Review of the movie

under the lenses of Work Ethics

Presented by
Asif Imran
EMBA 20th Batch
Plot of the movie

SGI and MGI are hardcore rivals in the food and beverage industry business
Both put in their last to be on the top of the industry with

New products
New strategies
Counter strategies
Often with actions that crosses the boundary of legality
Friscon tie-up

SGI backed politician wins the Union election and becomes Union Fin Minister
Arranges for huge tie-up with Friscon Intl (USA based global food giant) as payback for
favor
Friscon India Ltd was a major strategic success for SGI
PSU to go private

State Finance Minister announces state bottling and confectionary unit, a Public Sector
Unit (PSU) is on sale
Both SGi and MGI dives in for the bid and both wants to have it anyway
MGI wins the bid, thanks to corrupt Gulab Rao Ingle and Dharmesh Marwahs charming!
offer of the last minute to him.
Dark tactics of Nishi

Secret information about MGI plan to produce mint-based soft drink gets leaked to SGI
Nishi steals information about the mint-based project from Pervezs laptop
Nishi and Ritesh prepares plan for SGis version of the mint based soft drink, to counter
MGIs plans; impresses SGi MD
Marwah counters
Dharmesh Marwah gets the years Business Leader of the year
Vinay Sehgal takes this personally and announces the advanced launch of just chill
drink, blowing the success of Dharmesh Marwah and his plans to threat
Dharmesh Marwah, through corporate intelligence agents, finds the culprits
Problems in SGI
While just chill was a good advancement for SGI, factory reports revealed that the drink
contained pesticide
Vinay Sehgal, decided to market the contaminated product, is spite of resistance from his
Mr. Dependable Naveen
Naveen leaves SGI
Things get worse

Marwah uses Joe to play the same dirty game played by Nishi
Mukesh of SGI leaks the problem with just chill to MGI
MGI uses his network of politician, media and NGOs to highlight the issue
SGI falls into deep trouble
Nishi, the savior, trapped

Marwah starts to buy Friscon Indias share as the price continues to fall

Nishi comes forward to save her company and takes all blame on her
Nishi is arrested for food adulteration charges
State level problem; compromise

Seeing the bad position of Friscon India, Steve of Friscon International threatens Union Fin
Minister, Ashwini Dayal of leaving India along with all FDI
Ashwini convinces Gulabrao to arrange a compromise between Sehgal and Marwah; which
he does
Ritesh dies; no place for honesty
Ritesh comes to know of the compromise where Nishi will be the pawn
Ritesh threatens Sehgal that he will reveal to the media what actually happened
Ritesh gets killed the day
Nishi, who was pregnant, gives birth to a daughter from Ritesh
All fixed, except Nishi

While Nishi fights in the court of law for 2 years , just chill is back in the market with same
pesticide mixed batch and selling hot
Marwah, Sehgal, Ashwini, Gulabrao are all safe
Naveen starts his own consulting with Megha and Anmol as associates
The Characters

Vinay Sehgal

Aggressive and fast lifestyle

Disloyal to his family

 Encourages corruption openly

Heavily reliant on others

Dharmesh Marwah

Cool headed
Loyal to his family
Religious
Tackles big problems directly
Takes measure at just the right time
Likes to play dirty business games in response to the same

Nishigandha Dasgupta

Strong work ethics (only justified from her companys point of view)
Mixes personal life with work and ultimately pays a heavy price

Pervez Merchant

Strong work ethics

Weak towards women which brings him down to earth
Uses position and power to run after women

Shelly

 Cheats on her company

Been there in MGI to leak info to Nishi

Mukesh

Low commitment
Sexually harasses female subordinate

Ritesh

Makes and takes stupid decisions

Runs by heart, not by head
Without Nishis support he is out of scene

Ashwini Dayal

Favors his patron business group in getting major FDI

Gulabrao Ingle

Most corrupt
Hypocrite
Typical representation of a corrupt politician
Pros and Cons of the Movie
Pros

True to life picture of the corporate world

Use of corporate jargons and culture

Revealing true characters of businessmen and politicians

Portrayal on media manipulation
Learning for potential entrants
Examples of non-business tactics to get works done

Sticking to principles
Detail analysis before making decisions
Mentoring and coaching
Valuing important employee/talent
Cons

Endless greed
Corporate intelligence and reverse corporate intelligence
Lust
Favoritism
Hypocrisy
Office romance
Bringing personal issues to workplace

Unmanaged corporate culture

Using religious figures to gain business advantage

Stealing information
Setting up the media for publicity

Question of Ethics

Cultural relativism refers to the notion that ethical behavior is always determined by
cultural context (here organizational culture).
Cultural universalism points that behaviors that is not acceptable in ones home
environment should not be acceptable anywhere else.

Actions of the actors in the movie can be justified with cultural relativism but gets barred
under cultural universalism
Work ethics
Is it good?

Undoubtedly, but you need to be careful about the context where you use the term
good as good and vice versa

Is it declining?

From the movie and recent statistics, YES

Is it a dead issue?

Not as long as there are people like Naveen, Megha, Anmol and their likes
Should have a lot of question in your minds by now
ASK
Thank you all