Maxwell, J.A.

(1996)
Qualitative Research Design: An Interactive Approach
Thousand Oaks, CA: Sage

Maxwell, J.A. (1996)

Qualitative Research Design: An Interactive Approach
Thousand Oaks, CA: Sage
Chapter 1. A Model for Qualitative Research Design

Maxwell, J.A. (1996)

Qualitative Research Design: An Interactive Approach
Thousand Oaks, CA: Sage
Chapter 1. A Model for Qualitative Research Design
Qualitative research design should not be the
traditional, sequential model of quantitative research
design.

Maxwell, J.A. (1996)

Qualitative Research Design: An Interactive Approach
Thousand Oaks, CA: Sage
Chapter 1. A Model for Qualitative Research Design
Qualitative research design should not be the
traditional, sequential model of quantitative research
design.
In a qualitative study, research design should be a
reflexive process operating through every stage of a
project.
(Hammersley & Atkinson, 1983.)

Maxwell, J.A. (1996)

Qualitative Research Design: An Interactive Approach
Thousand Oaks, CA: Sage
Chapter 1. A Model for Qualitative Research Design
Purposes
Conceptual
Context
Research
Questions
Methods

Validity

Maxwell, J.A. (1996)

Qualitative Research Design: An Interactive Approach
Thousand Oaks, CA: Sage
Chapter 1. A Model for Qualitative Research Design
Purposes

What are
the goals
of the
study?

Conceptual
Context
Research
Questions
Methods

Validity

Maxwell, J.A. (1996)

Qualitative Research Design: An Interactive Approach
Thousand Oaks, CA: Sage
Chapter 1. A Model for Qualitative Research Design
Purposes
Conceptual
Context
What
do you
think is
going
on?

Research
Questions
Methods

Validity

Maxwell, J.A. (1996)

Qualitative Research Design: An Interactive Approach
Thousand Oaks, CA: Sage
Chapter 1. A Model for Qualitative Research Design
Purposes
Conceptual
Context

What do you
want to
understand?
Research
Questions
Methods

Validity

Maxwell, J.A. (1996)

Qualitative Research Design: An Interactive Approach
Thousand Oaks, CA: Sage
Chapter 1. A Model for Qualitative Research Design
Purposes
Conceptual
Context
Research
Questions

What will
you actually
do?

Methods

Validity

Maxwell, J.A. (1996)

Qualitative Research Design: An Interactive Approach
Thousand Oaks, CA: Sage
Chapter 1. A Model for Qualitative Research Design
Purposes
Conceptual
Context
Research
Questions
Methods

How might you

be wrong?

Validity

Maxwell, J.A. (1996)

Qualitative Research Design: An Interactive Approach
Thousand Oaks, CA: Sage
Chapter 1. A Model for Qualitative Research Design
Purposes
Conceptual
Context
Research
Questions
Methods

Validity

Maxwell, J.A. (1996)

Qualitative Research Design: An Interactive Approach
Thousand Oaks, CA: Sage
Chapter 1. A Model for Qualitative Research Design
Conceptual
Context

Purposes

Research
Questions
Methods

Validity

Maxwell, J.A. (1996)

Qualitative Research Design: An Interactive Approach
Thousand Oaks, CA: Sage
Chapter 1. A Model for Qualitative Research Design
Conceptual
Context

Purposes

Research
Questions

Methods

Validity

Maxwell, J.A. (1996)

Qualitative Research Design: An Interactive Approach
Thousand Oaks, CA: Sage
Chapter 1. A Model for Qualitative Research Design
Conceptual
Context

Purposes

Research
Questions

Methods

Validity

Maxwell, J.A. (1996)

Qualitative Research Design: An Interactive Approach
Thousand Oaks, CA: Sage
Chapter 1. A Model for Qualitative Research Design
Conceptual
Context

Purposes

Research
Questions

Methods

Validity

Maxwell, J.A. (1996)

Qualitative Research Design: An Interactive Approach
Thousand Oaks, CA: Sage
Chapter 1. A Model for Qualitative Research Design
Conceptual
Context

Purposes

Research
Questions

Methods

Validity

Maxwell, J.A. (1996)

Qualitative Research Design: An Interactive Approach
Thousand Oaks, CA: Sage
Chapter 2. Purposes: Why are you doing this study?

Maxwell, J.A. (1996)

Qualitative Research Design: An Interactive Approach
Thousand Oaks, CA: Sage
Chapter 2. Purposes: Why are you doing this study?
Why are you doing a qualitative study?

Maxwell, J.A. (1996)

Qualitative Research Design: An Interactive Approach
Thousand Oaks, CA: Sage
Chapter 2. Purposes: Why are you doing this study?
Why are you doing a qualitative study?

1. Generating results and theories that are

understandable and experientially credible

Maxwell, J.A. (1996)

Qualitative Research Design: An Interactive Approach
Thousand Oaks, CA: Sage
Chapter 2. Purposes: Why are you doing this study?
Why are you doing a qualitative study?

1. Generating results and theories that are

understandable and experientially credible
2. Conducting formative evaluations to improve
existing practice

Maxwell, J.A. (1996)

Qualitative Research Design: An Interactive Approach
Thousand Oaks, CA: Sage
Chapter 2. Purposes: Why are you doing this study?
Why are you doing a qualitative study?

1. Generating results and theories that are

understandable and experientially credible
2. Conducting formative evaluations to improve
existing practice

3. Engaging in collaboration with practitioners or

research participants

Qualitative Research
Thinking Inductively

Quantitative
Research

Qualitative
Research

Quantitative
Research
Deductive
Process

Qualitative
Research

Quantitative
Research
Deductive
Process
Pick a theory
Generate
hypothesis
Examine data

Qualitative
Research

Quantitative
Research

Qualitative
Research

Deductive
Process

Inductive
Process

Pick a theory
Generate
hypothesis
Examine data

Quantitative
Research

Qualitative
Research

Deductive
Process

Inductive
Process

Pick a theory

Examine data

Generate
hypothesis

Generate
hypothesis

Examine data

Build a theory

Practicing Inductive Thought

Practicing Inductive Thought

Find the pattern in these data.
What do the data
have in common?
How are they similar?

Practicing Inductive Thought

Find the pattern in these data.
What do the data
have in common?
How are they similar?

Pound

Yard

Practicing Inductive Thought

Find the pattern in these data.
What do the data
have in common?
How are they similar?

Pound

Yard

Practicing Inductive Thought

Find the pattern in these data.
What do the data
have in common?
How are they similar?

Pound

Yard

Units of Measurement

Practicing Inductive Thought

Find the pattern in these data.
What do the data
have in common?
How are they similar?

Pound

Inch

Yard

Units of Measurement

Practicing Inductive Thought

Find the pattern in these data.
What do the data
have in common?
How are they similar?

Pound

Yard

Practicing Inductive Thought

Find the pattern in these data.
What do the data
have in common?
How are they similar?

Pound
British Words

Yard

Practicing Inductive Thought

Find the pattern in these data.
What do the data
have in common?
How are they similar?

Pound

Cheerio!

British Words

Yard

Practicing Inductive Thought

Find the pattern in these data.
What do the data
have in common?
How are they similar?

Pound

Yard

Practicing Inductive Thought

Find the pattern in these data.
What do the data
have in common?
How are they similar?

Pound

Yard

Places to Keep a Dog

Practicing Inductive Thought

Find the pattern in these data.
What do the data
have in common?
How are they similar?

Pound

In Your Hat

Yard

Places to Keep a Dog

The many varieties of research

approaches that are characterized as
Qualitative Research share at least
one thing in common.

The many varieties of research

approaches that are characterized as
Qualitative Research share at least
one thing in common.
The primary goal is to examine data
inductively and produce a finding which
is grounded in the data.

The many varieties of research

approaches that are characterized as
Qualitative Research share at least
one thing in common.
The primary goal is to examine data
inductively and produce a finding which
is grounded in the data.
Qualitative findings should be
faithful to the data.

The many varieties of research

approaches that are characterized as
Qualitative Research share at least
one thing in common.
The primary goal is to examine data
inductively and produce a finding which
is grounded in the data.
Qualitative findings should be
faithful to the data.
Qualitative research is a test of the
data, not a test of a hypothesis.