Sample File For

COMPANY 1: 7-ELEVEN
1.0 INTRODUCTION
In 1927, 7-eleven started its business as an ice house in Dallas, Texas. Now, the company has
grown and evolved into the worlds largest operator, franchisor and licensor of convenience store.
There are 7,980 stores operate in United States and Canada, by franchises and licenses, and more
than 39,300 stores in countries such as Japan, Taiwan, Thailand, South Korea, China, Malaysia,
Mexico, Singapore, Australia, Philippines, Indonesia, Norway, Sweden and Denmark.
Incorporated on 4 June 1984, 7-Eleven Malaysia are the pioneer and the largest 24-hours
convenience store operator in Malaysia, with the vision to be the best retailer of convenience and
mission to consistently serve the changing needs of customers for their convenience.
Being the largest convenience store chain in Malaysia, 7-Eleven Malaysia has over 1,300
stores nationwide and serves over half a million customers daily. With the slogan of Always There
For You, 7-Eleven stores can be found throughout the whole Malaysia from petrol stations and LRT
station to shopping malls and medical institutions.
Each 7-Eleven store carries over 2000 products, together with a variety of services such as
the sale of mobile phone reload cards, ink cartridge refill, photocopying, fax, automated teller
machine (ATM) and bulletin board for neighbourhood community notices. To accommodate the
needs of customers who are looking for ready-to-eat hot food, the company has introduced hot
beverages as well as packaged fresh food and bakery in 2009. All food items sold are certified
HALAL and undergo stringent quality control to ensure tastefulness and freshness.
2.0 ANALYSIS
2.1 Analysis trend on the fans number
Number of fans at the beginning of the study (17th October 2012)
393,872
Number of fans at the end of the study (17th November 2012)
447,994
The number of likes on 7-Eleven Malaysia Facebook page has increased by 54,122 from 17 October
to 17 November 2012. This means that the number of likes in this page increase by around 1,691 per
days. Most of the Facebook users who like this page are from the age group of 18-24 years old where
most of them are college or universities students. Wilayah Persekutuan Kuala Lumpur is the city
where most of the Facebook users who like this page come from.
2.2 Promotional activities available before 17th October 2012
7-Eleven Malaysia will organise contest and promotion regularly to attract more customers to shop at
its stores. For example, a contest named Amazing Win was taken place from 14 June 22 July
2012 with prizes such as Samsung SMART TV 55. Besides, Highlights of the Month will be
organized every month where some of its products will be offered at discounted price at a particular
period.
2.3 Type of activities and announcements posted (17th October- 17th November 2012)
7-Eleven Malaysia uses Facebook as a mean to announce all of its promotional activities such as
Highlight of the Month as well as other contests.
Besides promotion and contests, 7-Eleven Malaysia also posts detail of every job fair and roadshow
organized on Facebook including time, date and value.
Sometimes, 7-Eleven Malaysia will post some picture simply to remind customers about the
products that it offers.
2.4 Good and Bad Comments received

Good comments
Most of the good comments received are complementing the slurpee offered.
Bad comments
Most of the bad comments received are complaining the high price of the products offered.
2.5 Other features used

Facebook is used by 7-Eleven Malaysia in customer service. There is a section in its Facebook
page, named Talk To Us, where customers can write down their feedback, suggestions, proposals
and even praises about the company. Customers can just write down their thought in the form
provided with the limit of 300 characters and the company will then get in touch with them.
Other than that, customers can find the location of all 7-Eleven stores around Malaysia on the
7-Eleven Malaysia Facebook Page. Under the section of Location, customers can quickly search
for a nearest 7-Eleven branch by entering a place in the field provided. The nearest branch will be
shown in Google map just beneath the field. Besides, with the help of Google map, the location of
the device that browses on the page will also be shown in the map.
7-Eleven Malaysia does use the photo sharing feature on Facebook wisely. The company will
regularly upload photos to its albums on Facebook. Those albums are categorized by activities
organized by the company such as celebration of each festival and also the winners of each contest.
Besides, the company also will share interesting photo frequently to cheer up its customers.
In addition, 7-Eleven Malaysia has application generator feature on Facebook to create a section
where Facebook users can participate in the Convenience Store Intelligence (CSL) Program of the
company. After participated in the survey about the services and stores, the participators stand a
chance to receive exciting prizes for their insightful opinions and reports.
4
3.0 MARKETING AND PROMOTIONAL STRATEGIES
Social Media
YouTube
Used
Reason(s)
YouTube is one of
Twitter
LinkedIn offers a
posting of news and
variety of marketing
on Internet.
updates.
opportunities besides
It is a innovative way
paid advertising or
easily to a variety of
of conducting public
status updates
medium.
relation.
Videos can be shared
To remind customers
and services offered.
the largest websites
about the products
Objective(s)
Twitter allows instant
LinkedIn
To connect with
customers.
To obtain valuable
business partners.
customers feedback.
To provide some
To connect with
To increase the
visibility of the
interesting facts
company.
about the products

offered.
To build a positive
image of the
company.
Target
audiences
Potential customers
Potential customers
Potential customers
Existing customers
Existing customers
Existing customers
Business partners
Join and participate
Create a personal
Post news and
channel to upload
updates about the
actively in the
interesting video to
company and its
related groups
remind customers
products and services.
organized by others
Post the link to the
or the company
and its products and
full content of the
itself.
services.
news and updates.
about the company

Strategies
Posting discussing
Study the users
topics and
subscribers of its
feedbacks about each
commenting on
channel for
product or services
others thread.
marketing and
provided.
Send email to every
Use the application
advertising purpose.
Make necessary
Company Buzz to
Enter a link to its
changes to the
learn about what
YouTube channel in
products taking into
others are saying
official website and
account the
about the company.
other social
customers feedbacks.
Create polls
Respond to
regularly to gather
Enter a link to its
customers complaint
data and generate
official website in
and dissatisfaction
conversation.
YouTube channel.
appropriately.
networking sites.
Create conversation
Tweet out discount to
to demonstrate the
website in the
its followers which
expertise of the
description of every
allow them to buy
company.
video uploaded to
some items at
allow interested
discounted prices.
Include a link to its
viewers obtain more

information.
Remind viewers to
buy the products and
provide the
companys contact
information in the
end of each video.
Budget
Expected
Outcomes
Cost-free
Cost-free
Cost-free
Increased sales
Increased sales
Increased popularity
Increased popularity
Improved customers
Strong brand in
customers mind
Increased knowledge
in related field
services
Better supply chain

management
COMPANY 2: SAMSUNG GROUP

4.0 INTRODUCTION
Samsung Group is a South Korea multinational conglomerate company which has operated
for over 70 years and is founded in 1938 by Lee Byung-chull. This company is also known as the
largest South Korea chaebol, which means wealth or property. The companys headquarter is
currently located at Samsung Town in Seoul, South Korea under the lead of the chairman or CEO,
Lee Kun-hee.
Samsung Group appeals to many products such as consumer electronics, medical equipment,
telecommunications equipment and more. Besides, their flagship company is Samsung Electronics,
which leads the global market in high-tech electronics manufacturing and digital media. They also
provide services like advertising, financial, hospitality and others to assist their consumers.
Moreover, they follow a simple business philosophy which saying to devote our talent and
technology to creating superior products and services that contribute to a better global society. In
addition to that, Samsung also created a vision themselves which is Inspire the World, Create the
Future. From their values and vision, Samsung wants to inspire the communities by leveraging
Samsungs three key strengths which are New Technology, Innovative Products and Creative
Solutions. They hope to contribute to better world and a richer experience for all.
From recent data in 2011, Samsung has gained revenue of US dollar 247.5 billion and has
employed 369,000. Samsung has 64 subsidiaries around and comprises of 80 affiliated companies
around the world.
Lee Byung-chull (1910-1987)

Late founder of Samsung
Group
Current logo used
5.0 ANALYSIS
Number of fans at the beginning of study (17th October 2012)
97,908
Number of fans at the end of study (17th November 2012)
154,226
From what we observed, the number of fans on Samsung page has increased greatly by 56318 of fans.
Most of the fans liked on the Facebook page are from the city of Kuala Lumpur, Wilayah
Persekutuan aged between 18 to 24 years old. It is clearly shown that Samsung has gained popularity
among the Y generation which is mostly university or college students. According to the Samsungs
Facebook page, the number of new likes per week is increasing gradually by 1000 of fans on average.
1.
Launch of Samsung World

On 2nd October, Samsung Malaysia had collaborated with Tesco to celebrate the launch of
Samsung World, Malaysias first shop-in-shop experience by Samsung Malaysia
Electronics. This launching activity was held in Tesco Extra Mutiara Damansara. Along with
the partnership between Tesco CEO, Mr Sunghwan Do and Samsung Director, Mr. Kwon Jae
Hoon, Samsung is now able to reach greater number of Malaysia customers.
2.
Sponsorship of K-Pop Talent Quest 2012 Finals
Besides, Samsung also did another promotional activity by sponsoring an event named K-pop
Talent Quest 2012 Finals that was held in Sunway Pyramid Convention Centre on 13 th
October 2012.
The contestants of K-pop Talent
Samsung banner at Sunway

Pyramid Convention Centre
(SPCC)
1.
Samsung Galaxy Note II Roadshow

On 19th October, Samsung held a roadshow at Megamall, Mid Valley for all Samsung
consumers to grab a chance to get Samsung Galaxy Note II. This is one of their activities to promote
their Galaxy Note II to wider variety of customers even to the non- Samsung consumers. This
roadshow attracted many people attention because the first 50 people to queue up will get free
Galaxy Note II battery and desktop charger, next 50 will get Note II cover and next 100 will get an
RM20 coffee voucher.
2.
Samsung ATIV Smart PC Media Launch
Besides, they also organized a media launch of the innovative ATIV Smart PC LIVE at G
Tower, Kuala Lumpur on 30th October. This launching has brought to customers the opportunity to
experience the use of Smart PC. Moreover, they have invited the media to the launching and
officially introduce the innovative product to the society.
3.
Announcements on new products and opening of new centre
Other than activities, Samsung also posted some about new products launched or new centre
opened from 1 November to 12 November. For example, they offer their customers to purchase
NX1000 camera and get free zoom lens. Besides, they also made announcement on the opening of a
brand new Smart Care Centre for customers convenience.
10

There are several good and bad comments received by Samsung on Facebook. There are many
people feel that Samsung is a good product and is said as highly recommended product because more
good comments that the bad ones. Unfortunately, some have bad image toward Samsung because of
poor service provided.
Good comments
Bad Comments
11

YouTube
Social
Twitter
Blog
Media
Used
Reason(s)
A popular avenue where
Social media that
Social media that
advertisements are done in a
allows Samsung to
enable Samsung to
way that suits the target
promote products on
promote their
audience.
an individual level.
products in unique
The type of language used in
Can be more
the commercials and the
interactive with
ideas used to promote the
customers online.
way and make it

popular.
product reflect the audiences

style and taste.
Objective
To attract targeted audience
To spend more time
To reach out to
with commercial interactive
interacting with the
customers who
videos.
followers about the
always visit blogs.
To allow customers have a

better visual and information
through uploaded videos.
product online.
To create loyal
To create strong
brand recognition
connection between
through unique
product and
descriptive of
individual.
Samsung product.
To lead to larger
To keep customers
advertising
loyal and repeat
opportunities.
purchase.
Promotes product in
real-time and brings
customers in.
Strategies/ Create an account in
Tactics
YouTube channel
Post Samsung official
Create a Twitter
account and start to
Samsung products
follow certain
and services.
website link under settings to
existing customers
enable audiences go to the
as the starting step.
website when they want to
Create blog on
Tweet the use of a
Update blog
frequently to keep
customers up-to12
know more details about a
product in a short
product or service.
message precisely
Upload a video such as
date.
Provide longer
and attractively that
descriptions of
Music Video (MV) made to
followers are more
Samsung products
promote a brand new product
likely to read.
or services include
Those messages
reasoning and uses.
to attract audience.
For example, MV of Korean
tweeted appear on
Allow bloggers to
celebrities singing and
followers home
comments and share
promoting Samsung Galaxy
pages and can link
experience in using
SIII to leave a strong image
to the products
Samsung product to
within audience.
website.
get feedback.
The video uploaded
Followers can
Acquiring followers
presented with other video
directly interact with
and subscribers and
ads links to promote other
Samsungs staff
direct them to other
products as well.
about the product
Samsung social
online.
network pages.
Description of the product

must be available below the
Customers can
video to enhance audiences
retweet messages
understanding toward the
tweeted by Samsung
product.
to allow followers of
Enter a link that lead to the

webpage that allow audience
to post queries about the
related product.
the customers can

see it as well.
Wide varieties of
customer get to
know about
Samsung.
Target
audience
New customer who is nonSamsung user.

Existing customer to
Wide variety of
Active bloggers.
customers such as
people of all age.
continue using of their brand.
13
Budget
YouTube is known for its
Cost free as it is a
viral nature that eventually
real-time social
allows the marketers to
media.
Cost free.
promote their product for

free.
Expected
Outcomes
Increased customer demand

and sales.
More new users are attracted
to use Samsung brand.
Increased productivity and
Many customers
Maintaining existing
will be exposed to
customer and repeat
Samsung.
purchase occur.
Increased brand
recognition
Increased sales and

brand recognition.
growth of sales.
14
COMPANY 3: SUSHI KING

7.0 INTRODUCTION
Sushi King is a restaurant of the new era of Japanese cuisine in Malaysia with their unique
Kaiten Sushi or Revolving Sushi with quick service restaurant concept. Sushi King was first
opened in 1995 in Kuala Lumpur as a single outlet and now the company has grown to over 70
restaurants nationwide. Therefore, they manage to distinguish themselves as the largest sushi chain
of restaurants in the country.
They offer a wide variety of sushi along with an expensive menu of other Japanese food at
affordable prices. Today, they also expanded their expertise to include catering services for a variety
of events and functions.
Sushi King has gained popularity quickly because of the novelty, affordability and efficiency
of the restaurant. Besides, they make sushi with their specially equipped sushi-making machines in a
hygienic environment, as they want to offer quick and fresh food to suit todays fast pace of life.
Moreover, Sushi King has attracted a wide variety of customers around the world because of
the unique experience of selecting from a variety of sushi dishes on the revolving conveyer belt.
Above all these, they put all those efforts because their mission is to be leading Japanese
Eatery in the region by continually serving safe, high quality and affordable sushi and other Japanese
food through service excellence to their valued customer in a safe environment.
Sushi King Logo
15
8.0 ANALYSIS
216,324
228,854
The number of fans of Sushi King on Facebook page has increased by 12,530 from 17th October to
17th November 2012. There are about 4,092 Facebook users like the page every day. Most of these
Facebook users who like Sushi King Facebook page are between 18 to 24 years old, which means
this page is popular among college and universities students. Most of the Facebook users who like
this page are from Wilayah Persekutuan Kuala Lumpur. This may be due to the number of branches
available in Klang Valley.

Regularly, Sushi King will organise some seasonal promotion especially during the festival
such as the Parents Day Promotion from 1 May to 30 June 2012 and the Summer Promotion from 1
August to 31 August 2012.
Others promotional activities organized by Sushi King include Sushi King October 2012
Bonanza from 1-4 October 2012 where Sushi King Card members are allowed to purchased all ricebased sushi on Kaiten Belt for only RM2.00 each. Besides, Sushi King had organized some activities
and contents as its promotional strategy such as the Sushi King Treasure Hunt on 16 September 2012
and the Sushi King Platography Content from 1-25 July 2012/
Sushi King uses Facebook to inform its customers about the date, time, and detail of the
promotional activities that are taking place such as the Sushi King Facebook Fan Chat events and
Winter Special promtotion.
16
Besides, Sushi King posted about the current events that occur all around the world from the
marriage of Dato Lee Chong Wei to the victory of President of United State in the election.
Sushi King also posted the photo of its dishes together with the total calories of each dish on
Facebook.
17
Sometime, Sushi King will show its care to customers via Facebook by greeting them good
morning, reminding them to bring the umbrella when raining, and wishing them on every festival.
18

Good comments
Bad comments

Sushi King has created a poll on its Facebook page to look for the customers opinion. For
example, one of the poll allows customers to vote whether they like the design and colour scheme of
Sushi King Mid Valley Level 3.
19

Social
Instagram
Foursquare
Blog
Media Used
Reason(s)
It is the best social
It is a location based
Blog can create an
media tool to post the
social media where users
environment for
attractive photos of
can check into locations
companies and
variety sushi and
via their smartphones.
clients to connect
attract people who use

Instagram
Many users registered
Users indirectly promote
online.
Sushi King when they
Allows interactive
check-in to Sushi King.
activities with
with Instagram
customers online.
because it is a new
social network, so can
reach out more
people.
Objective(s) To share out photos as
To promote Sushi King in
To offers more
one of promotional
a short time whenever
special features or
strategies to catch
smartphone users check-in
privileges to loyal
people attention.
to their restaurant.
customers.
It allows Sushi King to
To get customers
create a page to promote
feedback on their
their business.
food and service.
20
Strategies/
Tactics
Create an account in
Instagram
Post announcement
about the Sushi is on
Create a Sushi King page
Create a blog to
to enable customers to
introduce varieties
check-in to their
of sushis menu
restaurant.
and provide
Instagram on their
Offer incentives such as
website and acquire
discounts or free food or
ingredients used to
followers and direct
beverages for people who
make the sushi as
them to Instagram.
checking into their
extra information
location to retain loyal
for customers.
Take photo and apply

digital filter to it to
customers.
description on the
Ask for customers
make it brighter,
feedback or
attractive and share it
recommendations
with other Instagram
as evaluation.
Can provide a few
users.
Apply the distinctive
simple steps to
features that can
make a simple
confines photos to a
sushi to customer
square shape and other
so that to invite
special features to
them to be part of
enhance the photos.
the creative process

to retain them.
Target
audience
Instagram users that

mostly are youngsters.
Wide varieties of people
Wide varieties of
include existing and new
people include
customers.
existing and new

customers.
Budget
It is a free photo-
Cost free
Cost-free
Retain most loyal
Attract more
sharing program.
Expected
Outcomes
Attract many potential

customers
Increased sales and
productivity
customers.
Increased sales.
potential customers
Increased
popularity.
21
COMPANY 4: DIGI COMPANY

10.0 INTRODUCTION
Digi is one of the most well-known telecommunication companies in Malaysia. It was
founded in 24 May 1995, by Henrik Clausen, the CEO of Digi. Digi is more affordable for students
compared to others companies. Years by years, Digi has come out with different kind of plan for
different people. They provide mobile voice service, internet and broadband service.
Digi appeared in Facebook since 12 August 2009. Digi has realized the power of e-commerce
in the market. Facebook is one of the most popular social media application which has got more than
billions users all over the world. By creating a fans page in Facebook, Digi can save up cost of
advertising, survey and promoting their plans. Other than that, communications between the
customers and Digi also can be done with no constraint. To remain peaceful for the fans page, they
also set up their fans page House Rules. Digi claimed that they still reserve the authority to banning
the account from the fans page or remove the posts that are abusive.
Digis yellow man
22
11.0 ANALYSIS
422,000
451,000
Digis fans page has a rising trend by 29,000 of fans. It is because Digi has become a well-known
telecommunication company, people have loyalty to this company and they trusted him will give the
customers all the best. On the other hand, new phone launched in Malaysia also the factors why the
fan page becoming more famous. Digi uploaded all the information about the plan and the phone.
Thousands of iPhone fans or Samsung fans will compare Digis plan with other telecommunication
companys plan such as Maxis.
11.2 Type of activities and announcements posted
One of the activities and announcements posted from 15th October to 17th November 2012 is
Digi Double Deals. This is a promotion for Digi postpaid customers. Besides, during Deepavali, Digi
also offered Deepavali reload and caller tunes special. Customers who reload in between 12th
November to 15th November will get a chance to win BonusLink point redemptions, Deepavali
CallerTunes and a chance to fly to India to meet silver screen actor, Surya! There is also iphone4s
plan offered by Digi. Two years monthly payment RM138 and you can get the Iphone4s with
RM499. In order to let the Digi customers to avoid the crazy iPhone fans rushing to the stores, Digi
also provide online selling service.
23

Good comments
The good thing about Digi is they offered better and cheaper plan compared to others. Many people
are attracted to their plan.
Bad comments
The most of the bad comments we heard about Digi is line problem. This causes a lot of trouble to
the businessman or people who badly need phone service for their job.
Digi post all the photo and Leaflets in Facebook in order to cut save hard copy promotion leaflets
fees. People also can know more about all the events organized by Digi through the photos.
There is also another section in Digi Facebook fan page called Digi tomorrow network. This section
is created to inform the Digi users about their upgrade plan. Digi has updated their upgrade schedule
and numbers of sites remaining in that section. The benefits of the upgrade plan are to create more
stable network, expanding high speed internet coverage, and also reduce the use of carbons by 11533
tons.
24
YouTube
Social
Twitter
Blog
Media
Used
Reason(s)
Youtube has large
It can help you
Blog space is free
numbers of users and
determine your
and do not have
audience
target market
rule or policies to
It also help to
follow.
Advertising fees on
Youtube is free
Can easily reach global
customers
Objective
spread the
information to
users
To cover more audience To improve

others than television
To increase the visibility
of Digi
To have more
relationship
attention from the
between customers
customers
and Digi
To build deeper
customers
relationship
Strategies/
Tactics
Create a channel
belongs to Digi
Invite audience to
Create a twitter
account
Post all relating
Start by creating a
blog
Answer those
watch videos posted by
information and
questions as many
Digi
promotions
as possible
Link Digi channel to

others famous video
Provide contact
numbers and related
Learn how to
connect and
engage with
followers
Post some related

video or articles
Solve the readers

problems
information around the

video
25
Target
Existing Digi users
Existing Digi users
Existing Digi users
audience
Other
Other
Other
telecommunications
telecommunication
telecommunications
companys users
s companys users
companys users
New potential
New potential customer
New potential
customer who just
who just got his/hers
customer who just
got his/hers new
new phone
got his/hers new
phone
phone
Budget
Free of charge
Free of charge
Expected
People around the
To receive more
Outcomes
Free of charge
To achieve more
country know more
comments from
trust from the
about Digi
loyal customers for
customers.
Increase more sales
making changes
Let people have
deeper knowledge
Build a positive and

friendly image for
Digi.
of Digi
26
COMPANY 5: DOMINOS PIZZA

13.0 INTRODUCTION (Dominos Pizza)
On 9 December 1960, Tom Monaghan and his brother James borrowed 500 pound to
purchase an existing restaurant called DomiNicks in Ypsilanti, Michigan. James sold his share of
the business to Tom in 1965, making Tom the sole owner of the shop and Tom renamed the shop as
Dominos Pizza Inc. There are 200 Dominos store are running in 1978 and becoming more and
more famous.
Until 1983, there are 1000 Dominos stores are opened, Dominos Pizza Inc. also opened its
first international store in Winnipeg, Canada and Queensland, Australia in the same year. By 1989
Dominos had five thousands stores are running business around Unite Kingdom, Japan, and South
America and being the fastest-growing pizza company in the world.
Today, Dominos Pizza operates a network of more than 9,000 owned and franchised stores
globally. Dominos Pizza Inc. is the worlds leading pizza delivery company committed to lead the
industry in product quality and operational excellence.
In our country, Mr. Tom Monaghan launched his 1st Malaysia Dominos Pizza store in 1997.
Dominos launched Malaysias 1st fast food online ordering portal in 2003. Besides that, Dominos
Pizza Malaysia also won the Gold Franny Award in 2010 and introduced the Great Pizza Service
Tracker in the same year. This year, in 2012, Dominos Pizza Malaysia had grown huge in our
country and opened its 100th stores recently.
27
14.0 ANALYSIS
Number of fans at the beginning of study (17th October 2012)
62,000
Number of fans at the end of study (17th November 2012)
157,000
There is a large increase of fans number throughout the period of study, which is 93,000 increased in
total. The number of fans boomed in the 1st week of study, which increased over 24,000 of fans. In
the 2nd week, the number of fans rose even higher than the 1st week, which is nearly 29,000 of fans
increased and the number breach the 100,000 height in the same week. However, in the 3rd week, the
increasing of number of fans plunge to about 4k that week. The number rose back gradually on the
4th week and 5th week by 11,000 and 18,000 respectively.
28
14.2 Type of activities and announcements posted
There are a lot of activities are running and announcement posted on the Facebook during the
period of study. On the 1st day of the study period, Dominos conducted a contest which needed the
contestant to post the picture of them while eating Dominos Pizza via Instagram. Dominos Pizza
also offers a buy 1 free 1 promotion to the Facebook users during the period of study. Dominos
Pizza Malaysia also helped advertise the movie War of the World Goliath 3D by conducting some
contest and games. In the study periods, Dominos Pizza also posted announcement about the 10
cents for 1 regular pizza promotion promotion which held in their two different physical storefront
daily which starting from the date 15th November 2012. They also posted the announcement of the
new pizza, 7 meat-wonder they offered on their Facebook page. They also announced that they
opened the 100th stores at Kangar and Alor Setar on the Facebook. The richness of activities
throughout the study boosted the fans of the Dominos Pizza Malaysias Facebook page. These
activities also shows that how Dominos Pizza Malaysia fully utilized their Facebook page to
interactive with their customer by posting announcement, promotion, notices and advertising using
the social network platform.
29
Dominos Pizza Malaysia Facebooks page is full of good comment which telling their good
tasted pizza and good services provided by Dominos Pizza. There are some bad comment that
complains about the online ordering system, but the good thing is that Dominos Pizza actually cares
and given help to the user who complaint.
14.4 Other features of Facebook used
Dominos Pizza Malaysia is doing customer services on the Facebook. They reply to the comments
of their customers, and also provided a customer support tab on top of their page which link to a
customer service page. Next, in concert with the War of the World Goliath 3D advertising activity,
the page provided a tab that link to a Pacman-like game. The users who won the game by achieving
top score able to win the prizes of the event. Besides that, there is also a tab on top of the page that
link to a calendar that shows where the 10 cents pizza promotion will be held at. Their Facebook
page also shares the taken photos during their events in the past.
30

Social
YouTube
Twitter
Blog
Media
used
Reasons
A very famous
platform to shares
videos nowadays.
Free to share
video on this site.
A very famous social

networking site.
Allow Dominos Pizza
to interactive with their
customer.
No restriction or rules.
Dominos Pizza can design
their blog freely and
creatively.
Free of Charge
Free of Charge
Objectives To Advertise
announcement and
announcement, notices and
products.
notices to Twitter users
promotion.
their business.
Strategies/ Create a channel
Target
Audience
Provide detailed
their new
More exposure of
Tactics
Make new
of Dominos
Gain loyalty of
customers
Post notices and
announcement
Freely designed blog may

attract internet users.
Pizza Malaysia
Provide a title for every
Share video about
events or promotion
announcement or notices
new products and
conducted to let Twitter
which maybe too long to post
promotion.
users to talk about it
in Facebook or Twitter
Internet users and
Twitter users
their customers.
Give the detailed
Internet users and their loyal

customers who really cares.
Budget
Free of charge
Free of charge
Free of charge
Expected
Becoming more
Able to get feedbacks
Provide up-to-date
Outcome
famous
Increase sales
from the customers.

Provide up-to-date
information to the customers.

Increase sales.
information to the
customers.
Increase sales
31
16.0 CONCLUSION (Personal views)

Social media can be an effective marketing and promotional tool for business organization.
By using social media, the organization is able to reach a large number of audiences at low cost.
With the help of viral marketing that occurs on social media, the organization is able to advertise and
promote its products or services for free. This is because satisfied customers will share their
experiences with a particular organization and their personal opinions on social media willingly.
These customers will then promote the organization to their friends on social media. The probability
that friends will visit the organization is high because the recommendation from their friends is free
from marketing strategies by company and they trust their friends.
However, marketing and promotion by using social media can also be ineffective when
people are becoming immunized against the advertisement placed on social media. They may just
ignore the advertisement shown in the particular column and never paying attention about what is
being advertised. Besides, Internet surfers usually mute the video or simply swap to another tab
when they are forced to watch the advertising videos. This will make the advertising videos become
useless because the audiences are not really watching it and the information within those video does
not actually reach the audiences.
32
17.0 REFERENCING
Abudi, G., & Toropov, B. (n.d.). Marketing Your Business Using LinkedIn. Retrieved from
Idoit'sGuide:
http://idiotsguides.com/static/quickguides/businesspersonalfinance/marketing_your_business
_using_linkedin.html
Blake. (2011, March 28). Top 5 Business Benefits of Marketing through Twitter. Retrieved from
INQBATION:
http://www.inqbation.com/top-5-business-benefits-of-marketing-through-
twitter/
Frick, W. (2012, September 7). How to Turn Twittwe Followers into Customers. Retrieved from
Bostlnno: http://bostinno.com/all-series/how-to-turn-twitter-followers-into-customers/
Hornor, T. (2012, May 30). How to Use YouTube for Marketing Your Business. Retrieved from
socialmediatoday:
http://socialmediatoday.com/tara-hornor/538400/how-use-youtube-
marketing-your-business
Lake,
L.
(n.d.).
Twitter:
Valuable
Marketing
Tool?
Retrieved
from
About.com:
http://marketing.about.com/od/viralmarketing/a/twitter.htm
Schossow, C. (2009, August 10). Using LinkedIn to Market Your Company. Retrieved from
NewMediaCampaigns: http://www.newmediacampaigns.com/page/using-linkedin-to-marketyour-company
Tong-hyung, K. (2010, February 4). Samsung Founders Dream Closer Than Ever. Retrieved from
http://www.koreatimes.co.kr/www/news/biz/2011/04/123_60330.html
7-Eleven.
(n.d.).
About
Us
Retrieved
from
7-Eleven:
http://corp.7-
eleven.com/AboutUs/tabid/73/Default.aspx
7-Eleven Malaysia. (n.d.). Company Factsheet. Retrieved from 7-Eleven Malaysia:
http://www.7eleven.com.my/html/default.aspx?ID=2&PID=12
16 Tips to Boost Your YouTube Marketing Strategy. (n.d.). Retrieved from DailyBlogTips:
http://www.dailyblogtips.com/16-tips-to-boost-your-youtube-marketing-strategy/
33

Sample File For

Caricato da

Informazioni sul documento

Titolo originale

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

Sample File For

Caricato da

Copyright:

Formati disponibili

COMPANY 1: 7-ELEVEN

2.4 Good and Bad Comments received

2.5 Other features used

3.0 MARKETING AND PROMOTIONAL STRATEGIES

posting of news and

Videos can be shared

and services offered.

the largest websites

about the products

Twitter allows instant

about the products

Join and participate

Post news and

updates about the

company and its

products and services.

Post the link to the

and its products and

full content of the

news and updates.

about the company

Study the users

feedbacks about each

Send email to every

Use the application

Enter a link to its

learn about what

products taking into

others are saying

official website and

about the company.

Enter a link to its

data and generate

Tweet out discount to

its followers which

allow them to buy

Include a link to its

viewers obtain more

Better supply chain

COMPANY 2: SAMSUNG GROUP

Lee Byung-chull (1910-1987)

Current logo used

Launch of Samsung World

Sponsorship of K-Pop Talent Quest 2012 Finals

The contestants of K-pop Talent

Samsung banner at Sunway

Samsung Galaxy Note II Roadshow

Samsung ATIV Smart PC Media Launch

Announcements on new products and opening of new centre

5.4 Good and Bad Comments received

6.0 MARKETING AND PROMOTIONAL STRATEGIES

A popular avenue where

Social media that

Social media that

advertisements are done in a

way that suits the target

The type of language used in

the commercials and the

ideas used to promote the

way and make it

product reflect the audiences

To attract targeted audience

To spend more time