Name :

Chyntia Winny W.

NIM :

101411123116

Kelas :

AJ- IKM I-B

There are 3 types of planning. First, strategic plans is a long-range plan

which planned by top management, the result of strategic plan is SAP (Strategic
Action Plan). Second, tactical plans are sometimes called short-term action plans
because they breakdown the bigger goals and strategies according to strategic
plans, into narrower, actionable tasks. The result of tactical plans is BSC (Balance
Scor Card). Third, operational plans is a specific plan for the use of the
organisation's resources in pursuit of the strategic plan. It is a plan for the day-today management of the organization. The result of operational plans is PoA (Plan
of Action).
There are six stages in strategic plan as follows :
1. Step 1: Environmental Scan, Identify Target Market and strengths and
limitations with respect to meeting market needs, and identify Key Market
Trends and the threats and opportunities they present.
2. Step 2: Organizational Assessment, Identify the companys strengths and
limitations at each level in the Pyramid of Organizational Development.
3. Step 3: Strategic Issue Resolution, Identify and work to resolve specific
strategic issues identified through an analysis of information collected
about the companys environment and internal capabilities.
4. Step 4: Strategic Business Plan (Business Definition/Concept Statement)

Strategic Mission Statement: A broad statement of what an organization

wants to achieve during the planning period (typically 3-5 years), Core
Strategy, Key Result Areas (KRAs), Objectives, Goals.
5. Step 5: Budgeting, Identifies how financial resources will be invested to
help the organization achieve its plan.
6. Step 6: Management Review, Reviews progress being made against
Goals.
SWOT Analysis is instrumental in strategy formulation and selection
according to environmental scanning (internal and eternal analysis)

Figure 1 : Swot Analysis Framework

An overview of the four factors (Strengths, Weaknesses, Opportunities and Threats) is
1. Strengths - Strengths are the beneficial aspects of the organization or the
capabilities of an organization, which includes human competencies, process
capabilities, financial resources, products and services, customer goodwill and
brand loyalty.
2. Weaknesses - Weaknesses are the qualities that prevent us from accomplishing
our mission and achieving our full potential.
3. Opportunities - Opportunities are presented by the environment within which our
organization operates. These arise when an organization can take benefit of

conditions in its environment to plan and execute strategies that enable it to

become more profitable.
4. Threats threats is an external factors that affects achievement of organizations
goals

Each position in every quadrant has a different strategy as follows :

Quadrant I - Company is in the current situation. The company has

opportunities and strengths that can be used. Aggressive strategy should be
applied in this condition. Quadrant II - Although facing some threats the company
still has internal strengths. Diversification strategy (product or market) should be
applied because the company has internal strengths that can be used on long
period opportunities. Quadrant III - The company is facing a great market
opportunity, but on the other hand they also face some internal weaknesses. They
must focus to minimize internal company problems in order to reach market
opportunities. Turn around strategy should be applied. Quadrant IV - The
company is in a poor condition because they face some threats and deal with
internal weaknesses so defensive strategy should be applied.