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Product Redesign by:
Cindy Barzee

Table of Contents
Redesign Plan 2
Style Guide 3
Label Design 5
Product Photos 7
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Redesign Plan
Product Name:
Simply Orange, Simply Lemonade, and Simply Lemonade with Raspberry

Target Group:
Children and Adults aged 10-70

Brief History:
Headquartered in Apopka, Florida, Simply Orange Juice Company is proud of the
approach they take with their great tasting 100% juices and juice drinks. Since the
launch of Simply Orange in 2001, they have been making orange juice simple, the
way nature intended. Their not from concentrate orange juice has never contained
added water, sugar or preservatives and is gently pasteurized to ensure that you
always get a fresh squeezed taste experience.

Big Idea:
For my redesign, I first decided to change the fonts of the Simply Orange design. The
fonts are not modern and if changed, their target audience will be more broad. I also
changed the shapes and overall design of the placement of the words. Also, in order
to get a new, modern look, I added vector fruit instead of fresh fruit. This too will also
help in making the target audience larger and help to increase sales. This product
can be pretty pricey and if the design is more attractive and has more of a modern
look, it will stand out to what people are used to seeing now. Most modern designed
food products have very simple designs, so if this juice had a more young, fresh look,
it would stand out among other juices on the shelf.

Style Guide
Colors:
Orange
CMYK: 11 46 100 1
RGB: 227 147 60
Pantone: 7564 C
Hex: e3933c

Raspberry
CMYK: 0 76 56 0
RGB: 247 99 101
Pantone: 7416 C
Hex: f76365

Lime
CMYK: 35 1 99 0
RGB: 176 209 84
Pantone: 583 C
Hex: b0d154

Lemon
CMYK: 8 14 99 0
RGB: 240 206 71
Pantone: 115 C
Hex: f0ce47

Fonts:
Copy font:

Title font:

Grand Hotel

Bright and Beautiful

In the design, Bright and Beautiful is used for the logo and the description
sub-heading, as well as the sub-heading on the back label. The logo copy
should be sized at 48 pt and the sub-heading copy at 14 pt. Grand Hotel is
to be used for the explanation sub-headings to add contrast. The copy for
Grand Hotel should be sized at 14 pt. The nutrition facts are Myriad Pro sized
at 9 pt. Each font is used as regular style.

Style Guide
Logos:
The color logos should be used in most forms of print. The grayscale logos
should only be used when necessary to demonstrate the logo. Each logo is
only to be used for its designated flavor of juice. The Simply Orange logo is
the primary logo for most marketing unless other flavors will be individually
marketed. When placing the logo on the label position it 3/4 from the
top and 1 1/4 from the bottom. For size recommendations, use the s as a
measurement like what is displayed below.

s
s
4

Label Design
Primary labels:
These labels are designed for the 11.5 oz Simply Orange juice, Simply Lemonade
juice, and Simply Lemonade with raspberry juice. The nutrition labels and
nutrition information is only applicable for the 11.5 oz juice. The fresh taste labels
are to seal the lid to the bottle, as seen on the product, to preserve a fresh taste.

all natural

le m o n

100 pure
origisqueezed
nal
not from
concentrate

imply
ade

oran

imply
ade

ge

imply

all natural

pulp free

le m o n

with raspberry
not from
concentrate

not from
concentrate

Label Design
fresh
taste

fresh
taste

guaranteed

Nutr i ti on F a c ts

Serving Size 1 Bottle

Amount Per Serving

Calories 1 0

Total Fat 0g
Saturated Fat 0g
Trans Fat 0g
Cholesterol 0mg
Potassium
0mg
So ium 0mg
Total Car ohy rate
ietar Fi er 0g
Sugars
g
Protein g
itamin 1 0
T iamin 15
itamin B
agnesium

% Daily Values*

0%
0%

0%
%
0%
%
0%
%
al ium
ia in
Folate 0

er ent ail
alues are ased on a
000 alorie diet
our ail
alues ma
e ig er or lo er de ending on our alorie needs
alories
000
500
ess t an
5g
0g
ess t an
0g
5g
ess t an
00mg
00mg
ess t an
00mg
00mg
00g
5g
5g
0g

Total Fat
Sat Fat
olesterol
Sodium
Total ar o drate
ietar Fi er

fresh
taste

guaranteed

guaranteed

Nutr i ti on F a c ts

Nutr i ti on F a c ts

Serving Size 1 Bottle

Serving Size 1 Bottle

Amount Per Serving

Amount Per Serving

Calories 1 0

Total Fat 0g
Saturated Fat 0g
Trans Fat 0g
Cholesterol 0mg
So ium 0mg
Total Car ohy rate
ietar Fi er 0g
Sugars 0g
Protein 0g

% Daily Values*

0%
0%

0%
%
%
0%
0%

er ent ail
alues are ased on a
000 alorie diet
our ail
alues ma
e ig er or lo er de ending on our alorie needs
alories
000
500
Total Fat
ess t an
5g
0g
Sat Fat
ess t an
0g
5g
olesterol
ess t an
00mg
00mg
Sodium
ess t an
00mg
00mg
Total ar o drate
00g
5g
5g
0g
ietar Fi er

Calories 150

Total Fat 0g
Saturated Fat 0g
Trans Fat 0g
Cholesterol 0mg
So ium 0mg
Total Car ohy rate
ietar Fi er 0g
Sugars
g
Protein 0g

% Daily Values*

0%
0%

0%
%
%
0%
0%

er ent ail
alues are ased on a
000 alorie diet
our ail
alues ma
e ig er or lo er de ending on our alorie needs
alories
000
500
Total Fat
ess t an
5g
0g
Sat Fat
ess t an
0g
5g
olesterol
ess t an
00mg
00mg
Sodium
ess t an
00mg
00mg
Total ar o drate
00g
5g
ietar Fi er
5g
0g

Product Photos
ign
s
e
d
l
a
Origin

New d
esign

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