MGT-372

Group project
Think of an imaginary company that you are operating in the domestic arena for some time. your
group represents top management and now your corporation wants to invest in any lucrative
industry in another developing country. Therefore, your task is to select any one industry of any
developing country. For example, Vietnam's airline industry, garments industry of Sri Lanka.
After selecting you have to analyze the potential of that industry and finally, defend your
decision.
The format of the report is given below.
Executive summary
1. Introduction
-

The selected industry

Write briefly why you have selected this industry and this country
What are the contents of the report

2. PEST analysis
Political analysis
2.1.1.

System of government (democracy/ totalitarianism/ socialism)

2.1.2.

Government policies

FDI Policy particularly for your sector (percentage of foreign stake allowed,
incentives like tax/ licensing fee)

Export Policy (this might be needed to analyze whether raw materials can be
imported favorably)
Political stability

2.1.3

2.2. Economic analysis

2.2.1

2.2.2
2.2.3

Economic indicators:

GDP growth

FDI Inflow and outflow

Position of the country in world competitiveness ranking

Purchasing parity: per capita income, living cost
Human development

Employment rate

Life expectancy rate at birth and other health facilities

2.3. Social/culture analysis

2.3.1.
2.3.2.
2.3.3
2.3.4

Language
Religion
Education
Social Strata.

2.4 Technological analysis

2.4.1.

Infrastructure (whether the country has appropriate technology and human resource needed
for the development of your selected industry)

Analysis of national competitiveness using Porters model

3.1. Factors endowment cost of production factors (land, labor, power, transportation, natural
resources or raw materials)
3.2. Demand condition Market size, sophisticacy of the consumers
3.3. Related and supporting industries number of suppliers, suppliers bargaining
power, in there any problem of backward linkage
3.4. Firm strategy, structure and rivalry competition among the competitors.

4. SWOT Analysis: (make a table)

S = Strength of your industry (based on Porters model)
W = Weakness of your industry (based on Porters model)
O = Opportunity created by the environment (based on PEST analysis)
T = Threat created by the environment (based on PEST analysis)

5. Decision

5.1. Appropriate entry mode Greenfield/ acquisition/ joint venture and defend why.

6. Recommendation: what are things you need to change or be careful in future.

7. Conclusion: summarize your report and write briefly why your decision is the best.
Important notes:

Word limit: 2500

Headings and subheading should be in following format
2.
2.1.
2.1.1
Line spacing 1.5 pt, use formal font (like Time New Roman, Verdana, Arial, Garamond etc).
The cover page should include:
- Name of the project: e.g. FDI in the telecom industry of India
- Prepared by: name, ID, section
- Prepared for: faculty name, designation
- Name of the university and date
You have to submit acknowledgement, letter of transmittal and bibliography
No late submission will be accepted
The arrangement of the report

The cover page

Acknowledgement
Letter of transmittal
Executive summary
Table of content
Body of the report

Bibliography