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Documenti di Professioni
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BCIT
Due:
Week 11
Late penalty: 3 marks per day until Week 12, after which, term projects will not be
accepted. Submit 2 copies. One for the instructor and one for the client. Students
will submit a project for an actual event. Keep a copy of your submission until your
original project is returned!
Value:
Client:
To be announced in class
Comments:
You will develop an event proposal using the same process we discussed in class. This
project must be submitted in typical proposal format (as reviewed in Week#2 on
RFPs and proposal writing). Your proposal must include the information requested
below and be targeted to your prospective client. Keep in mind that you are
submitting this proposal to them rather than to your instructor! Your event proposal
must include the following information (it should not follow this specific order - these
are just a list of the required items for this proposal).
Marks will be based on the following criteria:
1.
2.
3.
4.
-
5.
Term Project
What are the costs to produce this event - food & beverage? entertainment? venue
rental? etc.
Identify (and separate) Fixed & Variable costs in your budget.
Break-even point should be indicated if you're selling tickets.
Try not to call suppliers. Use the internet. Just keep the calls to a minimum!
(contd)
6.
7.
MARKET THE EVENT (10) (to sponsors, delegates, employees or the public)
- What is your target market and how will you reach them? Who's on the guest list? How
will
you encourage ticket sales or attendance?
- What media will you use to market the event to your specific target market? Why do you
think it will be effective (eg: we are choosing the Beat instead of the Fox because..)
- Promotional item ideas may be included.
8.
9.
10.
PRESENTATION (10)
- Marks will be given (or lost) for Presentation, Spelling and Grammar. Remember you are
presenting this to a prospective client to try and win a contract!
11.
CLIENT (10)
The client will mark the project in two categories. A. Does the project meet the goals we
set out for the event - 5 possible marks and B. Does the event company provide
appropriate feasibility information 5 possible marks
Project ownership
Any student who is involved in the creation and submission of a project as part of Marketing
1120 - Event Planning, understands that their project ideas may be used by the client
without compensation to the student.
Term Project