DESTINATION MANAGEMENT ORGANIZATION (DMO): NEW PARADIGM

MANAGEMENT TOURISM AREA BASED INFORMATION TECHNOLOGY

1 INTRODUCTION
Tourism has increased the ability of complexity in the development of technology. It
is characterized by the use of information and communication technologies in
marketing pariwsata. Current information technology capabilities in the world of
tourism known as e-tourism, or tourism electronics. Caribbean Tourism Organization
(2005) provide a definition for the term e-tourism, which is "A dynamic interaction
between Information and Communication Technologies (ICTs) and Tourism exists.
Each transforms the other: ICTs are applied to tourism processes to maximize
efficiency and effectiveness of the organization, unites tourism Business
Management, Information and Communication. "Concept of e-tourism is translated
into the use of information and communication technology to improve the usability in
the field of tourism, providing a wide range of tourism services to customers in the
form of telematics, and make the organization more accessible tourism marketing. Etourism has principles that are aligned with their use in the improvement of tourism
development. Therefore, e-tourism needs to be understood is simply a tool and still
have a risk to the existing data integration. Based on the definition of e-tourism
Caribbean Tourism Organization (2005) then there are three elements which is a
prerequisite of e-tourism which is ICT (Information and Communication
Technologies), Tourism and Business, but for optimizing promotional visit Indonesia
in the area of government involvement (goverment) becomes one of the important
parts in the program. The development of tourism in the electronic application has
now moved on updating the management paradigm of integrated tourist information
system, or the Destination Management Organization (DMO). This paradigm
considers the role and function of a tourist destination. DMO management in an
integrated manner by government agencies, private companies, professional
organizations and elements related to tourism activities. The management activities
towards achieving a balance of economic development and regional development.
Based on the change in the direction of tourism development, it was necessary to
clarify to see the framework, and
pattern of a new paradigm in the area of tourism management with a Destination
Management Organization (DMO).
Paradigm shift in the management of an integrated tourism demands technological
developments with the inclusion of the management information system based on
information technology.
2 Support Networking Information Technology in Tourism
Use of Information Technology creates networking opportunities in strengthening the
tourism sector. Egger (2008) suggests that the Internet media center that is the most
important information in planning trips. This virtual network creates economic value
chain that is connected between the interests of the other interests in the framework
of the tourism industry. Information technology support is next seen with the
availability of e-tourism. E-tourism is defined by Ndou and Passiante (2005) as "a
tourism network system is the one that compromises a multiplicity of autonomous,
interdependent, enterprises without physical borders of separation from the
environment, that Rely on the Internet infrastructure to integrate and exchange value
".
This definition imposes limits on a network system that is open to all tourism
independence of the diversity that refer to the information technology infrastructure,

and integrated with the values. This concept is hereinafter made clear by the Son, et
al (2008), that the e-tourism is seen as a form of utilization of information and
communication technology to improve the usability in the field of tourism, providing a
wide range of tourism services to customers in the form of telematics, and make
easier the implementation of tourism marketing accessible. E-tourism as a unified
system of Destination Management Systems (DMS). UNCTAD (2005b) gives the
sense that the Destination Management Systems (DMS) is a strategic ICT tools that
can help operators and tourism enterprises in developing countries integrate,
promote and distribute tourism products and services.
DMS as a system of mutual dependence will be with the other components, so that
the DMS is an inseparable unity between information and communication technology
(ICT), tourism, business, and government. These four units are mutually reinforce
one another.
3 Weakness Networking Destination
Egger (2008) gives four weaknesses networking destinations for this:
a. Culture and Leisure Facilities.
There is a flurry of tourism sites that can indeed be tracked by search engines, but
also ad that can not be tracked. This is caused by information regarding pariwata
only stored on web pages that are not integral to one another in the same region.
This sort of thing causes the visitor does not know the culture and the benefits of a
tourist destination. Culture and Leisure Facilities typically used as a visitor to come to
a choice tourist destination areas. Information like this is less information available
on the e-tourism facilities.
b. Hoteliers.
Visitors usually come to an area, more to enjoy a popular tourist destination.
However, the hotel should still provide additional information to bring the visitors
enjoyed the accommodations of the hotel. Like, tour services, additional tourist
facilities, such as comfort or steam bath and spa. The facility is often overlooked by
the manager of the hotel, with only display videos or images with poor quality. This
will certainly affect the description of the property to be acquired visitor, if you choose
the hotel.
c. Potential Guests.
At this time many potential guests that confusion to plan their excursions. That only
limited information obtained from the site of the hotel, tourism informsi situations
make potential guests are not able to clearly plan and make choices.
d. Tourism Management.
Tourism management is usually subject to geographical boundaries and political. But
for the visitors, they pay more attention to the topography, culture, language, and so
forth. So the difference is often debate dipelaksaannya. This became the fourth
aspect of things that had been perceived overlap in the implementation of tourism
activities in the area.
A shift in the paradigm of tourism management towing absence of continuity systems
that form each element in tourism management.
4 Concepts DMO
The World Tourism Organization (2004) defines the DMO as "The organization
responsible for the management and / or marketing of destinations and Generally
falling into one of the following categories"

a. Authorities or National Tourism Organisations, responsible for the management

and marketing of tourism at a national level;
b. Regional, provincial or state DMOS, responsible for the management and / or
marketing of tourism in a geographic region defined for that purpose, sometimes but
not always an administrative region or local government such as a county, state or
province;
c. Local DMOS, responsible for the management and / or marketing of tourism
based on a smaller geographic area or city / town.
DMO is an integrated management system that has a complete tourism as a system.
Morrison, Bruen, and Anderson (1998) provide five functions of the DMO. The fifth
function shows the completeness of the DMO as a system.
a. Sebagaai "economic driver" in generating local income, employment, and income
taxes that contribute to the growth of the local economy .;
b. As a "community marketer" in the visualization of tourist destination image,
tourism activities, so that the choice of visitors.
c. As an "industry coordinator" who has the clarity to focus industry growth through
tourism which bring results.
d. As a "quasi-public representative" is the representation of the opinion of the
tourism industry that is enjoyed by visitors or groups of visitors.
e. As a "builder of community pride" with improved quality of life.
5. DMO Framework
Presenza (2005) provides a framework piker on DMO (Source: Presenza, 2005)
There are three important components in the DMO, the coordination of tourism
stakeholders, destination crisis management and destination marketing.
Coordination of tourism stakeholders, the core of the system DMO. This component
is a key to success because it focuses on the relationship networks that set up a
DMO system. Destination crisis management system to provide oversight of the
implementation and management of the program from planning to implementation.
This component is made up of six other elements, namely: stewardship of
management, finance and access venture capital assistance, visitor management,
Information / Research, and Human Resources Development.
The main purpose of the stewardship of management is the adoption of positive
values of the DMO system that has been applied in some places. Through the
adoption, expected every administration started implementing, managing, and
operating systems to ensure socio-economic development as a result of this activity.
Effectiveness and efficiency of venture capital finance andaccess assistance plays
an important role in achieving this goal. Potential investments could be brought to an
area with this system. This activity is an attempt to help the private sector to
establish a source of capital and promote tourism. As one typical component of the
DMO, visitor management becomes important in product supply services to the
visitors. While the Information / Research supports all kegiatandari DMO. This
activity is to be useful because it provides a comprehensive overview of the market
tastes, supply the tourism industry, and the gaps that need to be addressed through
planning and development. Information / Research needed to support decisions and
piercings are done daari each activity. Development of Human Resources consists of
activities to improve the skills of human resources in the field of tourism, such as job
training or pratek in some training centers and tourism industry. Destination

marketing, spearheading the DMO components. The success DMO determined how
destination marketing can attract as many visitors to come to the area that has been
promoted. Destination marketing includes several aspects, namely; Trade shows,
Advertising, Familiarization tours, Publications & Brochures, Events & Festivals,
Cooperative Programs Direct Mail, Direct Sales, Sales blitzes, and Web Marketing.
Visualization will be seen from the destination marketing: general publicity,
advertising products / services, advertising products / services with Price
Information, E-mail inquiry, e-mail booking, online payment, registration with ID,
others: call for information, tourism guide services, and so forth.
(Source: adapted from railtourismindia.com, 2008)
DMO as a new form of development in the area of tourism management becomes
essential for users of ICT for tourism.
6 CLOSING
Destination Management Organization (DMO) in the management of information
technology-based tourism, a new paradigm of integrated tourism industry. DMO has
a function as an economic driver, marketer community, industry coordinator, quasipublic representative, and a builder of community pride. Three important
components in the DMO, the coordination of tourism stakeholders, destination crisis
management and destination marketing. Coordination of tourism stakeholders
focused on networking relationships Markowitz DMO system. Destination crisis
management system to provide oversight of the implementation and management of
the program from planning to implementation. This component is made up of six
other elements, namely: stewardship of management, finance and access venture
capital assistance, visitor management, Information / Research, and Human
Resources Development. Destination marketing is determined from Trade shows,
Advertising, Familiarization tours, Publications & Brochures, Events & Festivals,
Cooperative Programs Direct Mail, Direct Sales, Sales blitzes, and Web Marketing.
With the information technology support Indonesian tourism is expected to grow and
become a world tourist destination, not inferior to Thailand, Malaysia or other
destinations.
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