Business Plan Format:

1.
2.
3.
4.
5.
6.

Cover letter
Tittle page
Tables of contents
Executive summary
Main body of the business plan
Appendices

Main Body of The Business Plan:

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Introduction
Purpose
Background of the business
Background of the partners/shareholders
Location of the Project
The Organization/Administrative Plan
The marketing plan
The Production/Operation Plan
The Financial Plan
Justification

Body Of The Business Plan

1. Introduction

Name of the business

Type of the business
Industry overview
Location of the business
Date of commencement
Factors influencing choices of business
Business potential

2. Purpose
Each of business plan is prepared for a specific purpose. The entrepreneur should clearly
and specifically state the purpose for preparing the particular business plan.
Example:
This business plan is perpared by Syarikat Muafakat Sdn. Bhd. To obtain a term
loan for the amount of RM 50000 from Bank Kerjasama Rakyat Malaysia.
This business plan is perpared by Syarikat Muafakat Sdn. Bhd. In manging the
business.

3. Background Of the Business

Name of the business

Business address
Telephone number
Form of business
Main activity
Date of commencement of business
Date of business registration
Name of bank
Bank account number
Equity contribution

4. Background of the Partners/shareholders

Name in fill
Identity card number
Permanent address
Correspondent address
Telephone number
Date of birth
Age

Marital status
Academic qualification
Courses attended
Skills
Experiences
Current job/position
Others/Previous business experience

5. Location of the Project

Physical location of project and proximity to roads, highways etc.

(Provide road map for exact location)
Building (type, sturcture, size and value)
Infrastructure (water, electricity, telephone)
Location in map do it yourself ( dont used Google map)

6. The Organizational/Administrative Plan

General business description

Organizational chart

Example
General Manager

Operation
Manager

Marketing
Manager

Finance
Manager

Human
Resource
Manager

Table of job designation and number of workers

NO.

NO. OF WORKERS
JOB DESIGNATION

1.
2.
3.
4.
5.
6.
7.

General manager
Administration manager
Marketing manager
Financial manager
Operation manager
Workman
Driver

1
1
1
1
1
2
1

Total

Job description

Designation
Description
General Manager
Organizes and manages business structure and operation systematically.
-As a coordinator to all section in business to achieve business target monthly or
yearly.
-Make sure the company reputation maintain stabilized.
-Involves in internal and external decision-making.
-To control the activities of the workers and motivate them to

worked efficiently and

effectively.
-As a designer
Administration Manager
Responsible in organize the staff.
-Managing the administrative budget.
-Make sure the benevolence provision foe staffs have been taken.
-As a designer
Marketing Manager
Find and identify the target customers and new market.
-To plan the business strategies of promotion.
-Preparing the sale forecast for the business.
-Implement the marketing strategies.
-As a designer

Financing Manager
Manage, control and audit the financial account statement monthly or yearly.
-Prepare the financial business report.
-Control the usage of business capital.
-Estimate and identify the business expenditure for the following year.
-As a designer

Operation Manager
Manage the operation systematically.
-Consult and supervise the workers.
-Control the input and output of stock purchased.
-To determine monthly and annually purchase for the business.
-Control the service quality.
-To fixed the price of service.
-As a designer
Workman
-Help operational manager to complete the project.
-Complete the paperwork done by manager.
Driver
-To deliver the customer order.

7. The Marketing Plan

Introduction to the product/service

Target market
Market size
Competition
Market share
Marketing strategies

8. The Production/Operation Plan

Process flow chart

Unit output/hours of operation
Material requirements
List of machines and equipment

9. The Financial Plan

Project implementation cost

Profit and loss performa
Balance sheet performa

10. Justification

Justify why the project is worthly of finance.