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Backus and Johnston Brewery - Wikipedia, the free encyclopedia

Backus and Johnston Brewery

From Wikipedia, the free encyclopedia

Backus and Johnston is the largest brewery in Peru, part

of Grupo Empresarial Bavaria,[1] which itself is part of
the international SABMiller group. Its main brewery is
located in the Ate District of Lima. Backus, as owner of
almost all brands of beer available in Peru, enjoys a de
facto monopoly over Peruvian beer consumption,
although recently Anheuser-Busch InBev from Brazil is
trying to challenge the monopoly with their Brahma
brand. Besides beer, Backus also produces soft drinks
and bottled water.

Contents

Backus and Johnston

Type

Subsidiary

Industry

Beverage

Founded

1879

Headquarters

Lima, Peru

Products

Beer

Parent

SABMiller

Website

www.backus.com.pe
(http://www.backus.com.pe/)

1 History
2 Breweries
3 Brands
3.1 Beers
3.2 Soft drinks
3.3 Bottled water
4 See also
5 References
6 External links

History
The Backus and Johnston brewery was founded in 1879 by Jacob Backus and John Howard Johnston in the
Rmac District in Lima. In 1889, the two founders incorporated "The Backus and Johnston's Brewery
Company Ltd" in London, and they transferred all their Peruvian brewery related assets to this new
corporation in order to raise investment capital in the joint stock of London to continue their business
growth. The founders continued as managing directors of the company until 1898 when Johnston left Peru;
Backus died in 1899. The company operated as a British corporation until 1954, when the company
management transferred the company assets and incorporation to Peru. At this time, The Backus and
Johnston's Brewery Company Ltd was renamed as Cervecera Backus & Johnston S.A. In 1994 Backus and
Johnston acquired a controlling interest in its rival on the Peruvian beer market, the National Beer Company
(Compaa Nacional de Cerveza S.A.), formed in 1863; owner of the Pilsen Callao brand. In 1996 four
breweries, including Backus and Johnston merged into one new company using the name Union of
Peruvian breweries Backus and Johnston (Spanish: Unin de Cerveceras Peruanas Backus y Johnston
S.A.A.). In 2000 the company further expanded when the Brewery Company of Southern Peru (Cervesur)
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joined the union, making it owner of the popular Cusquea brand. Since 2005 Backus and Johnston is part
of the SABMiller group of breweries. The company still owns the prominently visible brewery in the Rmac
district.[2]

Breweries
Backus owns breweries in various parts of Peru. Its main brewery is located in Lima, while the other
breweries are still located in the parts of Peru they used to serve before the take-over by Backus and
Johnston.[3]
Ate brewery in Lima (now Cristal, Cusquea, Barena and Polar )
Motupe brewery in Chiclayo (now Cristal and Pilsen Callao)
Trujillo brewery in Trujillo (former Pilsen Trujillo, now Cristal, Pilsen Callao and Pilsen Trujillo)
Arequipa brewery in Arequipa (former Arequipea, now Arequipea, Cristal, Cusquea and Pilsen
Callao)
Cusco brewery in Cusco (former Cusquea, now Cristal, Pilsen Trujillo, Cusquea and Pilsen
Callao)
Pucallpa brewery in Pucallpa (former San Juan, now Cristal, Pilsen Callao and San Juan)

Brands
Beers
Backus and Johnston and Grupo Empresarial Bavaria own most of
the popular beer brands in Peru, including: San Juan, a 5% abv pale
lager.[4] San Juan is brewed in the Backus brewery located in
Pucallpa. Before the take-over by Backus, San Juan was brewed by
Cervecera San Juan S.A.A. This brewery was founded on 2
September 1971 in Pucallpa in the Ucayali Region and named after
San Juan Bautista.[5]
Arequipea was a rival product to Cusquea and Cristal until the
take-over by Grupo Empresarial Bavaria.[6] Arequipea is brewed in
the Cervecera del sur del Peru brewery located in Sacha near
Arequipa, Peru.[7][8][9] Barena;[10] Cristal[11] Cusquea is a light
lager, or a dark malted beer.[12][13] Some label designs were created
by Barry Laughlin.[14]
Pilsen Callao is a 5% abv pale lager; the brand was originally

Arequipea

owned by the National Beer Company, which was acquired

by Backus and Johnston in 1994.[15][16][17]
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Pilsen Trujillo[18]
Barena
Malta Polar
Backus and Johnston also has a license to import Birra Peroni Nastro Azzurro in Peru.

Soft drinks
The soft drinks owned by Backus include Viva, a beverage similar to Inca Kola and Guaran, a beverage
containing guaran fruit.
Guaran
Viva
Sabor (this product line was terminated in 2008)

Bottled water
Bottled water is produced under the brand names Cristalina Backus and San Mateo.
San Mateo
San Mateo is a Peruvian brand of bottled water owned by Backus and Johnston and sold in Peru. San
Mateo is sold in PET bottles of 600 ml.
Cristalina Backus

See also
List of beverage companies of Peru

References
1. ^ Faber, J.P. (2002). "The big beer deal - Backus y Johnson, Grupo Empresarial Bavaria, and Cisneros Group"
(http://findarticles.com/p/articles/mi_m0OQC/is_4_3/ai_100463052). findarticles.com. Retrieved 2008-05-30.
2. ^ Backus, Our business, History (http://www.backus.com.pe), Retrieved 12 October 2007
3. ^ Backus, Our brands, Our breweries (http://www.backus.com.pe), Retrieved 13 October 2007
4. ^ (Spanish) San Juan, Presentaciones (http://www.sanjuan.com.pe/content/pagina1.php?pID=22), Retrieved
October 13, 2007
5. ^ (Spanish) San Juan, Historia (http://www.sanjuan.com.pe/content/pagina1.php?pID=1), Retrieved 13 October
2007
6. ^ "Thomson Financial Mergers & Acquisitions - SABMiller PLC acquires remaining interest in Cia Cervecera
Del Sur Del Peru (pending) - AlacraStore.com"
(http://web.archive.org/web/20080502210451/http://www.alacrastore.com/storecontent/Thomson_M%26A/SABM
http://en.wikipedia.org/wiki/Backus_and_Johnston_Brewery

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(http://web.archive.org/web/20080502210451/http://www.alacrastore.com/storecontent/Thomson_M%26A/SABM
iller_PLC_acquires_remaining_interest_in_Cia_Cervecera_Del_Sur_Del_Peru-1811632040).
www.alacrastore.com. Retrieved 2008-05-30.

7. ^ "Cervecera del sur del Peru (Grupo Empresarial Bavaria)"

(http://www.ratebeer.com/Ratings/Beer/ShowBrewer.asp?BrewerID=1520). www.ratebeer.com. Archived
(http://web.archive.org/web/20080609224752/http://www.ratebeer.com/Ratings/Beer/ShowBrewer.asp?
BrewerID=1520) from the original on 9 June 2008. Retrieved 2008-05-30.
8. ^ Arequipea, Arequipea, Nuestros productos (http://www.arequipena.com.pe), Retrieved 13 October 2007
9. ^ Backus (http://www.backus.com.pe/homepage.html)
10. ^ (Spanish) Barena, Psala Barena (http://www.nolapiensestanto.com), Retrieved 12 October 2007.
11. ^ (Spanish) Cristal, Cristal, the beer of Peru (http://www.cristal.com.pe), Retrieved 12 October 2007.
12. ^ Cusquena website in the UK (http://www.cusquena.co.uk/). Retrieved on October 12, 2007
13. ^ Backus, Our Brands, Beers (http://www.backus.com.pe/). Retrieved on October 12, 2007
14. ^ Barry Laughlin's website (http://www.barrylaughlin.com/)
15. ^ (Spanish) Pilsen Callao, Pilsen Callao (http://www.pilsencallao.com.pe), 13 October 2007.
16. ^ "Pilsen Callao" (http://www.ratebeer.com/Ratings/Beer/Beer-Ratings.asp?BeerID=10582). RateBeer.
17. ^ "Nuestra Historia" (http://www.backus.com.pe/wb.website/historia.html). backus.com.pe.
18. ^ (Spanish) Pilsen Trujillo, Pilsen Trujillo (http://www.pilsentrujillo.com.pe), 12 October 2007.

External links
(Spanish) Backus web site (http://www.backus.com.pe)
(Spanish) San Juan web site (http://www.sanjuan.com.pe)

Retrieved from "http://en.wikipedia.org/w/index.php?

title=Backus_and_Johnston_Brewery&oldid=619176606"
Categories: Backus and Johnston brands SABMiller Beer and breweries in Peru
Beverage companies of Peru
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