RUSSELL FINK

New York, NY 10023 212-874-1093/917-770-6741 russellsfink@gmail.com

SENIOR EXECUTIVE, DIGITAL SALES AND MARKETING

Accomplished and entrepreneurial Senior Executive with expertise in music media development, digital sales
marketing, and global branding across major international media and distribution companies. Distinguished
career marked by success working with independent and diverse artists and organizations. Repeated success
growing artists and brands to crossover into mainstream markets and creating new revenue streams.
Oversee the largest market share of repertoire and sales within music industry. Realized increase of 124% in
year-to-year revenue, generated over $400 million in sales, and drove multiple songs and albums to #1.
Managed global digital campaigns for Drake, Lorde, Bon Jovi, Lil Wayne, Jay Z, Kanye West, Rihanna, and
Pearl Jam.

PORTFOLIO OF EXPERTISE
Global Digital Campaigns ~ Global Branding ~ Mainstream/Crossover Marketing Strategies ~ Artist/Label Recognition
Mobile/Internet/Video Multimedia Formats ~ Emerging Digital Media Developments ~ New Revenue Streams
Marketing ~ Sales ~ Distribution ~ Multimedia Advertising Campaigns ~ Produce/Direct Digital Multimedia Content

PROFESSIONAL EXPERIENCE
ISLAND/ DEF JAM RECORDINGS/REPUBLIC RECORDS, UNIVERSAL MUSIC GROUP NEW YORK, NY
SENIOR VICE PRESIDENT DIGITAL MARKETING AND COMMERCE

2007-PRESENT

Establish challenging sales and marketing objectives for all digital and mobile content for Island, Def Jam
Recordings and Republic Records artists and associated labels and execute through a high performance team of
12. Administer multimillion dollar annual, quarterly, and project sales projections and budgeting. Collaborate
across label departments to innovate and create multiple front approaches for projects. Devise and implement
retail strategies in collaboration with distribution company and third party partners. Design and execute high
impact global campaigns effectively promoting the labels Superstar artists. Manage all product releases with
Universal Music Groups e-commerce personnel and systems. Develop and implement global branding campaigns
and strategies.
SELECTED ACCOMPLISHMENTS:

Conceptualized and launched Island, Def Jam and Republics highly successful digital, mobile, and retail
strategies.

Spearheaded brand promotion strategies with major brands including Apple, Amazon, Google, Verizon, AT&T,
Pepsi, Doritos, and Samsung.

Implemented breakthrough strategies and set global/U.S. sales and Billboard chart records.

Earned distinction for achieving Multi-platinum, Platinum and Gold Certification of over 25 albums and over
80 digital tracks generating a billion dollars in revenue..

Cultivated the digital and retail strategies for the Breakout showcasing artists stories in the past several
years.

SONYMUSIC/RED NEW YORK, NY

SENIOR DIRECTOR, NEW MEDIA/DIGITAL SERVICES

2001-2007

Led a team of 4 in execution of all digital marketing, sales, and distribution efforts for SonyMusics developing
artists and distributed labels. Conceptualized and managed successful national multi-media campaigns for both
lifestyle and retail partners. Liaised between RED and SonyMusics labels new media departments and Global
Digital Business Group. Oversaw use of all of REDs multi-media marketing and sales tools.

Rsum Russell Fink

917-770-6741

russellsfink@gmail.com

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SELECTED ACCOMPLISHMENTS:

Successfully cultivated and developed new business; managed production, marketing, promotion, and finance
for REDs international digital distribution system which resulted in generating 10.2 million tracks and albums
sold to date.

SELECTED ACCOMPLISHMENTS, CONTINUED:

Instrumental in launching careers of multiple artists achieving Gold, Platinum and Multi-Platinum status.

Recognized as the principal architect of the digital distribution system.

Worked closely with Sony Music Corp. on front end and back end marketing and financial reporting.

Oversaw research which advanced artist and brand development for RED/SonyMusic and its distributed
labels.

Designed and implemented REDs New Media marketing and sales strategies. Managed all aspects of REDs
digital aggregation initiative including digital, mobile, and video.

Chaired the New Technology Committee, charged with acceptance and adaptation of new channels of
distribution.

Wrote, produced, and edited TV commercials, infomercials, electronic press kits, and music videos.

BREAKAWAY MUSIC NETWORK NEW YORK, NY

DIRECTOR, MARKETING, MUSIC AND PROGRAMMING

2000-2001

Managed all content for a multi-media (Internet, TV, Radio) music and lifestyle network. Oversaw all aspects of
production, promotional, and A&R budgets.
SELECTED ACCOMPLISHMENTS:

Cultivated strategic partnerships with web sites, record labels, magazines, radio stations, and fashion
companies in promotion of the network.

Directed development of independent films, videos soundtracks, and compilations disks.

TUFF GONG RECORDS NEW YORK, NY

DIRECTOR, PROMOTIONS AND MARKETING

1997-2000

Planned and managed radio, video, and internet marketing efforts for Bob Marleys Tuff Gong and other
distributed labels. Developed and administered promotions and marketing budgets.
SELECTED ACCOMPLISHMENT:

Worked with five formats of radio, Rock, Alternative Rock, AAA, College and Urban to generate interest,
increase artist awareness, and establish presence.

EDUCATION
MBA Management/Marketing The American University Washington, DC
BS Business Administration The American University Washington, DC

PROFESSIONAL AFFILIATIONS
Universal Music Group Global Digital Board Member
RIAA: Gold and Platinum Committee Member
ZBT Alumni Counselor