Gerard Yanuzzi - MBA

Hainesport, NJ 08036 | 609-605-2864 | gyanuzzi@gmail.com

LinkedIn Profile: www.linkedin.com/in/gerardyanuzzi

Proven Developer of Marketing Strategies that

Measurably Increase Revenues, Customer Count and Improves Profitability
SUMMARY
15+ years progressive hands-on experience in marketing to all channels of distribution warehouse distributors,
dealer channels, retailers, and mass merchandisers. Expert proficiency in the development and deployment of
innovative online and traditional advertising. Comprehensive understanding of the skills needed to design and deploy
effective campaigns to drive growth and revenue through expanded product awareness . Well versed in new product
development/management and the positioning of product s. Experienced liaison between sales/marketing and
field/staff teams with the ability to identify team synergies . Extensive experience in strategic planning, business plan
development and execution including the establishment of priorities, strategies, tacti cs, and metrics.

TOP SKILLS
Product Marketing Marketing Management Marketing Strategy Product Launch Market Analysis Competitive
Analysis Go-To-Market Strategy Website Development Digital Strategy and Marketing Advertising Relationship
Management Channel Marketing Staff Development Marketing Communications Strategic and Operational
Planning Market Research Brand Strategy Email Marketing Trade Shows Promotions Financial Analysis

PROFESSIONAL EXPERIENCE
MARKETING SERVICES GROUP, LLC, Mount Laurel, NJ Marketing Services Firm
Marketing Director
2012 Present
Leverage broad and deep marketing and industry expertise to develop and advance marketing solutions designed to meet the
needs of clients. Serve as a subject matter expert for all matters concerning marketing strategy, web development, go-tomarket strategy, advertising, marcom, tradeshows, social media, product launch, product positioning, and digital marketing.
Client work includes:
Valeo, Inc. Tier 1 Automotive OEM and Aftermarket Supplier
Ongoing Projects: Helping to build strategies that enhance brand awareness and attract new customers, while
positioning the company as a global leader in the Automotive Aftermarket. Initiating the annual strategic planning
session; Creation and implementation of marketing planning processes and procedures; Development and facilitation of
marketing training; Creation of annual strategic marketing plan and marketing communications/branding roadmap;
Competitive analysis and competitor profiles; Market research and the analysis of trends; SWOT analysis; Defining of
marketing roles and responsibilities; Product positioning; Marketing communications collateral creation; Development
of criteria and identification of targeted acquisition companies.
Nomura Research Institute, Ltd. Consulting Service & System Solutions Firm
Ongoing Projects: Strategy consulting for major Japanese/Korean automotive OEMs and auto parts makers, mainly
focused on the North American Automotive Aftermarket.
Gerson Lehrman Group Consulting Service Firm
Ongoing Projects: Providing Automotive Aftermarket expertise to global automotive companies, market researchers,
private equity firms, private investors, and insurance clients on topics including: the market landscape, product
planning, marketing, advertising, merchandising, market data, social media, competitive landscape, and key trends.
Parts Life, Inc. Custom OEM Obsolescence & Supply Chain Solutions Company
Provided invaluable senior-level marketing leadership to this growing company, developing brand roadmap, web
development, conducting strategic planning, and providing coaching and mentoring to marketing staff.
ABC Companies, Inc. Motorcoach Industry Distributor & Service Company
Developed marketing platforms to deliver marketing messages and increase brand awareness. Assisted company in
creating and delivering its marketing message through managing outside advertising agency, public relations firm, and
web development company.
DORMAN PRODUCTS INC., Colmar, PA Automotive Aftermarket Parts Manufacturer & Supplier
Vice President of Marketing
2007 2012
Pioneered the introduction of an effective and sustainable marketing organization for this leading supplier of automotive
replacement parts for OEM components. Envisioned, developed, and deployed innovative marketing strategies designed to
drive revenue growth, incorporating new product launches, website development, SEO, and brand elevation campaigns across

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multiple traditional and new media channels. Effectively changed buying habits, delivered increases in sales, and led the
company to surpass all competitors within its unique business model. Attained a demonstrated record of success in a fouryear timeframe, marketing more than 1,000 new products and 4,500 extensions of existing lines through traditional methods,
email marketing, YouTube videos, social media, e-catalog, and a virtual trade show.
Successfully added $192 million to the top line while boosting new product revenue by 15%.
Achieved measurable savings in excess of $350,000 through the adept management of direct mail campaigns that
reached an audience of 2 million.
Outperformed the industry average for open rates on email marketing materials, designing a campaign that achieved
an average open rate in excess of 42%.
Delivered $275,000 in expense reductions through a re-engineering of the Marketing organization, reducing
headcount, transforming Creative Services, and launching Product Marketing.
Launched an award-winning client-focused website, taking all steps to grow traffic by 25% and receiving recognition
in the form of Amazons Award of Best-in-Class for Data Excellence.
METROLOGIC INSTRUMENTS INC., Blackwood, NJ Data Capture, Collection Hardware & Software Manufacturer
Director of Marketing
2005 to 2007
Personally recruited by senior management to review brand architecture, evaluate global marketing capabilities, and identify
and secure new business for this producer of barcode scanning and high-speed automated data capture solutions. Delivered a
commercialized product within 8 months, outperforming traditional corporate timelines by 16 months. Spearheaded a global
branding campaign to ensure consistent brand positioning and tag lines.
Furnished strategic business leadership to guide the launch of a new start-up venture, developing a business plan,
exercising P&L accountability, and assuming a lead role in manufacturing and licensing negotiations.
Led successful efforts to acquire a company, effectively negotiating a $4 million reduction in the purchase price.
Laid the foundation for future strategic planning efforts by creating the A3 Strategic Planning Process.
Initiated and led the Corporate Development Function transition from the idea-stage to the implementation-stage;
the company leveraged the function into identifying, evaluating and implementing strategic opportunities and
acquisition possibilities.
Contributed to the establishment of brand positioning, tag line and guidelines via participation and oversight into the
development and launch of a corporate global brand program.
Extended brand name recognition and enhanced the visibility of the company through involvement in essential
industry groups, meetings, trade shows and conferences.
RIEDEL CREATIVE GROUP, LLC, Middlebury, CT Advertising Agency
Advertising and Marketing Services Director
2003 2005
Assumed a lead role in the timely and accurate development and delivery of integrated marketing communications for this full
service advertising agency supporting businesses, institutions, and nonprofit organizations. Maximized brand presence, reach,
and awareness for a diverse roster of clients.
Pioneered the development of sales and marketing strategies and advertising plans.
Spearheaded the development and execution of Internet based advertising.
Redesigned company's logo and web site, booth designs and setups, and promotional collateral and presentation
materials, creating a consistent, dynamic, and professional branding/corporate statement.
CARDONE INDUSTRIES INC., Philadelphia, PA Automotive Aftermarket Parts Remanufacturer & Supplier
1997 2003
Corporate Marketing Manager (2000 2003)
Product Manager (1998 2000)
Marketing Manager (1997 1998)
Executed a broad array of end-to-end project management responsibilities for this leading provider of new and
remanufactured aftermarket auto parts and products, facilitating communications between teams, enforcing project milestone
deadlines, and coordinating the launch of new products. Served a critical role as the voice-of-the-customer in the development
of marketing strategy, product positioning, messaging, pricing, and other primary aspects.

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Created and executed a creative product line strategy for Brake Calipers, achieving an increase in market share
(+4%). Also repositioned Severe Duty Friction Calipers, resulting in a more customer focused product portfolio.
Identified and validated high potential business opportunities and developed marketing strategies aligned with
strategic objectives.
Devised the companys first business diversification strategy and developed the associated business plan.
Created and established new business stage-gate processes and procedures.
Worked closely with Senior Executives to determine appropriate long-term strategic direction of company
marketing efforts.
Reviewed existing brand architecture and created a strategy to leverage brand identity and avoid channel conflict.
Created and executed a formalized marketing planning process for all business units which created overall
marketing operational efficiency and continuity among the business units.
Implemented Voice of the Customer (VOC) responsible for defining, positioning, pricing, and promoting the
Brakes product line. VOC uncovered opinions and sentiments that helped identify needs and opportunities to
improve customer satisfaction.
Directed major cost cutting assessment and subsequent business unit restructuring designed to reduce operating
costs $5 million. Achieved an additional $20 million, cutting supply-chain costs by optimizing planning, sourcing,
manufacturing and logistic strategies.
Lead senior management through the strategic planning process focusing on organizational effectiveness, cost
reduction, and competitive advantages.

PRIOR WORK HISTORY

RJR NABISCO, INC., East Hanover, NJ Leading Blue Chip Consumer Packaged Goods Company
1983 1997
Various Positions in Accounting, Finance, and Marketing
Responsibilities included financial reporting and analysis, budgeting, forecasting, auditing, and business process
reengineering.
Executed critical marketing initiatives to support sales growth (+7.5%), customer retention (+3%), quality image,
and improved margins (+5%).
Identified a new market opportunity through the sale of Nabisco branded merchandise. Developed a business plan
which led to the successful launch of a mail-order catalog that exceeded revenue expectations.
COOPERS & LYBRAND LLP, Newark, NJ Big 4 Consulting Firm
Audit Senior
Performed various audit related responsibilities for Fortune 25 clients.

1980 1983

EDUCATION
Wilkes University, Wilkes-Barre, PA Master of Business Administration Finance
Rutgers University, Newark, NJ Bachelor of Arts, Accounting

PROFESSIONAL DEVELOPMENT
University of San Francisco, Internet Marketing
Northwestern University Kellogg School of Management, Business Marketing Strategy

1990
1980