Importance of Data

Q1) Do you consider data essential for day to day working of your company?
Chart 1

Importance of Data

49%

Not a priority

38%

Low Priority
Medium Priority
High Priority
Essential

10%
2%

1%

Table 1
Not a priority

Low Priority

Medium Priority

High Priority

Essential

11

55

43

Explanation:
38% of the companies said that data is essential for the day to day working of the
company to add to this 49% the companies said data is of high priority for them. Hence it can
be easily said that 77% of the companies consider data of great importance. And only 3% of
the companies said data is of least priority.
Inference:
Data is of great importance for a company. Its importance is only getting increased
year after year. The improved operational systems have been ensuring that importance of data
will only increase in spite of automated reports being generated by various ERPs and other
softwares. The numbers obtained here will give a short glimpse of how important data is for a
company. More than 3/4th of the correspondent companies acknowledged that fact that data is
of at most importance. And only 3% regarded data as a non-essential part of a business.

Preferred Data Storage Devices

2) Where do you store data of your company?
Chart 2

Preferred Data Storage Devices

Never

Rarely

50

51

50

Sometimes

Always

49
43

39

36

34

31

27

34

32
26

21

24

21
15

14
7 7

7
2

Laptop
harddisk

Often

PC harddisk

13 13
4

PenDrives

Server
Harddisk

2 3

CD DVD
Roms

Memmory
Cards

Table 2
Never

Rarely

Sometimes

Often

Always

Laptop hard disk

21

27

50

PC hard disk

14

39

50

Pen Drives

36

51

15

Server Hard disk

31

21

13

13

34

CD DVD Roms

32

43

26

Memory Cards

34

49

24

Explanation:
Most preferred data storage device continues to be the Hard disk of Personal
Computer with 50 correspondents stating that they always store data in the Company Desktop
and another 39 correspondents claiming that they often store data in the company desktop.
The second most preferred data storage device is the laptop hard disk. 50 correspondents said
they use laptop hard disk to store data of the company. The third most preferred choice of

data storage device is Server hard disk with 34 correspondents proclaiming that they store
data in server hard disk. CD DVD ROMS and Memory cards are used very rarely to store
data. While pen drives are being used by 51 correspondents to occasionally store important
data.
Inference:
It can be easily inferred from the graph that Hard disk is the main data storage device
used by various companies to store data. Desktop or PC hard disk still continues to be the
data storage device being used by companies. Laptop hard disk is getting more and more
prominence as the secondary data storage device. Server hard disks are seemingly useful as
the desirable data storage device especially in the IT companies and more advanced
companies with efficient systems in place. Pen drives though they enjoy popularity are never
considered a reliable data storage device. It may be due to the frequent misplacing of pen
drives or may be because of the lower capacity. The same problem can be applicable to
Memory cards. Memory cards are not being used as a reliable data storage device apart from
photographers or digital studios. CD DVD roms have become obsolete as numbers of
companies that use CD DVD Roms are very rare.

Faulty Data Storage Devices

3) How often do you come across faulty Data storage devices (Pen drives, Hard
disk)?
Table 3
Never

Rarely

Sometimes

Often

Always

Laptop Hard disk

15

56

26

11

PC hard disk

12

59

31

Pen Drives

19

27

49

15

Server Hard disk

63

40

CD DVD roms

29

39

38

Memory cards

30

43

32

Chart 3

Faulty Data Storage Devices

Never

Rarely

Sometimes

Always

63

59

56

Often

49
40
31

15

19
12

11
4

Laptop
Harddisk

32

15

9
2

1
PC harddisk

30

29

27

26

43

39 38

Pendrives

5
0 0

Server
Harddisk

CD DVD
roms

6
1

1
Memmory
cards

Explanation:
As the graph shows rarely do companies comes across damaged data storage devices
ie yearly once or twice. The hard disks of laptop, desktop rarely gets damaged more than 55
companies agreed to this fact. Server Hard disks are an exception because almost 63
companies agreed to the fact that they have never come across a situation where their server
hard disk gets damaged. Pen drives are the least reliable data storage device with 49
companies agreeing to the fact they come across faulty pen drives at a monthly basis.
Inference:
The sample population does comes across faulty data storage devices. The hard disks
are not perfectly reliable source of data storage. The Server hard disk but are known for their
reliability the number of companies that reported a damage to their server on a hard disk on a
regular basis was virtually none. The Pen drives are considered to be unreliable data storage
devices when compared to the hard disks. CD DVDs are devices that get easily damaged as it
gets old. Memory cards, though are reliable they are prone to errors because of the rough
usage of the device.

Consultant in cases of Data Loss

4) Whom did you consult when data storage device gets damaged?
Chart 4

Consultant in cases of Data Loss

AMC provider

Stellar Data Recovery

30%

3rd Party Vendors

Others

32%

7%
31%

Table 4

AMC provider

Stellar Data Recovery

3rd Party Vendors

Others

36

35

33

Explantion:
32% of companies consult their AMC provider when they come across damage to
data storage devices. 31% of companies consult 3rd party vendors to recover data from
damaged data storage device. 7% of the companies said they would consult Stellar data
recovery when they get into data loss problem.
Inference:
Only 7% of the companies consult stellar data recovery while 31% of the companies
consult 3rd party vendors to recover data from damaged data storage devices. This is an
opportunity for the company to explore. A tie up with the AMC Provider or the 3rd party
vendors in cases of Physical crashes can be of great advantage to the company.

Awareness about Stellar Data Recovery

5) How aware are you about Stellar Data Recovery Solutions?
Chart 5

Awareness about Stellar Data Recovery

15%

7%
23%

Not at all Aware

Slighlty Aware
Moderately Aware

33%

Very Aware
22%

Extremely Aware

Table 5
Not at all aware

Slightly Aware

Moderately Priority

Very Aware

Extremely Aware

25

25

37

17

Explanation
23% of the responders said they were not at all aware of Stellar Data Recovery. 22%
said they were slightly aware of Stellar Data Recovery. 33% said they were moderately aware
about the company while only 15% were very aware about the company. Only just 7% were
extremely aware of Stellar Data Recovery.
Inference
Only 22% of the population are aware of Stellar data Recovery. Rest 72% are largely
unaware about the company Stellar Data Recovery. This provides further scope for marketing
of brand Stellar. The potential for brand Stellar to grow is huge. Effective marketing
techniques could be utilized to improve the brand awareness of Stellar Data Recovery.

Factors Considered in cases of choosing data recovery vendor

6) On a scale of 1-10 with 10 being the strongest influence please rate the
following factors that you take into consideration while you consult a data
Recovery vendor.
Chart 6

Factors Considered in cases of choosing data

recovery vendor
10
9
8
Rating Points

7
6
5
4
3
2
1
0

Confidentia
Service
Customer Advertisem
Location Experience
lity
Rates
Reviews
ents
Series1 8.678571429 8.741071429 8.589285714 7.866071429 8.544642857 7.607142857 6.267857143
Expertise

Table 6
Factors / Points

10

Expertise

16

40

39

Confidentiality

12

15

38

41

Service Rates

24

34

37

Location

10

12

48

25

10

Experience

10

11

20

27

41

Customer Reviews

16

30

22

22

14

Advertisements

19

30

20

17

Explanation:
Factors taken into account while consulting a data recovery vendor were classified
into expertise, confidentiality, service rates, location, experience, customer reviews and
advertisements. Among them the most important factor taken into consideration by most was
confidentiality of the data with an average rating of 8.741 out of 10 second came expertise
with 8.678 out of 10 which was followed by Service rates with 8.589 out of 10, followed by
the experience with 8.544. Location was given an average rating of 7.866 while customer
reviews obtained an average rating of 7.607 and advertisements obtained an average of 6.26
which was the least important factor.
Inference:
The 4 important factors that were considered by companies while consulting a data
recovery vendor are Expertise, Confidentiality, Service Rates and Experience. Stellar Data
recovery has been known for the expertise they have acquired with the class 100 clean room
and wide set of software as well as hardware tools that they have. Stellar data recovery does
maintain confidentiality of data by means of contract of obligation. Stellar data recovery has
an experience close to 18 years in data recovery field which makes it one of the earliest
players in the field. The Service rates of stellar data recovery are also to be given same
importance as that of other 3 factors. Stellar gives equal importance to Location factor and
because of this they have opened branches in almost all of the major cities in India

Ratings of Current Data Recovery Service Provider

7) How would you rate the performance of your current data recovery service
provider?
Table 7
Factors

Very Poor

Poor

Fair

Good

Excellent

Time for Servicing

16

45

36

14

Cost of Servicing

16

46

36

13

Reusability of Data

14

45

39

14

Confidentiality of Data

13

47

36

16

Overall Service

11

49

40

11

Chart 7

Ratings of Current Data Recovery Service

Provider
Very Poor

Poor

46

45

Fair

Good

Excellent
49

47

45

40

39
36

16

36

16

14

1
Time for Servicing

36

14

13

1
Cost of Servicing

16

14

0
Reusability of
Data

13

0
Confidentiality of
Data

11

11

1
Overall Service

Explanation
The companies are generally neither satisfied nor dissatisfied with the current service
data recovery service providers. The number of responders who choose fair as the option is
around 45+ among the sample size of 112 across all the major factors of consideration.
around 40% or 35+ responders said they are being offered good services by the service
providers. While only 10% or 13 responded that the service they get is of excellent quality.
Inference
There is a great bit of competition when it comes to kochi area. The customers in
kochi are not generally dissatisfied with their existing service providers. But still they are
expecting more from the service provider in terms of time for servicing, Cost of servicing,
confidentiality of data and Service rates. This can be considered as an opportunity for Stellar.
If Stellar data recovery could utilize their expertise in data recovery field and provide
excellent service to the customers they could easily gain a lot of customers who are just being
provided satisfactory services by the 3rd paty vendors.

Willingness to Switch to New Data Recovery Provider

8. Are you willing to switch to a new data recovery solution provider?
Chart 8

Willingness to Switch to New Data Recovery

Provider
14%

11%
14%

Not at all likely

Slightly likely

38%

Moderately Likely

23%

Very Likely
Extremely likely

Table 8
Not at all likely

Slightly likely

Moderately Likely

Very Likely

Extremely likely

12

16

26

42

16

Explanation
38% of the responders were very likely to switch to a new data recovery vendor.23%
of the responders said they were moderately likely to switch to a new data recovery vendor.
And 14% of the data recovery vendor said they are extremely likely to switch to a new data
recovery vendor. Only 11% said they are not at all likely to switch to a new data recovery
vendor. And 14% said they are just slightly likely to switch to a new data recovery vendor.
Inference
This provides an opportunity for new players in data recovery industry. About 75% of
the population are willing to switch to a new data recovery vendor. With effective marketing
techniques this could be converted to effective customers of data recovery services. Only
25% of the customers are fully satisfied with the current data recovery solution provider.

Facilities Provided to Customers

9. Mark the facilities provided by your data recovery vendor.
Chart 9

Facilities Provided to Customers

90
80
70

Axis Title

60
50
40
30
20
10
0
Confidentiality

Free Consultation

Free Pick Up And Drop

Media Analysis

Table 9
Confidentiality

Free Consultation

Free Pick Up And Drop

Media Analysis

59

77

19

Explanation
Free consultation remains the most important additional facility offered by data
recovery service providers. Over 80% of responders said they receive free consultations from
their service providers. Confidentiality of data is guaranteed to less than 60% of the
customers. While free pick up and drop services are offered to less than 20% of the
customers.
Inference
Stellar might be the only company to provide all four of these additional facilities to
the customer. Hence if stellar could reach to the customers highlighting these additional
services which are being offered, they could easily gain popularity among the target
audience.

Disk Sanitization Service

10. Have you availed any professional service to destroy confidential data? (Disk
Sanitization Service)
Chart 10

Disk Sanitization Service

12%

Yes
No

88%

Table 10
Yes

No

14

98

Explanation
88% of the responders said they werent aware of disk sanitization services. While
only 12% of the responders were aware of the disk sanitization services.
Inference:
This is relatively an untapped market. Responders dont know the importance of
permanently deleting data from data storage devices. They usually format the device to erase
data from devices. Only 12% of the people knew that data still exist in the device even after
the device is formatted and could easily be recovered from them. Proper awareness about this
factor to the general population could be an easy way to market the brand Stellar.