Jonny Hynes

When and how did you use the six general rules of shooting a music video in this project?
There are two categories for the rules of shooting a music video; camerawork and editing. They
contain three rules each.
First of all camerawork adhered to the rules as there were several shots in which the camera would
move such as the one where it is most apparent:

This shot itself conforms to the other two camerawork rules too as it is a focus on the 'star' and also
a mid-shot. Close-ups and mid-shots must take up around 75% of the shots. Almost all the shots are
close-ups but there are a few mid-shots- however only one long-shot:

The camera was rarely completely stationary; all the shots in which the star was singing the
camera had some slight movement but was not panning or tilting.
The editing rules are; match-on-action, match cuts and editing to the beat of the song. All of these
rules were accomplished too.

Jonny Hynes
Editing to the beat of the song was done throughout the entire music video- it is best seen at the
beginning in which the instruments are shown playing the song. The screen is split, as shown below,
and each time there is a note or the beat it reveals the next section in a different filter.

The bass drum shot also has this feature as each time it is hit the filter is changed.
Match-on-action is presented in the video as the camera angle changes- the singers lips are singing
the same words on each shot and also is in the correct positioning which maintains continuity. This is
done several times, each time there is an action and the camera cuts to a different angle or shot.
Finally match cuts are exposed between the drums, guitar and vocalist; an example is below.

*cut*

Etc.

Jonny Hynes
All of these rules create an effect with the audience; the camerawork makes the audience feel closer
to the star as the close-ups and mid-shots bring the viewer nearer to the artist. It not only does this
but the moving camera makes it feel as though you are involved in the video and the music. It all
makes it more inclusive whilst selling the artist at the same time (serving the needs of the
production company). The editing makes the video more exciting as it seems faster and as if more is
going on; for example the shots without filters and frequent cuts might be boring compared to what
they are in the finished video. Editing on the beat emphasises the music in the video and drives what
might be shot in the first place. Match-on-action allows more diversity of shots to make it more
interesting and more fast cuts to the beat, not to mention the general continuity of the video. Match
cuts are utilised to show each instrument or action that is going on in a quick sequence- it is to the
beat and allows the audience to see everything at once while remaining closer to the artist as they
are usually close-ups.

Evaluate how you contributed to the project, what problems occurred and how you solved
any problems.
My contributions were brainstorming ideas for the storyboarding process and then going on to aid
putting it together, starring in the video and helping decide several things such as locations, props
and who we should cast as the star. After finishing this I helped edit the footage and also
supervised the editing stage to give advice or my opinions.
Problems that we had to face were simple and all solved eventually. These were mainly during
filming it as we had some issues with lighting and discussing the order of the shots again to reach an
absolute agreement. Editing also raised a few concerns as it took some time to decide on effects
used and then we also ended up changing a lot of the footage once finished, not to mention reshooting a small part which wasnt quite right.

Discuss the process you went through in creating the music video.
To make this video not too much was required as it only had to be a minute long. First of all we had to produce
a storyboard which took the most time except for editing. We completed this by brainstorming ideas on paper
and then finalising them by drawing them onto post-it notes and in the correct order. Other than drawing we
also wrote the exact features of the shot, duration and camera movement.
Next was the actual filming process; this did not take as long as initially thought. We went to the location we
all agreed on since this would provide us with the props necessary (a guitar, a drum kit and a microphone- with
stand). This saved a lot of time as the whole of the filming was completed in one hour (except for a re-shoot
but not all of us were required for that shot). The storyboard was followed closely but not completely as
expected since we had a few more ideas on location.
After all the footage had been captured all that was left was editing
it. The software we used was Serif Movie plus X6. This is the most
time consuming part; the song was added first and then the first
shot. It took several attempts to achieve our ideas of the split screen
in time with the music. The most important issues to focus on were
editing to the beat of the song and match-on-action. Match cuts and
camerawork rules were already dealt with when storyboarding and
filming. It was a struggle sometimes to match the lyrics exactly to
what our singer was miming (hence why one line was filmed again).

Jonny Hynes