Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
By
Amer Sultan
11022720-091
MBA (2011-2015)
UNIVERSITY OF GUJRAT
Date of Submission 22-01-2013
Name of Program Coordinator
__________________________
___________________________
ACKNOWLEDGEMENT
First of all, I am thankful to Almighty Allah, who enabled me under His
tremendous blessing to write this report. The six weeks Internship program, in
the Pakistan Television Corporation is my first experience in my life, where I have
learned a lot about its objective, policies, modes and styles of working and
cluster of other activities. Although the PTV is the central theme of my Project
Report behind this limit, the social, moral and ethical aspects of environment
have left a crucial and long life impact on my behavior.
I also owe my gratitude to Mr. Hassan Ahmed Piracha (Marketing & Sales
Officers PTV Islamabad), Mr. Qasir Abbas (Marketing Officer PTV Islamabad),
and Mr. Ahmed Waqas (Marketing Office PTV Islamabad) for their valuable
discussion, which has inspired me in completing this project.
My special thanks to my family for their well wishes, for bearings & moral support
in all phases of my study Report. Their love and endless prayers have always
been a source of inspiration and determination for me.
Amer Sultan
DEDICATED TO
I dedicated this report especially to my parents and brothers and
friends without whose help and encouragement it would not have
been possible. For me accomplish this task within the specific time
period. I was provided with every facility by my father who was
necessary in order to complete this task.
CONTENTS
Section No:
Title
Executive Summary
Page No:
01
Part I
1.1
Introduction
02
1.2
02
1.2.1
1.2.2
Historical background
Nature of the Organization
02
07
1.2.3
Business Volume
08
1.2.4
Product/service line
08
Tariff Rates
10
1.2.5
PEST Analysis
11
1.2.8
1.3
12
14
1.3.1
Hierarchy Chart
14
1.3.2
Number of Employees
15
1.3.3
Main offices
15
1.3.4
17
1.3.5
21
1.2.4.4
Part II
1.4
Internee work
22
1.4.1
1.4.2
Introduction of office
Details of supervisors
22
23
1.4.3
Daily timetable
23
1.4.4
Department I worked in
26
1.4.5
28
1.4.6
Summary of learning
37
1.5
1.5.1
40
40
1.5.2
42
1.5.3
SWOT Analysis
44
Recommendations
47
References
49
Executive Summary
(FMAS)
Page 1
The media in the whole world play pivotal role to create an awareness among the
masses, which covers all the aspects of life, whether they are related to,
economic, social, and political or recreation. It is the media, which has brought
the world so closer that now it is termed as the Global Village and it gave a new
concept of Globalization and opened a new era of advancement in other fields.
Considering the importance of the media since from the very inception of
Pakistan the need of highly develop and advance media was greatly felt. Thus
state owned media in the shape of PTV was introduced in Pakistan.
It is not denying the fact that at the time of partition of the indo-Pak subcontinent
the present Pakistan had not inherited and advanced media. Thus the 50 years
of any state are considered to be the childhood age. But in this infant age where
it achieved its objectives, there are still grave flaws facing by PTV that need to be
addressed.
(FMAS)
Page 2
(FMAS)
Page 3
The mission of PTV is to disseminate accurate and true information and also
providing healthy and value oriented entertainment.
(FMAS)
Page 4
Now PTV family contains 8 channels and they are listed as following:
PTV HOME
PTV NEWS
PTV SPORTS
PTV NATIONAL
PTV BOLAN
PTV GLOBAL
AJK TV
PTV WORLD (recently new inaugurated)
(FMAS)
Page 5
PTV Sports channel of PTV Network is most popular channel among youth and
also famous on international areas. PTV Sports is fully entertainment channel of
sports. During any live event in anywhere of world PTV emphasis to purchase its
live transmission rights and that time PTV Sports meet the boom stage of
viewership.PTV Sports also played fitness programs, game shows, recorded
famous sports events etc.
1.2.1.5.7 AJK TV
AJK TV (Azad Jammu-o-Kashmir Television) is also national TV channel of
Pakistan, which transmitted to follow Kashmiri people of Azad Jammu-o-Kashmir.
AJK TV covers 50% area of Azad Jammu-o-Kashmir.
(FMAS)
Page 6
PTV World is recently new inauguration channel of PTV Network and that is also
an international channel.
PTV Coverage
Percentage
(in millions)
(in millions)
Punjab
92.12
90.18
97.89%
Sindh
38.15
35.22
92.31%
NWFP+FATA
26.36
21.75
82.50%
Balochistan
8.07
3.78
46.84%
Northern Area
1.20
0.56
46.67%
AJK
4.08
2.04
50%
TOTAL
169.98
153.53
90.32%
(FMAS)
Page 7
There are last five years business volumes of Pakistan Television Corporation:
Serial
Year
Number
Volume Growth
(in millions)
2007-2008
505.257
2008-2009
581.221
2009-2010
732.765
2010-2011
1356.342
2011-2012
1702.304
There are no specific awards that are given to PTV. There are just some
employees of PTV who have different national awards in sports like swimming,
boxing, cricket, badminton etc. moreover PTV has made a lot of successes in a
form that it has accomplished its determined goal very well. It has increased its
business volume. It is the leading broadcasting channel of Pakistan.
(FMAS)
Page 8
US AID and Turkish Culture are been played recently. All the above mentioned
products of PTV can be divided in three parts:
1.2.4.1 News
This part covers the shows based on the current affairs, the daily happenings,
conversations on different topics about politics.
1.2.4.2 Entertainment
This part contains the dramas the shows and films. In dramas we have prime
time drama, soaps, and comedy dramas etc. while in shows PTV produces
Game shows. Reality shows, Singing shows. In films we have tele-films that are
shown occasionally.
1.2.4.3 Sports
In this part PTV covers different sports shows, events or games play on PTV
Sports channel. There are recorded events or some live events according to
viewers interests.
As these are the products during which the ads are played and these are a way
to attract different companies to sponsor them and have there ad played. The
actual thing that PTV sells is its time through which it generates its revenue. So
the prices are set according to the trend of viewers ship during these time bands.
The more the viewers are in number in a particular time band the more shall PTV
charge for that time slot.
(FMAS)
Page 9
PTV
PTV
PTV
PTV
PTV
PTV
HOME
NEWS
SPORTS
NATIONAL BOLAN
GLOBAL
(Rs/min)
(Rs/min)
(Rs/min)
(Rs/min)
(Rs/min)
($/min)
07-08am
15,000
10,000
10,000
10,000
10,000
150
08-09am
15,000
15,000
10,000
10,000
10,000
150
09-10am
20,000
15,000
10,000
10,000
10,000
150
10-11am
20,000
20,000
10,000
10,000
10,000
150
11am-03pm
20,000
10,000
20,000
10,000
10,000
150
03-05pm
20,000
15,000
20,000
10,000
10,000
150
05-06pm
25,000
15,000
20,000
10,000
10,000
150
06-06:30pm
60,000
15,000
20,000
10,000
10,000
150
06:30-07pm
60,000
40,000
40,000
10,000
10,000
150
07-07:40pm
100,000
40,000
40,000
10,000
10,000
150
07:40-09pm
178,150
40,000
40,000
10,000
10,000
150
09-09:30pm
132,225
40,000
40,000
10,000
10,000
150
09:30-10pm
75,000
40,000
40,000
10,000
10,000
150
10-11pm
60,000
25,000
20,000
10,000
10,000
150
11-11:30pm
25,000
25,000
20,000
10,000
10,000
150
11:30pm-12am
10,000
25,000
10,000
10,000
10,000
150
12-01am
10,000
25,000
10,000
10,000
10,000
150
01-07am
10,000
7,500
10,000
10,000
10,000
150
We see that maximum charges are during the prime time drama because at that
time PTV has the maximum number of viewers. And after it the per prime time
and the post prime time. These rates are also changed over time.
(FMAS) Page 10
1.2.5.2 Economical
The situation affects PTV a lot as its is government owned organization so as
the economical situation of the country decreases the funds that are available to
PTV decreases. PTV can manages its expenses by its own profit but as the profit
is also owned by the government and a set budget is given to PTV to meet its
expenses so we can say that the economical situation is harmed PTV is also
effected by it.
1.2.5.3 Social
Social norms and values have a great impact on PTV. PTV is influenced by
different standards of society like life style, religious values, social norms, pattern
of life etc. PTV has to show all its programs according to standards. PTV is used
to promote the societys image. It is used to promote the changes in society, but
at the same time PTV is limited to shows only those things that are acceptable in
(FMAS) Page 11
the society according to their culture. PTV is a family channel so it has to limit its
programs to the level that is seen in families of society in real. Like PTV has to be
careful in showing personal relation, dressing closeness etc. PTV also has to
support the changes that have to be brought in the societies as needed. It is also
used to promote various activities that are done for the benefit of people like
supporting the Pakistan Army in war against terrorism etc. also PTV is trying to
finish the conflict among people that are developed on the basis of social norms,
values, beliefs and culture.
1.2.5.4 Technological
PTV uses the latest and best available technology for its function. Still some time
it is affected by change in technology. It can not rapidly shift from old to new
technology. PTV has to adopt the technology because it has to represent
countrys media at international level. If the speech of President or Prime Minister
is to be given coverage it is done through PTV. So PTV has to keep its
technology up to date. PTV gives its coverage through satellite. It is using 3D
technology. It is not currently using DTH (Direct to Home) service but is looking
to shift towards it. PTV is also using old technology, but as a whole they are
having very reliable and fault free technology.
(FMAS) Page 12
It provides business related information for business which are helpful for
them to improve their business and start new business.
PTV contributed in economic development by teaching people and people
about advancement in different field of business.
Another aspect by which PTV is contributing is that it increases the
demand of goods in the country.
PTV gives entrepreneurial knowledge in the country which motivates
people to start new business at different levels.
PTV also contributes in economic development by keeping people in
touch with stock exchange information as it daily shows the up and down
in share price of various companies in stock exchange.
Further it shows gold rate, currency rate on shows. It shows budget
discussion policy making programs disaster relief and rebuilding
awareness.
All these points further make the economy stronger. This awareness plays a vital
role in increasing the performance of these fields which ultimately results as
development in the economy. Also many new small and medium enterprises are
provided the information to how get started and how to further develop the
business.
PTV contributes to Pakistan economy in the form of income tax, excise duty and
divided to Government. PTV is also providing communication network to the
Government for projecting its policies and programs in an effective manner, the
benefit of which cannot be qualified in financial terms.
(FMAS) Page 13
Managing Director
Admin & Personnel
Department
Marketing
Department
Chief Marketing
Officer
Finance Department
Head of
Marketing/Sales
Finance Manager
General Manager of
Marketing/Sales
Senior Accounts
Officer (02 posts)
General Manger
Executive Manager
Senior Personnel
Officer
(03 posts)
Account Officer
Deputy Controller of
(04 posts)
Personnel Officer
(02 posts)
Marketing/Sales
(03 posts)
Assistance Accounts
Officer (12 posts)
Marketing/Sales
Manager (05 posts)
Assistant Personnel
Officer (02 posts)
Assistance
Marketing/Sales
Executive (09 posts)
Accountants
(16 posts)
Marketing/Sales
Officers (18 posts)
Amer Sultan (11022720-091)
(FMAS) Page 14
(FMAS) Page 15
around 40 million falls under the umbrella of its beams carried through
transmitters at Shujaabad Sahiwal, Jamal Din Wali, Faisalabad, Pasrur and Kala
Shah Kaku.
(FMAS) Page 16
(FMAS) Page 17
(FMAS) Page 18
(FMAS) Page 19
PTV in the role to fulfill its broad and main objective, PTV has to telecast various
types of international and national matters that are of interest for its viewers. It is
being the main objective of PTV to educate its viewer about the values and
norms that are vitally important in formation of a united integrated, disciplined
and peaceful society in the light of Islamic teachings. These objectives have
been achieved by PTV by showing various types of programs regarding religion,
education, entertainment, culture and sports etc so we can say that, the
programs are the main source for PTV to achieve its goals. So for the making
these programs more efficient and to the point PTV has a specific department for
this purpose named as programs. The basic work of the department is to make
programs for its viewers in the perspective of themes like morality, civic, religious
or national responsibilities and drive against narcotics, environmental pollution
and agricultural reforms by highlighting them in discussion, shows, dramas,
documentaries and through anchorpersons in transmission.
(FMAS) Page 20
The section of current affairs has been a real feature of PTV since the day it has
started its operation. It was counted as one of most important thing for the
organization. That department formed in 1982. Many programs have been
played to discuss the important issues arising in the country. The live shows
programs also include in current affairs department. Such live shows include live
telecast of Armed forces parade, Flag hoisting ceremony, Head of State address
to the nation. Documentaries on important national projects and certain sessions
of Senate and National Assembly.
(FMAS) Page 21
(FMAS) Page 22
Week
Date
Task Performed
Supervisor
Overview of
organization
Ramay
Introduction of
working
Ramay
employees
1st Week
Interaction with
supervisors
Ramay
(FMAS) Page 23
Sending a fax to
CMO
Ramay
PESTL Analysis
th
17 August 2012
Introduction of
Marketing
Abbas Zaidi
Agencies
20th August 2012
Contact with
Mr. Hussain
Marketing
Ahmed Piracha
Agencies
21st August 2012
Contact with
Mr. Hussain
Marketing
Ahmed Piracha
Agencies
2
nd
Week
22
nd
August 2012
Receive release
Mr. Hussain
Ahmed Piracha
Receive release
Mr. Hussain
Ahmed Piracha
Receive release
Mr. Hussain
Ahmed Piracha
Filled Contract
Mr. Hussain
Register
Ahmed Piracha
Contact with
Mr. Hussain
Marketing
Ahmed Piracha
Agencies
29th August 2012
3rd Week
th
30 August 2012
31st August 2012
Receive release
Mr. Hussain
Ahmed Piracha
Filled Contract
Mr. Hussain
Register
Ahmed Piracha
Receive RO and
Mr. Hussain
(FMAS) Page 24
filled Contract
Ahmed Piracha
Registar
03rd September
Receive RO and
Mr. Hussain
2012
filled Contract
Ahmed Piracha
Registar
04th September
Forward RO to
2012
main marketing
Abbas Zaidi
Office
th
4 Week
05th September
Forward Release
2012
Instruction to
Ramay
Programs
06th September
Forward Special
2012
Packages to
Ramay
Marketing
Agencies
07th September
Forward Special
Mr. Hussain
2012
Packages to
Ahmed Piracha
Customer
th
th
5 Week
10 September
Forward RO to
2012
11th September
Forward RO to
2012
12th September
Receive RO and
Mr. Hussain
2012
filled Contract
Ahmed Piracha
Register
13th September
Send reminder to
2012
customer for
recovery
14th September
Forward RO to
(FMAS) Page 25
main office
17th September
2012
collection
Abbas Zaidi
18th September
Receive Invoice
2012
Abbas Zaidi
19th September
Received RO and
Mr. Hussain
2012
forward to Release
Ahmed Piracha
20 September
Got information
2012
Ramay
Personnel and
Finance
Departments
st
21 September
Got feedback of
2012
my work
Ramay
(FMAS) Page 26
office is located in Karachi where as regional offices are functioning at all centers
of PTV Lahore, Islamabad, Peshawar and Quetta. Moreover marketing and sales
department has some additional offices at Faisalabad and Gujranwala and newly
in Sialkot to create ease for local industry. The department works in the market
by being in contact with its customers. A major part of department is also helped
by Advertising Agencies which are accredited with marketing department.
Department pays them 15% commission on their gross billings. Contacts
between PTV and clients are also made direct without any advertising agencies.
This department is also responsible for making contracts to purchase programs
that are to be played on channels.
Marketing department has to work on complete process to run ads. They have to
promote their programs and persuade clients to run their ads during the
programs. The next step is to collect the ads from customer by mail then the ads
is sent to censor board to be censored. After this department has to set its place
that during which program the ads is to be played. Then the ads is forwarded to
main marketing office of PTV Karachi which also know as Central Marketing
Office (CMO) from where the order to play the ads is given by preparing a sheet
named Communication Transmission Sheet (CTS). It contains the sequence of
ads. The copy of Communication Transmission Sheet (CTS) is then sent to all
offices in Pakistan. Then the ads will be transmitted and the CTS sheet will be
marked a sign on the ads played. Then a copy of CTS is sent to revenue which
make invoice for it that is send to the client and a time period of 90 days is given
to client to pay the bill. That was a brief introduction of marketing department and
its some part of working.
I mainly engaged with the marketing department but I also got information about
admin and personnel and finance department of PTV which information are
following:
(FMAS) Page 27
The department of admin & personnel is very actively working at PTV. This
department is working in two fields, first is administration in administration the
department is responsible for formulation and implementation of administrative
policies to have coordination with other centers, for overseeing administrative
service, formulation of PTV employee service rules and for making further
amendments in the rule as and when required. To deal with legal matters
instituted for and against PTV in courts is also responsibility of this department.
The second main field is personnel. It has various types of operative functions
that include the activities concerned with procuring, developing employees,
utilizing and maintaining efficient work force. Moreover the department has to
perform some broad functions that are overseeing personnel functions,
formulation and implementation of personal policies, manpower planning
including recruitment, promotion and transfers etc.
(FMAS) Page 28
(FMAS) Page 29
marketing agency that is client will be satisfied with the already transmitted
commercials and is it obtaining its required objectives from the advertisement or
not. I also asked if client is willing to make any changes in time when ads is to be
on air.
PTV also contact directly with customer to deal but there is more chances of risk,
so the use of medium like marketing agencies is the best way to decrease the
chances of loss or risk.
(FMAS) Page 30
After receiving the release order the next task performed by me is given to me by
Manager of Marketing was to filling contract register. In PTV there is a 11
columns contract register. The basic use of contract register is to add the detail
of clients order after receiving release order. In the very first column the contract
number which given by PTV to his customer is written. Contract number is a
number which allocated to client by PTV. In second column the name of the
product is writte which shows that against which product or service the contract
number stands. Then in the third column the duration time of the ads is to be
written. The duration time of ads and product name are given by the client in
release order. Then we have to write the number of spots of ads in fourth column
as given by the client in release order. The fifth column contains the name of
marketing agency which has made the contract possible with client and PTV.
And in sixth column the starting date of ads or contract starting and in seventh
column ending date or expiry date of contract to be written. The eighth column
has the name of center from where the ads is to be transmitted in next column
the cont value is written. The second last or in tenth column is named of Revised
On it is filled if the ads is revised and transmitted again and again at same time.
The last column contain the value of that revised ads
The contract register has to be filled daily as the release order is received as
without it the process in not further transferred to next step. The contract register
is the record of the deal with the client in written that stays with PTV.
(FMAS) Page 31
After forward the release order I received a confirmation or availability call from
the CMO Karachi to played ads at the time specified by client. It is compulsory
because sometime the availability of required time is not possible to play due the
other clients reservation. Before the play ads we sent ads to censored board for
the purpose of quality check.
(FMAS) Page 32
The client before agreed or signed has to read the term and condition of the
contract which are given by PTV. There are some term and condition given to the
client for the purpose of contract between PTV:
While a contract may be in the name of an agency, it will be valid only for
the product mentioned on contract.
Contracts are accepted on the condition that copy and material standards
and to all laws and regulation in force at the time.
On the conclusion of a contract the advertising time will revert to the
corporation and the agency will not have claim on it.
Contract can be made for a maximum period of 52-weeks and are valid
only for the financial year (July-June) in which the contract is made.
Maximum 15% commission on net airtime rates is payable to marketing
agency.
PTV rights to adjust any payment against any dues of agency.
PTV reserves the rights to change the program schedule are shift the
position of spots without notice in such cases advertisers may cancel or
amend their contract if they like.
PTV reserved the right to change the right and conditions without prior
notice, whoever the corporation with allow advertiser 15 days from the
date of the announcement of change in rates and conditions in which to
cancel or amend their contract. Special charges and new condition may
be announced by the PTV from time to time and these shell be binding on
all.
The agency will indemnity the corporation against all actions, claims, and
demands brought are made against the corporation by the reason of any
transmissions of their commercials
PTV reserved the rights to refused to transmit any advertisement material
without assigning any reason in such cases the PTV refund to the agency
and money paid by the agency to the PTV for the particular advertisement.
(FMAS) Page 33
PTV will not be responsible for the damages or loss of advertising material
of any kind
Central excise duty and other charges levied by the Government will be
born the advertisers.
(FMAS) Page 34
days of played ads, and if there is no response after last reminder then PTV have
right to sue on client.
(FMAS) Page 35
These are all tasks performed by me during my internship at PTV. At the end of
my internship period General Manager give me feedback about my performance
during internship in PTV, and I am happy when general manager give me
positive feelings about my work and give me best wishes for future.
(FMAS) Page 36
The period of my life as internee is very responsible, practical and learning part
of my life. That is my first practical work according to my qualifications and I had
a lot of things learned. That was a great experience for me to make a better
decision for my future life.
(FMAS) Page 37
(FMAS) Page 38
employees. My internship will also influence and enhance my skills while doing a
job. That experience also help me in future when I do job then there will be ideas
in my mind according to my skills and work performance of past experience, and
that ideas also enhance me to do good job and increase my performance in
future.
(FMAS) Page 39
(FMAS) Page 40
viewers as well as providing the information about the country to the Pakistanis
residing abroad. Now the important steps are being taken towards establishing a
new channel PTV News exclusively for the purpose of the news. It will telecast
news after every 30 minutes like other international and worldwide channels.
Keeping in view the importance of the Information Technology, it has established
a new department naming Information Technology department. So the PTV
taking positive step to enter in twenty-first Century and give more emphasis on
development.
The marketing department is the functional arm of the firm that is responsible for
overall marketing planning & raising capital, managing the firms cash and market
securities for overseeing the Corporate funds plan and all marketing decision.
The PTV marketing management is concerned with acquisition, marketing &
management of asset (either in form of cash or material) with some overall goals
in mind. Marketing deals can make or break an Organization so marketing is one
of the fastest tracks to the top of an Organization.
The Financial department is one of the most important departments in the PTV
for formulating and implementing the financial policies like all other organizations.
Financial position of the PTV is stable. The short-term liquidity position of the
corporation seems to be strong because current assets and working capital both
are increasing. The stability analysis shows that the owners have a reasonable
share in total assets, this gives a confidence to the creditor as well.
The overall financial position of the Pakistan Television Corporation Limited is
satisfactory but as a universal truth there are certain loopholes which have to be
filled up to make the corporation more stronger, more prosper and more viable.
(FMAS) Page 41
(FMAS) Page 42
carries most of these telecast while individual centres put on air programmes of
regional interest. Transmission via satellite, which commenced as early as 1972,
is now a regular feature and viewer important international event, including sports
of interest to the viewers in the country.
Pakistan Television Corporation also have an academy to train people about
electronic media and new technology and that role play in education sector.
During the starting years of PTV, central training institute was inauguration a
platform for the training of programmed producers and engineering and also for
human resource. This institute has been elevated to a fully fledged PTV
Academy, importing training to television personnel in all fields marketing, news,
engineering, management, finance, current affairs, programs production etc. as
well as arranges Information Technology courses for external candidates.
Improvement with PTV is a way of life over the past years it has developed in all
spheres, regularly and without doubt. It is PTVs earnest enterprise to provide
motivation to the nation intolerance of religion values and residents building
activities as well meaningful programs even in the core of entertainment
programs.
2.2.1 Competitors
PTV Network is those channels which give its coverage directly from satellite and
there is only one direct competitor channel named as ATV. But with the
passage of time and awareness of people the most disadvantage point of
decreasing viewership of PTV is cable network launched.
And now there many indirect competitors television network of PTV Network like
GEO Network, ARY Network. And other hands there are other several individual
TV channel competitors like HUM TV, TV ONE, ARY Digital, Express
Entertainment and GEO TV are the competitors of PTV Home channel.
(FMAS) Page 43
In news sector GEO, ARY News, Express News, SAMAA, DUNIA, WAQAT
News, and News ONE etc. are the competitors of PTV News channel. In sports
sector there is only Pakistani private sports channel named GEO Super is the
competitor of PTV Sports channel. Moreover PTV Network is the lead in the
sector as its maximum coverage in Pakistan.
(FMAS) Page 44
the highest charges of PTV slots is also for that time in which that serials
play.
(FMAS) Page 45
(FMAS) Page 46
Recommendations
There are some suggestions and recommendations which I refer to PTV for
good career plan of employees and management of the organization:
PTV has two main sources of revenue, one is licensing fee and the other
is advertising. PTV can also provide technical services like training
relating to editing, use of cameras and training for the Artists etc.
should consider the latest innovation in the field of science and technology
and should prepare and telecast those programmes up to the maximum
level. This will enhance the public interest in the PTV channel and will be
popularized among the public.
The Government influence should be minimized for the consideration of
programs production and strategic decisions.
Rules and Regulations of PTV Corporation strictly followed in dealing with
the Government.
The TV authorities should have to give attention towards those programs,
which are being offer to the world via satellite. PTV can also increase its
value in the international market by dubbing the popular programs in to
other languages. This will introduce Pakistan into other countries as well.
All the policies and planning should be prepared with the collaboration of
all departments.
Talents must be selected on the basis of their devotions and artistic
capabilities and favoritism must be minimized to ensure the success of
various programs of entertainment.
Fresh blood / graduates in every field should be entertained so that the
traditional and old set up can be modernized on scientific grounds
The objectives and goals of each department must be determined and
communicated clearly to all staff members.
(FMAS) Page 47
(FMAS) Page 48
References
Electronic/web Page
http://www.ptv.com.pk/, accessed 07 Nov 2012
http://en.wikipedia.org/wiki/Pakistan_Television_Corporation, accessed
07 Nov 2012
(FMAS) Page 49