Business Plan

Presented By:
Denisse Adrianne C. Gomez
IV-Platinum

I. Executive Summary

1. Brief Description of the Business

A. Type of Ownership
Sole Proprietorship

B. History
A Harvard University student named Denisse Adrianne C.
Gomez wants to buy a shoe for herself but she's too embarrassed to shop at
a department store because she has a very small foot (5 inches long) with
the height of 56. She comes up with an idea for a high-end place that
doesn't make you feel like having small feet. She gets a $40,000 bank loan,
borrows another $40,000 from her friends, opens a store, and calls it
Shoestring. She makes $500,000 in her first year. She starts a catalog,
opens three more stores, and after four years she already have 300 and plus
branches. The Shoestring label was begun in 2010 by Denisse Adrianne
Gomez when she began selling shoes. She opened two boutiques in Paris
after
experience
in
Europe
and
U.S.A.
the Company started to make fashionable shoes and high quality items
made of crystals, tortoise shell and wood. They also sold garments of
waterproof fabrics to the U.S.

The business went well. Innovation is at the core of Shoestring's

success, with no sector escaping the Group's avante-garde approach,
distribution included. All the other leading fashion brands then followed
Shoestring's lead. Shoestring casts its creative eye beyond the boundaries of
fashion, to include art, architecture, cinema and culture as key reference to
the brand's core values.

C. Possible Contribution to the Countrys Economy

Careful observation of and curiosity about the world,
society, and culture are at the core of Shoestrings creativity and modernity.
This pursuit has pushed Shoestring beyond the physical limitations of
boutiques and showrooms, provoked an interaction with different and
seemingly distant worlds, and introduced a new way to create a natural,
almost fashionless fashion.

2. Profile of the Entrepreneur

A. Expertise and Limitation
Ms. Gomez graduated BS Clothing Technology / BA
in Fashion Design in Harvard University in United States of America.
Shoestring Company still needs some professionals in making shoes to
make a fashionable trend.

In Shoestring, the apparel we sell has a reasonable price

because of using genuine leathers but we do have very good high
quality standard shoes.

B. Qualification
Experience:
Strong written and verbal communication, interpersonal,
and customer-service skills
Ability to work accurately, with interruptions, to meet
deadlines
Good organizational, time management, customer
service and problem-solving skills and the ability to
work accurately
Ability to work well independently as well as part of a
team
Ability to exercise flexibility, initiative, good judgment
and discretion.

II. Marketing Plan

A. Details of the Product
Here in Shoestring, we sell a high quality shoes. We offer
you the best of the best. It will satisfy your standards.
ITEM
Slippers
Sandals
Doll Shoes
High Heels
Rubber Shoes

PRICE
$6 up to $10/ Php. 299-399
$10 up to $15/ Php. 399-699
$15 up to $25/ Php. 699-1999
$30 up to $55/ Php. 999-9999
$20 up to $55/ Php. 1999-9999

B. Your Product VS Product of your Competitor

Shoestring offers you the best. Shoestring has high quality
products which you will love and be confident to walk wearing Shoestring
product. Shoestring serves reasonable shoes than any other products.

C. Location of our Business

Paris, France
Address: Le Petit Prances
Phone Number: 416-895-53
E-mail: www.shoestringcompany.com.ph
Venice, Italy
Address: Hallmark Wall Italia
Phone Number: 135-64-853
E-mail: www.shoestringcompany.com.ph
These are the popular branches in the Philippines but we have almost
333 branches worldwide.

D. Demands
We take great pride in serving all of our customers with care and
thoughtfulness. When you contact us with a question or to place an
order, you'll talk to a real person. We offer convenient, secure online
ordering as a service to our customers, but we are always available the
old fashioned way too, just by calling us at 413 274-6143.

E. Selling Price
ITEM
Slippers
Sandals
Doll Shoes
High Heels
Rubber Shoes

PRICE
$6 up to $10/ Php. 299-399
$10 up to $15/ Php. 399-699
$15 up to $25/ Php. 699-1999
$30 up to $55/ Php. 999-9999
$20 up to $55/ Php. 1999-9999

F. Promotions
The Shoestring already has a billboard in European and Asian
Countries. And we have TV commercials and some advertisement
in the internet.
G. Budget
Overall Total: $5, 500, 000.00
Advertisements: $500, 000.00
Products capital: $2, 000, 000.00

III. Production Plan

A. Production process of the product

Workers/
Employees

Raw
Materials

Machines

Process

B. Fixed Capital
MATERIALS
Aircon
Shelves
Chairs
Mirrors
CCTV Cameras (Set)
Reserved Money

AMOUNT
Php. 50,000/piece
Php. 45,00/ piece
Php. 1,500/ piece
Php. 6,000/ piece
Php. 400,000
Php. 1,500,00

Product

C. Maintenance and Repairs

The costs incurred to bring an asset back to an earlier
condition or to keep the asset operating at its present condition (as
opposed to improving the asset). A company truck is damaged; the
cost to repair the damage is immediately debited to repairs and
maintenance expense.
Maintenance
And Repair
Company Truck
Shoe Maker
Company Vans

Machines
Shoe Polisher Machine
Company Rooms

D. Equipments
MATERIALS
Aircon
Shelves
Chairs
Mirrors
Convex Mirror
CCTV Camera

QUALITY
8 pcs.
35 pcs.
25 pcs.
23 pcs.
4 pcs.
15pcs.

E. Raw Materials

Leathers:
Buffalo Leather
Chicken Leather
Cow Leather
Goat Leather
Sheep Leather
Horse Hair
Hide Leather
Reptile Leather
Split Leather

Materials Used
Others:
Rexene
TPR Material
Rubber
PVC Sole
Heel
Fittings and Decorative Items
Adhesive
Dye
Nails
Threads
Packing Materials
Neolith

F. Man Power Services

R.I.S.E. MANPOWER SERVICES supports Shoestring Company.
RISE MANPOWER SERVICES provides gainful and productive
employment to Filipino workers. R for Reliability. I for Integrity. S
for Stability. E for Efficiency.

G. Payroll of Man Power

Every Month Payment:
Manager
Asst. Manager
Workers (w/shifting)
Security Guard

Php. 40,000
Php. 30,000
Php. 20,000
Php. 10,000
IV. Organization Plan

A. Form of Business
Sole Proprietorship
B. Organizational Structure

C. Qualification of Workers
Male or Female
18-25 years old
Hard working
At least 3 years of experience
College Graduate
VI. Financial Report
A. Allotted budget for operation
Estimated: $5, 500, 000.00
C. Profit statement
Estimated: $15, 500, 000.00
D. Expenditures statement
Estimated: $4, 000, 000.00