Assignment

On
A case study of Dutch Bangla Bank
Limited
Course Title: Principle of Management
Course Code: Mgt-1113

Submitted to:
Murad Hasan
Senior Lecturer
Department of BBA
Southeast University
Banani, Dhaka-1213

Submitted by:
Md. Ariful Islam
Batch: 29th
Section: C
ID No: 2011210000065
Department of BBA

Southeast University
Banani, Dhaka-1213

Date of submission- 01/08/2012

Executive Summary
The report is as a requirement of BBA program of Southeast University. This report focuses on
Management Process analysis in Dutch Bangla Bank Limited. This part also includes the
limitation of the study. We have discussed about the overall idea of Management Process
Analysis of Dutch Bangla Bank limited. Here we In the final part we have tried to analysis the
report and make recommendation. We also draw a conclusion on the above analysis.
Introduction
Every organization, regardless of size, has developed and implemented its own management
concepts in order for it to run smoothly and accomplish the vision, goals and objectives it has set
forth. As such, the basic functions of management, broken down into four different areas, allow
for it to handle the strategic, tactical and operational decisions for the organization. Management
process is reshaping the basic of business.
Types
Customer service, operations, products and marketing strategies and distribution are heavily or
sometimes eve entirely depends on management process the four functions of management are:
Planning
Organizing
Directing
Controlling

Fig: Types of management function

Planning

Planning is the core area of all the functions of management. It is the foundation upon which the
other three areas should be building. Planning requires management to evaluate where the
company is currently, and where it would like to be in the future. From there an appropriate
course of action to attain the company's goals and objectives is determined and implemented.
The planning process is ongoing. Depending on the circumstances, these external factors may
cause a company to adjust its course of action in accomplishing certain goals. This is referred to
as strategic planning. During strategic planning, management analyzes internal and external
factors that do and may affect the company, as well as the objectives and goals. From there they
determine the company's strengths, weaknesses, opportunities and threats. In order for
management to do this effectively, it has to be realistic and comprehensive.
Provide
direction

Managers on
gage in planning
to
Minimize
waste
redundancy

Reduce the
impact of
change

Fig: Reasons for planning

Organizing
Getting organized is the second function of management. Management must organize all its
resources in order to implement the course of action it determined in the planning process.
Through the process of getting organized, management will determine the internal organizational
structure; establish and maintain relationships, as well as allocate necessary resources. In
determining the internal structure, management must look at the different divisions or
departments, the coordination of staff, and what is the best way to handle the necessary tasks and
disbursement of information within the company. Management will then divide up the work that
needs to be done, determine appropriate departments, and delegate authority and responsibilities.

CEO

Regional
Manager

Regional
Manager
Branch
Manager

Branch
Manager

Branch
Manager

Branch
Manager

Regional
Regional
Manager

Manager

Branch
Manager

Branch
Manager

Fig: Organization management chart

Directing
The third function of management is directing. Through directing, management is able to
influence and oversee the behavior of the staff in achieving the company's goals, as well as
assisting them in accomplishing their own personal or career goals. This influence can be gained
through motivation, communication, department dynamics, and department leadership.
Employees that are highly motivated generally go above and beyond in their job performance,
thereby playing a vital role in the company achieving its goals. For this reason, managers tend to
put a lot of focus on motivating their employees. They come up with reward and incentive
programs based on job performance and geared toward the employees' needs.
Effective communication is vital in maintaining a productive working environment, building
positive interpersonal relationships, and problem solving. Understanding the communication
process and working on areas that need improvement help managers to become more effective
communicators. The best way to find areas that need improvement is to periodically ask
themselves and others how well they are doing.
Controlling
Controlling is the last of the four functions of management. It involves establishing performance
standards based on the company's objectives, and evaluating and reporting actual job
performance. Once management has done both of these things, it should compare the two to
determine any necessary corrective or preventive action. Management should not lower
standards in an effort to solve performance problems. Rather they should directly address the
employee or department having the problem. Conversely, if limited resources or other external
factors prohibit standards from being attained, management should lower standards as needed.

Fig: Controlling Package

The control process, as with the other three, is ongoing. Through controlling, management is able
to identify any potential problems and take the necessary preventative measures. Management is
also able to identify any developing problems that need to be addressed through corrective
action. In order for management to be considered successful, it must attain the goals and
objectives of the organization. This requires creative problem solving in each of the four
functions of management. More so, success requires that management be both effective and
efficient. Therefore, it needs to not only accomplish those goals and objectives, but do it in a way
that the cost of accomplishment is viable for the company.
Information System of Dutch-Bangla Bank Limited (DBBL)
Dutch-Bangla Bank Limited (DBBL) with the help of IS the daily transactions are recorded in
branch Computers and these branch computers are then connected to the main head office server
so in this way they keep their daily process update on daily basis. As Time is money, and due to
IS Dutch-Bangla Bank Limited (DBBL) make thousands of transactions per day. In fact, IS
makes whole process much more quick, simple and reliable. Due to IS employees can easily
connect with other branches, customer services get improved, and online banking emerged and
lot of others benefits. Dutch-Bangla Bank Limited (DBBL) Online is an innovative Online
Banking service that you can tailor to suit your precise banking needs. It gives you convenient,
round-the-clock banking services ranging from day-to-day account transfer transactions to realtime valuable financial information. Now you can manage your finances anytime, anywhere.
Enterprise Resource Planning
DBBL is the most technology enrich bank in Bangladesh. DBBL is a technology driven
institution. It caters to progressive clients who are accustomed to high levels of technology use
and innovation. The implementation of the software product Flex cube was beset with serious
technical problems and project management shortcomings between March 2007 and March
2010. By the end of 2009, only 3,000 out of a total of5m customer accounts had been switched
over to the new system. In March 2010, work on implementing the Flex cube product stopped

and the bank have had to continue using its existing retail banking system. Brief information
about DBBLs technology and computer given below:
Currently DBBL use software named flex cube in the server.
It is purchased from Bangalore, India.
It costs over 25 core taka.
Dhaka bank, Eastern bank also use this software.
It is medium range, specialize banking software.
It can save 3 to 4 luck clients information and can frequently access over it.
DBBL use fiber optic cable in backbone.
DBBL have largest ATM network in Bangladesh. So the clients enjoy their banking facilities
in almost everywhere.
Everyday 100 core taka transactions occur in 850 ATM booths.

Backup System
DBBL has setup the largest and modern data center and online synchronized DRS(
data recovery site) in Bangladesh to safeguard the customers interest. All the
information of clients and related all data are stored in three server.
Main server, branch used server, backup server.
DBBL use mainframe computer to store data.
Among the hardware installations were the multi-processor clustered servers, TM, POS
terminal, card personalization system, high capacity UPS, host security module, networking
equipment.
Among the software installations were the core banking software, internet banking software,
sms and alert banking software, database and operating software.
The DRS will take over the control of branches, ATMs, POS terminals, internet banking
service, sms and alert banking system.
Criticism of the Information System
The bank is using the IS very efficiently and increasing its profitability, but still there are many
things that should be improved. Its mainly customized by their own employees.
Thats why it takes low level responsibilities. Management cannot use this software for
market analysis, hypothesis testing or client segmentation. However this software
hassome new features, but that should be more developed. Using of this software israrely new.
So, it needs more time to make itself as an international standard.
DBBL use high range software but skilled technicians are not available in Bangladesh.

 For any kind of software problem bank has to contact with a software company which
located in other country. Which hamper the banking system.
The network frequency in Bangladesh is not good. Some time it dose not works.
Fiber optical is not fully operated in Bangladesh. so sometimes the server does not work.
If the server does not work the ATM network is stopped.
In some banks prediction is wrong.
In some case planning is wrong.
The present software is not capable to store huge volume of data.
DBBL has 12 luck clients but the software capable to store only 3 to 4 luck client data.
Presently bank operates their activity by increasing RAM.