Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Topic
DELL COMPUTER
CORPORATION
Introduction:
Dell’s overall organizational structure is very complex and fluid. But its
corporate communication system is “loose matrix”. They are using
direct system in both selling & communication. They are adopting
lower-cost strategy to cut off middleman. Dell has also agency
relationships with different public-relation firms. It corporate
communication strategy is very strong, everyone can communicate
with higher authority because of Direct Mails System. Dell is
expanding its business all over the world and it was supposed to be the
world’s 2nd largest company for enterprise products such as severs
etc.
• Direct Communication
• E-mail Based Culture
• “Loose Matrix” Corporate communication structure
• Relevant Communication structure in each specific area
• Agency Relationships through internet
• Direct Selling because of communication
• Good Image in market
Weaknesses:
• Corporate Strategy only by senior management
• Low Budget of 10% on Research & Development sector as
compared to its competitors
• Lack of R & D Programs with other companies
• Reducing corporate communication team from 120 to 80
• Low Standard of enterprise products in market
Question No.2:
“What challenges do you foresee for Elizabeth Allen and her
team going forward and what advice would you give her?”
Question No.3:
“What role could corporate communication play at Dell to help
the company advance its strategic goals?”
Dell work according to its strategy plans even in crisis situation for
handling this situation in better way; they set precedent of being
constant communication with its counterparts and suppliers in
Malaysia, Taiwan, and china also along with its US based transport
partners. Dell was able to successfully develop and implement a
contingency plan that enabled the company to upload.
Conclusion:
In the last, I would like to conclude that Dell is having good image in
the market that’s why it is retained in the market. Its corporate
communication was effective and appropriate strategies have been
applied to satisfy customer and staff by using direct communication
techniques.
Although there has been crisis but Dell is able to handle situations
because of its proper communication techniques. It needs further
advancement by spending more budgets on Research & Development
sector. It’s also retains its lower cost commodities according to its
goals and strategies.