SZABIST, KARACHI CAMPUS

LECTURER
COURSE TITLE
CLASS
COURSE CODE

: Naveed M. Khan
: Strategic Management
: MBA 36-D
: BA 5104
FINAL-PROJECT

LENGTH OF PAPER

: 15 to 25 pages

DATE ASSIGNED
DATE FOR SUBMISSION
DATE FOR PRESENTATION

: 2 November 2013
: 23 November 2013
: 23 and 30 November 2013

Students will do the assignment on Group basis

(Maximum 5 students can make one group to complete this activity)
Objective:
The major goal of this activity is to highlight the importance of strategic
management function in the organization. This activity will help students
in understanding the fundamental concepts of strategic management:
the role of the general manager, the levels and components of strategy,
competitive analysis, and organizational evolution and change.
Students will be able to understand the difference a good strategy can
make to the future of the organization and how it helps the company to
build a future where customers, employees, shareholders and societies win.
How wrong strategies can lead the company to bankruptcies.
Students will also learn to apply different analytical tools learned in
Strategic Management classes.
Methodology:
Your team will conduct a group consulting project for this course. The
project requires you to analyze a company operating in Pakistan. Students
are expected to pick companies which are listed in Karachi stock market.
Two groups cannot pick same company for the study. CR is expected to
liaison or you can give the name of the company and the list of your group
members to the course facilitator.
The Project study will cover the following areas of the company.
1. Introduction to the company and its background
2. Precise and brief descriptions of products and services of the
company

Project Strategic Management

MBA -36 D

3. Analysis of Vision and Mission Statement of the company

4. External Factor Evaluation Matrix
5. Competitive Profile Matrix
6. Internal Factor Evaluation Matrix
7. SWOT Matrix
8. Financial Ratios , ( comparison with the industry or past performance)
9. Space Matrix
10. BCG Matrix
11. Evaluation of Business Model
12. Blue Ocean Strategy
13. Conclusion: You have to recommend one or two strategies for
implementation.
Project will be graded on the basis of evidence of visiting the company
office and interviewing different managers, visit to companys local and
international web site, studying the current annual reports to share holders.
Grades will be given on clarity, accuracy and comprehensiveness of
analysis.
All students should note that no extension in deadline would be given. It is
strongly recommended that one member of the group should become
project manager and should allocate the activities among the group
members. He or she should coordinate and motivate the members for
successful completion of the project before the deadline.
All group members should contribute in the development of the project.
During the presentations if it is noted that one or two members lack
knowledge about the company it will reflect poorly on all the group
members.
You are warned that plagiarism test will be applied and if any group is found
guilty of copying strategies and matrixes from the net the entire group will
be awarded zero
Grading Scheme
10 marks for the project and its presentation
Students will be given marks on their sound logic of defending strategies,
demonstrating creative skills in problem solving and submitting evidence of
visiting the premises of the company and engaging with the relevant
people.

Project Strategic Management

MBA -36 D