels that will
increase the company's exposure among its intended target audience.

PRINT MEDIA:
Print media: Print advertisement will be placed in local area newspapers and community weeklies that are
distributed across the area. These advertisements will include the location of the company and also will offer
limited time membership incentives ensuring that parents of all kids will take an interest in the services
Funtime Daycare has to offer.

Direct Mail: The Company will engage in a direct mail campaignthat involves sending flyers and leaflets to area
residents and businesses within the target area. These flyers will highlight special deals, contact information,
and a description of services and rates. They will also provide limited time discount coupons to encourage
patronage.

INTERNATEADVERTISING:
Website:Funtime Daycare already has a functioning website (http://www.yayakidsdaycare.com/). This site
provides a description of services,curriculum offered, a company profile, daily schedule, and all necessary
contact and location information. The site will be search engine optimize and marketing efforts will be
coordinated with citysearch.com.

E-mail newsletter :The will company will develop a monthly newsletter that will be sent out to leads generated
from demographic information , as well as to the company's already established base of customer . These
newsletters will provide company updates, articles related childcare, as well as a calendar of upcoming events.

LOCAL ADVERTISING:
Word of Mouth: Word travels quickly between peers, family members and colleagues who are pleased with the
quality of childcare their children receive . The company will rely on this form of effective, yet inexpensive
marketing to generate interest its services. Consumer have reported that "A person like me" has become the
most credible source of information about a company or a product-from 20 % in 2003 to 68% today.

Yellow Page:Funtime Daycare will purchase a large advertisement in the Yellow Page , which briefly list the
company's various services , hours of operation , and location

11

REVENUE FORECASTING
The following a three-year revenue forecast. Direct costs include all cost which can be directly tied to revenue and
include "cost of goods."

Revenue Forecast
year 1

year 2

year 3

Units
Infant full day
Preschool
School Age
Total units

150
200
250
600

200
250
300
750

250
300
350
900

Unit price
Infant full day
Toddler/Preschool
School Age

6000
5000
7000

6500
5500
7500

7000
6000
8000

Revenue
Infant full day
Toddler/Preschool
School Age
Total Revenue

Tk 900000
1000000
1750000
3650000

TK 1300000
1375000
2250000
4925000

12

TK. 1750000
1800000
2800000
6350000

Revenue forecasting over the Year

7000000
6000000

6350000

5000000
4925000
4000000
3000000

3650000

2000000
1000000
0
Year 1

Year 2
Revenue

Year 3
Column1

Column2

PROJECTED PROFIT AND LOSS ACCOUNT:

The intends to deploy its funding to maximize growth and profitability. In the profit and loss table, gross margin
equals sales minus direct costs . The "Bottom Line" or profit ( as measured before and after interest , taxes ,
depreciation , and amortization) equals gross margin minus operating expenses .

Pro Forma Profit and loss

Revenue
Expenses
Advertising
Leased equipment
Professional service
Office supplies
Telephone
Utilities
Insurance
Fees/Permits
Maintenance
Other/Misc.
Depreciation
Total personnel

Year 1
3650000

Year 2
4925000

Year 3
6350000

200000
100000
60000
25000
2000
15000
200000
20000
10000
18000
500000
100000

200000
100000
60000
30000
3000
20000
200000
25000
12000
20000
500000
150000

200000
100000
65000
36000
4000
25000
200000
30000
2000
25000
500000
175000

13

Total operating Expenses

EBIT
Taxes Incurred 40%
Net profit

1250000
2400000
960000
1440000

1320000
3605000
1442000
2163000

1380000
4970000
1988000
2982000

Net Profit over The Year

2982000

2163000

1440000

YEAR 1

YEAR 2

YEAR 3

Net Profit

Column1

Column2

OCF CALCULATION:
Particular
EBIT
Taxes Incurred 40%
Depreciation

Operating Cash Flow

Year 1(Tk)

Year 2(Tk)

Year 3(Tk)

2400000
(960000)
500000
1940000

3605000
(1442000)
500000
2663000

4970000
(1988000)
500000
3482000

OCF over The Year

6000000
4000000
3582000
2000000

2663000
1940000

0
Year 0

Year 1

Year 2

Year 3

-2000000
-4000000
-6000000

-6600000

-8000000
OCF

Column1

Column2

14

CALCULATION OF TOTAL NPV

Particular
OCF
Change in NWC
Capital Spending
Total Cash Flow

Year 0
0
(100000)
(6500000)
(6600000)

Year 1
1940000

Year 2
2663000

Year 3
3482000
100000

1940000

2663000

3582000

NPV At 10% Discounting Rate

= (6600000)+1940000/1.1 + 2663000/1.1^2+3582000/1.1^3
= -6600000+6655672
NPV=55672

CONCLUSION:
Project Management is subject where different projects are analyzed by applying different technique. As we select a
project of Sunshine Daycare we are trying here to show why and how we want to take this project. Besides we have
applied different technique to fruitful our project. Every project of any significance these days involves an everincreasing spectrum of individual professional and trade skills. Consequently, a project can only be achieved
satisfactorily through a comfortable working relationship between very many people, with many different personal or
collective objectives. In this brief paper we have endeavored to present an overview of project management as a
modern approach designed to withstand the vicissitudes of such pressures.

15

APPENDIX:
SUNSHINE CHILDCARE
MARKET SURVEY

Date: _____________

Childs Name:

Childs neckname:

Male

Language spoken by the child:

Birthday:

Age:

Parents Name:

Language spoken by the parent:

Occupation:

Age:

Other children and adults living in the household:

Name

Age

Relationship

Has your child had any other childcare experience? Please explain.

0%

40%

60%

YES

NO

16

2. Have there been any recent major changes in your childs life we should know about?
_________________________________________________________________________________________

Major changes in your childs life

Yes

NO

DO Know

3. In general, how does your child react to anxiety or stressful situations?

Reaction of child
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
powerless

Worried
Reactions

Patient
Column1

sleep

Do not Eat

Column2

_____________________________________________________________________________________________

Does your child have any special needs or a developmental delay we should know about?

________________________________________________________________________________________________

Does your child use the toilet on his/her own?

17

Toilet useage of child

8
7
6
5
4
3
2
1
0
YES

No
Toilet Use

Column1

Column2

_________________________________________________________________________________________________

What skills do you want your child to learn?

_______________________________________________________________________________________________________

What activities does your child enjoy most?

Do you want childcare service?

CHILDCARE DEMAND

5%
20%
YES
NO

75%

NEUTRAL

18

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www.womensownresource.org

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