Product 1 - Change The Future

PROBLEM

SOLUTION

Humans live in a completely

unsustainable way. We're
relying on individuals and elite
minorities to solve huge
systemic problems our species
and planet face. Meanwhile, the
world is full of billions of people
with an incredible capacity for
cooperation and problem
solving genius, but we lack the
tools for teasing out this
untapped potential in us. This
makes for an apathetic and
disempowered society of people
who forget to wonder how things
could be different or how we can
play a part in actually changing
something.

Crowd source the design of a

new web platform which is free
to use, open source and
decentralised. A tool designed
to bring people together to
better understand each other
and the challenges we face. A
tool that re-engages our
imagination and empathy, and
inspires us into cooperative
action through a beautifully
designed process of proposalsbased change making via both
lobbying decision makers (eg.
headteachers, CEOs,
councillors, gvmt, etc) and selforganising.

EXISTING ALTERNATIVES
Elections, e-petitions,
consultation portals, social
media, FixMyStreet, LocalEyes,
etc

KEY METRICS
number of proposals made (and
comments, arguments,
challenges and other
contributions)
number of proposals actioned
by the decision makers being
lobbied

UNIQUE VALUE
PROPOSITION
Time to fix the way we change
things in our schools,
companies and other
organisations, our communities,
cities, the country and our
planet. One proposal at a time,
crowdsourcing collective
intelligence, this is the
movement for a new era of
open, internet-enabled
cooperation like we've never
seen before.
HIGH-LEVEL CONCEPT
Free, open source,
decentralized, proposals-based
cooperative change-making
platform. Co-designed by its
own users, Change The Future
will re-engage people in
becoming an active participant
of re-imagining and redesigning their schools,
companies and others orgs,
their communities, cities and
their planet, together.

UNFAIR ADVANTAGE

CUSTOMER SEGMENTS

Most people already recognise

there are lots of systemic social,
political and economic problems
in the world. Now we just have
to convince people that

The main problem this project

addresses is elitist decision
making. This is why CTF aims to
appeal equally as possible to all
of the amazingly diverse people
in our communities. For this
reason it'd be unproductive to
have a particular target
audience for the initiative,
though we can certainly be
targeted with our roll out
strategy.

a) It is possible that a tool could

be created to help us in
cooperatively tackling these
issues
b) It's worth getting involved now
and exploring how we can
contribute to the process of
building this tool together

CHANNELS
facebook and other social
media ('your friend just
contributed to changing your
school/company/city/country get involved!)
Rolling out through Brighton &
Hove: Printed flyer posted out
with council tax letters
Various news platforms

EARLY ADOPTERS
Those already well up for trying
something radical like this and
who probably have experience
in cooperative action and
democratic decision making and
people who we've met and
enthused. Options for the roll out
strategy include a school,
crowdsourcing ideas for how to
use a particular venue available
in Brighton, various orgs, and
Brighton & Hove (all of it!)

COST STRUCTURE

REVENUE STREAMS

Little to no mandatory costs. This is a better tool than has ever existed for helping
humans to cooperate; learning from each other and improving their shared
environments together - thus, all expenses could theoretically be donated to the
movement, in the name of mutual gain.

Kickstarter (or similar) crowdfunding campaign to raise an initial start up budget to get
the Development Infrastructure of the project off the ground, which in turn will give us the
foundations upon which the self-supporting, self-sufficient project can continue building
itself, developing and continually evolving forever, while simultaneously becoming an
ever better tool for crowdsourcing and actioning changes cooperatively in the real
world. (We may restrict voting on strategic CTF decisions to those who donate at least
1 via the kickstarter campaign, just until the project reaches the Minimum Viable

However, the element/module of the web platform we'll design first will be the
Crowdsourced Workforce & Donation System feature. This will be the infrastructure for

helping pay the living costs of people investing lots of time in the movement. Anyone
can work on the development of the project and/or donate money to it which is
democratically distributed between those workers, and any expenses that are
democratically authorised by everyone.

1 via the kickstarter campaign, just until the project reaches the Minimum Viable
Product phase and is ready to start rolling out).
Possibly un-restricted grants from social interest organisations
Possibly charge for profit companies for the use of Change The Future (so they can
have their own group inside which proposals for improving their products/services are
crowdsourced from the public)

Lean Canvas is adapted from The Business Model Canvas (BusinessModelGeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.