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Goal Setting: To analyse the workplace expectations and preferences of Gen Y bankers.
Preparing of the Questionnaire : The questionnaire was prepared keeping the following
assumptions into account :1) The bankers questioned are rational and unbiased to any bank.
2) The list of expectations is exhaustive.
3) The bankers of Gen Y are more aware of their choices of career.
The population size taken to conduct the interviews is 36.The interviews were conducted face to
face as the methodology was best suited with the type of questions prepared.
The format of the questionnaire that was prepared is as follows:Name :Gender
Male
Female
Education
Graduation
Post Graduation
Ph.d
Others
Age
Below 20
20-34
Above 35
1) Reputation of the bank with a good brand image and a moderate pay package
Least important
Unimportant
Important
Most Important
2) A new start up with moderately low pay but high opportunity for learning
Least important
Unimportant
Important
Most important
3) A role that aligns your personal goals and the organisational goal
Least important
Unimportant
Important
Most Important
Least important
Unimportant
Important
Most important
Least important
Unimportant
Important
Most important
Least important
Unimportant
Important
Most important
7) Friendly colleagues
o
Least important
Unimportant
Important
Most important
8) Challenging Tasks
o
Least important
Unimportant
Important
Most important
Least important
Unimportant
Important
Most important
Least imprtant
Unimportant
Important
Most important
Least important
Unimportant
Important
Most important
Least important
Unimportant
Important
Most important
Strongly Agree
Agree
Disagree
Strongly disagree
14) Working hours that provides enough time for work life balance
o
Strongly Agree
Agree
Disagree
Strongly disagree
Strongly Agree
Agree
Disagree
Strongly disagree
Strongly agree
Agree
Disagree
Strongly disagree
Strongly Agree
Agree
Disagree
Strongly disagree
*******
Secondly, the data was analysed with help of the bar graphs given below:
12
11
10
9
8
least important
unimportant
important
most important
4
3
2
1
0
10
15
20
25
30
35
40
(Graph 1)
17
16
Strongly Agree
Agree
15
Disagree
14
Strongly Disagree
13
0
10
20
30
40
(Graph 2)
Analysis
1) For maximum prospective bankers, brand image plays a decent role while selecting a bank to
work with but more than that, they opt for a bank with better career prospects.
2) For the Gen Y bankers, flexible work timings and work life balance is of utmost importance.
3) However, lesser no. of bankers wants to go abroad for work assignments.
4) They like to take challenging tasks and on the other hand want job security feature attached
to the work.
5) Not much prospective bankers want to risk their career in new start-ups.For them, the bank
must be sustainable enough in order to align its goals with their personal goals.
6) However, to much surprise most of the population want their compensation linked with the
performance rather than a fixed remuneration throughout the time. This depicts the
awareness of the growth factor among them.
7) Technology has made the lives easier in banks, is well known by the prospective bankers.
This is clearly depicted in graph 2.
8) All work and no play make Jack a dull boy. In certain, most of the population opted for two
days weekly off, but in vain.
Result
As per the analysis, the conclusion as per us is that todays bankers look more beyond the monetary
aspects in the job, For them non-monetary motivators such as career growth, friendly office
environment and a good work life balance are also the parameters of job satisfaction.