Work by

SIMON FREDRIKSSON INDUSTRIAL DESIGNER

about

education

1
Year

2005

My name is Simon and I was born in 1979, and grew up in Ume in the far north of Sweden. Im a
enthusiastic designer enjoying beautiful aesthetics and genuine design solutions, with a
strong user centric approach. In support I have a good foundation in the design process and its
various methods, great curiosity, a hands on approach to design with great prototyping skills used in
work ranging from adjustable prosthetic sockets to full scale vehicle mock ups with adjustable interiors.
As a person Im very positive, organized and structured and consider myself to be a good team
player. Try, fail and try again is a good way to learn and to succeed. Im detail oriented, observant
and have good technical knowledge and understanding for materials and production methods and
tend to find a interesting angle in every challenge or project that will come my way. Whatever it might be.
Im a vintage car loving, sauna enthusiast who likes to stay physically active and working on my
side projects as well as enjoying travelling and photography.

lands folkhgskola

Form and design

land, Sweden

1
Year

2006
FIDU

Prepatory design school

Hllefors, Sweden

Year

Years

2007

Years

2010

Mitthgskolan

Industrial design
Sundsvall, Sweden

2013

Ume Institute of Design

Ume Institute of Design

Bachelor, Industrial design

Master, Advanced product design

Ume, Sweden

Ume, Sweden

Ume

Right now Im working as a product design intern at Smart Design in San Francisco. And Im currently

looking for my next challange and adventure.

Contact

Speaking

Skills

Simon Fredriksson
simon.a.fredriksson@gmail.com
+1 415 349 1541
www.simonfredriksson.com

Swedish and English with a

charming accent

Most of the design stuff, Photoshop,

InDesign, Illustrator, Premiere, After
effects, Rhino, Keyshot etc. I also like to
take photos and make videos both for
documentation and visualisation but
also just for fun. Got some pretty strong
workshop skills and im a EU certified
forklift driver.

work

Since
January
2014
Internship

San Francisco, USA

Months

2012

Internship

Munich, Germany

Months

1
Week

2010

2012

Internship

Guest teacher

rebro, Sweden

land, Sweden

Months

2009

Internship

Stockholm, Sweden

Months

2011

Internship

Shenzhen, China

content

01

Ventum Master degree work

02

NIOX mine Strategic design

03

Beacon Technical innovation

05

Bodum Nevo Industrial sound and light project

06

SRS Bachelor degree work

07

JBL Soundbar SB100 Professional work

04

BACHO HEX Branding, parametric modelling

01

ventum
Master thesis - 20 Weeks | 2013

Medical design
In collaboration with Norrlands University hospital

introduction

What if you could give freedom of

movement to a child that cant breathe?

What?

A respiratory system that allows more freedom of movement for the

user and increase independence. A body worn light weight solution
that is targeting how to enable play.

Why?

Being able to have an active life and freedom of movement is

something that should be every ones right. Even though you are
depending on life supporting equipment. Simplify treatment and
therefore increase quality of life for both child and parents

Who?

The target group is children primarily in the age of 0-6 years

that are in need of respiratory treatment.

Where?

The solution is meant to be mobile and work both in a

private and in a hospital environment.

Watch the Ventum video at:

https://vimeo.com/67450114
Watch the work process video at:
https://vimeo.com/68765161

the user

All the hoses and cords are the biggest problem

Charlotte Svensson 2013

Emil 1 year old, born with underdeveloped lungs.

Complex treatment
Equipment not adapted for children
Multiple devices involved
Interviews with respiratory users
Identify problem areas

Mobility

The values on the screen gives you comfort, you can see that it works

Hose management

Hose connections

Clear interface

Its like an extension of her lungs

Emma Jonsson 2013

The hose is in the way all the time, he cant even lay on his stomach
Charlotte Svensson 2013

Areas to
explore

1. 2. 3

Remote alarm function Personalization

the process
Show my work
Updating the process wall
Get spontaneous feedback throughout the process
Multiple concepts and frequent tests
Keep it connected to reality

the process

Multiple concepts and frequent tests

User testing

form development

Constant user testing through the process

Alternating between 2D and 3D work
Hands on process

form development

CAD refinement
Attention to details
Make it pickable

concept
Feature
Mobility
Fitting tar

use

x3

Hose manag

ement

Communic

ative interf
ace

Personaliz

ation

Integratio

n with oth

er produc

ts

x3
x3

x1
x1

Total

3
3

71

wheels
backpack

4
3
3

4 12

4 12

4 16

4 16

x2

3 12

4 16

3
3

4 12

101

3
3

88
tube

Concept Bac
scored the hig kpack
hes
in the evalua t points
tion and
will be the
concept
taken to fur
ther development.

3 15

4 16

Tube

5 25

4 16

x4

Flexibilit

Backpack

2 10

x4

Innovation

Concepts

Wheels

x5

get group

Stationary

evaluation

Value

backpack and users

Priorities good mobility

Easy to take on and off
Good adjustability
Protection and hose management
Possibilite to personalize
Multiple users, added complexity

The professional

The active user

The caregivers

details

Activated mode is highlighted

Battery indicator

Speaker holes

Alarm reset button.

Double moulded with soft touch material

In case of alarm the indication light turns

red and an audio warning will sound
Mode buttons, day/night
setting, set by doctor

Injection molded shell of

engineering thermoplastics
O2 connection
Collector tank for air and O2

Air inlet collector

Piezopump array of 10 pumps,

max flow 150l/min

Magnesium alloy frame

Air inlet
Battery with12 hour battery life

Induction charging

Patient ciricut with a retractable hose

Air intake

O2 inlet
Weight 400 gram

Speaker holes

details

Oxygen inlet

Air to patient

Smart hose connection where the

patients stores personal settings
Connect to any machine and
instantly start using it without setup
Magnetically snapping of the hise
allows for free rotation
A retractable hose are used to
facilitate for use on and off the users
body

ge
chan ,
x
e
r
ly
lte
Air fi e month he
n
t
is do rding to
s
o
c
d
or ac ents nee
pati

Air filter

Air inlet

remote alarm and monitoring

No screen on device
Light and sound communication
Remote monitoring
Remote alarm reset
Hard reset on device

Sever alarms has to be

reset on the respirator

details
Induction charging
Hose management
Magnetic snap hose connection

details
Protective backpack
Easy access on respirator
Hose management
Freedom of movement for the user

02

NIOX mine
Asthma monitoring in home environment

Term Project - 8 Weeks | 2011

Strategic design project
Create the next generation NIOX for home use

identification

Persona 1

How would you react if you got

diagnosed with asthma as an adult?
What?

Develop a concept that would help an asthma patient and offer everything
they might need for treatment and also information and guidance.

Who?

Primarily for adult-diagnosed patients.

Where?

Asthma treatment, management and

control in a home environment.

How?

Monitoring Nitric oxide level in your airways,

indicator of how strong the inflammation are.

Why?

>
>
>
>

Name
Age
Social status
Family

>
>
>
>
>
>
>

City of residence
Type of residence
Occupation
Hobbies
Transportation
Favorite brands
TV shows

Eva
39
Married
Husband Per age 42
Children Elin 8 and the twins
Tuva and Tyra 3 years old
Svar
Villa
University employed, Institution of mathematics
Power walking, gardening and singing in a choir
VW Scirocco
Nike, Eva Solo
Desperate housewives, Cooking shows

week when i can get some fresh air and exercise with my
girlfriends.

> Social environment

At work im social but not to personal. I dont really fit in with my colleagues so we dont really have
any interaction with each other outside of work. I spend a lot of time with my family and one of the few
occasions i get to meet my friends is when we go for our power walks.

> Personality

I see myself as a quite calm person. Im hard working and really want to do my best. Unfortunately im
a little bit sloppy and often forget things such as keys, mobile phone etc. i like my privacy and dont
reveal to much of my personal life to others than my family.

> Goals in life

in general i like my life. I have a nice house even do it still needs a lot of renovation. A great husband and
beautiful kids. My work is good but its not really what i want to do. I would like to work with my hands
and take my big interest of gardening to a another level and find a way to work with that full time.

> Diagnose

I got to know that i have asthma just two months ago. It havent really sunk in yet and i havent told
anyone at work about it. Not even my kids know. Before i can tell them anything i want to know more.
I know that they are going to ask a lot of questions and right now i cant answer them. i responded
hardest on allergens from grass, pollen, and strong smells. How is this going to affect my biggest
interest of gardening?

> Fears

How does my asthma affect my possibilities to keep on working in the garden? Can i still doe it or is it
going to hard for me? And i dont want to quit my power walking. Thats one of the highlights of my

> Name
> Age
> Social status

Johan
45
Married

> Family

> City of residence

> Type of residence

Wife Mia age 41

Children Jenny age 12
Tim age 9
A suburb to Gothenburg
Villa

>
>
>
>
>

Art director
Hiking, kayak, camping
Volvo XC60
Haglfs, POC, Apple, Leatherman
Documentaries, nature shows and survivor programs

Occupation
Hobbies
Transportation
Favorite brands
TV shows

> Social environment

I dont really know that much about asthma and i dont

really feel that i have a good source of information. What can
I do? Can i still keep on doing all my spare time activities?
Can I have full control over my life or do I have to put my
trust to doctors?

meet we always have a good time but we rarely talks about deeper stuff.
Its a little bit hard to say. I see my self as a strong person with a great sense of responsibility. Im often
concerned how other people are feeling and i want to be there for them. I can look calm on the outside but the
stress still affects me on the inside. I rarely show my weaknesses and are actually a little bit afraid to do so.

> Goals in life

I think i met a lot of the goals i had set up for my life. I have a nice job, a beautiful wife and two amazing kids. I
can provide for my self and for my family an have enough to be able to live a good life.

> Diagnose

I was diagnosed with asthma just a few weeks ago. I knew that i had some problems breathing in the past but
i always ignored them and blamed it on something else like that I strain myself to hard or something like that.
But lately it has come clear that there were something else. The shortness off breath came more frequently
and felt a little bit stronger every time. I didnt really want to admit to my self that it could be something
serious but finally i couldnt ignore any longer. After doing some initial test with spirometers, NO exhalation
tests and finally a spot test to see what allergens i would react to it stud clear that i had asthma. I got strain
asthma and also responded slightly on both grass and pollen.

Medicine!

Anton is checking
his
group on facebook asthma
and takes
his medicine to
prevent
another attack.

Come on!

The current Niox Mino. Dedicated

for professional use only.

His girlfriend is concerne

d
about Antons attack,
receives a message after she
She talks with Anton from her friend.
to make sure
that he will make
his NO test
in the evening
to check his
inflammation.

Distraction

Anton 15

Instead of talking
to his parents about
he tries to forget
about it while playing the attack
on his PS3. He is
Fifa 2011
going to sleep
late.

Is born with asthma

desease.
His girlfriend Julia
has more influence on him
than his parents
does. He doesnt
care
his asthma desease. about

Normal
bronchial tube

Wake up!

Anton wakes up
10 min before the
bus
is leaving. He has
no
and forgets to take time for breakfast
his medicine that
should prevent
him from having
an
asthma attack

18

Inflammated
bronchial tube

Attack!

During lunch Anton

prepares
mentally for the
important football
game in the evening
but he ignores
the symptoms of
his disease.
In the second half
he can not breathe
due to his asthma.
Luckily his team
knew where to
mates
find his emergenc
y inhaler so he does not
have to go to hospital.

Spor t

After 30 mins Anton

starts coughing
and he feels that
it is getting harder
breathe but in his
to
opinion he is dealing
with unnessesa
ry symptoms.

12

I need information. I mean I always have the possibility to

search the internet for information but what can I trust and
I want it explained in a clear and simple way. I would like to
have somewhere to go for information and a way to control
my disease. Something that i can use at home and that helps
me stay on top of my disease and helps me understand
whats happening. I really like electronic gadgets, so maybe it
could be something like that?

I think im a really social person. Through my job im meeting and interacting with new and interesting people
every day and I really like the challenges that my work offers. Regardless of its to come up with fresh ideas
for a new advert campaign or persuade a client that our way is better than their way. I think i have the roll as
the strong leader in the company and i feel that my co-workers depend a lot on me. At my spare time I try to
spend as much time as possible with my family and my spare time interests. I just love to take everyone for a
weekend camping trip or to go and kayaking with my buddies. My friends is important to me and when we

Asthma Scenari
o
Teenager

Exhale

Fears

Needs

> Personality

User scenario, personas and user

interviews and feedback

Nitric oxide analyzer

I have a really hard time to get used to this inhaler thing. I

keep forgetting it all the time. I mean its hard enough for me
to remember my keys and mobile phone and now this thing.
The medication is already affecting me and i want to use it as
little as i can. Some days i feel really good and dont want to
take the medication at all but still i know that im supposed
to take it everyday as a preventive measure.

Persona 2

Adjust medication dosage to always take a optimize dose. Prevents over

or under medicating and gives a better chance to have a problem free life.

Details

Needs

In a hurry!

After running to
the school bus
Anton
has to finish his
homework in the
bus
on his way to the
high school.

Hanako / Simon

/ Marco

ideation

development

or
ing f
n
n
a
c
y
3D S underla
CAD

Inspiration

> Clean shapes

> Different finishes
> Accent colors
> Premium packaging

the system
A complete system
Everything you need for your treatment, the
hardware and support through the website

Graphical overview

Your asthma

Dedicated website

Diagnose date

1 Patient

Name:
Gender:
Age:
Personal nr:

2011 04 20

Johan Skog
M
45
19661008-8
512

MEDCENTER

Questions?
Call DR. Mark
Anderson
090-1717810
or visit
www.asthma
community.com

2 Your results

Whats in the box?

Peak Flow Me

ter (PEF test)

0 L/Min

Packaging

Extra mouthpieces and filters

300 L/Min

530

NO exhalation
0 ppb

test

Your status

If you get a value

below 300 pleas
medicine dosa
e adjust your
ge and conta
ct your docto
r

30 ppb

40 ppb

45
Good

850 L/Min

Risk zone

100 ppb

AC adaptor

Asthma

Allergen spo

t test

You respond
ed negative
on fur anim
and nuts also
als mainly cats
provoked som
but in some
e reactions but
extension also
remember wha
only mildly so
dogs. Pollen
t you eat to
far. Keep a trac
be able to disc
use your asth
k on that and
over other food
ma controller
try to
s that might
to keep a diar
trigger an atta
y and log you
ck. Please
r values for furth
er assessment.

3 What does

Stand / docking station

it mean?

Asthma is a
chronical dise
ase and are
with regular
basically an
med
inflammation
ore restrictions. ications you should be
in your airways.
able to live you
Treated righ
r life without
t
any bigger com
plications

4 What now
?
You

can still live you

r life as you
sure that you
did before. You
always have
have to be
you
are not 100%
sure if it is som r inhaler near by. The reac careful around fur animals
tions to food
and make
ething else that
enjoying food
and in your
but be a little
can trigger a
case nuts we
bit observant
it down for furth
reaction. We
want you to
of what you
er investigatio
still keep on
eat and if you
a regular basi
n. Its very imp
get a response
s. This is criti
ortant that
cal for you to
please not
maintain a goo you keep on taking your
med
d health and
ication on
avoiding eme
rgency attacks.

FeNO meter
Inhaler

details

Mouthpiece

Protective cap

Induction charger

Disposable filters

Air filter

Sensor

Air intakes

t:
eo a
d
i
v
ne
Xmi 50114
O
I
eN
/674
ch th eo.com
t
a
W
im
s://v
http

scenario

Activate on touch screen

Inhale

The graphical interface shows

how the air flows thru the air
intakes, filters and in to the patient.

Standby mode

Right technique

Wrong exhalation technique

indicates with the graphics
shifting color.

Exhale

When exhaling the graphics fills

up the chamber inside the
device with the air for analyze.

Analyze and adjust dosage

03

Term Project - 10 Weeks | 2012

Technological innovation
Increase fire safety in homes

introduction

How can I help prevent stove related fires?

Do something before it happens.
Smoke alarms are very good and help save life and property.
But thety only triggers when something already gone wrong.

Awareness, alert, react, remotly.

I want to create a solution that increase your awareness and
can remind you on what you are doing. Something that can
alert you before it goes wrong and give you a chance to react.

Residential buildings

Water on burning cooking oil

Hands on experience and testing

Other buildings

Fire statistics in Sweden

10%

11 260 Fires in buildings per year

60%

Industrial buildings

11%

6 700 of those where in residential buildings

At least 50% of all house fires do not lead to
an action by the rescue services.

19%
Public buildings

20

Stove fires stands for 20% of all kitchen related fires and are one of
the most common causes for residential fires. Stove fires are one of
the three biggest causes of any fire to spread outside of the starting
point and cause severe damage.
www.msb.se

Firefighter Martin Feuk shows a fire

blanket a efficient and non destroying
way of putting put fires.

identification and defenition

Research
Observation
Group ideation
Multidisciplinary workshops
Project definition in group
Individual directions and result

Ideas:
Limited access system
Automatic shut down
Remote warning
Interior object

ideation
types

Arche

The tu

Form archetypes
Multiple mockups
Graphic exploration
Stick

ne

Probe

Shaker

Stand

se
ghthou

Li

The co

Mic

Tilted

Cube

beacon

cube

y
Chubb

beacon

beacon

beacon

id

Pyram

beacon

Pillow
h

beacon

ic
Sandw

remote stove

an
Box st

ic
Graph
Bowl

beacon

beacon

here

The sp
rn
The ho

beacon

monitoring

beacon

e
Handl

beacon
beacon

Quick mock-up
beacon
video to explain
beacon
scenarios and test
interaction

beacon
beacon
beacon
remote stove

beacon
beacon

monitoring

beacon
beacon
remote stove

monitoring

beacon

BEACON
beacon
beacon
beacon
beacon
BEACON
BEACON
Beacon
beacon
beacon
beacon
beacon
beacon
beacon
beacon
beacon
beacon
beacon
beacon

presentation model

project defenition

What?

A wireless awareness and warning system for stoves in

private homes. Move what happening on the stove to other
rooms. The Beacon lights up as soon as the stove powers on
and immediately starts reminding you.

Why?

A large number of the stove related fires today happens

because of unexpected incidents and ore pure forgetfulness.
Whit a subtile light reminder a lot of accidents could be
avoided.

Who?

Where?

The target group can be more or less everybody who uses a

stove. The idea is to design a minimum effort system so it will
be used at all times.
The brain in the concept is the induction cooking top located
in the kitchen, the second part (parts) are portable and can
be used in wherever the user wants. Living room, bedroom or
in the laundry room, wherever you need to be reminded.

Watch the work process video at:

https://vimeo.com/59834888

A beacon is an intentionally conspicuous

device designed to attract attention
Beacons can also be combined with semaphoric or
other indicators to provide important information
Semaphoric: A visual signaling apparatus with
flags, lights, or mechanically moving arms

functions

Warning.
Red light that grows
more intense followed
by a alerting sound
then power break

Active.
White soft
breathing light
Light

In timer mode a blue

glowing ring appears
and completes itself when
time is up followed by a
audio feedback.

Sound

Power cut

The battery level

is checked easily by
pressing the button
on the bottom

functions

A blue soft light at the

top indicates that the
Beacon is charging.

Place the Beacon on its

charging spot on the
induction stove and
charging will start.
Press the display to see
charging status.

Portable, bring it with

you wherever you go in
your home

Battery indicator light glows

blue when fully charged

details

4 mm thick frosted glass

Charge by
placing the
beacon on in
the induction
charging point
on the stove.

Two piece system

Battery powered
Induction charging.
Charging spot on stove
Disabled other stove functions while charging

Additional Beacons
can be added to the
system. Different color
and material variants
to appeal to different
buyers

Aluminum reflector

Rechargeable Li-Jon battery

PCB, blue tooth antenna
Light diffuser

RGB Led diodes

Speaker
Casted aluminum base

Battery indicator light

Rubber foot

Battery check button

Induction charging unit

130 mm

in context

stem
y
s
e
l
ndab multiple
a
p
x
E
e of
s
u
s
allow Beacons

in context

Did I remember to turn of the stove...?

04

Cordless 6 Volt electric screwdriver for

quality conscious consumers
Parametric modelling and rapid prototyping 5 weeks | 2011
Product understanding and manufacturing
Product analysis and dismantling
Production methods
Brand analysis
Implement brand form language

introduction
Dismanteling
Analyse production methods
Recreate components in CAD

Colors

Quality
Tradition
Innovation

Rubber and pla

stics

Smart solution

Ergonomics

Adaptable

Flexible

Clean forms
Details

Colors and sem

antics

Brandboard: Created to visualize the brand and its features,

materials, colors, and form language.

ideation

Visible screws

Clean surfaces

Quality materials

Tight tolerances between

change of materials

Protective rubber
frame

model process

Multiple mock-ups
Rhino and Solidworks modeling
Ribs, lip groove, bosses and towers
Working prototype

views
130
111

38
86

6V DC motor

Reduction gear

10

Rubber coated magnesium

injection molded frame

137

20

15

Washer

production methods:
MAG magnesium injection molded frame
double molded with an outer rubber layer
ABS plastic injection molded sides and
details
Shell is fixed with a lip and groove and held
together with screws

WISE SPECIFIED:
UNLESS OTHER
ETERS
ARE IN MILLIM
DIMENSIONS
:
SURFACE FINISH
:
TOLERANCES
LINEAR:
ANGULAR:
NAME

Chuck

DO NOT SCALE

DEBUR AND
BREAK SHARP
EDGES

FINISH:

DRAWING

REVISION

TITLE:
SIGNATURE

DATE

DRAWN
CHK'D

APPV'D
MFG

MATERIAL:

DWG NO.

BAHCO

A3

SHEET 1 OF 1

Q.A

SCALE:1:2
WEIGHT:

LED lens
ABS plastic shell
DUAL withe LEDs

Rocker trigger controls

forward and reverse
6V battery
PCB

Charging indicator

Charging connection

details
A separate light switch lets you use
HEX as a light torch

Standard hexagon bits holder

Charging hole with illuminated

ring to indicate charge

Strong metal front parts

Injection-molded ABS
plastic shell

Dual LED lights

Protective rubber frame

working model

05

Nevo

Better Living through Better Eating

Ume | 2 weeks, 2011 | Team with Alastair Warren,
Marco Peter, Linus Persson
A portable table-top toaster/grill for fun and easy
cooking experiences
Focus: Using well designed sound and light
interactions to enhance the experience

prototyping

What does a sound look like?

Teamwork, creating and manipulating sounds

Creating sound boards is a method to visualize

sounds with images and graphics. Used to
communicate your designed sound to others.

Light sketching

Function
Start
Adjust Time / Toast color
Ready / Eject
Stop

Colour

Description
Soft, warm
long fade out
echo, silent
minimslistic

Image

Sound profile

prototyping

Interaction Prototype. The controls, lighting, and sound concepts

where developed and tested with an electronic prototype.

details

Nevos simple handling makes it ideal for the kids to

use by themselves for a after school snack or similar.

Nevo features an add on metal grill plate that enables the temperature
on the top plate to go higher for toasting and grilling various food.

The glass top can produce enough heat without the grill
plate for keeping for example your soup warm on the table.

details
Delightful Interactions
Sound design is used to add a joyful, human touch. When
toast is ready it no longer startles with a noisy jump, but gently
reminds with a peaceful gong tone.
Cooked just how you like it the toast setting is clearly visible,
and uses an infrared sensor to cook the toast just right, time
and time again.
Lighting is used to show how much longer the toast needs,
what elements are on, and if the top plate is hot. A natural
flickering action alludes to the oldest of gatherings, a fireplace.

310 mm
300 mm

in context

Cooking & Lifestyle

Throughout history food has always drawn
people together, the joy of sharing a great
meal is something everyone remembers.
With the Nevo Bodum can once again draw
people together, over breakfast a snack or a
great meal. In our modern, busy lifestyles, we
often miss out on this simple pleasure this
product is designed to make it easier and
more fun to share, eat healthy, and connect
again.

in context

06

srs

SEE THROUGH RADAR SYSTEM

Bachelor degree work 9 weeks | 2010

SRS: See Through Radar System

Locating people faster in serious emergencies. SRS detects the beating
heartbeats of victims in fires, earthquakes, landslides, wreckage, and other
emergency situations

Scan
Assess
Plan
Rescue

Photo credit: Viljo Thornberg

identification

nge g
a
l
l
a
Ch
ildin

ser
u
e
Th
time

full
0
0
1
time
5
t
r
a
00 p
10 4 ghters in
firefi den.
Swe

0 Bu aths,
0
0
11
0 de er
0
1
,
fires injuries p
n
1100 n Swede
i
year

scenarios
Reference room

Large rooms requires

multiple smoke diving teams

Scans a family
house in one go

Portable to reach heights

beyond the crane
Fitted to a crane

SRS covers up to 10m

in height or 3 stories
Base point

Reveals the internal

structure

Systematic search
of the apartment

With IR camera smoke

divers can scan the room
quickly and efficiently

as

Person

ment of

Develop

the process

r path.

Tankekarta fem sinnen

Smrta

Rrelse

Berring

2010 09 13

GPS

Fragrance

radar

unted IR

ar.

uency rad

High freq

GPS pos. N

64.39.18,59

E 21.5.15,87

Laddar plan

ritning...

Roger Pette
rsson
Tel 070 - 684
33 22

Boby mo

Flygplatser

Tullen

Rk

Ljud

Rster

Rrelser

Eld

People on the scene. Might be the owner

of the property, neighbors, etc. People who
can serve valuable information, often a key
resource for emergency services.

Ljus
Hinder
Bakom
Material

Radar

Mellan
Byggnader

RFID

Metall

Sndare

P
Tyg

Miljer

Chip

Plast

Land

Pod

Under

Glas

Stad

Framtid

Vatten

Problem are

as

Dlig eller obe

fintlig sikt p.g.
a brandgaser
Hinder som r
i vgen, risk fr
skador trappor
Mnniskor som
m.m.
gmmer sig t.ex
Var befinner sig
. rdda barn
i en garderob
nollplanet i rke
n

Tung utrustni
ng
Hg vrme frs
vrar, kylning
av brandgaser
Bara tv hnder
med dimstrlrr
fr slang, fick
i vissa fall nd
lampa, IR kam
Svrt att and
as med rkgasm
vndigt
era, knna vg
g
ask
Fastklmda offe
r mste frigras
t.ex. med lyftk
uddar eller dyl.

diving

oke
Trdls verfri
ng
hart sm
Verbal kommun av IR till rkdykledar
ikation
Flow c
SS
Kommunikation
arna BA
mellan rkdykar
rkdyk
lar
dde
Rkdykarna har
e mste aktivera
een me
mjlighet att
kdykledar
radio med han
skrika t vara
d R
Baspunkt g
ndra
psv
BO,
Angrep
Syfte
risker
Srskilda

OB
tgrder risker)
taktiska
(srskilda
igt befls
Ansvar sig p platsen riskmilj
g.
Orientera lget, objekt och och angreppsv
tik
a
en, tak
Bedm
hur
mn
s
om insats
sat
rum
arin
Beslut ga
rkdyk , trappor etc.
Order om

Hur ser byggna

den
Lmplig angrepp t ut inuti,
arsvg
Var har jag variSt
t. Hur markera
r jag genoms
Skapa referens
ning i
kta rum till ns
rum i stora loka
Vlja rikt om
ta rkdykargrup byg
den
ler, tcka av ytor
p. gna
i stora rum.
d
mjligt
byggna
G in i

Chansar
ver

aliserin
et till lok
Mjligh
vgg
knna
utan att

vgg

Hand p

Dlig

gnad
Sikt i byg ndp.g.a bra
gaser

Hand p

D ledare

atis
system
Starta kn
ing
genoms

Kallt

d in,
Hgerhan d ut
han
vnster

G in lgt

t
G in hg
Kallt

ra offret

Evakue

Varmt
tur

Tempera

Stopp

Avsluta
skning
genom

r hittade

Alla offe

vgg

d in,
Hgerhan d ut
han
vnster
t

G in hg
Varmt

tur
Tempera

Obefintlig

snabbt

G in lgt

Varmt

tur
Tempera

rar

Avance

v och beh
n se gol
Kan ve med ftter
pa
inte sve

angrepp

Hittar offe

Kallt
Varmt

gende
ra offret
Evakue
de
krypan
ra offret
Evakue

Hitta offe

ra offret

tur

Tempera

Kallt

de

krypan

Evakue

gende

Start
rar

er
Lokalissvg

God

a
till att vlj
hjlper tsen att
tionen
Informa sannolika pla
st
den me
on
hitta ng

tion
informa
frhand plats
Har p
soner p
frn per

g
llera
rustnin
Kontro
kationsut
komuni st i bilen p vg
(grs ofta
et)
till larm

llera
Kontro
etertryck
manom st i bilen p vg
(grs ofta
et)
till larm

Evakue
offer

A
Skapa

B
Upprepa

Tillkalla ndvn
diga
resurser

rum

Information om
olyckan frmed
las
till brandmnen
p vgen

Anlnder till
olycksplatsen

Lgesrapport

Slcka
Rdda eller slcka
Rdda

Planera
tgrd

Pbrja insats

Rkdykare Avsluta
r
skning
redo
Alla offe
genom Pbrja
hittade

r
Alla offe
hittade

insats

Efter rddning
fokus
p slckning

Slcka elden

Rdda genom
rkdykning
Detaljerat flde
fr
denna aktivite
t

Avsluta rddni
ng av
mnniskor

Avsluta insats

Mera resurser

Lokalisera brandh
rd
och omfattning

Information om
ndstllda mnnis
kor

Skriftligt
verlmnande

ltt

sikt
ltta

Under

igenom

ering

lis
a loka

ring

arke
tta m

t inom

erbar

Realis

ll

ra h

p n

dan

av re

ms

geno

de

r
kt om

5
19

20

16

0
4

2
0

2
4

kt

lig si

gid

ceman

avan

ar
erltt

Under

rk

5
4

4
5

vand

ha
a hand

Under

Fireproof comprehensive
clothing. Withstands
temperatures up to 600 C.

Klarar sig sjlva

Rddningsled
aren
samordnar

loka

hinder

bakom

g
liserin

12

25

10 r

Totalt

Framkomstrapport
faststlla graden
av allvar

Lgesrapport

ltta

Under

The nozzle. Distributes

water from the hose.

Riskbedmning

Riskbedmning

Stopp

A
B

Stdfunktioner
Temperaturen i
arbetsmiljn kan
uppg till ver
8000 C

Huvudfunktion

Riskerna att
produkten utstts fr
vatten r uppenbara

Riskerna att
produkten utstts fr
smuts, sot m.m. r
uppenbara

Platsen fr kontexten
varierar och
produkten behver
drfr kunna flyttas

Tla vrme

Tla vatten

Underltta
lokalisering
A
v
g
r

n
s
n
i
n
g

Av mnniskor i
brinnande byggnader

Tla smuts

Medge transport

First ideation

HF = Huvudfunktion

Klass
HF

Utryckning sker
fr
brandkren

Und

istans

p d

ering

kalis

a lo
erltt

1-5

ltt

Verification of main function

rum

rens
pa refe

Stopp

Upprepa

Rddningstjnsten
larmas

Upprepa

referens

Ska

ks

skala

Under

Flow chart fir

e in building

Branden upptc

Pong

Und

Hose. Supplies water at high

pressure. Its also the smoke
divers lifeline. A fire fighters
must never lose touch with the
hose as it may be the only thing
who can lead the way out.

Hela kontexten
r
Riskbedmning en farlig milj. Heta brandga
ser vertnder
grs konstan
t under ett rdd
Rdda eller slc
vid 800C
ningsuppdrag.
ka

Pump attendant. Ensures that

fire fighters always have access
to water in the hose.

Communications
Equipment. Radio
communications between
smoke divers and smoke
diver leader.

Respirator. Breathing apparatus

with full face mask allows breathing
and protection from hazardous
fumes and smoke.

Tr

Eval

UWB radar

Signaler

e
De tr
epten.
konc med.
re
rdera
h utv betas vida
ar
ma oc
edm tet som
gb
pon ir koncep
r att
ris f
gen bl
gsmat gsta pon
derin
Utvr t med h
ep
konc

Kroppsbur
en IR

Se

IR

UV

X-ray

Hra

Hitta mnniskor

epts

conc

Doftradar

Lukta

of
ation

AG

Hgtalare
Larm

Blod

Flashlight. Robust and powerful

to provide better visibility in dark
environments.

Smoke diver leader. An

experienced firefighter.
Responsible for the smoke diving
operation and for the smoke
divers safety.

Infrared camera. One of the firemen`s

main technical tools. The IR camera
enables visibility through dense smoke.

Heartfinder

MP3

Smaka

Frstrkta sinnen

Ktt

Celler

Orientering

13:54

4 plan
Totalt 12 lge
nheter
Antal folkb
okfrda p
adressen |
17
Fastighetsg
are |
Privat

GPS med

Knna

Vrme

tion

Information
unit with GPS
and augmen
ted reality

Light yor path

Mobiltelefon

Surt

Hund

Fukt

Kommunika

Concept 3

cy radar

Skolgatan
136
Fastighet UvenUme
13

existing aids

Salt

DNA

tning

Concept 2

High frequen

Beskt
Stt

Vrme

Mrker

Fysisk belas

ed IR

Mun

Kyla

UWB

Sikt

Body mount

Tunga

Vibration

Kroppsdofter

Kontexten

Concept 1

er.

Heartfind

Lppar

Andning

Svett

Sjlvlysande

h AG.

bined wit

GPS com

Light you

r
y r 35
n. Jenn
r i en
randma
lever d ga
deltidsb
ri
e. Hon
kdykare l norr om Um och deras 7
R
y
Jenn
Karl
r 2 mi
r i Sva med sin man
r
Svar
och bo
r 23
riken i
ammans h Greta.
bat
n. Lars
ickerifab
pdrag
villa tills
oc
randma
h har job sin
ett up
s p sn
r Hans
heltidsb
den
Haga oc
de
tvillinga bar till vardag n har ven
i mna n
kdykare r i en 2:a p . Lars brja
a
me
job
i
R
ck
y
r
nfr
ve
rs
ne
rat
pe
e
La
En
Jenn
n bo
t i Um han gjorde va F21
p statio gra
C oppe n i Svar.
gel. Ha
are
CN
sig
en
sin
i
rsv
la
r
h
re
tl
n
n
oc
som
brandf i lumpen d
och bo
nna ins Detta r inte
sbrandk
gflottilje
r
vid
n
ku
fly
ltid
a
sig
da
49
r
g
de
sk
vid
r
gatan
ett
kte
h
fr
d Ulla se a
sutbildnin sbrandman
Staffan
har gtt. andra sidan
jour oc
och s
me
an
.
t
t
n
n
et
dm
are
me
gif
Lis
ho
de
lat
yrk
an
r
led
r
e.
allt fr
br
r p
ha
gp
er lar
fr
att g
Rkdyk
r inte
e. Han ns med henn som
n jobba
min eft
som fly k mersmak
).
fr
Staffan p stan i Um
y d ho rkdykarvana skarpt lge.
r
tjnst
inom 7
fic
amma
or (SMO
i Sand
st
kas 18
fr Jenn
ys
. Lars
t olyck
barn tills
skolan
ofta i
ll p
och Lu
villa v
i Lule
varma
problem tationen. Jenn
rddning n i skydd mo Lars god ko
prov s
h har tv ttat hemifrn
r dom
till
oc
p
ds
ha
r.
r
fr
r
an
tts
r
are
e
br
ge
ha
20
r
s
fly
26
i
vid
int
till
nny r
e
pe
m har
utbildnin
andman och drar sig
i Ume
den int
gnger pa rutinen. Je rna.
24 r so bor hemma. andfrsvaret
m har
cera till
g
tvriga
nerad br
ba
stor d instonde fyra
de
att avan skift.
br
inte tap a med grab
utexami vid rkdyknin s sina befl so allert
ny
tm
ten
att
m
n
he
t
br
fortfaran r jobbat vid
r
So
Me
sit
n stark
s
r fr
an mjlig
ha
h rutine i rutinerna ho Men Lars r en p
are fr rdefullt
och triv flesta s r ho
vninga
rig
Staffan
fick Staff m rkdykled
er
n.
x. ska
regler oc
rkdyk p stationen
gt v
sedan
r hung
so
ka brist
nom re
j
n dom till nr man t.e
r vldi
t som
Fr 5 r l ta ansvaret
r
mindre
att ppe l bekvma ge som hela tiden f rdda en
enda tje
m kren
hon r
v
ra jobbe
ef
et hjlpe ande hus.
n
Att
att
ra
lite
vilk
rso
n.
ts
ba
vit
ge
pe
vis
brandb erfarenhet ino kunna hante
bli
m
Tro
rk
nin
rallt en man ur ett brinn
s
iskt sta inom rkdyk redstllelse so
att
mf
r
fys
fra
h
fr
h
h
oc
Staffan
t
n
oc
r
oc
tillf
fullvuxe
dvndig
ykledare frst.
arenhete r en enorm
nom.
och n are.
t
m rkd
nya erf
rdda en
l fr ho
aret so rnas skerhe mare
a i nd
led
yrkesva
d ansv
rkdyk
mnnisk att det r rtt
grabba
kbedm
trivs me
r
att stta en skicklig ris rligare tillbud
Staffan
bekrfta
n om
vit
a allva
gr
alltid m n har han bli
n
re
uppleva
Genom
behvt
r aldrig
Knslighet
och ha
Rdsla
mannar.Puls
fr sina

Frutsttningslst
tnkande
med
utgngspukt frn mnniskans fem sinnen.
med denna
utgngspunkt skapas
ankekedjor. En teknik fr att stimulera
nkandet och f ut dom allra frsta
ankarna om projektet. Ett dokument som
kan vara till std i resten av processen och
r ses som den frsta kreativa sessionen.
Jag har i efterhand ringat in ord som r
ntressanta fr det slutgiltiga konceptet.

concepts

N = Ndvndig

Huvudfunktion
Underltta lokal

Stdfunktione
r
N
Tla vrme
N
Tla vatten
N
Tla smuts
N Materialval
Medge transport

functions lis

funktion =
nskvrd funktion

Funktion

isering

Anmrkning
Av mnniskor

Klass

Funktion

i brinnande bygg

nad

Klassning IP68
Klassning IP68

Anmrkning

Anvndaren
Tilltala mlgrupp
Underltta hand
havande
Underltta hand
havande

Generellt
Medge grepp
Tla pfrestnin
gar
Indikera posit
IP67 klassning
ion vattentt
Helt

process

Kognetivt
Fysiskt

Milj

Slag, sttar, fall

etc.
Av mnniskor

Produktion /
material

Medge produktio

n
Underltta prod
uktion

Tillta
IP67 klassning rengring
Helt
dammskyddad
Tla vder
Materialval

Uttrycka kvalit
et

ga kvalitet

Vara prisvrdI
I materialval och
frhllande till
byggkvalitet
nytta
Rimlig storlek
Ergonomi

Maxi
Ej fast montagemera rrelsefrihet
Maximera brba

rhet
M

Befrmja terv
inning
Tillta destruktio
n
Anvnda milja
lternativ
Formgivning
Visa reglage
Uttrycka kvalit

et

I mjlig mn

Frg och form

Med formgivning

25

mock-ups and model

Size, grip, form
Location in rescue vehicles
Professional user evaluation

the product

No accident is ever the same and

time is always an important factor.
Fire marshall Conny Qwarforth 2010

Detects People behind barriers

SRS is designed to help rescue personnel locate people in distress.

The concept is based on existing high-frequency radar technology
that records movement and can thus identify living people at a
distance even through heavy smoke and behind barriers. Even the
movement of a beating heart is enough for a person to be detected.

Creates a safer working environment

SRSs ability to detect and locate people behind barriers and
in heavy smoke allows a rescue operation to be streamlined
and planned to avoid unnecessary risk for rescue personnel.

Helps to save lives

Thanks to the efficiency of SRS in the search and location of

people in burning buildings and behind barriers, the time
from the accident until the person can receive skilled
care is reduced, increasing the chance of survival.

details

In transport mode the hand units screen is folded

inwards and then protected by the main unit.

The wireless handheld display can be used away from the

main unit, or mounted to the back of it. With a nearly instant
start up time and with a point and shoot handling users can
just aim the head unit directly where they want to scan.

20 meter range
Penetrates most structures
Stationary = same frequency
Moving = altered frequency
Small movements are enough
Detects unconscious victims

Transmitted frequency
Altered frequency

SRS features a clear and simple dimensional

display with fixed structures shown in monochrome
and moving objects highlighted with bright coloring.
Vital information of the location are also displayed.

The tripod legs features large rubber

grips and two buttons that function
as locks for the leg adjustment.

in context
Place the radar unit
where its out of the way

Remote screen for

better maneuverability

07

JBL SB100 Soundbar

Professional work done during internship at Harman | 2011-2012

Teamwork with Matthias Schmiedbauer

the project
Product range
Working with technical package / limitations
Working against a pricepoint

Creating a product family consisting of three sound bar

models, good, better and best where the SB100 is the entry
model at a 199 USD pricepoint. SB 100 is an plug and play
speaker that offers rich surround sound using HARMAN
Display surround technology and 60 watt of music power.

ds to
r
a
o
db
ser
Moo be the u t
uc
ri
desc ch prod
a
for e

JBL SB 400

JBL SB 200

0
SB10 a
of
Part family
uct
prod

JBL SB 100

details

Covered base port

Integrated wall mounting solution

the way i work

What does the user need / want

What?
Why?
Where?
How?
For who?

Design opportunities
Deliverabels
Personas

Competitors
Function analysis

Prototyping
Rough sketch models

Sketching
Mood and inspiration boards

General research

Creative techniques

Technical research

Full scale mock-ups

Design brief

Target group

Observation

Curiosity

First hand experience

Excersice
Verification from expertise

Get your mind

somewhere else

Old cars

Feedback

Friends

Presentation

Renderings

Great ideas comes when

you least expect it

Detailing
Final sketch models

Follow-up

CAD

Display model
Documentation

Final design
CMF

Ideation

User testing
User workshops

Contac

Thank you!

FOR YOUR ATTENTION

SIMON

FREDR

Industr
ial des
igner
MFA A
dvance
d Prod
uct De
simon.a
sign
.fredrik
+1 415
ss
349 154 on@gmail.c
om
1
www.s
imonfr
edrikss
on.com

IKSSO