1. When and how did you use the six general rules of shooting a music video in this project?

Using
examples, evaluate why you used them for effect and purpose. Use images/pictures/screen shots to
support your response.
Camera movement We elected not to move the camera much in our video as almost all of our
shots were close-ups. This allowed us to focus more on the character, the star and the action.
The main place where we did use camera movement was to follow the boxer from when he left the
changing rooms and barged into the gym. This was to help break the tension that had been building
up throughout the video, with the climax being when he barged through the doors.
75% close-up/mid shot All of our
shots were close-ups or mid-shots,
with most being close-ups. We did this
to allow the audience to connect with
the boxer, and by focusing on his
equipment (e.g. gloves, bag) we could
make it clear that the character was a
boxer and give the audience an idea of
where the videos narrative was going.
There was also a practical reason for the close-ups of the star because the location where we had
originally wanted to film was made unavailable at the last second, and our contingency location
would have looked terrible as a backdrop on camera, so we chose to use shots that showed as little
as the background as possible.
75% shots on star We didnt stick to this rule and only about half of our shots are on our star. We
decided to place more emphasis on the boxer to ensure that we tell the narrative that we wanted
without having to rush through it and make the story jump.
Match-on-action When the artist was
singing about fighting and how no-one can
stop him, we chose to use shots that
showed our boxer getting ready, putting
on his gloves and getting himself riled up.
Match cuts We didnt use many matchcuts in the video, partly due to time
constraints. For example, we show a shot
of the boxer gloves when he is putting
them on and then immediately jumping to them already being on. Although this was a compromise
as we had a time limit it ended up working quite well.
Also most of the shots varied between one showing the boxer and one showing the star, making
match cuts mostly unnecessary.

Editing to the beat The main examples of editing to the beat were when we did the shot of the
artist playing the drum in time to the song, and when the boxer barged through the doors in time to
the drum beats. We did this for effect and to help create some excitement in the audience.

2. Evaluate how you contributed to the project, what problems occurred and how you solved any
problems.
I contributed to this project at every stage. I was involved in developing the idea of telling a story of
a boxer getting ready for a match as well as in the filming. I was also involved in scouting locations,
and when our first-choice was unavailable I found the group the contingency room which allowed us
to get all the filming done in time.
3. Discuss the process you went through in creating the music video.
We started by developing the idea of the boxer and we all agreed very quickly that we liked this
idea, and we started storyboarding very soon. We put down a lot of ideas for shots and decided that
we would film all of them and get rid of unnecessary ones in editing rather than waste time that we
could spend filming.
The next stage we went through was the filming which was done in good time and without incident,
despite the initial problem of our preferred location being made unavailable. The editing also went
smoothly as we all knew what sort of story and narrative we wanted to tell, and we worked well
together as a team.