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MFM - I

Subject : Fashion Merchandising

Range Planning for Fabels

Submitted To:
Ms. Nethravathi T S

Submitted By:
MFM/14/40 Disha Sood
MFM/14/19 Shivani Ambikapathy
MFM/14/30 Shivam Taneja
MFM/14/188 Srishti Raut

Table Of Content

Acknowledgment

Introduction

Merchandise Mix

Sales History

Range Plan

Mood Boards

Bibliography

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Acknowledgment
We take this opportunity to express our gratitude to the people who have been instrumental in
guiding us and giving a helping hand for this project. We would like to thank Ms.Renu Kalevar, store
general manager Fabindia Indiranagar, Bengaluru layout for her guidance. Also the store employees
who helped us with our queries. We wish to extend our sincere appreciation and gratitude to our mentor,
Ms. Nethravati T S for her supervision, guidance and patience. We were privileged to experience a
sustained enthusiastic and involved interest from her side.

Introduction
Store Summary :

In May 2014 , Fabindia entered the market of Ethnic formal wear, with Fabels launched in its Flagship
stores. The owner of Fabindia quotes, "Fables is a part re-invention. The market for ethnic clothing is
for occasions or when people feel patriotic but ethnic as everyday wearing is not prevalent anymore.
Fabindia says that they felt the need to introduce the western wear brand to target the youngsters, who
prefer Zara, Marks & Spencer and Mango brands, over ethnic clothes such as kurta pyjamas , to festive
occasions or to an evening wear. Fabindia had already introduced a fusion line in 2006 which is doing
very well. Today, the company's fusion line is growing faster than the traditional products. The fusion
line contributes about 30% to the companys turnover. They want to take this further by this newly
launched western wear line, Fabel. Currently Fabels is sold in the Kormangla and Indiranagar branches
of Fabindia.

Consumer Profile :
Fabels caters to a young market, the consumers are looking forward to the the designs and silhouettes
that Fabels provides at a pocket friendly price. The quality promise of fables also contributes to the final
buying decision which the consumer makes. We learnt from the store manager, that though Fabels is
aimed at the sound adults market , middle aged women also favour this brand due to its variety in the
Indo-Fusion line.

Merchandise Mix
The Length , breadth & Depth of the merchandise at the store. On a average we were informed that the
store stocks on an average 8 pieces of every size of style in their stock.
Fabels carries 3 lines specifically : Womens wear , Mens wear & Accessories

Accessories

Womens Wear

Mens Wear

Trousers

Trousers

Bags

Shirts

Jackets

Jewellery

Jackets

Shirts

Shoes

Skirts

Shorts

Dresses

Waist Coats

Shorts
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Sales History
Fabels currently contributes a total of INR 30,00,000 in the past six months alone

Range Plan
Fabels is currently showcasing its Fall collection at its store.
we are forecasting for the Summer Spring Collection 2015.
The price range for Fables ranges from 790 INR - 5890 INR.
The sizes - Extra Small , Small , medium , Large & Extra Large (XS,S,M,L,XL)
Following are the garments for which we devised the range plan for:

Garments

Price

Units per Size of Style

Shirt (Womens)

Rs. 945.00

10

Skirts (Womens)

Rs. 2,690.00

Dresses (Womens)

Rs. 4,190.00

Trousers (Mens)

Rs. 1,245.00

10

Jacket (Mens) -

Rs. 3,990.00

Mood Boards

Cost Sheet & Solution:

Selling Price - Cost Price x 100 = Markup %


Selling Price

Therefore ,
Cost Price =

Selling price - { Selling Price x Mark up }


100

Hence for Shirts ( Womens)


Cost Price =

945 - {945 - 61.60 }


100

= INR 362.88

Total Cost = Cost Price (rounded up) x Quantity


INR 363 x 50
= INR 18,150

Total Retail Revenue = Retail Price x Quantity


INR 945 x 50
= INR 47250

Gross Profit = Total Retail Revenue - Total Cost Price


INR 47250 - INR 18,150
= INR 29100

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Bibliography

Merchandising Mathematics for Retailing (5th Edition) ... Cynthia R. Easterling, Ellen L. Flottman,
Marian H. Jernigan, Beth ES Wuest

http://www.amantelingerie.com/

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