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Danielle Muntyan
The Brief
Context
Deliverables
Solution
All Saints was chosen for the brand to work with due to
only having a look book in the form of an online photo
gallery. Working there part-time as a stylist also, I felt
knowing the brand inside out would add to the value,
whilst being able to pitch the finished book to Area
Managers of All Saints.
Brief Type
Self-Initiated
Considerations
There are several considerations which need to be
looked whilst researching and designing, including:
Format and Binding.
Existing Brand Image and Values.
Typeface.
Colour Scheme.
Target Audience
Evaluation
I really enjoyed this brief from start to finish and feel very
proud and happy with the final outcome. I gave myself
a week to complete this brief, which I found a suitable
time period. I felt being organised helped with this brief,
in terms of research and production.
Primary:
Stylists, Press, Media, PR, etc (NYFW, etc).
Secondary:
Males and Females, aged 18-35.
Mixed Ethnicities.
Returning Customers, Tourists, Families and Couples.
Middle to Upper Class.
Danielle Muntyan
Retail Environment
Brand Experience
Danielle Muntyan
Layout
Type
3/7
Danielle Muntyan
Image Placement
4/7
Danielle Muntyan
Black gloss vinyl has been used for the logo on the
cover, to create a contrast with the matte steel grey
stock.
5/7
Danielle Muntyan
Inner Pages
Photography
Look Numbers
Look References
www.allsaints.com
6/7
Danielle Muntyan
Stores
A list international stores has been listed at the back
of each Look Book, along with a website allowing for
easy access to the products featured throughout.
7/7