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Good communication is not synonymous with talking other people into accepting your point of
view. Regardless of how well you express yourself, other people will not always agree with you.
While you send a message, you intend to communicate meaning, but the message itself doesnt
contain meaning. The meaning exists in your mind and in the mind of your receiver to
understand one another, you and your receiver must share similar meanings for words, gestures,
tonic of voice and other symbols.
Language problems
When you choose the words for your message, you signal that you are a member of a particular
culture or subculture and that you know the code. The nature of your code imposes its own
barriers on your message. Barriers also exist because words can be interpreted in more than one
way. Language is arbitrary code that depends on shared definitions, but theres a limit to how
completely any of us share the same meaning for a given word. To overcome language barriers,
use the most specific and accurate words possible. Always try to use words your audience will
understand. Increase the accuracy of your messages by using language that describes rather than
evaluates and by presenting observable facts, events, and circumstances.
Poor Listening
Perhaps the most common barrier to reception is simply a lack of attention on the receivers part.
We all let our minds wander now and then, regardless of how hard we try to concentrate. People
are essentially likely to drift off when they are forced to listen to information that is difficult to
understand or that has little direct bearing on their own lives. Too few of us simply do not listen
well! To overcome barriers, paraphrase what you have understood, try to view the situation
through the eyes of other speakers and resist jumping to conclusions.
Noise
Equipment or environmental noise impedes clear communication. The sender and the receiver
must both be able to concentrate on the messages being sent to each other. Noise is any
interference in the communication process that distorts or obscures the senders meaning and
such communication barriers can exist between people and within organizations.
Stress
People do not see things the same way when under stress. What we see and believe at a given
moment is influenced by our psychological frames of references which include our beliefs,
values, knowledge, experiences and goals.
Information Overload
If you receive a message with too much information, you may tend to put up a barrier because
the amount of information is coming so fast that you may have difficulty comfortably
interpreting that information. If you are selling an item with twenty-five terrific features, pick
two or three important features to emphasize instead of overwhelming your receiver with an
information avalanche.
Differing Backgrounds
Differences in background can be one of the hardest communication barriers to overcome. Age,
education, gender, social status, economic position, cultural background, temperament, health,
popularity, religion, even a passing mood can all separate one person from another and make
understanding difficult. To overcome the barriers associated with differing backgrounds, avoid
projecting your own background or culture onto others. Clarify your own and understand the
background of others, spheres of knowledge, personalities and perceptions and dont assume that
certain behaviors mean the same thing to everyone.
Management-employee relations
A genuine interest in other people, their groups and organizations is required for strong and
stable personal relations and for the success of business activities of the businessman who is
genuinely interested in others, shares their hopes, aspirations, successes and disappointments.
As organizations need people and people also need organizations, people can use organization
and organization can use people to reach their objectives by communication properly with each
other. When the objectives of the organization are made clear to the employees, the workers are
motivated to work in that direction. It should be made clear that the organization cannot survive,
if its objectives are not reached; and if the organization does not survive, there would be no
chances of employment opportunities in it. The employees and the management should develop
the link of communication for better mutual understanding and encourage each other to achieve
their self-interests.
functional departments. Some business organizations are spread over the different places in the
country. These divisions and branches maintain a link with the management of the central
organization. The appointments, designations, relationships, responsibilities, objectives and all
the activities and duties determined by the division of work are communicated and assigned to
the branches by the central management of the organization. The branch manager who is
appointed by the board of directors accepts the responsibilities and assignments, which are
assigned by the parent body. Through him, the center gets reports about the various activities of
the branch. He has to accept the directives of center, which are given by center after receiving
the reports. He acts as the delegate of the board of directors and has to clarify the objectives and
directives of the organization to his subordinates. In some of the multinational corporations, the
directors and the managers spend their ninety per cent time in maintaining communication links.
Functionalisation
The division of work into different kinds of duties can be called functionalisation. For example,
the difference between an office supervisor and an operators assembly or machine shop
supervisor is a functional one. This idea of functionalisation is found in most of the business
organizations today. Functionalisation naturally leads to specialisation. The most salient feature
of this age is specialization. There are specialists who acquire a vast knowledge and experience
in their limited subject. This specialized knowledge, training and experience will be useless if it
is not communicated. The accountants, engineers, scientists and the experts of many kinds must
be able to communicate their knowledge to the management and the employees. The company
may get benefit by the advices, suggestions and information provided by these experts.
the communication links are also lengthened because of which the control of the multiple
business activities becomes more difficult. It is hard enough to run a multinational business in
one language. When there are number of other language in a country and the overall languages
are used as a medium of communication, the management faces the compounded difficulties.
The complexity of the business increase to the maximum. Under these circumstances, the
management has to put its communication skills to their limits.
Competition
Businessmen seek to obtain profit from the sale of their goods and services and the consumers
seek the satisfaction of their wants by buying them in the market. In a free market economy,
production is for profit and consumption is for the satisfaction of wants. Both the producers and
the consumers naturally try to promote their own interests. This system works fair/when free
competition is present in the market place. The products of common consumption are available
in the market in many brands and the buyers are free to buy any of or them. As the decision to
buy depends on their own initiative, they cannot be forced to buy a particular product or service.
The similar products with different branding from different companies cannot enjoy equal
demand from the buyers. A businessman who wants to survive in this world of free competition,
should know his competitors, the quality and the prices of their products, the discounts, terms
and conditions of sale, the policies of advertising, government laws, etc. If they are not able to
communicate better in this respect, their sale will not be satisfactory. A good salesman is
efficient communicator who can attract the customer, induce him to buy his goods and services.