To get audience feedback for my first draft music video, I used hot-desking to gather a variety of

people to look at my music video. I asked them six questions on my music video to understand both
strengths and weaknesses.
Strengths:
Generally people agreed that the imagery with the sandcastle worked well, and related to the lyrics.
The sand castles connect well with the lyrics of the song. They thought the sandcastle promoted
the track well. They also agreed that the narrative worked well with the song.
With genre conventions, everyone agreed that the narrative and setting matched well with the clam
nature of the indie genre. The video follows a small narrative based on the lyrics, linking the video
and song together well.

Continuity editing was praised by the audience, as was the variety of shots used throughout the
video. There is a good variety of shots and camera movement, that work well with the continuity
editing, especially when she opens he bag
Weaknesses:
People did not like the argument in the narrative, as they felt it wasnt clear enough why or when it
was happening. Not really clear what is happening unless they are just having a day at the beach.
May be done to under-acting.
Some shots were also considered to be too long. Maybe shorten the close up of the coca-cola
The break scene was thought to need colour adjustments. I think you need to adjust the levels or
brightness/contrast
It was noticed that in several parts, the actress looked at the camera. Everyone agreed this needed
to be reshot. Edit out the girl looking directly at the camera as it makes it clear your filming her

What I will do to improve:

I have enough footage so that I do not need to reshoot the scenes where the actress looks at the
camera, so in my second I can edit these out and replace them to create a further sense of
verisimilitude. I will go through the section of the video where the colour needs changing and adjust
the colour gradient. I have more footage of the argument, so I will use this to make the narrative
clearer. If this does not work I will either shoot more footage or edit out the argument all together.

Raw Audience Feedback Data

Oh hey friends
1 Favourite images and connotations?
I really like the use of the sand castles, it connects to both the song but also the meaning of being
stable yet vulnerable.
I like the opening shot of the couple walking down to the beach
I liked the narrative of the video, it tying well in with the song.
The sand castles connect well with the lyrics of the song.
I like the narrative of the video
The part with the drinks was nice, angle good, and the lyrics fitting with it

2 What aspects of the video promote the track?

The actress is great ;) Again the link is really strong between the sandcastles and the architect. I feel
you could highlight the sandcastles more and less of the girl looking at the camera.
I like the link between building the sandcastle and the lyrics about architects.
The reference to the sandcastles in relation to the lyrics works really well
The sandcastles promote the lyrics of the song and the setting relates well to the genre.
The sandcastles relate to the lyrics well
The general building involved, the whole relationship, the lyrics, the castles, generally calm and nice

3 How does the video use musical genre conventions?

The video reflects the calm nature of the song and there is no dramatic storyline which is fine as
there is no dramatic change in tone or beat.
The video follows a small narrative based on the lyrics, linking the video and song together well.
The setting fits in well with the calm music.
Reflects the clam music.
Yes, indie song and indie style video about young lovers.
The setting is really fitting for the genre, as well as the actions involved

4 Does the video convey the narrative well?

The falling out couldve been more stronger, but apart from this its fine
The argument between the characters wasnt very clear, I didnt realise theyd fallen out until he was
comforting her.
The arguing wasnt entirely clear and it was a little out of place and random.
I didnt completely understand the fall out and why it happened, but the rest was good
The narrative is clear and easy to follow
Not really clear what is happening unless they are just having a day at the beach. May be done to
under-acting.
The falling out part may have been stronger, kinda hard to see what happened between them

5. How well does the creative use of technical skills work?

I really like the variety of shots. Maybe shorten the close up of the coca-cola and see if you can
adjust the colour gradient to brighten it.
The continuity editing is good, especially when the horses go by. I agree with the person above
though, I think you need to adjust the levels or brightness/contrast.
There is a good variety of shots and camera movement, that work well with the continuity editing,
especially when she opens he bag
The continuity editing is clear and works well
The editing worked really well
Continuity is great, really soft and smooth to fit the song
6 Areas for improvement
Try to avoid shots of the girl looking directly or talking to you behind the camera, it brings down the
aesthetic of the whole thing.
Maybe reshoot a few shots? You can see the actors breaking character on more than one occasion.
Edit out the girl looking directly at the camera as it makes it clear your filming her but otherwise a
good video!
The two actors sometimes look directly at the camera and it looks unnatural, considering the camera
isnt presented as being the POV of a character.
Shots are every long

Reshoot the shots where they are looking directly at the camera
Maybe try reshooting the part where she looks at the camera
Just maybe reshoot the eye contact part