Patrons

PES Group of Institutions

Dr. M. R. Doreswamy
MLC, Govt. of Karnataka, Founder Chairman,
PES Group

Prof. D. Jawahar
CEO, PES Group

PES Institute of Medical Sciences & Research, Kuppam, A.P.

PES Institute of Technology (PESIT), Bangalore
PES School of Engineering (PESSE), Bangalore
PES Post-Graduate College of Microbiology & Research Centre

Advisory Member

Dr. K. N. Balasubramanya Murthy

Principal & Director, PESIT

PES Post-Graduate College of Biotechnology & Research Centre

PES Post-Graduate in M.Pharm, Bangalore
PES College of Pharmacy (B-Pharmacy), Bangalore

Chair

Dr. M. S. Ranga Raju

Professor and Head
rangaraju@pes.edu
Convener

Prof. K.R. Ravi

vishleshana@pes.edu
Outcome of the contest :
Select 10 cases will be published in
PES Business Review - Bi Annual
PES Journal of Marketing - Annual
PES Journal of Finance - Annual
PES Journal of Human Resources - Annual
with ISSN

Vishleshana

2012

PES College of Management (B.B.M.), Bangalore

PES Institute of Hotel Management (B.H.M.), Bangalore

A CASE WRITING COMPETITION

PES College of Computer Application (B.C.A.), Bangalore

PES Degree College, Bangalore
PES Polytechnic, Bangalore
PES College of Nursing, Kuppam, A.P.
PES School of Nursing, Kuppam, A.P.
PES Institute of Pharmacy (D-Pharmacy), Bangalore
PES Paramedical Sciences, Kuppam, A.P.
PES Commerce & Science Pre-University College, Bangalore
PES College of Education (B.Ed.), Bangalore
PES School of Education (D.Ed.), Bangalore

Paper Submission
Soft Copy : vishleshana@pes.edu
Hard Copy : The hard copy of the manuscript
duly signed by the authors on the cover page
should be mailed along with the DD & the
registration form to:
The Convener - Vishleshana 2012
Department of MBA
PES Institute of Technology
100 Feet Ring Road, BSK III Stage
Bangalore - 560085
www.pes.edu

DEPARTMENT OF MBA

PES Institute of Technology

100 ft Ring Road, Banashankari III Stage
BANGALORE 560 085
www.pes.edu

DEPARTMENT OF MBA

About the Institute

PES Institute of Technology (www.pes.edu), Bangalore
offers a number of high quality educational programs in
MBA, MCA and Engineering (both UG & PG).
Department of MBA, PESIT was established in 1997 and
attracts the best talent across the country both in terms of
students and faculty. The faculty mix comprises of 8
Doctorates, FCA, FCS, and FICWA, Alumni from IIMA,
IIMB, IIMC, IISc and Major IITs. Average experience
(Teaching and industry) of Faculty is ten years.
Business World India's best B-School Survey published on
the 27th June, 2011 ranks PESIT MBA program:F

17 by intellectual capital (Page 76)

22 by pedagogy (Page 94)

25 by aspirants (Page 110)

Careers 360 India's best B-Schools published in

December, 2011 ranks PESIT MBA program 20th among
Private B-Schools and 9th in South India.
Department of MBA, PESIT also publishes an
International Peer Reviewed bi-annual Journal PES
Business Review.
About the Contest
VISHLESHANA 2012 is a Case Writing Contest for
Academicians, Practitioners and Research Scholars.
Cases can be research based, experiential,
observational or hypothetical.
Objectives
F

To encourage quality Case Writing in the field of

management across India.

Process
F

Every case will be double blind reviewed to select 5

best Cases for a cash award.

Cases that are original and complete in all respects

(Camera Ready Print) will be accepted (Along with
teaching notes).

Guidelines for Authors

1.Title and Authors' Information: The cover page shall
contain the title of the Case, the author's name and
affiliation. This page should have the contact
information (including name, address, telephone, fax
number and e-mail address).
2.Abstract: The title 'Abstract' should be in 14-pt Times
New Roman and boldface. Place a one and a half spaced
blank line between the title 'Abstract', the abstract itself
and the Keywords. The abstract and the keywords are
to be in 12-pt Times New Roman. The abstract should
contain 200 words, be one and a half spaced and fully
justified.

3.Case: The main text or body of the paper should

immediately follow the abstract. The main text should
be in 12-pt Times New Roman and one and a halfspaced. All text should be fully justified. Case should
normally be of up to 6,000 words (10-20 A-4 size
pages). The authors' name should not appear anywhere
on the body of the Case to facilitate the review process.
4. Heading and Sub-Heading: All headings should be in
14-pt Times New Roman and boldface. Sub-headings
should be in 12-pt Times New Roman, boldface and
italicized. Place a one and a half spaced blank line
between each heading, sub-heading and the
paragraph. Do not number the heading and the subheading. Capitalize the first letter of the noun,
pronoun, verb, adjective and adverb.
5. Tables and Figures: Figure and Table captions should be
in 10-pt Times New Roman and boldface and should be
numbered in numerals (Example: Table 1: Text / Figure
1: Text). Capitalization requirements for figures and
tables are similar to the requirement mentioned for
headings and subheadings. Figures and tables are to be
numbered separately. Both figure and table captions
are to be centered. If any source is being listed, they
should be given below the table or figure in 9-pt Times
New Roman (No Boldface).
6. Footnotes and Endnotes: Footnotes may be used if
necessary and should be numbered consecutively.
Endnotes are preferred to be used for explanations or
indication to immediate source. Both of them should be
in 9-pt Times New Roman and be single spaced.
7. Page Numbering: Provide page numbers on the right
bottom of the page. Start numbering from the Abstract
page and DO NOT include the cover page for
numbering.
8.Italicization and Capitalization: Usage of these, in the
main-text, should be kept to the minimum and be
consistent throughout
9. References Examples:
F Berger, Lawrence A, J David Cummins, and Sharon,

Tennyson, July 1992, Reinsurance and the Liability

Insurance, Journal of Risk and Uncertainty, Vol. 6(1),
pp. 253-272.
F Britt, Newhouse, Aug. 2001, A Study on Reinsurance

market Capacity,
www.guycarp.com/publications/newhouse.html.
F Cummins, J. David, and Weiss, Mary A., 2000, The

Global Market for Reinsurance: Consolidation, Capacity

and Efficiency, Brooking Wharton Paper, ed., Litan,
Robert and Anthony, Santomero, Brooking Institute
Press.
F Lamba, S. L., July 2001, Indian Insurance Industry:

Expansion and Convergence, Confederation of Indian

Industry, Proceeding of International Conference on
Insurance.
10. Please Note
F Condition for the contest is that, the Case sent should

be original work and should have not been previously

published or submitted for publication elsewhere.
F Cases, which do not conform to these guidelines, will

not be considered for participation in the contest.

F The institution reserves the right to use case submitted

for publishing in the future issues of PES Journals.

F Case along with the cover page and the scanned copy of

the registration form should be electronically submitted

to vishleshana@pes.edu on or before 31 May, 2012.

Best Case
II Best Case
III Best Case
2 Consolations

: Rs. 20,000
: Rs. 15,000
: Rs. 10,000
: Rs. 5,000 each.

F The last date for accepting papers: 31 May, 2012

F Registration fee (Non-refundable): Rs. 500 per Case
F Mode of Payment: The DD drawn in favor of 'The

Principal, PESIT', payable at Bangalore.

FORMAT FOR SUBMISSION

Present the decision setting and motivate the decision
being made.
Environment Describe the environment (e.g., industry, field,
country/culture) in which the case is set, explaining aspects
pertinent to the case.
Organization Describe the organization (e.g., agency, company,
institution) in which the case is situated.
Describe the small group (e.g., department, tribe,
Locale
neighborhood, subculture) in which the case is situated.
Protagonist Describe the individual or small group most directly
responsible for any actions or decisions relevant to the
case.
Describe the specific situation to be addressed in any
Situation
analysis of the case that is to be performed.
Constraints Revisit the case situation specifying all constraints (e.g.,
time pressure, specific criteria that must be met) and
requirements (e.g., alternatives to be considered or
important priorities).
Source documents, images and tables relevant to the case.
Exhibits
Introduction

Vishleshana

2012

A CASE WRITING COMPETITION

To,

DEPARTMENT OF MBA

PES Institute of Technology

100 ft Ring Road, Banashankari III Stage
BANGALORE 560 085
www.pes.edu