Sei sulla pagina 1di 4

Abul Khair Group is a one of the Bangladeshi industrial conglomerates.

Abul Khair Group was established in 1953 by Abul Khair. Industries


under this conglomerate include cement, steel, consumer goods, tobacco,
edible oil etc. Their first business was in the tobacco sector when they
produced and marketed Abul Biri. After a few years, they started
expanding their business range to other business sectors. The most
important company of Abul Khair Group is Abul Khair Condensed Milk
and Beverage Industries Limited. They manufacture, pack and sell
powder milk, condensed milk, juice, flavoured milk, tea, snacks and
drinks.[3]

List of companies[edit]
Abul Khair Steel Limited:
The company started servicing the market, supplying import product
from the year 1972 and became the largest player in supply of
plain/corrugated galvanized steel sheets in Bangladesh by 1993. During
this time, the company set up four sheets to sheet galvanizing lines
imported from Japan. CR steel coils were imported to produce
galvanized sheets.

In view of growing domestic demand and to make product of


International quality standard, the company became a pioneer in setting
up manufacturing facilities for cold rolled steel sheet coils and continues
coil galvanizing in Chittagong, Bangladesh. Today the CR Coils &
Galvanized Steel Coils / Sheets are exported to 19 countries.

Shah Cement Industries Ltd:


Itis a diversified business unit of Abul Khair Group and is the largest
cement producing plant in the country, with a capacity of 2 million
tonnes per annum. The factory is located in West Mukterpur,
Munshigonj.

Abul Khair Condensed Milk Industries Ltd


Abul Khair Tea Limited
Shah Dairy Products Ltd
A.K Properties Limited
A.K Corporation Ltd
Abul Khair Tobacco Company Ltd
Abul Khair Steel Limited (Re-Rolling)
Abul Khair Melting Limited
Abul Khair Match Factory Limited
Abul Khair Shipping Limited
Abul Khair Ceramic Limited
Mother's Smile (Baby Food)

Corporate marketing is the means by which a corporation or


organization attracts potential customers. A corporate marketing
team is responsible for determining how to reach the companys
desired customers, and determining what kinds of advertising
and messaging tactics will appeal to them.
Corporate sale is a term defined for the sale of a product or
service to the corporate sector. It is unlike door to door selling to
the individuals.
Marketing
Sales
Approach Broader range of activities to sell product/service,
client relationship etc.; determine future needs and has a strategy
in place to meet those needs for the long term relationship.
.makes customer demand match the products the company
currently offers
Focus
Overall picture to promote, distribute, price
products/services; fulfill customer's wants and needs through
products and/or services the company can offer. fulfill sales
volume objectives
Process Analysis of market, distribution channels, competitive
products and services; Pricing strategies; Sales tracking and
market share analysis; Budget
Usually one to one

Scope
Market research; Advertising; Sales; Public relations;
Customer service and satisfaction. Once a product has been
created for a customer need, persuade the customer to purchase
the product to fulfill her needs
Horizon Longer term

Short term

Strategy pull push


Priority Marketing shows how to reach to the Customers and
build long lasting relationship Selling is the ultimate result of
marketing.
Identity Marketing targets the construction of a brand identity
so that it becomes easily associated with need fulfillment.
Sales is the strategy of meeting needs in an opportunistic,
individual method, driven by human interaction. There's no
premise of brand identity, longevity or continuity. It's simply the
ability to meet a need at the right time.

Potrebbero piacerti anche