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INTRODUCTION:
Recycling is processing used materials (waste) into new products to
prevent waste of potentially useful materials, reduce the consumption of
fresh raw materials, reduce energy usage, reduce air pollution (from
incineration) and water pollution (from land filling) by reducing the need for
"conventional" waste disposal, and lower greenhouse gas emissions as
compared to virgin production. Recycling is a key component of modern
waste reduction and is the third component of the "Reduce, Reuse, Recycle"
EXECUTIVE SUMMARY:
The increasing level of consumption and community activities also
resulted in increasing effluent or waste generated. Sewage or effluent generated
from the activity and consumption is often called domestic waste or garbage. The
waste into environmental problems due to the quantity and level of danger disrupt
the lives of living beings.Waste is waste resulting from a production process both
industrial and domestic (household, better known as trash), whose presence at a
particular time and place is not desired by the environment because it does not have
economic value. One type of waste is the most widely produced plastic waste.Plastic
is an artificial inorganic materials are composed of chemicals are quite harmful to
the environment. Plastic waste is very difficult to disentangle natural. To elaborate
on plastic waste itself requires approximately 80 years to be degraded completely.
The use of plastic materials can be said to be friendly to the environment or
conservative when used without specific restrictions.
Plastic is the basic need of our day-to-day life. During recent years
the plastic industry has grown with a substantial growth rate. This growth is
driven by three sectors viz. packaging, infrastructure and agriculture. There
are the various verities of plastics out of which PVC (Polyvinyl chloride) and
PET (Polyethylene Terephthylene) plastics have their considerable
contribution. PET plastics are generally used in the manufacturing of
beverage bottles for the packaging and PVC plastic is used in the production
of household plastic materials. The growing utilization of plastics in industrial
and consumer applications and surrounding solid waste recycling, has led to
an increased demand for recycled plastic resins and products.
COMPANY OVERVIEW:
Our company will provide a wide range of plastic solutions for
households and raw material for packaging to the various companies. Multan
is the place where the facility will be established and other operation will
commence.
We will collect the plastic garbage like consumer beverage bottles, plastic
bags from various garbage stores and then our recycle unit will process it
which eventually be used for the production of finished goods.
The plastic garbage we are getting as raw material has two
components one is PVC (Polyvinyl chloride) and other is PET (Polyethylene
Terephthylene). Firstly the whole garbage is melted and then PVC and PET
are separated from each other by froth flotation technique.
We will create a plant (actual facilities to be shared with the
recycling unit) to manufacture extruded plastic flakes (purified plastic). The
extruded plastic is then molded in the various products.
We will produce two types of replay plastics
MISSION STATEMENT
OBJECTIVES:
Expand the service to Punjab in first five years and then to whole
country.
KEY TO SUCCESS:
The main keys to the success of the Company are:
Secure Supply- Contract for supply of post-consumer bottles and postindustrial manufacturing waste for PET raw material feed stock.
Cleaned and recycled plastic flakes of PET and bottles, recovered from
post-consumer beverage bottles. (This PET will work as raw material
for packaging to various firms, not for the end user)
PET flake will be sold to thermo formers (those who mold plastic
sheets into usable products) primarily to be used to produce highvisibility packaging. And also to the beverage companies for
packaging.
Recycled plastic is widely used in mainstream construction products such as
damp proof membrane, drainage pipes, ducting and flooring. Bins, street signs and
planters are frequently made from plastic. They are cost competitive and resistant
to damage. Local authorities and schools are able to demonstrate recycling in action
by specifying recycled products High strength PET is used in the clothing, furnishings,
tyre cord and technical textiles. Apart from PET the household plastic will be directly
sold to the end customers. In day-to-day life plastic items like water bottles, shop
case scrubber etc. is frequently used. So there is a big demand of these in local
market.
MARKET COMPARISON:
While quality and delivery are important factors to our potential clients, price is
most often the determining factor in a buying decision. Good-quality packaging
products manufactured from recycled (less expensive) resins, as close as practical to
the end customer's operations, will be most competitive and achieve a significant
market share. These factors have helped to determine the business
PVC
PET
West
156
383
East
75
86
North
338
158
South
111
139
Total
680
766
Each region is specialized in one type of plastic viz south: PET; north: PVC;
Plastic Foundation estimates the current plastic recycling rate at 60%. One estimate
is that about 20,000 microenterprises are engaged in reprocessing and recovery of
plastic waste in addition to 180,000 of various sorting and washing units, 60% of
which are unregistered.
Compounders:
These specialist companies, usually small, stock various polymers and provide
the manufacturers of plastic goods with technical advice and the most
suitable materials or mixtures for each individual need. The compounder is
often the best market for the recycler because he possesses superior
technical knowledge and has a large volume throughput of virgin material, in
which small percentages of reclaim will reduce cost without seriously
affecting the quality required by the molder.
Stockists:
These warehouses stock polymers and compounds but neither manufacture
themselves, nor provide a compounding service. They may be agents or
subsidiaries of the producer companies or departments of companies
concerned with the supply of other materials such as chemical, rubber or
paper. They may be willing to stock reclaim alongside virgin materials,
especially if these are in short supply.
volume, but rarely have as much flexibility to vary product quality as molders
who know, accurately, the final market for the product.
Other Manufacturers:
Many companies are not plastics specialists but employ molding operations
in the manufacture of some other product. For example shoe and boot
makers use plastics extensively and may carry out the various plastics
molding operations in the same production sequence as the work in leather,
canvas, rubber etc. Many manufacturers use plastic packaging machinery at
the end of a production operation.
Fabricators:
These firms cut and join sheet, rod or extrusion to manufacture a variety of
products. They have no opportunity to use reclaim. Machinery and Tool
Makers and other sector of the plastics industry justifies mention although
not customers for reclaim. The makers and suppliers of plastics
manufacturing machinery, tools, moulds and dies are well informed about
who does what, who makes what and who uses what within the local plastics
industry. They may advise who is likely to buy material.
MARKETPLACE ANALYSIS:
Various overseas players wish to explore the Pakistani market and invest in
opportunities thrown open by the country. There is a great scope of PET recycling. Apart
from this the other
CUSTOMER ANALYSIS
Since we are new player in the market so we need to make some stringent strategies to
penetrate market and grab customers. The customers of the plastic industry are
scattered due to lack well known brand names. So our first priority will be to accumulate
the defused customers.
The direct customers are the customers whom we are selling our product regularly. So
for us households whom we are selling plastic goods and companies who are getting
raw materials for packaging are direct customers (PET bottles). So only in Punjab around
20,000 families are our direct prospective customers and in terms of business-tobusiness market around 20 small and medium scale companies are our direct
customers.
Apart from them there are few small companies that are giving compounding services.
They use to collect various types of plastics flakes along with the virgin plastic and
suggest customer (companies) in choosing appropriate plastic. An Asha enterprise is one
compounder whom we will try to sell our plastics.
COMPETITOR ANALYSIS:
In plastic manufacturing market there is no specific brand name exists so small
companies that are in this business flood the market. So they are our biggest direct
competitors. As we are also not alone as a supplier of PET to the companies as raw
materials there are many companies in this region that are supplying PET. So in case of
business-to-business market they are our direct competitors. Multan will be the plastic
recycling city of Punjab. The direct threat we will also have is with the companies
operating in Punjab.
MARKETING STRATEGY:
The Company has chosen to focus on the production of plastic packaging materials from
recycled post-consumer beverage bottles. We have identified a significant available
market in the part of Punjab. All of our initial marketing strategy will be to secure
contracts in that segment, and after reaching full planned capacity, look to grow in
concert with that segment and related markets. We see little need at present for further
market research and development, and will focus on continually updating our
PRICING STRATEGY:
As plastic products do not carry any brand name so only pricing and distribution
strategies will works to achieve competitive edge. The pricing strategy we will use is
penetration pricing. The price of all household plastic goods we will sell will be lower
than the market price. Also for the PET flakes and bottles the price will be lower than
the competitors. A lower price enables me to get contracts of PET bottles and sheets
from various companies.
In case of kitchenware and other household products we will provide combo offers and
discounts which a common customer expects.
DISTRIBUTION STRATEGY:
As I described before that firstly we will target Punjab and city and close to it. We will
have a distribution center in the Multan city that continuously maintains the supply of
goods. So the household plastics will be sold through small local grocery shops from
which the customers can get them easily. Apart from this we will hire street hawkers
who will roam around the city and sell the goods door to door.
PET bottles will be stored in warehouse that is close to the facility itself. The sales
people will directly contact to the companies that require these bottles for packaging
and look for the contracts. In city as stated above that we will have a distribution center,
from that center we will distribute to whole sellers.
SALES STRATEGY:
The strategy of sales effort will be to convert potential and first time customers into
long term customers. Our sales strategy is totally based upon the distribution channel
and the pricing strategies. We will have a distribution centre in the city that will take
care of sales of household and also supply products to the wholesalers. We will also give
the industrial customers a facility to order the products through our website which will
help them in reducing the delivery time.
To market the products, the Company will use a number of sales agents/brokers. They
have a customer base of their own, having developed successful relationships with their
client over the years. Their customer base is currently demanding product so they can
expand upon their current base. Of course, they will expand that to new customers
when product is available.
If the Company grows faster than its prime customer base, additional capacity may be
developed. We will identify additional prospective customers who can be attracted for
our products.
So we can assume that we will grow with at least 20%. There is a continuing strong
demand for flake and extruded products made from recycled PET.
Sales forecast
Year 1
Year 2
Year 3
Year 4
1620000
2106000
2737800
3559140
Monthly sales
135000
175500
228150
296595
PET Sales
94500
122850
159705
207617
Household
items
40500
52650
68445
88978.5
Annual sales
DEVELOPMENT:
The development of company required accomplishing a series of action and formalities.
Since we are new in the market we kept our production is low initially, as demand will
increase the production will be enhanced respectively. Now we are recycling and
producing only two types of plastics i.e. PVC and PET, as we grow we will produce a wide
the range of plastics and its finished product. . The development process involves
following steps:
Legal formalities
Office/business setup
Development strategy:
In future we are looking for the production of a variety of plastic. These plastics will be
LDPE (Low density polyethylene)
HDPE (High density polyethylene)
LDPE plastic is used in the production carry bags and other plastic sheets as well as cling
wrap, car covers, squeeze bottles, liners for tanks and ponds, moisture barriers in
construction. And HDPE plastics are used in production of freezer bags, water pipes,
wire and cable insulation, extrusion coating.
Our development strategy will base on timely completion of the establishment of the
business centre with low execution cost. Our strategy will focus not only the current
uninterrupted production of PVC and PET and acquisition of customer as fast as we can,
but we will also look for the future expansion plan and execution strategy.
Our future development strategy will focus on to chart out a careful plan for the future
expansion and growth of our business. The development strategy will address following
issue:
Which are the new areas we will include to provide our services?
Our development strategy will address all those above-mentioned point. As we will
grow and our earning will increase, we will produce more of PVC and PET as well as
expand in new area. We have a development strategy to expand our facility size in order
to meet the production size.
Management
Promoters and six supporting staff will manage the company. There will be five
promoters of our company.
Marketing skills like convincing power, negotiating ability, creating promotional
strategies and sales skills will all be extremely helpful in taking the business a long way
and will prove intensely valuable to take company to flaring heights.
Thus with such potential skills, and other qualities like efficient interpersonal skills,
leadership skills and decision making quality, aptly makes him the best promoter and
eligible founder and owner of Hind Plastics
Along with promoters five more employees will work for the accomplishment of
companies objective. One supervisor will work on the facility along with two supporting
staff. Supervisor who will work upon the facility does not need to be a chemical
engineer a simple technician has experience on working upon the facility can be able to
do this.
Job description
Process
No of employees
Proficiency
Sorting
Unskilled
Belt Conveyer
Semiskilled
PET Separator
Semiskilled
Packaging
Unskilled
OPERATIONS:
The operations is defined as the process used to deliver your products and service to the
customer market place and also include manufacturing transportation logistics travel
and after sales services.
The facility is located at outside the city. Facility is divided in two parts
Recycling and Production unit
Warehouse
The facility is located in an area of 3000 sqft. Apart from these two units there will be an
office that will look for the perpetual supply of required raw material and also take care
about the outbound logistics. The production capacity is 80kg/hr.
The operations will be based upon JIT i.e. just in time. We will have contracted with the
suppliers who can supply the raw material as quickly as we want. The raw material
contains post consumer beverage bottles and other plastic materials. The bottles and
other plastic material that can be recycled have a specific sign from which it can be
identified that it can be recycled or not.
The plastic is then transferred to respective unit to be recycled because PET and PVC
cannot be recycled simultaneously due to their different properties. There will be two
units running parallel to each other. On unit will recycle and produce PVC plastic and
other will perform the same for the PET plastic.
The recycled PVC is then moved for the plastic injection-molding unit in the various
shapes. Since there are a variety of product is being produced so the preference will be
given to that product whose demand is high. All the products will not be produced each
and every day. There will be different products that will be produced on different day
according to the demand in market.
After the recycling process is completed one part of PET flake is moved to the
warehouse according to the demand of raw material that different companies need and
other part will move for the molding in bottles.
The recycled PET flake is then heated and made the viscous solution of it. The PET resin
is then feeded to the molder and molder will give it various shape bottles. And then it
left for drying. Those products that further need for processing like buckets; the handle
will be inserted after the bucket is dried.
Stages of Recycling and Production:
The process of recycling of waste plastics into products of varying usefulness involves
the following essential steps:
Sizing / Chipping
Cleaning
Segregation.
Agglomerating / Colouring
Extrusion / Palletisation
Chipping:
The plastics waste should be properly sized so that those may be fed into the extruders
for processing and palletizing. The sizing operation depends on the type and shape of
the waste plastics.
During this process, attention is required to separate any powdery material from the
sized / chipped plastics.
Segregation:
Certain polymeric materials are compatible with each other at all proportions. For
example LDPE are generally compatible to each other at all proportions.
The advanced technology of separating / segregating different types of waste plastics
involves Floatation Process. In this process the property of the varying densities of
different plastics is made use of for segregating different types of plastics.
However in the Pakistani Context, this separation or segregation process, in many cases,
are done by manual process utilizing the availability of cheap and expert labor force. In
case the waste is contaminated with embedded metals, proper method of separating
the metals / other contaminants is required.
Cleaning:
The scale of cleaning depends on the type of waste. Whenever a cleaning operation is
involved, it is to be ensured that the water or any other cleaning material used, should
be discharged after ascertaining that the discharge does not contain any objectionable
substance. A proper Treatment Device may have to be deployed like a water
treatment plant / effluent treatment plant. For drying, a suitably designed drier is used.
Many industries situated outside the metropolises, use open space for natural drying of
the cleaned waste.
Agglomerating / Colouring:
In the next operation the sized plastics waste is mixed with colour master batch in highspeed mixers / agglomerators and the output is ready for extrusion into pellets.
Extrusion / Palletisation:
This is the most important part of the process where in the sized / chipped plastics are
plasticized and granulated to make the plastics material ready for fabrication next. The
type and size of the Extruder depend on the type and volume of the plastics waste.
Fabrication into end Product:
Finally the reprocessed plastics granules are used as raw material for producing end
products using similar fabrication machines like Injection Molding / Extrusion etc.,
depending upon specific requirement.
Scope of operations :
Suppose now presently our production capacity is 200kg/day from which in initial stages
we are utilizing around 50% of it. As the business expands we will reach to optimum
capacity utilization. We are expecting that we will start producing more advance plastics
in the fourth year of our operations and accordingly the sales will increase and the
facility will have to be expanded.
Supply chain:
In the city there are various small post consumer plastic bottle collectors. To make a
continuous supply of raw material we will have four suppliers with us. There will be one
permanent supplier that will continuously supply the raw material. In case of excess
demand other suppliers will be taken into consideration. Supplier will cover the
transportation cost only. The finished product will be stored in the warehouse and
according to the demand it will be send to city distribution center. The distribution
center will directly sell the finished household plastics as well as to the small shops.
Gantt chart
As it is an assembly line the output of one stage is feeded to the input of next stage.
The whole process will run in series format. That is the reason why no parallel
process is mentioned in the gantt chart.
FINANCIALS:
The startup cost of our business is as follows:
Start-up
Requirements
Amount
Start-up Expenses
Legal
6,000
Stationery
500
Business Cards
500
Initial Mailing
100
Process Funding
400
Office Equipment
2,500
10,000
Start-up Assets
Cash Required
1,00,000
Long-term Assets
33,30,000
Total Assets
34,30,000
Total Requirements
34,40,000
INCOME STATEMENT:
The estimated projected income is as shown below it shows that first year we will
end up with loss but from second year we will start making profits.
Particulars
YEAR 1
YEAR 2
YEAR 3
Year 4
Net sales
1620000
2106000
2737800
3285360
891000
1158300
1505790
1806948
Gross margin
729000
947700
1232010
1478412
Admin exp.
3000
3150
3308
3473
Advertisement
6000
7200
8640
10368
Salaries
192000
211200
232320
255552
Transportation
96000
105600
116160
127776
Operating expenses:
Maintenance
15000
15750
16538
17364
Electricity
4800
5040
5292
5557
Telephone
10000
11000
12100
13310
Legal exp.
10000
1000
1000
1000
Insurance
20000
20000
20000
20000
Rent
24000
26400
29040
31944
Other exp
6000
6600
7260
7986
386800
412940
451657
494330
EBITDA
342200
534760
780353
984082
less depreciation
303000
272700
245430
220887
EBIT
39200
262060
534923
763195
175550
165061
153243
139926
EBT
-136350
96999
381680
623269
tax @ 30%
29100
114504
186981
PAT
-136350
67899
267176
436288